Zak Campbell_RADDLED CANADIAN CLOTHING_Branding

Branding Case Study

RADDLED CANADIAN CLOTHING Zak Campbell

INTRODUCTION

This is not your typical branding book. It consists of more than just information depicting the brand. The book is comprised of 11 sections, each with a different subject. The initial section introduces information relating to the brand. It begins with the history and development of the brand and moves into the logo and brand essentials. The final section of the book is about the designer. This design manual is more extensive than some and provides more information. Encompassed within these 84 pages there is a lot of hard work and time. I hope the readers enjoy it.

TABLE OF CONTENTS

01

ABOUT THE BRAND

02

RESEARCH

03

THE BRAND PURPOSE OF BRAND POSITIONING STATMENT TAGLINE MISSION STATEMENT BRAND AND VOICE PERSONALITY

COMPETITORS FOR RADDLED PERSONAS FOR RADDLED TARGET AUDIENCE RADDLED

THE LOGO MOOD BOARD LOGO SKETCHES LOGO DIGITAL SKETCHES THE LOGO LOGO VARIATION

04

BRAND COLOUR

05

TYPOGRAPHY

06

LOGO RESTRICTIONS

07

STATIONERY

THE COLOUR COLOUR VARIATIONS

PRIMARY FONTS SECONDARY FONTS

LOGO SIZING LOGO COLORS

LETTERHEAD & BUSINESS CARD ENVELOPE STATIONERY IMAGES

TABLE OF CONTENTS

08

DELIVERABLES

09

SECONDARY BRAND

10

RADDLED RADDLED RADDLED RADDLED

APPLICATION IMAGES WEBSITE MOBILE APP MERCHANDISE

THE SECONDARY BRAND TAGELINE

SECONDARY BRAND RESEARCH

COMPETITORS FOR RADDLED MINT PERSONAS FOR RADDLED MINT TARGET AUDIENCE FOR RADDLED MINT

11

SECONDARY BRAND LOGO

LOGO DIGITAL SKETCHES LOGO MINT

12

SECONDARY BRAND DELIVERABLES

13

SUMMARY

MINT APPLICATION IMAGES MINT MERCHANDISE

SUMMARY

ABOUT THE BRAND

THE BRAND PURPOSE OF BRAND POSITIONING STATEMENT TAGLINE MISSION STATEMENT BRAND VOICE AND PERSONALITY

DESCRIPTION

This section of the book begins to discuss the brand. Its gives an in-depth description of the brand and why it was created. Next it presents the purpose of the brand, the positioning statement, the brand tagline, the mission statement and the brand voice and personality. Optimistically this section will encourage the reader to get to know the brand and support it.

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THE BRAND

Raddled Clothing Company was founded on the principle that all the merchandise will be designed and produced in Canada. As a company we plan to maintain and never change our principles as this is what separates us from the competition.

Companies around the world are exploiting poor people for cheap labour in order to turn a larger profit. People often complain about merchandise being produced overseas and not nationally. It was time to do something about this and create a brand made in Canada. This will also create jobs for Canadian citizens.

The main reason we are different from other companies is because we are willing to spend extra money by manufacturing locally. To some people this might sound like a negative thing, but manufacturing all our cloths in Canada creates a sense of loyalty and keeps jobs for Canadians. Although we reduce the number of jobs overseas we increase employment in Canada. Many overseas manufacturing factories employ underage workers in poor working conditions referred to as sweat shops. By having all our inventory manufactured in Canada we do not contribute to the sweat shop industry.

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PURPOSE OF BRAND

All over the world giant clothing companies exploit poor people and use them for cheap labour. They send their manufacturing business to these countries because they can save money by reducing costs.

The reason this company was created was because we were sick of seeing clothes being made for

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pennies and sold for much more. We wanted to create a brand that can proudly say made in Canada.

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POSITIONING STATEMENT

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For men looking for high quality clothing produced nationally, Raddled Clothing is the brand for you. Every piece of clothing you buy is high quality and was designed and manufactured in Canada by Canadians. If some of our attire is too expensive, we have a secondary brand ,Raddled Mint, which represents mid-tier clothing at a more affordable price.

TAGLINE

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Never settle for anything but quality, eh.

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MISSION STATEMENT

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The world is always changing but Raddle Clothing Company plans to always stick to our roots and design and produce clothes in Canada by Canadians.

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BRAND VOICE AND PERSONALITY

Raddled’s brand voice is authentic. Made in Canada by Canadians. To be successful in buisness you have to be somewhat corporate. Considering the company is in Canada I would say we are more friendly and personal than most corperations. Being careful to plan things out is one of the reasons we could be very successful. A company must be stable to maintain a successful business. We are a modern and stylish business, that uses social media and the internet to do a lot of our marketing.

Considering we are a newer brand we are more cutting edge than many established older brands. We are fun when it comes to the creative side of the business, but serious when it comes to the

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corporate side. Due to the fact our brand is marketed for males, it could be considered exclusive.

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COMPETITORS FOR RADDLED PERSONAS FOR RADDLED

RESEARCH

TARGET AUDIENCE FOR RADDLED

DESCRIPTION

In this section there will be a brief description of the research done during the project. It begins with a look at the competition in the clothing industry and includes research on 2 different companies.

This research shows information regarding the competition and some reviews of their products.

Personas of potential shoppers are presented followed by information on the target audiences.

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COMPETITION FOR RADDLED

Burberry is a luxury fashion brand that was founded in 1856 in Basingstoke England. It designs and distributes trench coats, leather goods, footwear, fashion accessories, eyewear, fragrances and cosmetics. Burberry was originally founded by Thomas Burberry with the main focus on the development of outdoor clothes. They then moved into the high end fashion market developing their own fabric, known Gabardine.

Reviews: “Their clothes are amazingggg!! i recommend! Of course it is pricey but still worth the money!”

“Amazing products!!!! Maybe a bit pricey, but for a quality like this wirth the price, in the stores you got nice services and help for the employees.”

“The Burberry coats are such a chic and European look and it’s great for the fall and winter. They’re super cute and comfortable. They’re even stylish which is also great so big thumbs up!”

Shinola is a luxury goods brand that was founded in 2011 in Detroit Michigan. It mainly produces watches, bicycles and leather goods along with other products. Shinola was founded by Tom Kartsotic Reviews: “Awesome! Fantastic works great, looks great, timely delivery, fantastic product. Love the shine.

“I just purchased my first watch. Very nice quality, packaging, and service. I am looking forward to purchasing many of their American Made items.”

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but is now owned by an investment group called Bedrock Brands.

“Oh my Goodness my experience today was outstanding! I took my new watch in for a fitting and one for a battery replacement.”

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PERSONAS

A.

Billy Barns 23 Carpenter Single Vancouver, BC The Gym and going out on the town

Age: Occupation: Status: Location: Interests:

A brand persona is a collection of personality traits, attitudes and values that your brand showcases on a regular basis to help connect with a certain audience segment. These are

Funny

Active

two personas of men that we would look to

Motivated

Motivations

Playing Sports Wood Working

Having Quality clothes

Hanging out with friends Fashion

Having Fun

Music Meeting New People Working Hard

Looking Good Feeling Good

Wants

taget for our brand.

Interests

Have a quilty clothing brand with range.

To buy clothes made in Canada.

Look good on a night out with his biys.

Frustrations Ordering cheap clothes that dont last long.

Favorite Brands H&M Calvin Klein lululemon Nike

Fovorite Looks

Buying stuff made in China.

Not having the right clothes for the right occation.

Billy Barns

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B.

Tom Lewis Age: Occupation: Status: Location: Interests:

Relaxed

40 Buisness Man Married Ottawa, On Spending time with family and gaming

Out Going

Successful

Motivations

Hanging out with friends Spending time with family

Spending Time with Family

Eating food Traveling

Looking Good Being Successful

Have a quilty clothing brand.

To buy clothes made in Canada.

Look good while at work.

Frustrations Buying suits that dont fit right.

Buying stuff made in China.

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Hanging out with my kids Fishing

Having Quality clothes

Wants

Tom Lewis

Interests

Clothes not lasting as long as they should for the proce. .

Work

Favorite Brands Eddie Bauer Tom Ford lululemon Under Armor

Fovorite Looks

TARGET AUDIENCE

Due to the fact that we are a mens clothing brand our target audience is men. Raddled Canadian Clothing is a more expensive brand so we targeted working men between the ages of 25 and 50 .Our customers purchase our merchandise because it is high quality, durable and made in Canada.

Men Ages 25 to 30 Men Ages 31 to 40 Men Ages 41 to 45 STAR CORPORATE

Men Ages 46 to 50

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MOOD BOARD LOGO SKETCHES LOGO DIGITAL SKETCHES

THE LOGO

THE LOGO LOGO VARIATION

DESCRIPTION

This section looks at the logo and its creation. It begins by looking at the logo creation path. It goes over the steps involved, beginning with the mood board, sketches, the first batch of illustration logos, and finally the logo variations for the final logo. The final logo is shown with its colors and descriptions and then displays logo variations and descriptions of each.

THE LOGO Mood Board The mood board is where I began my creative process. The point of the mood board is to begin deciding on the style of the logo. In my mood board there are 4 examples of clothing styles that Raddled sells. Photos of Canada and

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some color swatches are also shown.

THE LOGO Logo Sketches The beginning of the logo creation process is the sketches. This was the simplest, quickest and most enjoyable part of the process. I started off with simple letter mark sketches, then moved on to logo symbols and finally created abstract ideas. After that I went through all the logos and picked the ones with the most promise.

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THE LOGO

Logo Digital Sketches After I picked the sketches that I believed had the most promise I took them into Illustrator.

I designed and cleaned up the logo ideas and

RADDLED CLOTHING COMPANY

Raddled

presented 14 illustrated logos. After reviewing

all the logos I picked one that would be the face of brand.

THING

D CLO ADDLE

R

EST. 2020

R A D D L E D

CLOTHING COMPANY

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RADDLED CLOTHING COMPANY

C L O T H I N G C O M P A N Y

RADDLED CLOTHING COMPANY

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RADDLED

Raddled Clothing Company

R

Raddled Clothing Company

THE LOGO

Final Logo with Color Variaition After picking a final logo I began the variation stages. This is when I made little changes and cleaned up my logo to make it as appealing as possible. Then the color variation stage began.

I created 36 logos, all with different color variations, and then narrowed that down to 6. I asked people for their opinion on which logo they found most appealing. Taking their opinions into consideration, along with my

R A D D L E D

CANADIAN CLOTHING

R A D D L E D

CANADIAN CLOTHING

R A D D L E D

CANADIAN CLOTHING

R A D D L E D

CANADIAN CLOTHING

R A D D L E D

CANADIAN CLOTHING

R A D D L E D

CANADIAN CLOTHING

R A D D L E D

R A D D L E D

CANADIAN CLOTHING CANADIAN CLOTHING

R A D D L E D

CANADIAN CLOTHING

R A D D L E D

CANADIAN CLOTHING

R A D D L E D

R A D D L E D

CLOTHING COMPANY

R A D D L E D

CLOTHING COMPANY

CANADIAN CLOTHING

R A D D L E D

CANADIAN CLOTHING

personal preference, I decided on a final logo.

CLOTHING COMPANY

R A D D L E D CLOTHING COMPANY

RADDLED CANADIAN CLOTHING

RADDLED CANADIAN CLOTHING

RADDLED CANADIAN CLOTHING

RADDLED CANADIAN CLOTHING

R A D D L E D

CLOTHING COMPANY

CLOTHING COMPANY

R A D D L E D

R A D D L E D

CLOTHING COMPANY

R A D D L E D

R A D D L E D

CANADIAN CLOTHING MINT

R A D D L E D

CANADIAN CLOTHING MINT

R A D D L E D

RADDLED CLOTHING COMPANY

RADDLED CLOTHING COMPANY

CANADIAN CLOTHING MINT

RADDLED CLOTHING COMPANY

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CANADIAN CLOTHING MINT

RADDLED CANADIAN CLOTHING

R A D D L E D

CLOTHING COMPANY

RADDLED CANADIAN CLOTHING RADDLED CLOTHING COMPANY

R A D D L E D

CLOTHING COMPANY

R A D D L E D

CLOTHING COMPANY

RADDLED CLOTHING COMPANY

RADDLED CANADIAN CLOTHING

CLOTHING COMPANY

R A D D L E D

RADDLED CLOTHING COMPANY

RADDLED CANADIAN CLOTHING

R A D D L E D

CANADIAN CLOTHING MINT

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THE LOGO

Final Logo This I my final logo. For this logo I went with a word mark style, which is appropriate for this style of brand. The logo is clean, modern and will age well with the times. The first thing that draws your eyes in is the maple leaf within the R. This is to represent our Canadian roots. I went with a red color way, which is masculine and fits with the brand.

Logo in Black This is the logo completely in black. This provides the reader with an example of the logo in a clean black style. This could apply to tags and receipts for the clothing. This also shows

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the logo can work as one solid color.

Logo in Greyscale This is the logo in grey scale. This is provided because some customers prefer grey scale. It displays the logos versatility and shows it can work with different colors.

LOGO VARIATION

Logo Variation This is the one logo variation. It is simple and very similar to the main logo but is bolder and stronger. It has all the same elements as the original logo including the maple leaf and the color way.

Logo in Black This is the logo completely in black. This provides the reader with an example of the logo in a clean black style. This could apply to tags and receipts for the clothing. This also shows the logo can work as one solid color.

Logo in Greyscale This is the logo in grey scale. This is provided displays the logos versatility and shows it can work with different colors.

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because some customers prefer grey scale. It

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THE COLOUR

BRAND COLOUR

COLOUR VARIATIONS

DESCRIPTION

This is the fifth section of the book. This is a short section which discusses the colors and color tints of the logo. It provides all the necessary information you need to know about the colors. Finally it shows color varitations for the logo.

THE COLOUR

Color palette The color palette shows all the colors that are in the logo. This page will show the CMYK,

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color number and RGB of the logo.

R COLOR

FIRST C COLOR

CMYK 016 / 060 / 042 / 000

CMYK 029 / 100 / 098 / 038

COLOR NUMBER d37e7e

COLOR NUMBER 7e1417

RGB R211 G126 B126

RGB R126 G020 B023

SECOND C COLOR

TYPE COLOR

CMYK 016 / 089 / 079 / 005

CMYK 056 / 076 / 068 / 07

COLOR NUMBER c6403f

COLOR NUMBER 2b1112

RGB R198 G064 B063

RGB R043 G017 B018

TOP MINT COLOR

BOTTOM MINT COLOR

CMYK 039 / 002 / 036 / 000

CMYK 068 / 004 / 062 / 000

COLOR NUMBER 9ecfb3

COLOR NUMBER 4fb587

RGB R158 G207 B179

RGB R079 G181 B135

COLOUR VARIATIONS

Recommended Variation This part shows the recommended color variations that can be applied to the logo.

When these colors are applied to the logo they are visually appealing.

FIRST C COLOR

CMYK 039 / 013 / 007 / 000

CMYK 002 / 072 / 073 / 000

COLOR NUMBER 98c1d9

COLOR NUMBER ed6b4d

RGB R152 G193 B217

RGB R237 G107 B077

SECOND C COLOR

TYPE COLOR

CMYK 084 / 065 / 029 / 010

CMYK 094 / 079 / 049 / 056

COLOR NUMBER 3d5a80

COLOR NUMBER 0f243a

RGB R061 G090 B128

RGB R015 G036 B058

TOP MINT COLOR

BOTTOM MINT COLOR

CMYK 071 / 100 / 038 / 042

CMYK 050 / 044 / 041 / 007

COLOR NUMBER 471345

COLOR NUMBER 848083

RGB R071 G019 B069

RGB R132 G128 B131

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R COLOR

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PRIMARY FONTS

TYPOGRAPHY

SECONDARY FONTS

DESCRIPTION

This section displays the typography used for the logo. It also shows information about the main typography as well as a secondary typography that could be applied to the logo if need be. It will show all letters, numbers and symbols in the typography. A quick description of the font and why it was chosen are also provided.

PRIMARY FONTS

DIN Condensed The logo is a modern clean logo. For the font we wanted to use a simpe clean font that was easy to read. In the logo we used only capitals but to the right are examples of all letters, numbers and symbols of this font.

Download from

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Link : http//fontsquire.com

Example Fonts

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 123456789 ?!@#$%&

SECONDARY FONTS

Proxima Nova This is the secondary font. It is a thicker version of the primary font. This font will most likely not be used, but it is there for another option. To the right are examples of letters, numbers and symbols of the font.

Download from Link : http//fontsquire.com

Example Fonts

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Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Yy Zz 123456789 ?!@#$&

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LOGO RESTRICTIONS

LOGO SIZING LOGO COLORS

DESCRIPTION

This section of the book displays the logo restrictions. It begins by looking at the sizing and stretching restrictions for the logo and then finishes with color and color way restrictions.

LOGO SIZING Sizing and stretching A. Do not make the logo so small that it can

A.

not be recognized.

B. Do not stretch the logo horiontally because it distorts the image and it looks funny.

C. Do not stretch the logo vertically because it distorts the image and it looks funny.

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B.

C.

LOGO COLORS Colors and color ways to not use A. Do not make the logo one single color

A.

B.

C.

D.

unless you are using just black or white.

B. Do not use any muddy brown or green colors.

C. Do not make the horiontal and vertical type different colors D. Maintain the 4 different color way. Make all 3 letters and the type different colors.

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LETTERHEAD & BUSINESS CARD ENVELOPE

STATIONERY

STATIONERY IMAGES

DESCRIPTION

In this section the stationery will be presented. The stationery consists of letter head, business card and envelopes. It will exhibit the designs of each of the stationery elements along with a short description of each of the stationery elements. It then shows a mock-up of all the stationary elements.

LETTERHEAD

For the letterhead we went with a simple design. The logo appears at the top center of the

Letterhead

Business Card

page and the employee imformation is printed

ZAK CAMPBELL

at the bottom.

PHONE NUMBER EMAIL WEBSITE

Front Side Back Side

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BUSINESS CARD

For the business card we also went for a simple design. The front of the card contains the main logo as well as the employee imformation, on the back is the secondary logo.

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ENVELOPE

There are two different example of envelopes for the company. The large enveploe is for

Large Envelope

Small Envelope

documents that can not be folded and has the logo in the middle of the page. The small envelope is for everyday documnets. It has the secondary logo on the front in the bottom left corner and the company logo on the back.

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Back Side

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RADDLED APPLICATION IMAGES

DELIVERABLES

RADDLED WEBSITE RADDLED MOBILE APP RADDLED MERCHANDISE

DESCRIPTION

This section of the book consists of images that have to do with the brand. It displays clothing examples with the logo, billboards and other elements. This section provides a lot of cool images that the reader will hopefully enjoy.

APPLICATION IMAGES

RADDLED APPLICATIONS These applications show 4 different advertisment signs. There is a building side poster, a

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bus stop poster, a billboard and a store sign.

APPLICATION MOCKUPS

APPLIATION IMAGES

RADDLED APPLICATIONS

APPLICATION MOCKUPS

These are 3 different types of applications.

There is a billboard for Raddled mint, a store sign and also a Raddled Canadian Clothing shipping van.

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WEBSITE

WEBSITE HOME PAGE This displays the home page of the Raddled Canadian Clothing website. From this page you can access all clothing mechandise for both

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Raddled and Raddled Mint.

WEBSITE APPLICATION

MOBILE APP

MOBILE APP HOME SCREEN

MOBILE APP APPLICATION

This displays the home page of the Raddled Canadian Clothing app. From this screen you can access all clothing mechandise for both Raddled and Raddled Mint.

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MERCHANDISE

RADDLED CANADIAN CLOTHING These are 4 different examples of Raddled Canadian Clothing merchandise. There is the complimentery bag that customers will receive with any purchase, a hoodie, a t-shirt and a

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pair of jeans.

RADDlED CANADIAN CLOTHING MERCHANDISE

MERCHANDISE

RADDLED CANADIAN CLOTHING

RADDLED CANADIAN CLOTHING MERCHANDISE

These are another 3 examples of Raddled Canadian Clothing. There is a polo, a sweater and a mask.

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SECONDARY BRAND THE SECONDARY BRAND TAGELINE

DESCRIPTION

This section of the book looks at the secondary band. It discusses the secodary brand and its tageline.

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THE SECONDARY BRAND

While Raddled Canadian Clothing is our main brand there is a secondary brand called Raddled Mint.

Raddled Mint has all the same quality and goals as its sister brand. There are a few differences between Raddled Mint and Raddled Canadain Clothing. Raddled Mint has a seperate logo and a differenrt tagline. The range of clothes that Raddled Mint sells are different. Raddled Mint produces mid-tier clothes that are also less expensive than the Raddled Canadian Clothing products.

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TAGLINE

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Never settle for anything but affordable quality, eh.

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SECONDARY BRAND RESEARCH COMPETITORS FOR RADDLED MINT PERSONAS FOR RADDLED MINT TARGET AUDIENCE FOR RADDLED MINT

DESCRIPTION

In this section there will be a brief description of the research done during the project. It begins with a look at the competition in the clothing industry and includes research on 2 different companies.

This research shows information regarding the competition and some reviews of their products.

Personas of potential shoppers are presented followed by information on the target audience.

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COMPETITION FOR RADDLED MINT

H&M is a clothing retail brand that was founded 1947 in Vasteras Sweden. Their products are designed for men, women, teenagers and children. As of November 2019 H&M operates in 74 different countries around the world. H&M was founded by Erling Persson but is now run by his son Stefan Persson and Helena Helmersson.

Reviews: “I love my jacket from H&M It’s stylish, chic and affordable! #fashion #trendy #fall #casual” “Have been purchasing from this shop for several years. Always can find something I like and feel comfortable in.”

“One of my favorite places to shop. Reasonable prices and always a good selection of fashion clothes!”

American Eagle is a lifestyle, clothing and accessories brand that was founded in 1977 in the USA. The brand targets male and female university and high school students, although older adults also wear their merchandise. There are over 900 American Eagle outfitter stores across the country. It was founded by brothers Jerry and Mark Silverman as a subsidiary of Retail Ventures.

“Good items and they are helpful if you need to return something.”

“It’s the best company ever! My package came so quick! The customer service is wonderful!! Love the clothes!”

“My favorite place to shop, especially online because you can get any size that aren’t sold in stores!

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Reviews:

9/10 it fits perfect!”

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PERSONAS

A.

Trevor Walsh Age: Occupation: Status: Location: Interests:

A brand persona is a collection of personality traits, attitudes and values that your brand showcases on a regular basis to help connect

18 Student Not Single Kelowna B.C Science and Sports

Motivations

Interests Playing Sports School

Having Quality clothes

Hanging out with friends Sleeping

Getting Good Grades

Reading Boating Playing Video Games

Hanging Out With The Boys

with a certain audience segment. These are

Smart

Active

two personas of men that we would look to

Outgoing

Looking Good

Wants

taget for our brand.

Have a quilty clothing for cheaper prices.

Clothes that look good and are comfortable.

Look good for date nights.

Frustrations Cheap clothes that dont last long.

Favorite Brands H&M Champion lululemon Addiadas

Fovorite Looks

Buying clothes online that dont look good.

Trevor Walsh

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B.

Not having the right clothes for the right occation.

Jimmy Lee Age: Occupation: Status: Location: Interests:

Shy

31 Real Estate Agent Dating Victoria, BC Watching Movies and Listening to Music Smart

Successful

Motivations

Movies Hanging out with friends Music

Spending Time with His Girl Friend

Eating Different foods Traveling Work

Looking Good Being Successful

Have quilty clothing to wear after work To buy clothes made in Canada.

Cheaper priced clothes to wear on a sunday

Frustrations Buying crap cloths Being judge for cheaper clothes not looking good.

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Hanging out with my Girl Friend

Having Quality clothes

Wants

Jimmy Lee

Interests

Clothes not lasting as long as they should for the price .

Favorite Brands Rude Vouge The Bay lululemon Nike

Fovorite Looks

TARGET AUDIENCE

Due to the fact that we are a mens clothing brand our target audience is men. Raddled Mint clothing is a less expensive brand so we are targeting men between the ages of 18 and 35 .Our customers purchase our merchandise because it is quality clothing at a more affordable price.

Men Ages 18 to 22 Men Ages 22 to 28

Men Ages 34 to 35

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Men Ages 29 to 33

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SECONDARY BRAND LOGO LOGO DIGITAL SKETCHES LOGO MINT

DESCRIPTION

This section looks at the secodary logo and its creation. It goes over illustration logos, and finally the final logo. The final logo is shown with its colors and descriptions and then displays logo variations with descriptions of each.

MINT LOGO

Logo Digital Sketches After I picked the sketches that I believed had the most promise I took them into Illustrator.

I designed and cleaned up the logo ideas and presented 11 illustrated logos. After reviewing all the logos I picked one that would be the

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face of my secondary brand.

MINT LOGO

Mint Logo The Mint logo isn’t necessarily a logo variation. It is a secondary part of the company. It was designed for the mid-tier clothing. It is still a clean modern logo that will age well. It has a mint color way to reflect its name, and still has a maple leaf in it to represent our Canadian Roots.

Mint Logo in Black This is the logo completely in black. This provides the reader with an example of the logo in a clean black style. This could apply to tags and receipts for the clothing. This also shows the logo can work as one solid color.

This is the logo in grey scale. This is provided because some customer prefer grey scale. It displays the logos versatility and shows it can work with different colors.

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Mint Logo in Greyscale

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SECONDARY BRAND DELIVERABLES MINT APPLICATION IMAGES MINT MERCHANDISE

DESCRIPTION This section of the book consists of images that have to do with the brand. It display clothing examples with the logo.

APPLICATION IMAGES

RADDLED APPLICATIONS These applications show 4 different advertisment signs. There is a building side poster, a

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bus stop poster, a billboard and a store sign.

APPLICATION MOCKUPS

APPLIATION IMAGES

RADDLED APPLICATIONS

APPLICATION MOCKUPS

These are 3 different types of applications.

There is a billboard for Raddled mint, a store sign and also a Raddled Canadian Clothing shipping van.

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MERCHANDISE

RADDLED MINT CLOTHING These are 4 different examples of Raddled Mint Clothing merchandise. First is the complementry bag a customer will recieve with any pur-

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chase, along with a hoodie, a t-shirt, and a cap.

RADDLED MINT MERCHANDISE

MERCHANDISE

RADDLED MINT CLOTHING

RADDLED MINT MERCHANDISE

These are another 3 examples of Raddled Mint clothing merchandise. There are two t-shirts and a pair of shorts.

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SUMMARY

SUMMARY

A SHORT SUMMARY This is the final section where a brief summary of the project will be provided. This was a long and stressful project, but I really enjoyed working on it. I have never designed a company from the ground up before, but it was a very rewarding. I am happy I have finished but am extremely excited to see what people think.

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CONTACT Raddled Canadian Clothing Company.

382 Knighton Road, Kimberley V1A 24Y5 British Columbia Canada E : zak.tscampbell@gmail.com T : (250)-427-4972

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