Vinyl Vibes_Olivia Negley

Brand Study OUR DESIGN LANGUAGE

02 Table of Contents

03 Introduction Standards Stationary Application

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04

Welcome To

05 Introduction

06 About the Company

07 Vinyl Vibes exists to bring back that nostalgia of that midafternoon summer day. Or to create a new nostalgia for modern day people. We are creating new nostalgia for you that is your own album. Creating cover photos and picking your own songs. Find that new, favorite voice you want to listen to.

08 Our VISION

09 Our future is looking bright with a lot of young people appreciating vinyl records.

We look to expand our buisness around the world, to bring trending designs and your favorite songs to you, completley customized the way YOU want!

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our mission

To stimulate creAt:ve minds & bring customizable music to all

How are we different?

What problem do we solve?

We are different in a way that when you order from this company, everything is customizable, affordable and made with care.

The feeling of memories. Bring back all those memories with this company, but in your own way. We make it simple. You pick your songs, and we put them on the vinyl. You create the album cover, or we create it based on what you want.

Why do we exist?

We exist for vintage music lovers.

Creating a customizable record is something not everyone, but a lot of people would enjoy doing.

Customize the cover of your album and the record itself. You are also able to pick your own songs that we put on the record for you.

Why should people care?

People should care because profits go towards a cause or charity of your choosing each time you purchase.

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12 POSITIONING STATEMENT

13 For music lovers looking for completely customizable vinyl records. Vinyl Vibes takes a creative approach to listening to music. With each record you are able to choose the songs you want and create your album cover. If you don’t have creative bones in your body, no worries, just tell us what you want, and our designers will come up with options for you! Our product makes for the perfect gift, whether that’s for you, or someone else.

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6 words to describe

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16 Brand Matrix

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18 Brand voice

19 The brand has to make people feel special.

Family makes me feel this same way.

People should be excited when they come into contact with my brand.

Three words that describe this brand are creative, powerful, exciting.

Interacting with my customers/clients makes me feel motivation.

20 personas

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22 Target audience

Age: 16-45

Location: U.S.

Income level: $50,000

Did you grow up listening to music?

Cassette tapes, Cd players, Radios, Ipods How did you listen to music growing up?

Cassette tapes, Cd players, Vinyls, Radios, Ipods, Walkmans How do you listen to music now?

Phones, Cars, Laptops, Tvs, Vinyls, Ipads, What are some of your favorite genes?

Country, Pop, Rock, Rap, R&B, Punk Rock, What apps or websites do you use to listen to music?

Spotify, Apple Music, Youtube, Pandora, SoundCloud, LimeWire

Education level: Vary.

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24 COMPETITORS STUDY

25 INTHECLOUDS is a customizable online vinyl store, that seems like its target audience is geared towards 18-60.

Vinylify is a simple website that just sells the customizable records. They dont have apparel, or any extra options.

They have a decent amount of options to pick from. Not only do they sell vinyls, but also cassettes, prints, apparels, and bundles.

The website is to the point, but its a bit out dated, and a bit boring.

The website is somewhat bland, but they are very established, and it looks professional.

Vinylify has a video on how they make the records which is really interesting and a highlight in the website.

26 MINDMAP

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28 MOOD BOARD

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30 Sketches

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32 Digital Drafts

1. (first design)

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35 Standards

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LOGO

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LOGO SIZING 3 in.

x3

5 in.

x2.5

7.3 in.

x

38 Typography

39 Primary Typeface

Aa

Heading Typeface

Jj Kk Ll Mm Nn Oo Pp Qq Rr

Aa

Ss Tt Uu Vv Ww Xx Yy Zz

Aa Bb Cc Dd Ee Ff Gg Hh Ii

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Jj Kk Ll Mm Nn Oo Pp Qq Rr

Aa Bb Cc Dd Ee Ff Gg Hh Ii

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Ss Tt Uu Vv Ww Xx Yy Zz 01 02

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40 #D8AA59 R:216 G:170 B:89 C:15% M:33% Y:76% K:0%

Color Guide #7AA5B3 R:122 G:165 B:179 C:54% M:24% Y:25% K:0%

41 #A9525C R:169 G:82 B:92 C:28% M:78% Y:54% K:11%

#010101 R:1 G:1 B:1 C:75% M:68% Y:67% K:90%

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43 Stationary

44 Stationary set

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47 Application

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apparel

apparel

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Signage

Customizable Vinyl Records

www.vinylvibes.com

Packaging

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Vinyl Records

Vinyl Records

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Vinyl Vibes www.vinylvibes.com Follow us on all social medias @Vinyl Vibes