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INTRODUCTION The service and selling of potable water in poor and ignored towns in Ecuador such as the town of Esmeraldas has become a serious problem. It becomes difficult for companies providing these services to collect the funds within those communities that are not use to these types of services. As a graphic designer it is my objective to be a conduit between government agencies and the communities by designing and developing necessary tools that will educate the communities on the responsibilities that come along with acquiring potable water through a pipeline network rather than delivery trucks. The goal of this project is to accomplish two main objectives: 1For users to pay their bills 2- For users to diminish the leakage in water tanks, bathrooms and pipes and reduce their waste


Contents Planta de Agua Potable de San Mateo

Planta de Agua Potable de San Mateo

es domiciliarias

Sua

La obra tuvo un costo de:

Conflict Investigation Solution

50 millones de dólares 1996

Atacanes

Tonsupa2

es domiciliarias

17km

1800 Nuevas coneccion

Sua

El pueblo esmeraldeño pagará la amortización de la inversión a través del pago de sus facturas de consumo en un periodo de 20 años.

La obra tuvo un costo de:

50 millones de dólares

Amortización de 20 años

Es prohibido crear acometidas clandestinas para eludir la contabilizacion del

Es prohibido violar la integridad de los medidores de agua.

X Segundo

Producción

1996

2016

Atacanes

Tonsupa2

es domiciliarias

17km

1800 Nuevas coneccion

Tonsupa1

El estudio para el financiamiento ante el Banco de Desarrollo del Estado incluía un plan tarifario estructurado de tal manera que los ciudadanos mas pobres debían pagar una tarifa nominal y simbólica, pero en ningún caso existirían excepciones ni

Planta de Agua Potable de San Mateo

Sua

El pueblo esmeraldeño pagará la amortización de la inversión a través del pago de sus facturas de consumo en un periodo de 20 años. El estudio para el financiamiento ante el Banco de Desarrollo del Estado incluía un plan tarifario estructurado de tal manera que los ciudadanos mas pobres debían pagar una tarifa nominal y simbólica, pero en ningún caso existirían excepciones ni

La obra tuvo un costo de: Producción

50 millones de dólares

Amortización de 20 años

17km

1800 Nuevas coneccion

Tonsupa1

1996

Es recomendable colocar dentro de la tanque del inodoro un objeto como una hielera o una botella vacia para que ocupe más volumen y de esta manera se llenará con menos cantidad de agua = menos $ dinero.

Atacanes

Tonsupa2

Tonsupa1

El pueblo esmeraldeño pagará la amortización de la inversión a través del pago de sus facturas de consumo en un periodo de 20 años. El para el financiamiento X estudio Segundo ante el Banco de Desarrollo del Estado incluía un plan tarifario estructurado de tal manera que los ciudadanos mas pobres debían pagar una tarifa nominal y simbólica, pero en ningún caso existirían excepciones ni

2016 Amortización

Producción

de 20 años

Es la obligación de todos los esmeraldeños pagar sus cuentas de agua potable a tiempo y mantener su infraestructura domiciliaria en buen estado para evitar fugas de agua.

X Segundo

2016


L

The potable water company of Esmeraldas was founded in 1967 The provision of water was limited to 2 or 3 times per week and the distribution net was saturated and contaminated with tar crusts. 2500 consumers that formerly had water meters installed. The procedure and administration was so incapable in charging the consumes and collecting the bills that the situation degenerated to the point that Esmeraldas citizens considered potable water pipeline supply as a free service.


San Mateo’s potable water plant 1800 new household connections The total cost of the construction was 50 million dollars. Esmeraldas’ inhabitants will pay back the total cost of the original inversion by paying their bills within a 20 year period. The preliminary finance study presented to the “Banco de Desarrollo del Estado” included a compensation plan in which even indigent citizens had to pay a symbolic nominal fee.


Potable water commerce: public pipeline vs. water tanker Potable water pipeline Esmeraldas’ average family Total cost for 1 month Water tanker Esmeraldas’ average family Total cost for 1 month Normal average consume + 10 cubic meters a month of surplus due to leaks


Eapa-Esmeraldas Bills These leaks can add up to a total of 10 cubic meters per month that in addition with the normal consume equals a 300% increment in comparison to the water tanker service. Total costs have raised to un payable levels. Great satisfaction and high levels of happiness due to having good quality and plentiful potable water. Immense discontent and frustration due to the new responsibilities that come along with acquiring potable water through a pipeline network . The consumers detected 2 basic claims: An excessive water volume charge A high unexplained water consume


CAMPAIGN STRATEGY This project will be rolled out in 4 phases: 1 Expectations We will use a poster with a short message in order to create a need for additional information. 2 Information We will use a poster through which we will provide information of the date, place and time of The event. 3 Event We will conduct an educational seminar in places such as schools or community centers. This is the most important phase, because it is at this point that the communities will be educated and will acquire social consciousness over their responsibilities in the use of portable water services. 4 Forget-Me-Not Goodie Bags At the end of the event we will give out the various practical gifts that will have information regarding the correct usage of potable water and the service.


Expectations We will use a poster with a short message in order to create a need for additional information.


Information We will use a poster through which we will provide information of the date, place and time of The event.


Event 1-Welcoming to students and parents followed by an explanation of the development of potable water in Esmeraldas using visual material such as the info graphics. 2-Viewing of a video of the history of potable water in Esmeraldas 3-Give out of Forget-Me-Not Goodie Bags. We will give out the various practical gifts that will have information regarding the correct usage, savings and maintenance of potable water and its infrastructure. 4-Free snacks for the guests Practical gifts (inside the Forget-Me-Not Goodie Bags ) = toilet kit + informative T shirt + notebook cover The Event will have a total cost of $ 5.76 per person. It has been estimated a total of 60 persons per community to attend each event. The event will have a total cost of $ 345.60 per community.


Forget-Me-Not Goodie Bags At the end of the event we will give out the various practical gifts that will have information regarding the correct usage of potable water and the service.


Metros Cúbicos  
Metros Cúbicos  

Investigación para diseño, sobre los problemas de servicio de agua potable en ciudades pobres y marginadas de Esmeralas-Ecuador

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