Conference Program

MON MAY 4

9:00 AM- Business Writing for Designers 10:30 AM Ilise Benun , Founder , Marketing-Mentor.com Track: Pre-Conference Workshop Creative Fuel: A Laboratory Workshop for Nitro-Charging Your Idea Output Stefan Mumaw , Director of Narrative Strategy , First Person Track: Pre-Conference Workshop Discovering the Super Powers of Design Sprints as a Catalyst for Innovation Paul Stonick , Director, Online UX , The Home Depot Track: Pre-Conference Workshop Refresh Your Process With Adobe Capture Robert Generette III , , ZILLA! Track: Pre-Conference Workshop The Abridged Art of Risk-Taking Jason Bacher , Independent Creative Director & Co-Author , Good Fucking Design Advice Brian Buirge , Owner, Creative Director & Co-Author , Good Fucking Design Advice Track: Pre-Conference Workshop 11:00 AM- Coffee, Cubicles and Creativity 12:30 PM Robert Smith , Creative Leader, Respected Author and Professional Speaker , Green Melon Inc. Track: Pre-Conference Workshop From Numbers to Narrative Bill Shander , Founder , Beehive Media Track: Pre-Conference Workshop

MON MAY 4

11:00 AM- If Your Job’s Going to be a Circus, Why Not Make 12:30 PM it a Fun Circus Where You’re the Ringmaster?

Jim Krause , Owner , PixelFly Creative Track: Pre-Conference Workshop The Art Of The Story: Visual Storytelling: A Collaborative, Interactive Workshop Debbie Millman , Host of Design Matters & Chair/ Co-Founder of Masters in Branding Program , School of Visual Arts Track: Pre-Conference Workshop The Pop-Up Story Salon for Thinkers, Makers & Writers Terri Trespicio , Speaker and Brand Advisor , Terri Trespicio, LLC Track: Pre-Conference Workshop 2:45 PM- Designing for a Connected World 3:30 PM Designing for a Connected World Kate Stone , CEO , Novalia Track: Experience Design Our 4 Cents: Pages from the Hoodzpah Playbook Jennifer Hood , Co-Founder , Hoodzpah Amy Hood , Co-Founder , Hoodzpah Track: Design+Creativity Show Your Value: How to go From Order-Taker to Strategic Partner Ilise Benun , Founder , Marketing-Mentor.com Track: Career+Talent

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MON MAY 4

3:45 PM- Shaping the Way We Work with Design Systems 4:30 PM Sarah Beth Federman , Senior Frontend Developer , Atlassian Track: Experience Design Tase me, bro: Tattooed Whales & Feeding Tubes: Working on the Work You Don’t Talk About…

Until You Do Tony Biaggne , VP of Brand Creative , Axon Track: Marketing+Branding The Closing Culture Gap Between Creative and Corporate Culture Linda Quarles , Director, Strategy + Organizational Design , frog Track: Leadership Turning Difficult In-House Clients into Your Cheerleaders Stella Guan , Founder & CEO , Path Unbound Track: Career+Talent 4:45 PM- Welcome and Opening Remarks with Amy 5:00 PM Conover Track: Main Stage 5:00 PM- Dis and Un’s: How to Overcome the Barriers 5:45 PM to Creativity and Change Stephen Gates , Head Design Evangelist , InVision Track: Main Stage

TUES MAY 4

9:00 AM- On Freedom and Risk 9:45 AM Edel Rodriguez , Visual Artist, Author , Edel Rodriguez Studio Track: Main Stage 10:00 AM- Beards, BBQ and Insecurity - A Guide to Creative 10:45 AM Self Discovery Chris Thomas , Founder , Yonder, an Agency for the Wild & New Track: Design+Creativity Made Thought Ben Parker , Co-Founder , Made Thought Track: Dieline Solicited Advice Jason Richburg , Curriculum Director, Copywriter, & Co-Author , Good Fucking Design Advice Brian Buirge , Owner, Creative Director & Co-Author , Good Fucking Design Advice Track: Leadership Unknowing: Using Confusion To Your Advantage Mitch Goldstein , Associate Professor, College of Art and Design , Rochester Institute of Technology Track: Design+Creativity 11:00 AM- How to Build a Career of Balance, Collaboration, 11:45 AM and Good Justin Ahrens , Chief Evangelist , Rule29 Track: Design+Creativity

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TUES MAY 4

11:00 AM- In Defense of Human Connection 11:45 AM Ivan Cash , Award-winning artist, Filmmaker & Founder , Cash Studios & IRL Labs Track: Design+Creativity Solving For Disposability While Maintaining Its Virtues Tom Szaky , Founder and CEO , TerraCycle Track: Dieline Through the Never: Rock ‘n Roll Insights on Creativity and Leadership Marc Reiter , Chief Creative Guy , Blackened Recordings Stephen Gates , Head Design Evangelist , InVision Track: Leadership 3:15 PM- Better By Design 4:00 PM David Hartman , Senior Creative Director , Target Track: Dieline Fire It Back Up: Breaking Out of the Creative Rut Stefan Mumaw , Director of Narrative Strategy , First Person Track: Design+Creativity Measuring the Business Impact of Design Paul Stonick , Director, Online UX , The Home Depot Brooke Creef , UX Manager, Design Sprints , The Home Depot Track: Leadership SHOWTIME: HOW to Pitch Your Ideas and Present Finished Work to Anyone, Anywhere Jezra Kaye , Speaker Coach and President , Speak Up for Success Track: Career+Talent

TUES MAY 4

4:15 PM- Design for Diversity™: Diversity as a Design Process 5:00 PM Jahan Mantin , Co-Founder , Project Inkblot Boyuan Gao , Co-Founder , Project Inkblot Track: Leadership Make it Awesome: Rebooting the eos Brand in One Year Soyoung Kang , Chief Marketing Officer , eos Products Julia Beardwood , Founding Partner , Beardwood&Co. Track: Marketing+Branding Rewire Your Team: Nurturing a Neurodiverse Workplace Amy Johnson , Sr. Mobile Visual Designer , Arity Track: Career+Talent Stress Addiction: From Morning Coffee to the Cardiac Wing Taylor Cashdan , Principal, UX Design , Fidelity Investments Track: Design+Creativity Undo Undo Undo - The Packaging Design Company that Wants to Ride the World of Packaging Mat Lyon , Co founder and Creative Director , Undo Undo Undo Ben Lyon , Co founder and Creative Director , Undo Undo Undo Track: Dieline

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WED MAY 4

9:00 AM- Unleash your Creativity 9:45 AM Chase Jarvis , Photographer, Founder & CEO , CreativeLive Track: Main Stage 10:00 AM- From Righteous to Retched: 2020 Logo Trends 10:45 AM Bill Gardner , Founder and President , LogoLounge.com Track: Design+Creativity Leading Innovation Rachel Kobetz , Head of Experience Design , Bank of America Track: Leadership 11:00 AM- Building Meaningful, Beautiful & Responsible Brands 11:45 AM Roanne Adams , Chief Creative Director & Founder , RoAndCo Studio Track: Dieline Creative Problem Solving Von Glitschka , Creative Director , Glitschka Studios Track: Design+Creativity Self Made: How to Build Your Personal Brand Luke Wessman , World-Famous Tattoo Artist, Designer, and Influencer , Luke Wessman Track: Marketing+Branding The High Cost of Perfectionism: Impostor Syndrome in the Workplace Lauren C. Miller , Leadership Coach, Lecturer, Workplace Consultant , Carnegie Mellon University Track: Career+Talent

WED MAY 4

2:30 PM- DEFINITION The Art and Design of Hip-Hop 3:00 PM Cey Adams , Creative , Cey Adams Track: Main Stage 3:15 PM- Designing the Government: Product, People, 4:00 PM Process, & Policy Andrew Miller , Design Lead , Amazon Internet of Things (IoT) Track: Experience Design The Creative Chaos of Marketing, Brand, Design and Advertising Cecilia Ambros , Global Executive Creative Director , Amazon Advertising Moe Jawhar , Creative Director , Germany and Italy Amazon Advertising Allison Puff , Professor of Visual Communications and an Academic Program Manager , Farmingdale State College Lydia Hummel , CEO , LRH212 Track: Marketing+Branding Why Trends in Logo Design Matter James I. Bowie , Principal , Emblemetric Track: Design+Creativity 4:15 PM- Designer In the Mirror: Finding Your Data to Grow 5:00 PM Alison Entsminger , Design Lead , IBM Track: Career+Talent Designing for Short Attention Spans Victor Yocco , UX Research Director , EY-Intuitive Track: Design+Creativity

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THUR MAY 4

10:00 AM- Beyond Commodity: How to Master Your Message & Stand Out in a Sea of Sameness 10:45 AM Terri Trespicio , Speaker and Brand Advisor , Terri Trespicio, LLC Track: Design+Creativity Circles of My Life Zipeng Zhu , Founder and Creative Director , Dazzle Studio Track: Dieline Imposter Syndrome, or How I Learned to Stop Worrying and Love the Ignorance Tony Daussat , Experience Design Strategist , Bottle Rocket Studios Track: Leadership 11:00 AM- How to Navigate from Art School to AI — Adapting Your Creativity for the Future 11:45 AM Rob Harrigan , Design Principal, Immersive Design & AI Services , IBM Track: Career+Talent The Introverts Guide to Career Progression Jennifer Aldrich , Senior Manager of Design Community Partnerships , InVision Track: Leadership

Meet the

Speakers

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Cey Adams Head Design Evangelist Cey Adams, a New York City native, emerged from the downtown graffiti movement to exhibit alongside fellow artists Keith Haring and Jean-Michel Basquiat.

He appeared in the historic 1982 PBS documentary Style Wars, which tracks subway graffiti in New York. As Creative Director for Def Jam Recordings, where he co-founded the Drawing Board, the label’s in-house visual design firm, creating identities, album covers, logos, and advertising campaigns for Run DMC, Beastie Boys, LL Cool J, Public Enemy, Notorious B.I.G., Maroon 5, and Jay-Z. Today as an artist, Adams draws inspiration from 60's pop culture, vintage sign painting and contemporary culture. His work references pop culture, brand identity, and community issues. He recently collaborated with IDEO, Apple, Levi’s, Foot Locker, Pabst Blue Ribbon, YouTube and Google.

Roanne Adams Head Design Evangelist Chief Creative Director, Roanne Adams founded her creative studio RoAndCo in 2006. The studio first gained buzz in the design world for Roanne’s intrepid ability to build successful, scalable brands from the ground up. Over the past decade, Roanne and her team have helped launch hundreds of brands and worked to evolve existing brands, among them Google, Moda Operandi and MAC cosmetics. Roanne served on the Board of Directors for the AIGA/NY chapter and has given numerous talks on her unique branding process as well as her experience as a female business owner and leader. In 2017 Roanne launched Romance Journal – a publication devoted to exploring truth and raising collective consciousness through the female lens. She lives and works between NY & LA with her husband and two children

Jason Bacher Head Design Evangelist Good Fucking Design Advice Jason co-founded Good Fucking Design Advice while earning his MFA in Visual Communication Design from Kent State University. He is currently an independent creative director in Brooklyn, NY, and co-author of the recently published book, “Do the Fucking Work: Lowbrow Advice for High-Level Creativity".

Jennifer Aldrich Head Design Evangelist InVision Jennifer Aldrich is a designer and blogger that has been lucky enough to spend the last 12+ years working in the software industry. Her work has appeared in publications like Creative Bloq, Startup Grind, UX Mag, A List Apart, Yahoo News, Modus, Inside Design, The Mighty, and more. She works for InVision and is living her best remote life residing in and renovating a 1920s construction cottage in the country. In addition to design, she loves spending time with her 16 year old daughter, taking an obscenely large number of photos, and chasing around her 3 wild Bichon Frise puppies.

Brian Buirge Head Design Evangelist Good Fucking Design Advice Brian co-founded Good Fucking Design Advice in 2010 while earning his MFA in Visual Communication Design from Kent State University. He is currently the owner and creative director at GFDA and co-author of the recently published book, “Do the Fucking Work: Lowbrow Advice for High-Level Creativity".

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Jennifer Hood Head Design Evangelist Hoodzpah Jennifer Hood is a mildly tortured creative based out of Orange County, CA. She is a Principal Designer and co-founder of Hoodzpah, Inc, a brand identity agency. With twin sister and co-founder Amy Hood she recently created a goods company called Odds and Sods (bandanas, pins, prints and other unnecessary necessaries). She is also a confounder of #ConnectingThings, an offline and online creative community with chapters across the US, and taught Professional Practices at Laguna College of Art & Design. Besides business as usual, she’s fond of sawing on her cello, falling under Netflix’s spell, reading/smelling an issue of Esquire, and singing a pitchy rendition of Toto’s “Africa” at the local karaoke bar. According to The Velvet Underground, Jenny’s life was saved by rock ‘n’ roll. That’s disputable.

Brandon Rochon Head Design Evangelist Kastner & Partners Brandon has spent his entire career proving that advertising means nothing if it can’t make a lasting impact on culture. But like any visionary, he learned the rules before he broke them. From New York to Paris to Chicago, Brandon cut his chops on some of the world’s most iconic brands; Absolut Vodka, McDonalds, PlayStation, Heineken, Coke Zero and eventually taking the helm as Global Creative Director of Samsung during his time at Leo Burnett. After that, he continued west to Los Angeles, becoming the Managing CCO and CEO of Kastner North America. At the same time, Brandon was driving other entrepreneurial triumphs as co-founder and CCO of SNKR INC. and founder and CCO of Fluent – a venture-building innovation studio with the cultural impact of a lifestyle brand.

And despite all the accolades that have come with Brandon’s success, including Ad Age 40 Under 40, when you meet Brandon you’ll realize he’s just a big kid with a big laugh and an even bigger heart.

Lisa Smith Head Design Evangelist Jones Knowles Ritchie Lisa Smith is an Executive Creative Director at Jones Knowles Ritchie, with 19 years of experience from small boutiques to larger creative agencies; she's also had experience working in-house at one of London’s largest museums of art and design, the V&A, and most recently building and leading the creative team to re-imagine the Chobani brand across all things design, packaging, digital, advertising, experiential, partnerships and innovation.

Jahan Mantin Head Design Evangelist Project Inkblot Spanning over 15 years experience in strategy, sales, facilitation and writing/ editing, Jahan began a career in publishing as an Account Manager for Time Out New York before moving on to the editorial side as the Associate Editor for Beyond Race magazine. Prior to Project Inkblot, Jahan co-founded an arts and social impact online publication managing a team of 15 contributors where she produced, edited and/or wrote over 100 articles/multimedia content interviewing social entrepreneurs with a global impact including Boushra Almutawakel, the first woman Yemeni photographer, and author and food activist, Bryant Terry. Jahan is also the co-creator/executive producer of Fit the Description, a video interview series between Black male civilians and Black male officers sharing their personal experiences with, and within, law enforcement. Using strategy, empathy and design principles, Jahan co-designed and co-facilitated an accompanying interactive workshop to engage audiences in conversations around identity, leading events at spaces from Neuehouse to Fordham University. Jahan earned a B.A. in Communications and Culture from Clark University and is the recipient of the Kate Spade and Company Fellowship at the New Museum Incubator, NEW INC. An avid traveler, Jahan has lived in farreaching locales from Colombia to Scotland. She is a proud native New Yorker and currently resides in Brooklyn.

Zipeng Zhu Head Design Evangelist Dazzle Studio Zipeng Zhu is a Chinese-born designer, art director, illustrator and animator in New York City who wants to make everyday a razzle-dazzle musical. After he graduated from the School of Visual Arts in New York City, he has worked at Pentagram and Sagmeister & Walsh. He was one of the Art Directors Club Young Guns 13 winners and has been recognized as Print magazine’s New Visual Artist and The One Show Young Ones. His work has been exhibited all over the world including New York, Barcelona, Dubai, Mumbai, Shanghai and other major museums and institutions.

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