Hotel Junto_Branding_Lynda Warner_Spring 23

Junto Brand Book

Created By: Lynda Warner

Welcome

As a pet owner, a traveler, and a hotel emplo

owners. Treating pets like family is an essen

people prefer to travel with their pets. Boar

If you can find a place that accepts pets dur

them. Limited space inside and out for pets

environment for pets and owner. At Junto, w

family. We offer large fenced-in dog park ar A pet boarding house would be attached to

trained staff. Pet Packages are available to fi

Lynda Warner Founder & CEO

e to Junto

oyee, I have found a lack of accommodation made for pets and

ntial way of life for many families and single people. More and more

rding pets is risky and finding a babysitter you trust is a trying task.

ring your travels, often there isn't adequate accommodation for

s to roam and risky area for them to be in, provides an unwelcoming

we strive to provide a comfortable and fun environment for the entire

reas for off-leash playing and hiking trails for long on-leash walks. the hotel for daycare or you could sign up for stop-in walks from

fit every family member's needs when traveling to Junto.

Contents Welcome Tagline Brand Voice Persona Mission Statement Positioning Statement Traveling with Pets Competitors Logo Guidlines Color Palletes Typeface Stationery Applications

Tagline

"Everywhere,

, together"

Mission S

At Junto Hotel, we are to comfort and fun for family including your f

Statement

e commited r the whole furry friend.

Positioning

Junto Hotel is designed for t to be accompanied by their without stress while providi and human friendly experie

Statement

those who desire pets everywhere ing a convient animal ence.

Brand V

Inviting

Comfort

Trustwo

Voice

g

table

orthy

Pers

Sam

Gender: Nonbinary Age: 32 Education: Bachlors in Nursing Occupation: Travel Nurse Marital Status: Sinlge Sam travels around the US with their dog Kye. Sam and Kye like to swim, hiking, playing fetch together and won't stay still for long as they love too explore new places. Kye is Sam's best friend and they don't leave Kye under just anyone's care.

Sam sticks to hotel brands that they trust with their comfort and their furry friend.

sona

Janis

Gender: Female Age: 65 Education: Master in Early Childhood Education Occupation: Retired Marital Status: Married Janis and her husband Bob are retired teacher, traveling the country with their cat Harris. They are traveling in their retirement to site see and relax. Harris is high maintence cat and will not travel without the luxuries of home. Harris's comfort is Janis and Bob's number one priority when choosing a place to stay.

Traveling with pets i

53% of travelers take holidays with their pets, so pet-friendly accommodation is a growing

78% of owners and their four-legged friends are driving and flying together more now than ever before.

is gaining popularity Over 50% of owners intend to take their pets on a vacation or traveling with them this year.

52% of surveyed owners said that they only stay at

Competitors The Loews Hotels provide "pet perks" which include pet beds, litter boxes and scoopers, scratching posts, pet toys, leashes, and collars.

Other amenities include dog-walking route maps, pick-up bags, and suggestions for nearby pet-walking and pet-sitting services. The “PetsIn-Room” door signs let the hotel staff know when furry guests are inside. Gourmet pet meals are offered in room service menus.

The Curtis Hotels and Resturant is a boutiqe hospitality expierence. All pets are welcome as long as they fit through the door! The Curtis Hotel does have a pet fee, but the entire pet fee is donated to the ASPCA.

Kimpton Hotels and Resturant is a boutiqe hospitality expierence. All pets are welcome at Kimpton hotels as long as they fit through the door! Kimpton prioritizes pet and owner comfort with complimentary pet beds, food and water bowls, and list of pet friendly establishments in the area. Best of all, no pet fee!

Guests are greeted with a gift bag filled with toy and treat surprises, along with a guide featuring local dog-centric things to do. For on-site activities like the doggie gatherings, where even locals come to join in on the fun. Their pet friendly rooms offer specialized dog beds, dog food and water bowls for a comfortable and cozy stay, and they go above and beyond to “pamper your pets as much as you!”

Logo

UNTO

Logo with tagline

UNTO Watermark

U U

U

Clear Space

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U

Unappectable Logo Usage UNTO

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Change the color of the graphic elements

Change the size of the graphic elements

Fill in the 'J' graphic, it is to act as negative space.

Squish or strech the logo

Move the graphic elements out of original placement

Logo Development

Junto's logo is meant to invite guests and keep an open idea to what hotel Junto is what we offer. The logo idea began with a much more pet centric idea, while the final ended out understated and modern that leaves room for interpat.

Colors

RGB 73 59 76

RGB 106 95 91

CMYK 68 73 48 40

CMYK 55 55 55 25

HEX 493B4C

HEX 6A5F5B

RGB 201 103 87 CMYK 17 70 66 3 HEX C96757

RGB 127 165 166 CMYK 53 24 33 HEX 7FA5A6

Typeface

Aa Bb Cc

Header

Body Text

Subhead

Lora Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789~!@#%$^&)|”<>?

Lora Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ a b c d e f g h i j k l m n o p q r s t u v wx y z 123456789~!@#%$^&)|”<>?

Lora Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ a b c d e f g h i j k l m n o p q r s t u v wx y 123456789~!@#%$^&)|”<>?

Stationery 8.5x11

UNTO

1234 Loop Rd., Wheeling, WV 26543

304-771-2000

HotelJunto.com

3.5x 2

Lynda Warner Owner and CEO 304-867-5309 85 Ft. Henry Rd Wheeling, WV 26555

UNTO

Everywhere, Together

lwarner@westliberty.edu

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9.5x 4.125

Lynda Warner 85 Fort Henry Rd Tridelphia, WV 25555

Trey Rogers 85 Fort Henry Rd Tridelphia, WV 25555

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Thank You Created By: Lynda Warner