Motor Cycle Monthly - Media Pack 2017

MEDIA INFORMATION 2018/2019

MEDIA PACK Our what’s on guide previews everything from rideouts to the top race meetings.

Fifteen times World Champion Giacomo Agostini checks out MCM.

Motor Cycle Monthly (MCM) is a ground-breaking title – Britain’s first and only FREE national motorcycle newspaper.

S

ince our launch at the 2006 BMF Show we have established an award-winning reputation for unbiased reporting and won the praise of riders’ rights groups, dealers, manufacturers, campaigners, clubs, event organisers and, most importantly of all, our 250,000 readers.

MCM’s news pages are packed with exclusive stories, star interviews and the tales of ‘ordinary’ bikers who have done extraordinary things.

People like Stephen Edwards, winner of our first Man of the Year title for his launch and leadership of KillSpills - a campaign that has saved lives by highlighting and helping combat the danger of diesel on our roads.

Stephen has in turn thanked Motor Cycle Monthly for our support in making the campaign such a success. That ‘thank you’ is echoed by scores of others in the motorcycling world. We back those who back biking in any way, shape or form. It’s as simple as that. We are into Rossi and rideouts, customs and classics, superbikes and tourers. We are into the freedom of biking and against those who would snatch it away. We are into the thrills and the fun, and aim to add to the grin factor by giving our readers a good laugh as well as more serious topics to ponder.

Our what’s on section is the biggest and best in the business. Our guide is like a super sat nav, it takes those looking for somewhere to go on their bikes to all the best places. The listings, like the paper itself, are FREE. That goes for our competitions too. Prizes have included motorcycles, holidays, clothing and accessories and there is at least one of these major giveaways every month.

Readers can also advertise their bikes and bits FREE of charge and high-mileage users can earn themselves £100 for their long-term test reports. We also test new bikes and products, highlight best buys and spotlight holiday and adventure ideas in our Travellers’ Checks feature.

Motor Cycle Monthly is not available in newsagents. You will find the paper where you find motorcyclists – in dealerships, cafes, pubs, and other meetings places. Our readers are active bikers, not armchair dreamers. MCM is a FREE paper you can’t afford to miss.

London’s legendary Ace Cafe is among our stockists.

ADVERTISING BOOKINGS...

Lee Buxton lbuxton@mortons.co.uk

01507 529453

Emma Knott eknott@mortons.co.uk

01507 529583

Mortons Media Group, Media Centre, Morton Way, Horncastle, Lincolnshire LN9 6JR

MEDIA PACK

Brightona – an annual bikes and bands charity festival MCM has helped make a huge success.

Print Figure Average:

75,000

CIRCULATION DEMOGRAPHICS...

Readership: • ABC1 Profiles • Distributed FREE throughout the UK at motorcycle dealers, biker cafes, exhibitions, shows and bike clubs.

• 1 in 8 MCM readers own 4 or more motorcycles • Over 85% of readers are male • Average household income £35,551, 24% have an income in excess of £50,000

Statistics: • 7% of MCM readers are not reading any other publications • Over 75% of readers tour in the UK, 30% tour outside the UK • Over 57% of MCM readers attend shows, exhibitions and events and will travel up to 100 miles to attend • MCM riders ride all year (71% ride throughout the winter) • MCM riders ride 5,100 miles per year (almost 1,000 miles more than the national average)

NEWSPAPER FORMAT • • • • •

Newspaper: Tabloid Average pages: 48 Frequency: Third Friday of each month Cover price: FREE Website: www.morebikes.co.uk

ADVERTISING DEADLINES...

ISSUE

Booking and Copy Deadline

Available from

APRIL MAY JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER

Fri, Mar 2 Wed, Apr 4 Tue, May 1 Wed, May 30 Wed, Jul 4 Wed, Aug 1 Wed, Sep 5 Wed, Oct 3 Wed, Oct 31

Fri, Fri, Fri, Fri, Fri, Fri, Fri, Fri, Fri,

Mar 16 Apr 20 May 18 Jun 15 Jul 20 Aug 17 Sep 21 Oct 19 Nov 16

JANUARY FEBRUARY MARCH APRIL MAY JUNE

Wed, Wed, Wed, Wed, Wed, Wed,

Fri, Fri, Fri, Fri, Fri, Fri,

Dec 21 Jan 18 Feb 15 Mar 15 Apr 19 May 17

2018

2019

Dec 5 Jan 2 Jan 30 Feb 27 Apr 3 May 1

MEDIA PACK

MCM Man of the Year Stephen Edwards, founder and leader of the Killspills campaign.

Forget Biggles, meet Cassie.

ADVERTISING RATES...

1 mth

3 mths

SIZE

£’s

SIXTEENTH

101.00

SPECIFICATIONS...

Per month

6 mths

Per month

12 mths

Files can be sent by EMAIL, FTP, CD or DVD

£’s

£’s

£’s

•

All files should be prepared in QuarkXpress or Adobe Photoshop, Illustrator or InDesign.

91.00

86.00

81.00

•

Please avoid TrueType fonts.

All files should be saved in a font-included PDF/EPS format.

Spot colour files should be saved in CMYK format.

Per month

EIGHTH

187.00

169.00

159.00

150.00

•

QUARTER

338.00

304.00

286.00

260.00

•

HALF

619.00

557.00

530.00

500.00

FULL

1,125.00

1,013.00

956.00

900.00

FOR TECHNICAL INFORMATION CONTACT: Darren Hendley Tel: 01507 529292 dhendley@mortons.co.uk

* Classifieds packages available.

VAT at the current rate should be added to all above prices.

Mortons Media Group Ltd, Media Centre, Morton Way, Horncastle, Lincolnshire LN9 6JR

Please note that all prices quoted include full colour.

ADVERTISEMENT SIZES...

QUARTER HORIZONTAL

340 x 128

173 x 260

FULL PAGE

340 x 260

TERMS OF ACCEPTANCE AND CANCELLATION TERMS

The publisher reserves the right to refuse, amend, withdraw, or otherwise deal with an advertisement at their absolute discretion and without explanation. All advertisements are accepted on the condition that the advertiser warrants that the advertisements do not in any way contravene any Act of Parliament, statutory instrument or EU Regulation and are not in any other way illegal or tortuous.

Although every care is taken to avoid mistakes, the publisher will not be responsible for any loss occasioned by the failure of an advertisement to appear for any cause whatever, nor do they accept liability for Printer’s errors. No responsibility will be accepted for loss of, or damage to artwork. Special positions will be met subject to space availability but cannot be guaranteed; where special position charges have been contracted but the position not available, the special charge will not be levied.

Payment is due within 30 days of invoice date; any amount outstanding thereafter is subject to interest equating to a monthly rate of 3%. Any cancellations must be submitted in writing to the publisher six weeks prior to publication date; any cancellations after the booking deadline will be charged for in full.

1/ th 16

EIGHTH 84 x 128

QUARTER VERTICAL

84 x 260

HALF VERTICAL

HALF HORIZONTAL

84 x 62

173 x 128

Column Widths x1 = 2.9cm x2 = 6.2cm x3 = 9.5cm x4 = 12.8cm x5 = 16.1cm x6 = 19.4cm x7 = 22.7cm x8 = 26.0cm

ADVERTISING BOOKINGS...

Lee Buxton lbuxton@mortons.co.uk

01507 529453

Emma Knott eknott@mortons.co.uk

01507 529583

Mortons Media Group, Media Centre, Morton Way, Horncastle, Lincolnshire LN9 6JR

8 FEBRUARY 2018