Issuu

A WORD FROM OUR FOUNDER where like-minded adventure travelers can come together. This is why we are bring you MOORE. A Midwest expo that delivers the latest in adventure travel innovations, off-road aftermarket parts, and the best overall experience you would expect from an event like this.

TABLE OF CONTENTS

"It has always been a dream of ours to be able to travel to the east or west, to be able to attend an expo that was suited to what my family and I truly enjoy, adventure travel. Logistically it has been near impossible to dedicate the amount of time and money involved in such a trip. After several years of trying to coordinate, we finally decided that the midwest needs to have their own place

Having more than 30 million acres of national forest, more than 60 off-road parks, partnered with a collection of the most enthusiastic off-road and overlanding camping communities, the midwest has been due for something like this for over 20 years. And as we get ready to welcome you to MOORE Expo that has doubled in size from last year, we're pretty sure the dream is here, in the Midwest, with all of you fine folks."

Chris Holloway Chris Holloway

3 A WORD FROM OUR FOUNDER 4 MOORE MOMENTUM 11 COVID INFORMATION

14 SCHEDULE OF COURSES 16 OZARK MOUNTAIN ADVENTURE VEHICLES - CINDY POPE 22 CREATE YOUR OWN ADVENTURE - MATT MCLELLAN 26 IRON SHARPENS IRON - AARON PARIS 28 FEATURED RIGS 30 OVERLAND FAMILY -JOEY "THE BROFESSOR" SLAYTON 34 MAP & VENDOR LISTING

MOORE

MOMENTUM

On February 13-14, 2021, the Midwest’s Overlanding and Off-Road Expo (MOORE) returns to the Ozark Empire Fairgrounds in Springfield, Missouri with more vendors, products, displays, hands-on seminars, demos, celebrity guests, live music and fun. After a break-out debut in 2020, where thousands of adventure travelers, off-road enthusiasts and outdoor fanatics attended the debut show, the momentum continues to build.

VENDORS

PRODUCTS

DEMOS

SEMINARS

LIVE MUSIC

FUN

“The first year exceeded our expectations” “The show floor was filled by mid-day with thousands of overlanding enthusiasts. We’re still 6 months out, and already the interest and confirmed vendors for the 2021 show has far exceeded last year” said MOORE Expo founder and owner Chris Holloway. Getting outdoors and taking the road less traveled is at the heart of overlanding, and the MOORE Expo is geared to help you, your friends and your family make the most of your adventure travels. At the expo you’ll find 80,000 square feet of vendors with gear and accessories for off-road vehicles including jeeps, SUVs and trucks. You’ll also find the latest in powersports vehicles, overland engineered camping gear like rooftop tents, expedition trailers and cooking equipment; outdoor sport accessories for hiking, kayaking and mountain biking; and the latest in navigation, entertainment and safety.

“Overlanding is all about the journey,” said Holloway. “It’s getting outdoors with friends and family and exploring. With the MOORE Expo we do more than show you the gear, we want to teach you how to use it and even give the opportunity to participate in an overlanding experience.”

"...we do more than show you the gear, we want to teach you how to use it."

The MOORE Expo plans to feature a host of educational seminars and live demonstrations including navigation, vehicle recovery, camp cooking and safety. In addition, MOORE has teamed up with Jeff Foster of REROVER, who rebuilds and customizes vintage Land Rovers, and will offer three guided adventure rides over the expo weekend between the Southern Missouri Off-Road Ranch (SMORR) in Seymour, MO and the MOORE Expo. The approximate 3hour ride will travel through parts of the Mark Twain National Forest.

MOORE EXPO 2021 DAILY SCHEDULE AND ADMISSION: Saturday, February 13: Expo Hall Gates Open 9am to 6pm Sunday, February 14: Expo Hall Gates Open 9am to 3pm Ozark Empire Fairgrounds, Springfield, MO

For more information on the 2021 MOORE Expo including a list of vendors, visit www.mooreexpo.com. Interested vendors can get in direct contact with the event director at getmooreexpo@gmail.com.

MOORE IS COMMITTED TO YOU

THE MIDWEST OVERLANDING AND OFFROAD EXPO IS COMMITTED TO THE HEALTH AND SAFETY OF OUR ATTENDEES, EXHIBITORS, AND OUR STAFF. Individuals should not attend the MOORE Expo if they have been exposed to COVID19 or are experiencing symptoms within the last 14 days, have a fever or are immunocompromised. Daily temperature checks prior to entry will be performed.

When visitors are actively eating or drinking, or at a distanced table designated for eating and drinking, masks may be removed, otherwise masks must be worn at all times while in attendance. Expo officials will be monitoring this.

PHYSICAL DISTANCING Facility will utilize signage and messaging to encourage individuals to follow public health guidance of maintaining at least six feet, whenever possible, to the person closest to them.

Stations with either soap and water or sanitizer, containing at least 60% ethanol or 70% isopropanol, will be provided at all points of ingress and other well-marked areas throughout the venue.

***NOTICE***ENTER AT YOUR OWN RISK, by entering the premises you are acknowledging that an inherent risk of exposure to COVID-19 exists in any public place where people are present.COVID-19 is an extremely contagious disease that can lead to severe illness and death. By attending the MOORE Expo, you and any guests voluntarily assume all risks related to exposure to COVID-19 and agree not to hold the Ozark Empire Fairgrounds, Steeldriver Media Group, LLC, or the MOORE Expo; or any of their affiliates, trustees, officers, employees, agents, contractors, or volunteers liable for any illness or injury.

WHAT TO EXPECT

DON'T MISS THESE KEY FEATURES

The Midwest's only indoor event for adventure travel enthusiasts. Vendors ranging from premium overland camping

NEWEST PRODUCTS IN THE INDUSTRY... Get the latest information on products you are looking for

and adventure motorcycling, off-road vehicle parts, power sports equipment, competitive outdoor

PRODUCT DISCOUNTS... Find the best deals and

sports equipment, kayaking, hiking, survival

discounts dealing directly with the manufacturers

amenities, live product demonstrations, truck

and distributors

accessories and much, much MOORE.

80,000 sq ft of climate controlled floor space Visit with industry leading experts to get the latest information View the most innovative overlanding camping and off-road products available Find all the parts and equipment under one roof Witness live demonstrations of the products you are considering Touch, feel, and experience the best of the best before you make a decision Live music, raffle prizes, giveaways, vendor swag and celebrity appearances

LEARN... Attend courses and view live product demonstrations from professionals in the industry NETWORK... Work together with other enthusiasts, industry professionals and brand reps INSPIRATION... View professionally built vehicles and bring yours to show off FREE STUFF... Claim prizes and free giveaways all over the place!

SATURDAY T I M E Overland Navigation 101: Gaia Maps Matt Mclellan, Ozark Overland Adventures An in depth tutorial to navigating the ONF using the Gaia Mapping Platform. Learn how to cross map between the USFS maps and Gaia to find legal and safe routes.

Topographic Map Reading 101

Course/Seminar Schedule Due to capacity regulations, seminars will be held in the Beef House across from the MOORE Expo entrance. Capacity per course is 35 per city ordinance and is first come, first served. Please consider this schedule when participating in adventure route runs

Collins - 37 North Expeditions 10 Danny Learn some fundamental terms and icons and a simple

explanation on how to use any topo map. We will then move into transferring flat maps to model form to help better understand the representation of topo lines and features.

MVUM Mapping & Trail Preservation Matt McClellan - Ozark Overland Adventures This course will have you feeling confident that you are on legal roads, and will emphasize the importance of trail preservation in our national forests and how to identify and keep up with the mysterious and ever changing MVUM maps. Wilderness & Critical Event Preparation Aaron Paris - Switchback Outdoor Safety If your vehicle over turns do you have a plan? Have you considered what to do should you become seriously injured while in the backcountry?The course will walk through different scenarios and discuss considerations for those going into the backcountry.

Intro to Urban S.E.R.E Rob Allen - Sigma III Survival School Survival, Evasion, Resistance, and Escape is a training program that prepares U.S. military personnel, U.S. DOD civilians, and private military contractors to survive and return.

Radio Communications Aaron Winski This course is designed to help a beginner choose the right method of communications, covering everything from GPS units to ham radio, choosing and placing antennas, and propagation.

Charge Your Adventure- The Science of 12 Volt Systems REDARC Electronics Take AC power with you wherever you go. Join these product experts in an engaging demonstration to learn why the extra 12 volt power is so essential when exploring remote locations.

Safety & Security While Traveling Aaron Paris - Switchback Outdoor Safety How do you keep yourself, vehicle, and passengers safe while traveling? What should you do before you leave?Why is it important to check gear and vehicle before heading out? These questions and more will be discussed. Knowledge is the best thing you can take with you anywhere. Plan, Prep, Explore

First Aid & Trauma Kits Aaron Paris - Switchback Outdoor Safety This course will discuss key components to have in a first aid kit and trauma kits, where to store first aid kits and how to carry trauma kits.

SUNDAY T I M E Basic Vehicle Recovery Techniques & Safety Bill Wheeler - I4WDTA This course will outline the safe use of the common recovery tools and equipment. From electric winches, kinetic ropes to traction boards, we'll discuss safe application and techniques of numerous recovery options.

Operation 101 10 Drone Jeremiah Oschwald - Overland Pioneers Sure, you could teach me how to fly a drone, but I think it would just go over my head. Curious about the do’s and do not’s of proper drone flying, how can it be used best for overlanding, what are the rules? Jeremiah will answer all your questions. Navigation 101: Gaia Maps 11 Overland Matt Mclellan, Ozark Overland Adventures

An in depth tutorial to navigating the ONF using the Gaia Mapping Platform. Learn how to cross map between the USFS maps and Gaia to find legal and safe routes.

Your Adventure- The Science of 12 Volt 12 Charge Systems REDARC Electronics

Take AC power with you wherever you go. Join these product experts in an engaging demonstration to learn why the extra 12 volt power is so essential when exploring remote locations.

Overlanding 101: Vehicle Dynamics Scott Paker- Bold Overland For beginners and seasoned veterans alike, we talk about what overlanding is and what you need to know about building out your vehicle from the ground up. We discuss common concerns on what gear is right for you and where to start to expand your vehicles capabilities whether you are driving an AWD Subaru, a built out Jeep, or looking to build a van for your cross country travels..

OZARK MOUNTAIN ADVENTURE VANS

Ozark Mountain Adventure Vans by SCG 1903 N. Barnes Ave. Springfield, Missouri www.ozarkmountainadventurevans.com Phone-417-493-6445 Owners- Gary Spaniak Jr & Gary “G3” Spaniak III Date founded 1979

We chat with Dustin Campbell, VP of sales at Ozark Mountain Adventure Vans about the business, trends in the industry and MOORE. I was introduced to the Overland Community several years ago while out west. Being a father of four, my wife and I like to take our children out into the deep wilderness to experience nature, adventure and fun. I became immediately obsessed with builds, gadgets gizmos etc.

The big set back was when it came to much of these items they were incredibly expensive….for example a typical adventure van can topple 200k very easily from most competitors. We have been in the car converting business for over 40 years, starting out primarily building limousines for the livery industry and for celebrities. We moved later into expanding our portfolio into funeral service vehicles but always wanted to break into the RV market. We started our R&D process in late 2018 and finally released our RV and Adventure van line in late 2020. We have a wide variety of automotive customization services, from custom one-off stretch limos, to matching fleets, funeral hearses, limos, and removal vans, to custom hot rods as well as our full line of custom Sprinter, Transit, Promaster RV and adventure vans.

How has the increased popularity of van life and domesic travel effected your business? It's been an incredibly humbling experience. With our 100,000 sq ft facility and over 70 employees our turn around times have always been fast. But when people found out that we can build a full RV or adventure van in as little as 10 weeks, our phones started ringing off the hook. Its spurred growth and allowed us to rebrand quickly as well as made the entire family style working environment incredibly positive and fun! Not that it wasn’t before but something new and different is always a good time. I think that this is a trend that people are just now discovering out of necessity to have recreation outside of the home. With that said I feel like its re-lit the passion of good clean outdoor family fun. The growth in the community has been insane and I don’t see it slowing down anytime soon. What innovations in your industry are exciting to you? Anything that makes the cars more self-sufficient without compromising quality, or maintenance is always exciting. We have a full R&D team constantly researching the pros and cons of “bolt on items” and we are working with manufacturers to bring new innovative products to the builds. What can an attendee expect to see at your booth at MOORE Expo? We will be bringing a 2020 Sprinter 144 4x4 that we are building specifically for the show, one of our 2wd 3500 RVs as well as unveiling a very special build we are just getting out of the R&D department. They can also meet myself, the owners and get some free swag. I am really looking forward to it being my head fist dive into the overlanding sales world, networking with other vendors and getting ideas from clients. The best part of this job is building that client/sales relationship in person.. What kind of advice would you give someone who was in the market for a van conversion company? Do your homework and shop competitively there are a lot of bug out items that can be deleted or replaced with other more durable items that can save you thousands. Always look at price points and warranty as those are the most important aspects of an emotional investment as such. Also ask about timelines and think about the amount of money you will be investing vs. how long it will take to get your product!

CREATE YOUR OWN ADVENTURE BY MATT MCCLELLAN OZARK OVERLAND ADVENTURES

IF THE GOAL OF OVERLANDING IS TO BE SELF-RELIANT WHILE EXPLORING REMOTE PLACES, THEN IT ALL STARTS WITH LEARNING WHERE YOU ARE GOING & HOW TO GET THERE.

GIVE A MAN A FISH, AND HE WILL EAT FOR A DAY. Teach Teach aa man man to to fish, fish, and and he he will will eat eat for for aa lifetime. We have all heard this age-old lifetime. We have all heard this age-old adage adage talking about teaching someone to do talking about teaching someone to do something something for for themselves. themselves. ItIt also also applies applies for for overlanders overlanders and and outdoor outdoor adventurers. adventurers. We We must must be willing to learn how to plot our own course be willing to learn how to plot our own course as as well well as as teach teach others others how how to to do do so. so.

TThe he pride pride you you get get from from creating creating something something yourself and seeing it to fruition, yourself and seeing it to fruition, showing showing itit off off to to the the world, world, is is truly truly something something special. special. Piecing Piecing together together an an overland overland route route consisting consisting of of miles miles and and miles miles of of forest forest roads, roads, off-road off-road trails, and public land campsites is no trails, and public land campsites is no different. different. Each Each piece piece adds adds to to the the journey. journey. You You dream dream of of what what itit will will be be like like to to explore explore new new territory territory and and either either confirm confirm or or alter alter your your expectations of what the route should expectations of what the route should be. be. Something you have plotted, either on paper Something you have plotted, either on paper or or digitally, digitally, is is coming coming to to life life as as you you follow follow the the line line and and check check off off the the waypoints. waypoints. No No one one else else did the work for you. Your name is on the did the work for you. Your name is on the route. route. You You planned planned this this adventure. adventure. This This is is what what itit is is like like to to create create your your own own route route instead instead of of following following someone someone else’ else’ss track. track.

Explaining the legalities and principles we should stand by while exploring the world gives a bit of a different perspective than simply telling them “go here and follow this.” Google maps can do that, and they would not learn anything. If the goal of overlanding is to be self-reliant while exploring remote places, then it all starts with learning where you are going and how to get there. This is especially crucial if you have never been. When you create your own route, you must study the area, the legal trails, and the terrain. This can become critically important if your rig breaks down, gets stuck, or if someone gets injured and you require help. Since you planned the trip, you know how to tell someone else to get to your location. You know where the resources are along the way, and you have a better understanding of the terrain that will be encountered. Without this planning step, you put yourself and others in danger.

If you are new, this process can be intimidating, and there is nothing wrong with Equally Equally as as satisfying satisfying and and important important is is passing passing following someone else's route to see how you along along this this art art form form to to others. others. Not Not only only do do you you like it. I have shared many of my routes with encourage encourage fellow fellow adventurers adventurers to to advance advance their their others—not for them to follow blindly but to navigation knowledge, but you also have the inspire them in what is possible. Planning the navigation knowledge, but you also have the opportunity trip, studying the area and terrain, deciding opportunity to to instill instill in in them them the the ideas ideas of of properly which trails to take, and then successfully properly respecting respecting the the public public lands lands that that we we are executing the trip with good friends is one of are privileged privileged to to enjoy enjoy and and ensuring ensuring that that we we keep them open to us for years to come. the most satisfying aspects to overlanding. keep them open to us for years to come.

IRON SHARPENS IRON AARON PARIS SWITCHBACK OUTDOOR SAFETY

It is an exciting time to be involved in the off-road and overland communities! In 2017, the off-road industry boasted a $19.5B dollar value. By 2024, it is estimated to be at $28B. There has been a steady increase of sales in the off-road community that has shown no signs of slowing down. Overland travel saw a dramatic increase in popularity over the last 10 years. Ever since the first Overland Expo with 900 attendees the industry continues to explode. Healthy economies provided the resources for many to dabble in something that drew their attention by the ability to explore, travel, and have their own adventures.

In 2020, COVID-19 has pushed people outside more than ever. The times of only finding information through side conversations, obscure posts online, and the lone editorial of Overland Journal are over. Overland Journal captivated the imagination of its readers with captivating tales of far flung adventures around the globe and inspired an entirely new means of story telling. YouTube and social media have brought the same excitement of travel to the masses. With an increase of newcomers, there is a need to educate more than ever. Those entering the community have a duty to make sure they are doing so safely, responsibly, and

respectfully. Many have traveled these mountain passes, deserts, and plains without the traffic, damage to the terrain, and numerous accidents for years. It would be easy to just blame the newcomers . There is a responsibility to educate, encourage, and promote safe off-road travel and tread light principles to those new to what many have cherished for a long time. Failing to take on this task will ultimately result in closures, restrictions, injury/death, and be the undoing of a great pastime and livelihood for many.

will the by-product of the billions spent. At the end of the day the best thing money can buy is knowledge. Learning how to use a winch, operate a High-Lift jack, conduct recoveries safely, and perform first aid should be some of the first things people invest in. Those new to outdoor adventuring and experienced travelers alike will benefit from the training provided at events like MOORE. While you’re at it, bring a friend.

The industry will continue to grow; better gear, vehicles, and technology

SMORR2MOORE ADVENTURE ROUTE

MOORE FEATURED RIGS DON'T MISS THESE INSTA FAMOUS RIGS AND PERSONALITIES AT MOORE

TRAIL TRAIL RECON RECON ROGUE ROGUE OVERLAND OVERLAND TARREN TARREN EVANS EVANS OLDHAM OLDHAM FAMILY FAMILY ADVENTURES ADVENTURES EXPEDITION EXPEDITION RECON RECON OFF-ROAD OFF-ROAD RECON RECON BOLD BOLD OVERLAND OVERLAND ARKANSAS ARKANSAS OFFROAD OFFROAD GRANT GRANT ‘GRIZZY’ ‘GRIZZY’ WILLBANKS WILLBANKS SEE THE FEATURED RIGS PAGE ON OUR WEBSITE FOR PROFILES AND LINKS

Growing up was enjoyable for me. I had the family that every young boy dreams of. My father is a preacher and I was born while he attended seminary in Texas. When I turned 5, my sister was born in Huntsville, AL. She was not fun to play with, got me in tons of trouble and began to get on my nerves. As a result, I struck up a deal with the mailman to trade my baby sister for his bulldog. I was extremely angry the day I had her in her buggy, out by the mailbox, when he showed up without the dog and called the deal off. Apparently, he was not as serious about this deal as I was.

Time went by and we moved around a LOT. I believe I counted 38 different houses we had lived in by the time I entered High School. Yes, that was not fun, but it was cool making new friends everywhere we went. We finally

settled in Arkansas. Dad went to work teaching at a Bible College and mom began teaching school. My parents were amazing. They always took care of us. We were loved very much. My grandparents were very active in my childhood as well. My grandma lived 3 hours away. We traveled to see her several times a year. She had a pesky Chihuahua that hated everyone in the world. She made the best macaroni and cheese and always got me the Star Wars stuff I wanted for Christmas. My Granny and Papaw lived about 30 minutes away and I spent as much time there as possible. I will never forget waking up to the smells of biscuits and gravy cooking each morning for breakfast, the days of messing around in the shop with my papaw or tinkering on his boat. I will always remember

the many days he took me fishing and time we spent together. Those are memories I will cherish forever. This was back before Social Media. This was back when you reminisced over the photo albums that sat on the coffee tables. This was back when families made it a priority to be together. You missed ball games to be with family. You missed school or work to go to reunions and see family you might only see once a year. Families took vacations together and cherished each other as the most important people in our lives. However, times have changed. The term "family" is used a little more loosely now. The word "family" is as common as the number of red lights you encounter in a large city. You are always running, running past and sometimes not even paying attention to them. Social media has caused us to have friends around the world that otherwise we may have never known. We travel around, go to events and become close with many of these friends. We strategically plan our vacations with each other. We contact each other and plan to meet and camp at the same spot to spend time together. We have common interests and loves. We share goals and dreams. Very soon, we consider them family. Some become closer to us than those cousins and uncles that we barely even know. We attend their wedding, pray for their sick, and talk often. We are family. Overlanding is not considered a hobby for good reason. Yes, we do have collections of certain things that are part of it. The antique coffee makers and countless number of Vintage Coleman stoves in my garage are proof of that. There are parts of it that are deemed an obsession or interest in our lives but collectively you come up with a beautiful lifestyle that many are being drawn to every day. We build our rigs, we buy the gear, and we research areas and routes and immerse ourselves into every nook and cranny of this lifestyle. We join every social media group so

we can see what others do, post questions when we have them, and keep tabs on events that are in our area. But what makes this a lifestyle is not what we have, not what we look at and research, it is not how much gear we can collect or how much stuff we can pack into our rigs. What differentiates this from any other hobby in life is family. The people that we meet at different events. The good friends that we develop over campfires and propane fired dinners. We live for that next time we can get together and miss each other when we are apart. We call often. We message or text daily or weekly. We plan together and enjoy this particular lifestyle together. That is what makes Overlanding so special. The people. Those in our Overlanding Family.

Joey the "BROfessor” Slayton (aka the Overland Philosopher) Joey is a native of Arkansas and an avid offroad & outdoor enthusiast, motorcycle rider, and podcaster. The BROfessor’s outdoor adventures began back in the late 1980’s when he and his friends would take his Suzuki Samurai out adventuring each weekend. Today, on any given day, you can find he, his wife Connie and Bruiser the Adventure Bulldog riding the highways on their Harley’s or in their his and hers Toyota FJ Cruisers exploring the many Forest Roads and Trails in the Ouachita and Ozark National Forests of Arkansas. Each summer you will have trouble tracking him down as he explores all over the United States. Joey keeps a log of his adventures through his Social Media - Instagram @joeythebrofessor and @overlandphilosopher ;Facebook Pages: Adventures of the Brofessor and on "The Overland Philosopher" Podcast.

MOORE MIDWEST OVERLAND & OFF ROAD EXPO

EXHIBITOR LIST & MAP

CENTER HALL

THANK YOU FOR SUPPORTING THESE EXHIBITORS Due to capacity regulations, seminars will be held in the Beef House across from the MOORE Expo entrance. Capacity per course is 35 persons per city ordinance.

000

VENDORS LISTED ALPHABETICALLY C= CENTER HALL FE= FRONT ENTRY

16 GOT YOUR SIX COFFEE CO

80 4XPLORING

47 GREEN CHILE

60 589 FAB

12 HELUX INDUSTRIES

45 ACTIONTRAX 68 ADVENTURE MOTORS

31 HIGHLAND EXPEDITION OUTFITTERS

73-74 AMERICAN ADV LABS 109 AMPR C ARTEMIS OVERLAND HARDWARE 29 AXLEBOY

106 87 90 81-82 55-54 65 66-67 25-26 91 14-15 94

BACKWOODS ADVENTURE MODS BIG BRUTUS BLUE LINE OVERLAND BRITBUILT BUCKSTOP TRUCKWARE BUFFALO ATV SHERP BUNDUTEC USA CB ADVENTURE SUPPLY DEEZEE DELICA PERFORMANCE RACING

71 DIODE DYNAMICS 64 DIRTBOUND 46 DOMETIC 101 DRYFOXCO

50-52 HOBBYTIME 23 IRON BEAR 3 JEEPLIFE SALES 89 KANSAS ROCKS RECREATION PARK 100 KG EXPEDITION

39 OZARK TRADING & LIQUIDATION 108 QUIGLEY MOTOR COMPANY 4 RAM TRUCK 000 REDARC 86 RENWAL BY ANDERSON 62 REROVER 21 RHINO-RACK 56 ROAD ARMOR

32 LIFE WITHOUT DOORS

36 ROCK RASH

FE LIQUID SPRING

44 ROCK SQATCH

98 LONG CREEK OVERLAND

92 ROUTE 66 COFEE

105 MADPAX 48-49 MB QUART 83-85 MCKEE OFFROAD 103 MIDLANDUSA 1 MOORE EXPO 107 MOUNTAIN HATCH 34 NATURAL STATE OVERLAND 33 NEW HOLLAND OVERLAND 41-43 NINELINE

57 RUSTIC MOUNTAIN OVERLAND 93 SEW ME STATE BAGS 2 SMORR 63 SOUTHERN XPEDITION 35 STATUS DETAIL 7 STORYTELLER OVERLAND 6 SWITCHBACK 24 TAILGATE N GO 5 TALUS EXPEDITION

70 NORTHOLOGY ADVENTURES / KOAR

70 TC TEARDROPS

10 OFFROADRV

18 TENTRAX

53 ONE OVERLAND

13 FOUR WHEEL CAMPER 9 ECHO BLUFF STATE PARK

59 OPEN RANGE OVERAND

22 EXPRESS RALLY 11 GLOBAL ROAD

99 OSCAR MIKE OVERLAND

47 GLOBAL EXPEDITION VEHICLES 19-20 GREEN CHILE

8 OZARK OVERLAND OUTFITTERS

69 OPUS 61 OVERLAND ADDICTS 95-97 OVERAND RENTALS 000 FE OZARK MOUNTAIN ADVENTURE VANS

75-77 THE OVERLAND ESSENTIALS 58 TOO EXTREME OFFROAD 37-38 TORRO 88 TRUE NORTH OUTPOST 27-28 VINTAGE TRAILER 78-79 XTRUSION OVERLND 30 XVENTURE

GO TREADS

80 - 4XPLORING/TNT CUSTOMS

4Xploring offers 4x4 guide services and guided trips throughout North America. 4Xploring will take you out there and get you back safely. 4Xploring is a venue for offroad enthusiasts to engage in —and savor the lifestyle that is — Jeep® off-road.

60 - 589 FAB

The team at 589 Fab has been building premium off-road accessories for 2015+ Colorado & Canyons, 2019+ Rangers, and 2019+ Silverados since 2017. They have been fabricating for much longer than that with many years of combined experience.

45 - ACTION TRAX

ActionTrax Vehicle Recovery for Sand, Snow, or Mud.100% Made in America with with DuPont Material. Unconditionally Guaranteed for two years against all defects except burning teeth from excessive wheel spin.

68 - ADVENTURE MOTORS

Buy it here, Build it here! Toyota specialty dealership & Overland build shop. If it's an aftermarket, offroad, or Overland product for a Toyota and or a Lexus, we are most likely a dealer for it!

109 - AMPR

Auto, Marine, Powersports & RV - Our company provides financing and insurance services to independent dealerships, RV and boat manufactures as well as person-to-person purchases on Autos, Marine, Powersports, & RVs.

73-74 - AMERICAN ADVENTURE LABS

American Adventure Lab was founded for one purpose – to advance the development of adventure vehicles. We accomplish that through relationship building with our customers and suppliers and continuous innovation. We have a huge pile of new products on the way!

CENTER HALL ARTEMIS OVERLAND HARDWARE

Artemis is your one-stop overland shop. Come in and see your favorite brands or try something new. Our customers are our family and we strive to offer the best equipment and experience possible, from our online store to our newly remodeled digs in Springfield.

29 - AXLEBOY

As Missouri’s Jeep go-to guys, we are constantly studying the latest trends and researching new product manufacturers because we have taken on the responsibility of providing our clients with the highest quality parts and most dependable service.

106 - BACKWOODS ADVENTURE MODS

We designs, fabricate and customize bumpers and modifications for trucks, Jeeps, SUVs and vans. We are family-owned and operated in Arkansas, and our bumpers are made in the USA.

87 - BIG BRUTUS

There is more to Big Brutus than cold steel and long shadows falling across the Mined Land Wildlife Area. Big Brutus is not just a symbol of the past, but an eternal tribute to the mining heritage of Southeast Kansas and to miners all across this nation.

90 - BLUE LINE OVERLAND

Blue Line Overland is a registered domestic nonprofit and was founded in 2017 by a group of law enforcement officers. We share a love for outdoor adventure and giving back to the kids in our communities.

81-82 - BRITBUILT

Sales, service, repair, and restoration of classic British 4X4s, focusing on Land Rover Defenders. Engine repair or repower, suspension upgrades, RHD to LHD conversions, interiors, paint and chassis work. Engine rebuilds and upgrades, V8 conversions.

54 - BUCKSTOP TRUCKWARE

With smooth, clean lines, Buckstop Truckware makes the some of the nicest looking bumpers going. A custom-fitted, stylish bumper built specifically for your show truck is sure to impress.

65 - BUFFALO ATV / SHERP

Located in Garnett, KS, Buffalo ATV and Custom is a nationwide sherp dealer located in the midwest just outside of Kansas City. If you are interested in owning a Unstoppable #SHERP give us a call at (785) 433-1723

66-67 - BUNDUTEC USA

BundutecUSA manufactures pop top and hard-walled campers in several different floorplans for all truck sizes, and are designed to be customized and built to your requests. to be customized and built to your requests.

25-26 - CB ADVENTURE SUPPLY

We distinguish ourselves by being available to our customers and knowledgeable about the products we choose to sell and the places we travel. Everything that is sold in our store can be installed in our shop.

91 - DEEZEE

Dee Zee¹s products sustain the worker, the weekender and everything in between. Our extensive product lines are built with you in mind. We recognize your need for durable, functional, and stylish products to keep up with your hectic pace.

14-15 - DELICA PERFORMANCE RACING

We’re a dedicated team of L300 Delica owners planning to take on endurance racing! With a fully modified 5.3L V8 and off-road suspension the L300 is built to tackle even the toughest off-road conditions at speed!

94 - DIODE DYNAMICS

Diode Dynamics is a manufacturer of automotive LED lighting products. Founded in 2006, we focus on the development of unique products, incorporating the latest LED and optical technology.

71-72 - DIRTBOUND OFFROAD

Custom fabricated bumpers, rock sliders, body armor and so much more! Jeep XJ and MJ specialists. Our products are made in the USA using domestic components, from design to manufacturing!

64 - DOMETIC

Dometic enriches people’s experiences when away from home by providing smart, reliable products with outstanding design for mobile living. We have thousands of products to meet your essential needs wherever you stay. #MobileLivingMadeEasy

46 - DRYFOXCO

A travelPOUCHtowel is a lightweight, quick-drying, mega absorbent, super soft, sand-free microfiber towel that folds up compactly into a built-on pocket for easy packing. DryFoxCo is making traveling easy and worry-free so you can focus on the fun stuff!

13 - ECHO BLUFF STATE PARK

Echo Bluff State Park is the complete, quintessential Missouri Ozark destination. As your Basecamp for Ozark Adventures, Echo Bluff State Park is the perfect combination of a remote location and connected accessibility to the best of the Ozarks.

9 - EXPRESS RALLY

Adventure Series events offer an off-road event combining scenic trails and access to off-road parks to explore technical trails in a safe environment Events include pre-planned routes including stops for food, fuel, and photography.

101-102 - FOUR WHEEL CAMPER

The idea of Four Wheel Campers was born in Colorado as a way to get farther away from it all. The ideal platform needed to be hard-core, off-road grade, but combine some RV style comforts…like a bed, fridge, stove, and heat.

22 - GLOBAL ROAD OUTDOORS

We started Global Road because of our love of the outdoors. Being a river rats and fly-fishing addicts we are always seeking out the next place to float, fish and camp. We want you to let the WORLD BE YOUR DOORSTEP!

11 - GLOBAL EXPEDITION VEHICLES

GlobalXVehicles and Adventure Trucks are designed and built for selfreliant travel to remote parts of the globe. Count on engineering that will withstand treacherous offroad routes and extreme weather conditions to allow for complete world travel.

19-20 - GO TREADS

Go Treads ™ patented tool is designed to provide the traction needed to get vehicles going again when stuck in snow, mud, or sand. This tool is the first and only tool designed specifically for large, heavy trucks but can also be used for smaller vehicles as well.

47 - GREEN CHILE ADVENTURE GEAR

50-52 - HOBBYTIME MOTORSPORTS/POLARIS

We're very proud to make our gear in the USA while supporting other American companies by sourcing our materials from within the USA. When you do business with Green Chile Adventure Gear you will immediately know that you have received a quality product.

Located in Bolivar, and Clinton, Missouri. Hobbytime Motorsports carries the full line of Polaris ATVs, UTVs, and BRUTUS, as well aKawasaki ATVs, UTVs, and motorcycles! We buy used bikes, offer online shopping for parts, accessories, and apparel, and we offer financing.

16-17 - GOT YOUR SIX COFFEE CO

Headquartered in Springfield, MO. Got Your Six Coffee Co. (GY6CC) is passionate about helping veterans and others who put their lives on the line everyday to serve and protect us. Our mission it service to those who serve.

12 - HELUX INDUSTRIES

Helux E-Series powered coolers allow you to travel smarter and not have to worry about the constant power source, its uniqueness lies in its lithium battery keeping it running if it’s disconnected.

31 - HIGHLAND EXPEDITION OUTFITTERS

Highland Expedition Outfitters was born out of a desire to bring high quality, affordable aluminum Expedition trailers to the Overland market. Using HEO’s years of experience, their team is passionate about bringing you an educated approach to vehicle travel and overlanding.

23 - IRON BEAR CUSTOMS

Iron Bear Customs is a 4X4 innovator in off road bumpers, rock sliders, brush guards, cages, & lift kits. Located in Labadie, MO, our commitment to service & quality product innovation has established Iron Bear Customs as a leader in the marketplace.

3 - JEEP LIFE SALES

Jeep Life Sales & Accessories LLC is a full service outfitter and installation shop in Springfield, MO that is all about helping you achieve your best Jeep Life. We want to take the reality of purchasing your first Jeep to the ultimate fulfillment of creating your dream Jeep.

89 - KANSAS ROCKS RECREATION

We have a great off road trail system in south east Kansas developed to include trails for beginning and experienced outdoor enthusiasts. Kansas Rocks is a 501(c)(3) not for profit business. .

100 - KG EXPEDITION RECON

KG Xpedition Recon has been guiding Overlanding trips across the the Midwest to help promote Kamp George for Wounded Heroes. After seeing the support from the Off-Road Community we started an Overland team to bring more awareness to Kamp George.

FRONT ENTRY - LIQUID SPRING

LiquidSpring suspension systems for several light and medium duty truck applications such as ambulances, shuttle buses and motor homes for significant ride and handling performance improvements over conventional steel and air spring suspension systems.

98 - LONG CREEK OVERLAND

Long Creek Overland Apparel Company is a veteran-owned small business screen-printing company with a passion for the outdoors and everything Overland. We recognized a need for Overland-inspired apparel, designed for those who enjoy wearing their passion.

32 - LIFE WITHOUT DOORS

How many times have you been stuck looking for cover, racing home, or just having to make the best out of a pop up rain shower? We have! That is why we make and sell products to aid in saving the interior of you vehicle in popup rain storms.

105 - MADPAX

MADPAX is a local company to the Midwest making long lasting products for your JL, and JT. The JT bed rack system is completely modular and can be configured anyway you want.

48 - MB QUART

MB QUART is known worldwide for designing and manufacturing innovative and technically advanced audio products, from car, marine and home loudspeakers to personal headphones, intercom systems and professional broadcast and studio applications.

83 - MCKEE OFFROAD

Manufacturing custom offroad bed racks for expedition and overland vehicles McKee Offroad is bringing you a BEAST of a bedrack. The MBR-1 is made of 6061 welded and fastened aluminum with some of the highest capacities in the industry.

103 - MIDLANDUSA

MidlandUSA develops high quality consumer products such as GMRS Two-Way Radios, Weather Alert Radios, Citizen Band (CB) Radios, Marine Radios, and Bluetooth Intercom Systems.

1 - MOORE EXPO

The Midwest's largest consumer adventure travel show. Over 80,000 square feet of exhibitor space, demos, clinics, live music and more. Be sure to stop at our booth for tees, hats & patches.

107 - MOUNTAIN HATCH

We are a family owned company that takes pride in our tailgate accessories and swag tents. Making food safe tailgate cutting boards is what we do. We are also proud of our service men and women who serve and protect our country every day.

34 -NATURAL STATE OVERLAND

If you own a 4x4 vehicle and enjoy the overlanding lifestyle or you just want to learn more about this fast growing passion you are invited to join Natural State Overland at Byrd's Adventure Camp, in the beautiful Ozark Mountains of Arkansas

33 - NEW HOLLAND OVERLAND

Our products are built upon a form follows function mentality with the desire for quality and real materials. We thoroughly test every product, starting in market research during product development, through final prototyping with real consumers and customers.

41 - NINE LINE APPAREL CO

As a life-style brand, Nine Line Apparel aims to reinvigorate the sense of patriotism and national pride that is disappearing daily from our society. We hope to inspire unity and brotherhood among all Americans as patriots under our common flag.

70 - NORTHOLOGY ADVENTURES/KOAR

Northology connects you with outdoor adventures unique to the upper Midwest and Great Lakes. We create and host overland and adventure events and outings, we do custom trip planning, and we publish a free, digital adventure magazine. Don't miss our flagship event, the Keweenaw Overland Adventure Retreat.

10 - OFFROAD RV

Rugged. Reliable. Tougher than any terrain. Packed with the industry’s finest features. Our off road camper trailers are built to be the most comfortable, convenient, and highest quality you’ve ever experienced, no matter the conditions.

59 - OPEN RANGE OVERLAND

Based in New Braunfels, Texas, Open Range Overland is a veteran owned company that designs and manufactures off-road trailer KITS for the do it yourselfer, as well as overlanding accessories for the kitchen and trail.

69 - OPUS

OPUS is the leading brand of off-road campers. With our patented AIR tent technology, you can set up camp in just 90 seconds! OPUS® is built on the theory of tough luxury and designed for low-profile towing across the toughest terrains.

99 - OSCAR MIKE OVERLAND

Oscar Mike Overland is a non-profit organization that is dedicated to changing the lives of Veterans by getting them Oscar Mike, “On the Move." Our mission is to raise awareness of Veteran suicide and the struggles that they may face while reintegrating into society.

61 - OVERLAND ADDICT

Camping. Exploration. Adventure.These are the things that Overland Addict represents and embodies. We are a lifestyle brand focusing on products and resources that help get you away from the daily grind and into your next Outdoor Adventure.

53 - OVERLAND RADIO

Overland Radio podcast with hosts Lee Odom, Michael Hyden and Joey the BROfessor Slayton, available on most podcast platforms.Catch Michael and the rest of the group in the East Hall Entrance

95 - OVERLAND RENTALS

The Overland Rentals family wants to help you get out and explore. Take a look at the amazing vehicles we have available to get you to places you have never been, in a way that you have never seen before.

FRONT ENTRY & CENTER HALLOZARK MOUNTAIN ADVENTURE VANS

We specialize in building your ultimate escape. We start with the Mercedes Sprinter cargo or crew van, hand building from scratch and transforming it into your custom adventure vehicle. Each adventure van that comes out of our facility is built unique to it’s owner.

8 - OZARK OVERLAND OUTFITTERS

Specialists in the Toyota and Land Cruiser aftermarket, Ozark Overland Outfitters has the experience and know how to get your vehicle where every you want to take it. Ozark Overland Outfitters is also a premier gear outfitter with many products to choose from.

39 - OZARK TRADING & LIQUIDATION

Ozark Trading Liquidation is not only the best place to find all of the mainstream name brands at extreme discounts, but is also the best place in town to pick up a Big Green Egg. Grill, Roast, Smoke, Sear and Bake – The Big Green Egg stands alone.

000 - REDARC

REDARC has over 40 years of experience in research, design and manufacturing of power solutions for 4x4, RVs, and trailers, making the most rugged, reliable, and innovative battery chargers, 12/24V vehicle management systems and trailer braking products on the market. 86 - RENEWAL BY ANDERSON

We are here to serve the window and door replacement needs of the Springfield area, including Nixa, Ozark and Willard, drawing on the Andersen tradition of more than 110 years of quality, craftsmanship and innovation.

108 - QUIGLEY MOTOR COMPANY

Quigley has been providing solutions to users, most notably the 4x4 conversion to Ford, GM and Nissan vans and cut-a-way chassis. Quigley also provides specialty up-fit solutions and custom driveshaft design, manufacture and service.

4 - RAM TRUCK

The Ram lineup of pickup trucks is known for its reliability, power, durability, quality and the loyalty of our owners. Leading all the way back to the first generation, the Dodge Ram, now just Ram, has led the pack in all of the above.

62 - REROVER

Rerover rebuilds and customizes vintage Land Rovers for overland adventure. Designed to tackle harsh terrain under heavy loads, our vehicles are created by a team experienced in building and maintaining Land Rovers for the world's most challenging environments.

21 - RHINO-RACK

Rhino-Rack has been creating world-class roof racks since 1992, with the most diverse and innovative range of roof rack products, supplying high-quality gear to all industry segments.

56 - ROAD ARMOR

Road Armor has been the originator in smooth steel bumpers. Not all replacement bumpers are created equal and we encourage you to experience the Road Armor Difference, 100% made in the USA and Texas strong, and all products are backed by our lifetime guarantee. 36 - ROCK RASH OFFROAD

When it comes to the night, we will keep you in sight! We are a family owned LED light and Jeep accessory company from Jackson, MI. We offer a wide range of quality offroad lighting solutions and accessories.

44 - ROCKSQUATCH DESIGNS

RockSquatch Designs is an apparel company that focuses on Arkansas, BigFoot and Overland. We bring unique and humerous designs to the table and donate to organizations that focus on conservation in the Natural State.

92 - ROUTE 66 COFFEE

Our coffees are carefully roasted in small batches, packed and shipped from our local facility in Battlefield, Missouri. We take every step possible to discover and preserve the true nature of each coffee bean’s unique characteristics.

57 - RUSTIC MOUNTAIN OVERLANDING

Our trailers are 100% made in the USA in Birmingham, AL. We have 3 generations of fabricators and over 50 years of experience, you can trust our trailers are overbuilt and ready for any rugged adventure you can throw at it!

93 - SEW ME STATE BAGS

Sew Me State Bags was started from a need that everyone has. Our bags have been an evolving process starting out with simple no frills tote bags and working our way up to full size purses with all the bells and whistles.

2 - S.M.O.R.R.

Southern Missouri Off Road Ranch brings you 940 acres of the most scenic and well mapped trails in the midwest. Grab a bite to eat at the Ranch Cafe, stay in brand new cabins, or grab any of the powered or primitive campsites. Come on down and spend the weekend, you won’t regret it!

63 - SOUTHERN X

Southern Xpeditions hosts The Overland Challenge and has grown a media audience organically. We now offer multiple products to include our Pack Flat Firepit design in partnership with Blue Ridge Overland Gear and Dometic. STATUS DETAIL

We understand how good it feels to have a perfectly clean ride, and we want to share that feeling with you. Each member at Status is crossed trained in all aspects of our business and is able to assist in everything from paint correction, to clear film.

7 - STORYTELLER OVERLAND

It’s More Than A Van. It’s A Way Of Life!It has been said that “Life’s greatest luxury is saying YES to the next grand adventure.” Well, we don’t believe that grand adventures should be a luxury for just the few…we believe it is essential for all who who hear the call of the wild and willingly pursue it.

6,62 - SWITCHBACK OUTDOOR SAFETY

Switchback Outdoor Safety brings years of public and work place safety and outdoor experience to give guidance for those who wander. Sign up for classes to gain the knowledge you need to keep you and your family safe. Our goal is to help you explore, have fun, and see new places safely.

24 - TAILGATE N GO

Tailgate N Go is a portable, outdoor kitchen and dry box made for any outdoor cooking. Set it up in the backyard to the backwoods in seconds. Tailgate N Go LLC is a 100% made in the USA family-owned, operated and patented all in Colorado.

5 - TALUS EXPED

The Talus™ camper is the revolutionary integration of a fully-equipped kitchen, convenient electricity, gear storage, and a solid platform allowing for a variety of sleeping possibilities all in an aluminum shell that slides into a truck.

70 - TC TEARDROPS

TC Teardrops custom camping trailers combine a blast from with a unique modern twist to give heir customers an efficient, affordable and FUN way to camp, plus carry your boats, bikes and gear all in one compact, comfortable, eyecatching package!

18 -TENTRAX

The Tentrax Ascend is designed to take on the toughest trails and get you camping further out than you’ve ever been. Tested in Moab, the Rubicon, and the rocky trails of the Appalachians, the Ascend goes everywhere you dare to take it.

75 - THE OVERLAND ESSENTIALS

At The Overland Essentials, Levi and Brian have joined forces with other experienced overlanders to help you navigate product reviews and information and find what works for you and offer you a one-stop-shop to purchase what you need.

58 - -TO EXTREME OFFROAD

We saw a need for a nononsense, off-road utility trailer that can tackle even the toughest terrain. With our love of the outdoors and off-road 4x4 industry, as well as over 40 years of manufacturing experience, we knew we were up to the task.

37 - TORRO OFFROAD

The SkyLux Roof Top Tent was designed after tirelessly searching for the perfect roof top tent. So we began this journey and decided to share the fruits of our labor with the camping community. We are pleased to share an affordable, high quality tent with our community.

88 - TRUE NORTH OUTPOST

Adventure's true home. Find the best white water rafting in Michigan, test your skills in our indoor rock climbing gym, rent mountain bikes and kayaks, or just come to camp and relax. We always have hot coffee and the river makes that special sound year round.

27 - VINTAGE TRAILER WORKS

Vintage Trailer Works has been manufacturing custom teardrop trailers for 26 years. Define your style and find your adventure with an XTR trailer from Vintage Trailer Works

78 - XTRUSION OVERLND

Redesigning the way we look at truck bed storage racking, manufacturing all components in house, sourcing raw materials from the best quality suppliers in the US and abroad, to bring you the best quality at the best price.

30 - XVENTURE

From toy hauling to a full-slide out galley system XVENTURE has you covered. We have different sized trailers depending on your needs so go explore our models today to find the right trailer for you.