MEDIA INFORMATION 2018/2019
MEDIA PACK Our what’s on guide previews everything from rideouts to the top race meetings.
Fifteen times World Champion Giacomo Agostini checks out MCM.
Motor Cycle Monthly (MCM) is a ground-breaking title – Britain’s first and only FREE national motorcycle newspaper.
S
ince our launch at the 2006 BMF Show we have established an award-winning reputation for unbiased reporting and won the praise of riders’ rights groups, dealers, manufacturers, campaigners, clubs, event organisers and, most importantly of all, our 250,000 readers.
MCM’s news pages are packed with exclusive stories, star interviews and the tales of ‘ordinary’ bikers who have done extraordinary things. People like Stephen Edwards, winner of our first Man of the Year title for his launch and leadership of KillSpills - a campaign that has saved lives by highlighting and helping combat the danger of diesel on our roads. Stephen has in turn thanked Motor Cycle Monthly for our support in making the campaign such a success. That ‘thank you’ is echoed by scores of others in the motorcycling world. We back those who back biking in any way, shape or form. It’s as simple as that. We are into Rossi and rideouts, customs and classics, superbikes and tourers. We are into the freedom of biking and against those who would snatch it away. We are into the thrills and the fun, and aim to add to the grin factor by giving our readers a good laugh as well as more serious topics to ponder. Our what’s on section is the biggest and best in the business. Our guide is like a super sat nav, it takes those looking for somewhere to go on their bikes to all the best places. The listings, like the paper itself, are FREE. That goes for our competitions too. Prizes have included motorcycles, holidays, clothing and accessories and there is at least one of these major giveaways every month. Readers can also advertise their bikes and bits FREE of charge and high-mileage users can earn themselves £100 for their long-term test reports. We also test new bikes and products, highlight best buys and spotlight holiday and adventure ideas in our Travellers’ Checks feature. Motor Cycle Monthly is not available in newsagents. You will find the paper where you find motorcyclists – in dealerships, cafes, pubs, and other meetings places. Our readers are active bikers, not armchair dreamers. MCM is a FREE paper you can’t afford to miss.
London’s legendary Ace Cafe is among our stockists.
ADVERTISING BOOKINGS... Lee Buxton lbuxton@mortons.co.uk
01507 529453
Emma Knott eknott@mortons.co.uk
01507 529583
Mortons Media Group, Media Centre, Morton Way, Horncastle, Lincolnshire LN9 6JR
MEDIA PACK
Brightona – an annual bikes and bands charity festival MCM has helped make a huge success.
Print Figure Average:
75,000
CIRCULATION DEMOGRAPHICS... Readership: • ABC1 Profiles • Distributed FREE throughout the UK at motorcycle dealers, biker cafes, exhibitions, shows and bike clubs. • 1 in 8 MCM readers own 4 or more motorcycles • Over 85% of readers are male • Average household income £35,551, 24% have an income in excess of £50,000
Statistics: • 7% of MCM readers are not reading any other publications • Over 75% of readers tour in the UK, 30% tour outside the UK • Over 57% of MCM readers attend shows, exhibitions and events and will travel up to 100 miles to attend • MCM riders ride all year (71% ride throughout the winter) • MCM riders ride 5,100 miles per year (almost 1,000 miles more than the national average)
NEWSPAPER FORMAT • • • • •
Newspaper: Tabloid Average pages: 48 Frequency: Third Friday of each month Cover price: FREE Website: www.morebikes.co.uk
ADVERTISING DEADLINES... ISSUE
Booking and Copy Deadline
Available from
APRIL MAY JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER
Fri, Mar 2 Wed, Apr 4 Tue, May 1 Wed, May 30 Wed, Jul 4 Wed, Aug 1 Wed, Sep 5 Wed, Oct 3 Wed, Oct 31
Fri, Fri, Fri, Fri, Fri, Fri, Fri, Fri, Fri,
Mar 16 Apr 20 May 18 Jun 15 Jul 20 Aug 17 Sep 21 Oct 19 Nov 16
JANUARY FEBRUARY MARCH APRIL MAY JUNE
Wed, Wed, Wed, Wed, Wed, Wed,
Fri, Fri, Fri, Fri, Fri, Fri,
Dec 21 Jan 18 Feb 15 Mar 15 Apr 19 May 17
2018
2019
Dec 5 Jan 2 Jan 30 Feb 27 Apr 3 May 1
MEDIA PACK
MCM Man of the Year Stephen Edwards, founder and leader of the Killspills campaign.
Forget Biggles, meet Cassie.
ADVERTISING RATES... 1 mth
3 mths
SIZE
£’s
SIXTEENTH
101.00
SPECIFICATIONS...
Per month
6 mths
Per month
12 mths
Files can be sent by EMAIL, FTP, CD or DVD
£’s
£’s
£’s
•
All files should be prepared in QuarkXpress or Adobe Photoshop, Illustrator or InDesign.
91.00
86.00
81.00
•
Please avoid TrueType fonts. All files should be saved in a font-included PDF/EPS format. Spot colour files should be saved in CMYK format.
Per month
EIGHTH
187.00
169.00
159.00
150.00
•
QUARTER
338.00
304.00
286.00
260.00
•
HALF
619.00
557.00
530.00
500.00
FULL
1,125.00
1,013.00
956.00
900.00
FOR TECHNICAL INFORMATION CONTACT: Darren Hendley Tel: 01507 529292 dhendley@mortons.co.uk
* Classifieds packages available. VAT at the current rate should be added to all above prices.
Mortons Media Group Ltd, Media Centre, Morton Way, Horncastle, Lincolnshire LN9 6JR
Please note that all prices quoted include full colour.
ADVERTISEMENT SIZES...
QUARTER HORIZONTAL
340 x 128
173 x 260
FULL PAGE
340 x 260
TERMS OF ACCEPTANCE AND CANCELLATION TERMS
The publisher reserves the right to refuse, amend, withdraw, or otherwise deal with an advertisement at their absolute discretion and without explanation. All advertisements are accepted on the condition that the advertiser warrants that the advertisements do not in any way contravene any Act of Parliament, statutory instrument or EU Regulation and are not in any other way illegal or tortuous. Although every care is taken to avoid mistakes, the publisher will not be responsible for any loss occasioned by the failure of an advertisement to appear for any cause whatever, nor do they accept liability for Printer’s errors. No responsibility will be accepted for loss of, or damage to artwork. Special positions will be met subject to space availability but cannot be guaranteed; where special position charges have been contracted but the position not available, the special charge will not be levied. Payment is due within 30 days of invoice date; any amount outstanding thereafter is subject to interest equating to a monthly rate of 3%. Any cancellations must be submitted in writing to the publisher six weeks prior to publication date; any cancellations after the booking deadline will be charged for in full.
1/ th 16
EIGHTH 84 x 128
QUARTER VERTICAL
84 x 260
HALF VERTICAL
HALF HORIZONTAL
84 x 62
173 x 128
Column Widths x1 = 2.9cm x2 = 6.2cm x3 = 9.5cm x4 = 12.8cm x5 = 16.1cm x6 = 19.4cm x7 = 22.7cm x8 = 26.0cm
ADVERTISING BOOKINGS... Lee Buxton lbuxton@mortons.co.uk
01507 529453
Emma Knott eknott@mortons.co.uk
01507 529583
Mortons Media Group, Media Centre, Morton Way, Horncastle, Lincolnshire LN9 6JR
8 FEBRUARY 2018