Kitchen Garden - Media Pack

DOWN-TO-EARTH ADVICE FOR GROWING FRUIT & VEG

MEDIA INFORMATION 2018/2019 Monthly magazine

Media pack

K

itchen Garden is Britain’s best-selling magazine for gardeners wanting to grow their own fruit and vegetables whether this is on the allotment, veg patch or simply with a few pots on the patio. Written by a team of experts, all keen growers themselves, KG brings you a wealth of topical, practical advice on all your favourite home-grown produce.

With one-hundred and eight packed pages every month, KG has everything you need to know about growing your own crops successfully; from sowing and growing to harvesting, storing and cooking, as well as dealing with the occasional pest and disease along the way. Catering for both the organic and non-organic gardener, KG is always the first to tell you about any new techniques, products and varieties as they appear and offers an easy to follow, complete guide on how to grow your own which caters for all from the absolute novice to the most experienced gardener.

As well as regular features from leading writers such as Bob Flowerdew, Andrew Tokely, Bob Sherman and Sue Stickland, you will find a detailed month-by-month guide to help keep your plot productive, with regular product tests, seed trials, money-saving offers, giveaways, ideas, top tips and so much more.

Kitchen Garden was first launched in 1997. With 14 strong years behind us we have a truly dedicated readership all of whom strive to enlighten any newcomers to this down to earth publication.

Don’t just take our word for it, here’s what some of our readers had to say when asked what they liked most about our magazine: ■ Everything, such a good read. The best mag for fruit and veg growing (Kevin McLaughlin) ■ It’s the only mag I read cover to cover, love it (Catherine Owen) ■ Best informative and easy to understand magazine on the subject (Colin Handley) ■ Lots of info for beginners and experts (Dave Vincent) ■ I like the fact your mag is all about growing fruit and veg. I paid for six years in advance and pass each issue around our allotment site (Bill Sankey) ■ Easy to get hold of (Tracey Arkinstall) ■ Ethics underpinning the idea of kitchen gardening. Seeing pictures of different plots alongside practical advice (Tamsin Hughes) ■ I enjoy all of it and always read every bit… it’s the only mag I would never be without (Jane Foley) ■ I enjoy the allotment features, and what to be doing this month.

I also like the recipes which help me deal with any gluts of fruit and veg I have. The magazine tends to have more useful articles than its rivals which can tend to be full of nice pictures but not enough substance (Alison Plate) ■ I find it very informative and have kept all my issues to refer to them regularly (Mandy Charles) ■ It is the best gardening magazine devoted to fruit and veg production. It gives me a month by month overview of what I should be doing on the plot (Lisa Brumby) ■ The enthusiasm and lack of patronising articles. It is more ‘real’ and less ‘glossy’ than other mags thus making it more useful and not just full of padding (Abigail Franklyn) ■ The variety of subjects covered. I took on my fathers garden when he broke his hip and started buying KG whilst he was in hospital which he enjoyed because it kept him in touch (Lynne Johnson) ■ You always learn something new (Kat Dray)

ADVERTISERS TESTIMONIALS Premier Polytunnels is proud to advertise in the UK’s number one magazine for growing your own fruit and veg. Kitchen Garden is a fantastic source of information for gardeners and grow your own enthusiasts – We often direct our polytunnel customers to KG’s monthly ‘Undercover Cropping’ feature for expert advice, hints and tips. When our ‘1 Ton Grow Bags’ were featured in the magazine’s November issue, we were inundated with orders from KG readers.

Deborah Wood. Premier Polytunnels. October 2011 “Advertising in Kitchen Garden is a key part of our Marketing Plan. Our Account Manager keeps us well informed of forthcoming features and articles that would be of genuine interest to us. Customer Service extends well beyond selling the advertising space.”

Sara-Jane Berry. Projects Manager. Haygrove Ltd. October 2011

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STATISTICS BUYING HABITS ■ A huge £16 million was spent in the last 12 months by our readers with 75% indicating they want to do MORE in the next 12 months ■ 8 out of 10 confess to buying gardening related products online ■ 85% admit that Kitchen Garden gives them ideas for things to do and products to buy Devoted readers use KG as their first point of call for goods and services, are internet aware and buy regularly online in response to seeing adverts.

DEVOTED GROWING ENTHUSIASTS, ALSO SEEKING PICTURESQUE PERFECTION ■ Over three quarters have lawned areas ■ More than 8 out of 10 are nurturing flowers and shrubs ■ Almost two thirds have already invested in a patio/decking area ■ 3 out of 10 have a pond in the garden This means that our readers strive to have the picturesque garden they dream of and are keen to invest in quality products.

CIRCULATION DEMOGRAPHICS THE READERS ■ Average age of 49 (42% male - 58% female), younger than our 2006 survey ■ Almost 1 in 4 have a household income in excess of £40k, well above the UK average ■ A massive 90% have children in the family and 8 out of 10 involve children in gardening ■ Three quarters are busy all year round and an astonishing 84% tend to their plots several times each week, 1 in 5 typically spending 2 hours each day Our affluent readers have the time and money to persue their passion and actively involve their children.

■ Half our readers are mainly organic with nearly a third being a 50/50 split which reflects the growing trend for growing your own produce the natural way

ADVERTISING DEADLINES ISSUE

BOOKING DEADLINE

ON SALE

2018 MAY

Tue, Mar 6

JUNE

Tue, Apr 3

Thurs, Mar 29 Thurs, Apr 26

JULY

Tue, May 8

Thurs, May 31

AUGUST

Tue, Jun 5

Thurs, Jun 28

SEPTEMBER

Tue, Jul 3

Thurs, Jul 26

OCTOBER

Tue, Aug 7

Thurs, Aug 30

NOVEMBER

Tue, Sep 4

Thurs, Sep 27

DECEMBER

Tue, Oct 2

Thurs, Oct 25

JANUARY

Tue, Nov 6

Thurs, Nov 29

FEBRUARY

Tue, Dec 6

Thurs, Dec 27

MARCH

Tue, Jan 8

Thurs, Jan 31

2019

www.kitchengarden.co.uk

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SPECIFICATIONS FOR TECHNICAL INFORMATION CONTACT: Darren Hendley Tel: 01507 529292 dhendley@mortons.co.uk Mortons Media Group, Media Centre, Morton Way, Horncastle, Lincolnshire LN9 6JR

email or ftp. Please send a colour accurate hard proof in the post for our reference. Mortons media group Ltd will not accept responsibility for any errors that result due to nonprovisions of this proof.

FREE COMPLIMENTARY ADVERT PRODUCTION Should you wish to take advantage of our complimentary advert production service, please contact us to discuss your requirements.

■ We cannot accept artwork supplied as Microsoft Word*, Publisher, Excel, PowerPoint or Corel Draw files. Artwork from these applications should either be exported as a PDF or the components supplied separately as text and images. *Word documents are acceptable to supply text.

DELIVERY FORMAT Please send an Apple Macintosh compatible CD or DVD in the post or arrange to send files via

Files can be submitted by email, FTP, CD or DVD. ■ We require high resolution PDF files, saved as version 1.3, as per pass4press specs (see www.pass4press.com for more information). All fonts need to be embedded, all images and logos must be CMYK and saved at 300 ppi (pixels per inch).

■ Should you be unable to supply version 1.3 PDF files, you agree to allow us to convert your artwork to a flattened raster TIFF file.

ADVERTISMENT SIZES 20 x 92

Bleed - 307 x 430 Trim - 297 x 420 Type - 270 x 398

TERMS OF ACCEPTANCE AND CANCELLATION

FULL PAGE

130 x 188 60 x 188

Bleed - 307 x 220 Trim - 297 x 210 Type - 270 x 188

The publisher reserves the right to refuse, amend, withdraw, or otherwise deal with an advertisement at their absolute discretion and without explanation. All advertisements are accepted on the condition that the advertiser warrants that the advertisements do not in any way contravene any Act of Parliament, statutory instrument or EU Regulation and are not in any other way illegal or tortuous.

Although every care is taken to avoid mistakes, the publisher will not be responsible for any loss occasioned by the failure of an advertisement to appear for any cause whatever, nor do they accept liability for Printer’s errors. No responsibility will be accepted for loss of, or damage to artwork. Special positions will be met subject to space availability but cannot be guaranteed; where special position charges have been contracted but the position not available, the special charge will not be levied.

Payment is due within 30 days of invoice date; any amount outstanding thereafter is subject to interest equating to a monthly rate of 3%. Any cancellations must be submitted in writing to the publisher six weeks prior to publication date; any cancellations after the booking deadline will be charged for in full.

QUARTER HORIZONTAL

EIGHTH

270 x 92

QUARTER VERTICAL

DOUBLE PAGE

60 x 92

HALF VERTICAL

HALF HORIZONTAL

WEB WATCH

130 x 92

ADVERTISING BOOKINGS Kirsty Goodacre

kgoodacre@mortons.co.uk

Tel: 01507 529351 Fax: 01507 371075

Chloe Jones

cjones@mortons.co.uk

Tel: 01507 529459 Fax: 01507 371075

Mortons Media Group, Media Centre, Morton Way, Horncastle, Lincolnshire LN9 6JR

6 FEBRUARY 2018 SMS