Student Graphic Designer Training Manual

STU DE NT GRA PHIC DESIGNER

STY LE GUI D E

TA B L E OF CONTENTS Top 10 Tips to Become a Successful Student Designer in Housing...................................... 3 Wordmark Use.............................................................. 4 Collateral Sizing............................................................ 5 Project Examples.......................................................... 6 Useful Websites............................................................ 9 InDesign Tips...............................................................10 Illustrator Tips..............................................................12 Powerpoint Tips..........................................................13

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About Trello.................................................................14

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TOP T IP S TO BECOME A

S U CC E S SFUL ST U DE NT DESIGNER IN H O U S I NG

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Use multiple desktops for each application you use Live and breathe templates, master pages, and paragraph styles No rogue color swatches (use tints!)

Two fonts can be limiting: play with weights, caps, and kerning Lots of words calls for creating guides in InDesign NEVER forget about the wordmark (High-res) images can help switch it up when you’re out of colors Move vectors directly from Illustrator to InDesign to avoid headache SAVE OFTEN and save multiple versions for each update Create a to-do list before your shift every day

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WO R D MA R K U S E The Cal Poly wordmark is the primary logotype used to represent the university and the most heavily integrated with the overall brand.

BUF FE R ZONE 

The clear area around the wordmark is integral to the design. No copy or any other graphics may encroach on this minimum space. The buffer zone must be equal to the height of the “Y” in the Cal Poly wordmark.

Embrace Your UNLIMITED POSSIBILITIES Palatino, Bold Italic

Avenir, Black, 50 Kerning

UNLIMITED POSSIBILITIES Alternate: Avenir, Black, 50 Kerning

ST UDE NT AFFAIRS SLO GA N  If there is space, typically placed at the bottom of collateral next to the logo

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Avenir and Palatino are Cal Poly Student Affairs brand fonts.

You will be limited to these.

COL L AT E R A L S I Z I NG  P R IN T ( C M Y K ) 11in

17in

28in

F LY ER P O ST E R

8.5in

A -FRA M E

11in

22in

 D IGITA L ( R G B ) 768px

1620px

D I G I TA L SC R EEN

U U P L AZA MO NI TO R

1280px

1920px

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EX A MPL ES

 UU Plaza Wall

 A-Frame Poster

 Snapchat Filter

IHC PRESENTS

Midnight BREAKFAST BULK UP FOR FINALS WITH

FREE FOOD

for the first 200 students, the rest will use a swipe

Friday, Dec. 9 9:30 p.m. – 12:00 a.m.

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 Digital Screen

Flyers 

1

YEAR

Join Cal Poly Entrepreneurs to connect with other entrepreneurial-minded students through club events and activities.

Learn the fundamentals with CIE. Sell your project idea or startup in 90 seconds at the Elevator Pitch Competition for a chance to win $1,000 & a trip to nationals. Build a startup with other students & community entrepreneurs in a 54-hour Startup Weekend event.

LAUNCH

YEAR

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P R E PAR E

YEAR

SNACKS PROVIDED

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Continue your campus living experience in iCommunity 2.0 at Poly Canyon Village. You’ll be supported in generating innovative solutions to real-world problems, researching promising technologies & developing viable business plans.

Prepare to develop your idea through The Hatchery, CIE’s campus incubator program.

Compete in Innovation Quest for $15,000 in funding & coaching to support your startup.

Play in the Innovation Sandbox, a shared space for idea-makers.

Live in heart of downtown with other business minded students at the Cal Poly Lofts.

Thanksgiving Luncheon

! y t r a P S S A P

November 24, 2016 12:00–2:00pm Aliso Conference Room FREE FOR RESIDENTS. WE HOPE TO SEE YOU THERE!

GET READY FOR WINTER 2017 REGISTRATION Get a head start on planning courses and learn how to complete PolyPlanner with Academic Advisors Bring your curriculum sheet and flow chart or a laptop (if available)

SEQUOIA TRINITY

10/25 5:10pm

College of Architecture*

College of Liberal Arts*

10/25 & 10/26 6:10pm

CERRO VISTA SLNM

College of Engineering*

10/26 5:10pm 10/27 & 11/02 5:10pm

YOSEMITE FREMONT

Yosemite Community Center

Pursue the SLO HotHouse Accelerator, which provides opportunities for select students and recent graduates to launch successful businesses with seed funding, guidance and office space.

The top accelerator programs are invited to join a two-year SLO Hothouse Incubator program devoted to advancing the startup to a sustainable business.

RA

University Housing and Campus Dining invite you to a

5:30PM Feb. 21, 2017

Search for your next job or internship at the Startup Career Fair.

IT’S TIME FO

Staying for the break?

Join Vice President Keith Humphrey as he shares leadership insight, his journey to Student Affairs and some complimentary pizza!

Plan to take BUS 310, Introduction to Entrepreneurship, in an upcoming quarter.

Get to the Entrepreneurship Forum Series, CIE’s information exchange.

FEB. 4TH • MUIR HALL STUDY LOUNGE • 9pm

Join your friends for an evening of open mic performances, including karaoke, spoken word, and anything else you may want to show off! Some lucky participants will win prizes!

PIZZA with the PSA

Live in iCommunity at Cerro Vista Apartments your first year, and engage in Learn by Doing events focused on fostering creativity, innovation and entrepreneurship with students of all majors.

LE AR N

OPEN MuI rC NIGHT

VENTURE into ENTREPRENEURSHIP

The Center for Entrepreneurship (CIE) and University Housing, in collaboration with other campus partners, supports you in trailblazing your path to startup success. Use this flexible year-by-year guide to begin to navigate and immerse yourself in the entrepreneurial process.

11/01 5:10pm College of Agriculture*

11/02 5:10pm

STAYING FOR

THANKSGIVING? The residence halls and apartments will remain open for those residents who wish to remain on campus over the Thanksgiving Break.

Those who remain on campus will need to sign up by Wednesday, November 9th at http://tinyurl.com/cpthanksgiving16 UNIVERSITY POLICE WILL OPERATE AS USUAL 24 HOURS A DAY For Emergencies: 911

For Business Calls: 6-2281 (from campus phone) or (805) 756-2281

IF YOU NEED ASSISTANCE:

(805) 305-4733

MUIR

(805) 440-8906

TRINITY

(805) 305-4734

COUNSELING HOTLINE: (805) 756-2511

SLNM

(805) 305-4735

YOSEMITE

(805) 503-9474

LOCAL HOSPITALS

SEQUOIA

(805) 440-8075

SIERRA MADRE (805) 503-9422

11/03 5:10pm 11/08 5:10pm

PCV 1 (Aliso, Buena Vista, Inyo) (805) 602-6195 or (805) 602-6196

11/09 5:10pm

PCV 2 (Corralitos, Dover, Estrella) (805) 602-6197 or (805) 602-6198

*College specific advisors available at these sessions. Students from any College are welcome to attend all sessions.

COUNSELING SERVICES

TENAYA

TENAYA

College of Science and Math*

EMERGENCY SERVICES DURING THE BREAK

(805) 440-7539

SIERRA MADRE MUIR

Call the Sierra Madre desk, ext. (805) 756-5650 or Aliso desk, ext. (805) 756-9340 during the hours above. Regular front desk and Advisor on call coverage will resume on Sunday, November 29th at 3pm

FREMONT

CERRO VISTA (805) 471-8303 or (805) 471-8304

College of Business*

Building front desks (excluding Sierra Madre and Aliso) will be closed from 5pm on Friday, November 18th to Sunday, November 27th at 3pm. The Sierra Madre and Aliso Front Desk will be open from Saturday, November 19th – Sunday, November 27th 11am – 10pm

PCV 3 (Foxen, Gypsum, Huasna) (805) 503-9420 or (805) 503-9421

OPEN: Mon–Wed 9am to 4:30pm

CLOSED: Thurs–Sun

SIERRA VISTA: (805) 546-7600 FRENCH HOSPITAL: (805) 543-5353

For after-hours medical advice: Nurse Response Line: 1 (805) 756–1211

1010 Murray Avenue 1911 Johnson Avenue

CAMPUS DINING

Limited Campus Dining facilities will be open during Thanksgiving Break. Please visit the Campus Dining website for information on dining hours: https://www.calpolydining.com/aboutus/hours/

MAIL

Mail will be distributed to all residents from Monday – Tuesday of Thanksgiving week. Standard mail service will resume on Monday, November 28th. The Residence Hall Package Center (behind Sequoia Hall) and Canyon Post will be closed during Thanksgiving Break.

For hours of operation visit: http://afd.calpoly.edu/distribution

Embrace Your UNLIMITED POSSIBILITIES

FAMILY FAREWELL BREAKFAST SEQUOIA LAWN • 9am–11am COFFEE & PASTRIES

Have a safe and enjoyable break!

MtoUIRNUTE WIN IT 11/11/2016 — 9-11pm MUIR HALL BACKYARD

JOIN US IN MUIR HALL

FOR A MINUTE-TO-WIN-IT SHOWDOWN! Bring your gameface and your cheering section for team and individual challenges!

EXAMPLES OF CHALLENGES

Cookie Face, Stack It, Balloon Pop, Junk in the Trunk, and more!

CREATIVE PRIZES FOR TEAMS AND INDIVIDUALS & SNACKS PROVIDED! Embrace Your UNLIMITED POSSIBILITIES

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LO G O EXA M P L E S UHTV

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I N OU R H OM E

U SE F U L W E BS I TES P INTERE ST 

Pinterest is the world’s catalog of ideas.

An excellent source for inspiration, especially when you feel limited because of color and font usage.

FREEP I K 

Freepik offers users, high quality graphic designs: exclusive illustrations and graphic resources. Their content includes free downloads of .ai and .eps files so you don’t need to design any elements from scratch.

FL ATICO N 

Flaticon offers users totally editable vectors.

If you ever need icons to design with, including social media icon vectors, this website comes in handy!

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INDES IG N T I P S Because of the amount of text and information you work with, InDesign will be the primary application that you will use to create.

M A ST ER PAGES

Learn to use these with basic formatting and folios.

LINKS

Save all links and images in the project folder so they don’t get lost.

L AYERS

Between guides, background, images, text, etc., layers will make work more efficient.

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CU STOM WOR KSPACE

To efficiently work, arrange your workspace with the with your favorite tools and save it as your own.

CA L POLY SWATCH ES

Always load CP swatches when you begin a new document.

PA R AGR A PH STY L ES

With booklets and magazines, paragraph styles will save your life.

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ILLU ST RATO R T I P S Illustrator is the best option when creating vector icons and logos.

Play around with tools like layers, artboards, pathfinder, etc. to create clean illustrations that you will likely import into InDesign.

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POW E R P O I N T T I PS You will be asked to create templates for other housing employees to use for internal operations. This means you will need to design without using Adobe applications. Using Powerpoint’s master pages to create 8.5x11 templates will make it easier for everyone to edit to suit their needs.

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ABOU T TR E L LO Trello is the easy, free, flexible, and visual way to manage your projects and organize anything.

PR OJE CT COLUMNS

In your Trello dashboard, there are columns that separate jobs. The titles are straight forward. Jobs in “Current Jobs” are arranged by priority: highest at the top, lowest at the bottom. When you finish a version of a job, upload the PDF to the task and drag the job into “Need’s Sadie’s Review.”

Sometimes projects need further review: these projects will be placed under “Nona Reviewing.”

Once a project is completed, Sadie will drag the job under the “Finished Projects” column.

Other projects that are awaiting more information or that are very low on the priority list will be placed under the “On Hold” column.

PR OJE CT TAS KS

In each job, Sadie will place the description of the project in the comment section.

Make sure you have all the copy you need to complete the project, typically flyers or posters: »» Title of event

»» Location

»» Time

»» Event description

»» Date

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Stay updated with notifications to stay on task and see if there are any updates from Sadie if anything needs changing or if it’s ready to send out.

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