The Visitor's Bureau's annual publication introduces Jacksonville, Where Florida Begins. Discover the undiscovered, relax under the sun, shop till you drop, golf a perfect game, ignite romance or be inspired by the city’s cultural offerings, unique cuisine or stunning sunrises,
anything is possible in Jacksonville! Discover the
heart of the city and endless stretches of wide, pristine beaches, while exploring the region’s unique dining and nightlife options
and warm Southern hospitality. With a moderate temperature year-round, Jacksonville is home to numerous festivals, national and international sporting events, exceptional golf courses, world-class arts and culture and much more!