MOOD BOARD LOGO SKETCHES LOGO DIGITAL SKETCHES THE LOGO LOGO VARIATION

DESCRIPTION

This section of the book begins to discuss the brand. Its gives an in-depth description of the brand and why it was created. Next it presents the purpose of the brand, the positioning statement, the brand tagline, the mission statement and the brand voice and personality. Optimistically this section will encourage the reader to get to know the brand and support it.