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HOW SHE WEAR S I T

TOBE REPORT

FALL 2015 | 2016

M AY 2 0 1 4


“I T’S LIKE READING A BOOK ABOUT A LIFE T H AT YOU WILL NEVER OCCUPY, BUT T H AT ’ S THE BEAUT Y OF BEING TRANSPORTED.” SARAH JESSICA PARKER


S I N C E R E LY , IF EVERY COLOR TELLS A STORY, THEN WHO A R E I T S C H A R A C T E R S ? W H AT I S T H E L A N G U A G E OF THE TEXT? T H I S R E P O R T P R O V I D E S A T R A N S L AT I O N O F T H E S E A S O N ’ S C O L O R N A R R AT I V E S T H R O U G H THE LANGUAGE OF DESIGN AND ST YLE. SEEN IN TOBE COLOR, THE STORY OF SUBDUE, MISCELLANY, GOURMET, AND OPULENCE COME TO LIFE THROUGH PER SONA’S OF FASHI ON. C HARAC TER S WI THIN THE SE TONA L TA LE S ARE PERSONIFIED THROUGH DESIGNS ON THE R U N W AY A N D S A R T O R I A L I N T E R P R E T AT I O N S ON THE STREETS. LET THIS REPORT TRANSCEND FICTION AND FANTASY AND A LLOW I T TO REVEA L THE WHIMSICAL TRUTH THESE COLOR STORIES C R E AT E . MORGAN MCCARTY EDITOR IN CHIEF


CONTENTS

4

TOBE HOW SHE WEAR S I T FA LL/ WINTER 201 5


T O B E R E P O R T.C O M

5

SUBDUE

MISCELLANY

GOURMET

OPULENCE

06

14

22

30


SUBDUE

6

TOBE HOW SHE WEAR S I T FA LL/ WINTER 201 5


T O B E R E P O R T.C O M

7


8 CHLOE FW 14

CARVEN FW 14

ALBERTA FERRETTI FW 14

CELINE FW 13

NO. 21 FW13

JILL SANDER FW2014

R I G H T AT R E T A I L

SUBDUE

TOBE HOW SHE WEAR S I T FA LL/ WINTER 201 5 EMILIO PUCCI FW 14

ALBERTA FERRETTI FW 14

AGANOVICH SS 14

F R O M T H E R U N W AY . . .


CHLOE FW 14

DELPOZO SS13

LOUIS VUITTON FW13

GUCCI FW14

HOLLY FULTON FW14

GIVENCHY FW13

HERVE LEGER FW 14

CARVEN FW 14

GIVENCHY FW13

GUCCI FW14

CHLOE FW12

CHLOE SS13


10

HOW SHE WEAR S I T

SUBDUE

TO THE STREETS...

TOBE HOW SHE WEAR S I T FA LL/ WINTER 201 5


12

HOW SHE WEAR S I T

SUBDUE

IN THE HANDS, A N D O N T H E F E E T.

TOBE HOW SHE WEAR S I T FA LL/ WINTER 201 5


MISCELLANY

14

TOBE HOW SHE WEAR S I T FA LL/ WINTER 201 5


T O B E R E P O R T.C O M

15


16 T O B E H O W S H E W E A R S I T F A L L / W I N T E R 2 0 1 5 SPORTMAX FW14

AQUILANORIMONDI SS14

AMAPO SS12

FELDER FELDER FW14

AQUILANORIMONDI SS14

HERMES SS13

AQUILANORIMONDI SS14

CLOVER CANYON FW14

MILLY SS14

R I G H T AT R E T A I L

MISCELLANY F R O M T H E R U N W AY . . .


PETER PILOTTO RS13

AMAPO SS09

ALBERTA FERRETTI SS14

HERMES SS13

SPIJKERS EN SPIJKERS RS13

OSCAR DE LA RENTA FW13

AMAPO SS09

J.MENDEL FW14

PRADA SS14

CYNTHIA ROWLEY SS14

JULIANA JABOUR SS11

DIOR SS14


HOW SHE WEAR S I T

MISCELLANY

TO THE STREETS...

18 T O B E H O W S H E W E A R S I T F A L L / W I N T E R 2 0 1 5


HOW SHE WEAR S I T

MISCELLANY

IN THE HANDS, A N D O N T H E F E E T.

20 T O B E H O W S H E W E A R S I T F A L L / W I N T E R 2 0 1 5


GOURMET

22 T O B E H O W S H E W E A R S I T F A L L / W I N T E R 2 0 1 5


T O B E R E P O R T . C O M 23


GUCCI FW14

AKRIS RS13

ETRO FW 14

J W ANDERSON FW 14

MIU MIU SS14

JONATHAN SANDERS FW 14

R I G H T AT R E T A I L

GOURMET

24 T O B E H O W S H E W E A R S I T F A L L / W I N T E R 2 0 1 5 BURBERRY PRORSUM FW 14

D&G FW 14

A DETACHER FW 14

F R O M T H E R U N W AY . . .


JONATHAN SANDERS FW 14

ALBERTA FERRETTI FW 14

COSTELLO TAGLIAPEITRA FW02

ETRO FW 14

EMILIO DE LA MORENA FW 14

3.1 PHILLIP LIM FW14

JOSIE NATORI FW 14

ETRO FW 14

CHLOE FW 14

FRANCESCO SCOGNAMIGLIO FW 14

A DETACHER FW 14

ANTONIO MARRAS FW 13


HOW SHE WEAR S I T

GOURMET

TO THE STREETS...

26 T O B E H O W S H E W E A R S I T F A L L / W I N T E R 2 0 1 5


HOW SHE WEAR S I T

GOURMET

IN THE HANDS, A N D O N T H E F E E T.

28 T O B E H O W S H E W E A R S I T F A L L / W I N T E R 2 0 1 5


OPULENCE

30 T O B E H O W S H E W E A R S I T F A L L / W I N T E R 2 0 1 5


T O B E R E P O R T.C O M

31


DRIES VAN NOTEN FW12

MARY KATRANTZOU FW14

VALENTINO SS14

DKNY FW14

LEONARD LEO FW14

VERONIQUE BRANQUINHO FW14

R I G H T AT R E T A I L

OPULENCE

32 T O B E H O W S H E W E A R S I T F A L L / W I N T E R 2 0 1 5 D&G FW 14

VALENTINO SS14

CARVEN FW 14

F R O M T H E R U N W AY . . .


BURBERRY PRORSUM FW 14

AQUILANORIMONDI SS14

MARY KATRANTZOU FW14

MARQUES ALMEIDA FW13

SHIATZY CHEN FW13

ALEXIS MABILLE FW14

PAUL SMITH FW14

PETER PILOTTO FW14

MARY KATRANTZOU FW14

BURBERRY PRORSUM FW 14

PAUL SMITH FW14

ALEXIS MABILLE FW14


HOW SHE WEAR S I T

OPULENCE

TO THE STREETS...

34 T O B E H O W S H E W E A R S I T F A L L / W I N T E R 2 0 1 5


HOW SHE WEAR S I T

OPULENCE

IN THE HANDS, A N D O N T H E F E E T.

36 T O B E H O W S H E W E A R S I T F A L L / W I N T E R 2 0 1 5


CREDITS

MORGAN MCCARTY C R E AT I V E D I R E C T O R PERCLERS PARIS STYLESIGHT W W W . S T Y L E S I G H T.C O M WGSN WWW.WGSN.C OM PINTEREST W W W . P I N T E R E S T.C O M

38 T O B E H O W S H E W E A R S I T F A L L / W I N T E R 2 0 1 5


W H AT ’ S C O M I N G . . .

TOBE REPORT FALL 2014 FIELD REPORT TOBE’S TOP TE N PIC KS T O B E R E P O R T . C O M 39


THIS REPORT IS A PROJECT C R E AT E D BY MORGAN MCCARTY FOR FASM 419: CURRENT TRENDS AND FORECASTING AT THE S AV A N N A H C O L L E G E O F A R T A N D D E S I G N . A LT H O U G H USED AS A MODEL OF REFERENCE, T H I S I S N O T A N O F F I C I A L T O B E P U B L I C AT I O N .

Tobe Report: How She Wears It  

The How She Wears It Report - Fall | Winter 2015 was made for a Current Trends and Forecasting class. It is a trend-forecasting magazine th...

Tobe Report: How She Wears It  

The How She Wears It Report - Fall | Winter 2015 was made for a Current Trends and Forecasting class. It is a trend-forecasting magazine th...

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