SEO: How Content Freshness Affects Search Rankings

Content freshness is a major aspect of search engine optimization (SEO). The age of your content, how frequently it is updated, and the scale of those updates is one of the most important signals that Google and other search engines use to determine the value of your site. If you’re not updating your site proactively and frequently, you’re reducing your chances of gaining high search rankings. By understanding what content freshness is, you can turn it into a significant advantage to help outrank your competitors.