FACULTY PUBLISHING BOOKS

Leslie Hendrix: The management science clinical associate professor published in 2022 Modern Business Analytics: Practical Data Science for Decision-Making, which introduces more modern approaches to business analytics that intersect the concepts of data science and business analytics to inform decision-making.

Douglas Quackenbos

(‘92 MIBS): The marketing lecturer published in 2021 Foreign Market Entry and Growth, which simulates the foreign market entry and growth process of a sellable good. The simulation program considers marketing functions such as country entry selection and product pricing and branding considerations.

Wanda Chaves: The management clinical professor co-edited The Instructional Design Field Book, published in 2022, which includes real-world case studies with contexts that include K-12 education, higher education, corporate, health care, entertainment and nonprofits/government. Case studies and related material will steer instructional design and learning technology students and those entering or transitioning into specific areas of instructional design toward a real-world understanding of concepts.