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Popular Moose Jaw-opoly board game restocking on shelves this fall, says creators Larissa Kurz - Moose Jaw Express
Ever wanted to purchase your favourSALES • SERVICE • INSTALLATION ite Moose Jaw landmark for yourself? Specialized in The good news is you can — in a new Energy Efficient Furnaces Moose Jaw-themed board game, which Custom Sheet Metal Work should soon become available again afWe Service ALL Makes and Models ter selling out almost immediately after its launch. Moose Jaw-opoly has taken the city by storm since it hit shelves in Wal-Mart about a month ago, quickly becoming a coveted collectable for locals. The game features well-known locations around the city — including 15 Wing air base, Casino Moose Jaw, and of course Mac the Moose — but also local festivals, streets, schools and even businesses, like Maple Leaf Bakery. The Monopoly style board game is part of an ongoing series from game company Outset Media, in partnership with Wal-Mart Canada. The idea was THE WEARHOUSE to produce games featuring Canadian communities and their individual land429 River St. W. Moose Jaw marks, as a campaign to celebrate all the nooks and crannies of the country. “We thought Moose Jaw, being an iconic, well-known Canadian town, would be a perfect fit,” said Outset Media’s senior vice-president Jean Paul Teskey. The ongoing series has been a huge success for Outset Media, who first approached the idea by producing versions for larger centers like Toronto and Vancouver. But things really took off after the CaTHE WEARHOUSE nadian company released a Monopoly Buy 1 Pair of Pants and Get game featuring the smaller communiThe 2nd Pair for 1/2 PRICE! ty of Sarnia, Ont. and realized that the Bring this coupon to purchase 1 pair of pants at our smaller cities were bursting with enthu‘regular’ low price and buy the second pair for 1/2 price (of equal or lesser value) siasm for the limited edition games — even outselling their metropolis counterparts. “It really shows just how proud people are of the communities they’re in,” said
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If you haven’t gotten your hands on a copy of Moose Jaw-opoly, there’s more on the way to shelves at the local Wal-Mart. (photo by Larissa Kurz) Teskey. Outset Media originally launched Moose Jaw-opoly with 720 copies available, which f lew off the shelves within 24 hours, rumours say. But thankfully, another 180 copies of the popular game arrived at Wal-Mart last week, said Teskey, and the company has plans to produce more later this fall and closer to the holiday season. “It was unbelievable how quickly it sold out, which is great. It’s so nice to see people embrace the idea, which is meant to be fun and a celebration of community,” said Teskey. Launching a new board game isn’t usually a summer endeavor, admitted Teskey, but the previous success with small community launches paired with the increased interest in board games due to COVID-19 prompted Outset Media to
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go ahead anyway. “I think given the unusual conditions, with COVID-19 and people spending more time at home, we’ve had an incredible year with our sales,” said Teskey. The games are produced in a North America factory, which is why there are limited quantities available, said Teskey. This year, Moose Jaw and Regina are the Saskatchewan communities new to the Monopoly series, and the games will be a limited production item. Outset Media will be moving on to produce new communities in Monopoly form after this fall, so Teskey says to grab a copy of Moose Jaw-opoly while you still can because they will be something entirely unique to 2020.
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