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Branding Study Trifecta Chick Senior Project Fall 2020 Samantha Shipley

My name is Samantha Shipley and I am a graduating senior in the fall class of

Introduction

2020. I have always found myself creating from a young age and decided to turn that passion into a life career. My love for hand-created illustrations is what drives my passion and it is my hope to create a brand for myself that turns hand-crafted art into sellable and fruitful designs. This project titled “Trifecta Chick”, is a large-scale branding of a fictional company to showcase the skills and growth through my journey in the visual communication design program. The Trifecta Chick’s mission is to create psychedelic collectable designs for retro-pop fans and history connoisseurs alike. Deliverables include packaging for unique collectable items, original character design for well-known psychedelic musicians, poster design and merchandise design.

TABLE OF CONTENTS

Background

Missions and Values

Tone and Audience

07 09 11 13 15 17 19 21 23 29

Personas Inspiration Sketches Early Logo Stages The Logo Color Scheme Fonts Illustrations Product Application Portfolio

Designers Statement

This project titled “Trifecta Chick”, is a large-scale branding of a fictional company to showcase the skills and growth through my journey in the visual communication design program. The Trifecta Chick’s mission is to create psychedelic collectable designs for retro-pop fans and history connoisseurs alike. Deliverables include packaging for unique collectable items, original character design for well-known psychedelic musicians, poster design and merchandise design.

Background

Background Story The brand “Trifecta Chick” exists to connect those who lived through the Psychedelic 60’s with those who have a peak interest in psychedelic culture and icons to spark conversation and bridge the gap between a generation who have more in common than they might believe. We want to erase the stigma of “Baby Boomers” and what it stands for today to show that everyone was young once and everyone deserves to enjoy the factors of their youth. We value our elders and want to create a brand that will cater to the forgotten icons and joys of their youthhood all while connecting with newer generations.

About the Brand (Who is Trifecta Chick?) Trifecta Chick is a retro-pop collectable company that combines the funky style of the Psychedelic 60sâ€™ with popular musicians and icons who ruled the decade. With the rise of pop-culture connoisseurs in an era of throwbacks, nostalgia and retro-essence behavior, Trifecta Chick was created to spark a conversation between two generations that share a common interest. We aim to show that through our packaging that design can be powerful as we ode to the psychedelic Avant gardenesque graphic styles of the decade. Design can and will bridge the gap between the two generations and create an experience of freedom, culture, conversation and happiness for all who choose to engage. Our vision is to create a company that will withstand the test of time. We aim to keep one of the greatest design and culture eras alive and buzzing. Within the next 5 years, Trifecta Chick will become a topic of conversation and remain an important brand in the pop-culture industry. We aim to connect, converse, and express.

Misson and Values

The Mission Trifecta Chick has created a mission to show the power of interesting design. Sparking artistic conversation and creating visually interesting package design engages teh onlooker to â€œTake a trip with Trifecta Chick. Trifecta Chick values all of humanity and seeks to form connections through our designs and products Not only do we believe in our younger generation, but those who raised us and have a story to share. We live for passion and aim to create funky fun for our brand and our customers. Many competitor pop-culture companies only produce and sell licensed merchandise. Trifecta Chick considers our merchandise and packaging pieces of art and an ode to avant-garde styles of the 1960â€™s. We aim to express a newfound freedom in our designs and to present a powerful design to culture connoisseurs everywhere regardless of age and background. We aim to show a new style of collectable designs and create a brand that pop culture connoisseurs and retro buffs have been searching for.

Tone and Audience

Tone and Audience Trifecta Chick is a funky, free-loving and expressive brand that wants to show the power design has in everyday life. We are accepting of everyone regardless of age and background and aim to connect those who share a common interest of the Psychedelic 60’s. The target audience consists to main groups: those grew up during the 60’s (56-74) and those who have a peak interest in 60’s culture and music (18-30). Of course our brand is open for anyone and everyone who shows an interest.

07 Persona A

The main target audience for Trifecta Chick are people aged 50-65. These are the ones who grew up and spend a portion of there life in the Psychedelic 60â€™s. The goal is to bring back feeling of nostalgia and create conversation about the era and design.

08 Persona B

Trifecta Chickâ€™s second main target consumer are people aged 18-25. These are the people who have taken an interest in the Psychedelic era and are able to connect with with those who experienced the era first hand.

Inspiration

These are sample logo sketches that were drawn before the creation of the

Sketches

Trifecta Chick logo.

Early Logo Satges

The inital 3-D effect was kept; however, this logo too closely resembled â€œThe Rolling Stonesâ€? Logo

This idea

the 3-D l

sunburst

believed

better w

the Psyc

The inital Trifecta Chick logo. This layout portrayed a gender sterotyped design and created awkward scaling issues.

The logo is getting closer to perfection. The

a incorportated

mushroom design is pure

look with the

vector, but something

t; however, I

was missing.

d there were

ways to portray

chedelic theme.

This is the final logo deisgn. The mushroom became purely illustrated by hand and the texture was taken from the words for better visability.

15 THE LOGO

Final Logo This is the final color and graphic logo for Trifecta Chick. As the logo was being rendered, the goal was to communicate two main points, the company name and a psychedelic essence. These ideas range from rays of sunshine to peace sign symbols. It was finally decided the vast majority of participants that mushrooms were the best way to represent the style and era. The colors were to remain reminiscent and true to the era hence the muted bright and the darker hues.

01. Monogram

01 02. Wordmark

16 LOGO VARIATION

Grayscale Logos These are the grayscale colorations for Trifecta Chick.

Color Scheme

18 THE COLOR

Color palette the idea with this color scheme was to represent the most popular colors during the psychedelic 60â€™s

Rasberry

Sunshine

CMYK 25 99 100 24

CMYK 8.5 17.2 99.1 0

RGB 153 31 31

RGB R237 G201 B28

HEX #991f1f

HEX #edc91c

Turquoise

Sky

CMYK 94 57.7 45.5 26.2

CMYK 79.0 23.3 17.1 0.03

RGB R0 G82 B99

RGB R0 G153 B189

HEX #045264

HEX #0499bd

Lime

Strawberry

CMYK 55.2 1.17 99.2

CMYK 3.8 83.9 96.6 0.28

RGB R000 G000 B000

RGB R231 G79 B42

HEX #80c043

HEX #e54f2b

19 PRIMARY FONTS

Gotham

Example Fonts

Aa Bb Cc Dd Ee Ff Gg 123456789 #!$%&? Extra Light

Regular

Bold

ABCDFEGHIJKLM

NOPQRSTUVWXZ

0123456789

Light Italic

Bold Italic

Light Italic

ABCDFEGHIJKLM

NOPQRSTUVWXZ

0123456789

20 SECONDARY FONTS

Vulturemotor Demo

Example Fonts

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

123456789 #!$%&?

Illustrations

https://smshipley3178.myportfolio.com/samantha-shipley