Got You Covered Branding - Kelsi Jones

GOT YOU COVERED BRANDING

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GOT YOU COVERED MANUAL

BRAND GUIDE BOOK WINDOW TO YOUR WORLD

TABLE OF CONTENTS

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I.

Brand Introduction

4

II.

Tagline

6

III.

Positioning Statement

8

IV.

Mission Statement

10

V.

Voice

12

VI.

Moodboard/Inspiration

14

VII.

Competitor Studies

16

VIII.

Personas

18

IX.

Logo Development

20

X.

Final Logo

22

XI.

Colors

24

XII.

Website Mockup

26

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BRAND GUIDE BOOK WINDOW TO YOUR WORLD

WHO WE ARE Got You Covered was founded in 2018 by a group of individuals with a passion for books, storytelling, and graphic design.

Here at Got You Covered, we want to provide aspiring authors like you with the cover that inspires them to write their story all over again. Our team can provide you with captivating art to help sell your story and create the window to your world with quality designs and friendly service. Our creative team understands how important your story is and will treat it with as much love and care as if it were our own.

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TAGL

"WINDOW TO

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LINE

YOUR WORLD"

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POSITIONING STATEMENT For aspiring authors looking for captivating art to help sell their story, Got You Covered is the creative team that delivers quality designs with friendly and caring service, treating your story with as much love and care as if it were our own.

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MISSION STATEMENT To provide authors the cover that inspires them to write their story all over again.

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VOICE We want our brand to make people feel accomplished and excited.

Finishing a project makes us feel this same way. We want people to be inspired when they come into contact with our brand. Three words that describe our brand are creative, supportive, and relatable. We want to mimic the brand voice of Coca-Cola. We dislike brands that sound too impersonal or corporate. Interacting with our clients/customers makes us feel helpful and happy.

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MOOD IMAGE AND INSPIRATION

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COMPETITOR

STUDIES MiblArt is online book cover design website that started with three

JD&J Design is an online book cove

people sharing a passion for creating unique designs. The team at

team of passionate book cover des

MiblArt believes that book cover design can look professional with-

years of experience in the publishi

out costing you a fortune and are passionate about telling authors'

tries, help Indie Authors and Publis

stories. Their team consists of many graphic designers and a variety

promotional materials for clients w

of managers in marketing and business fields.

MiblArt offers custom eBook and print cover design, cover design for Kindle Vella, illustrated book cover designs, logo and branding design, marketing materials, eBook and print interior formatting services, and more. They have a carousel of Facebook testimonials praising their work on their home page. Their work is extremely high quality, stunning, and professional while maintaining a friendly feeling to their website.

They offer fiction book cover design

eBook cover design, promotional d

ers to print covers, and ready made

on their website dedicated to custo

services. Each customer's testimon

the covers created for them. Their w sional, and consistent.

Most of their services' prices are no

to contact them about a possible d Unlike some competitors, MiblArt has an in-depth questionnaire to

This can be inconvenient for custom

learn about client's books and help create their designs right off the

done within a specific price range.

bat, as well as process explanations for most services. They adver-

on Facebook, Twitter, Instagram, an

tise their company on Instagram, Pinterest, and YouTube, where they

contacted by email.

showcase how they make some of their covers. They can be contacted by email and have an email newsletter clients can sign up for.

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er design website run by a small

Damonza is an online book cover design website founded in 2012 as

signers. These designers, who have

a side project for Damon Freeman. Damonza's team love turning an

ing and book cover design indus-

author's dream into reality. As Founder and Creative Director, Damon

shers with both book covers and

has to approve any and all cover designs, ensuring a consistent

with the use of Adobe software.

standard for the company.

n, nonfiction book cover design,

designs, conversion of eBook cov-

e cover designs. They have a page

omer testimonials praising their

nial is accompanied with images of

work seems high quality, profes-

They offer budget eBook cover design, print and eBook cover design, print and eBook cover and interior formatting, premium cover design, predesigned eBook covers, and cover improvements. They also offer somewhat unique services such as book trailers and book cover animation. They have a page on their website dedicated to short customer testimonials praising their work. Their work appears to be high quality, professional and consistent.

ot listed, forcing the customer

design in order to learn prices.

mers looking for a service to be They advertise their company

nd Pinterest. They can be also be

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They do strongly recommend authors not choosing a design for their covers that depicts a scene from their stories, which can be discouraging to authors that really love this idea for their covers.

They advertise their company on Facebook and Twitter. They can also be contacted by email.

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PERSO

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ONAS

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LOGO DEVE

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ELOPMENT

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FINAL LOGO

PRIMARY LOGO

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SECONDARY LOGO

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PRIMARY COLORS

TRUSTWORTHINESS LIGHT BLUE Color Codes CMYK : C049 M002 Y018 K000 RGB : R123 G202 B209 Hex : #7BCAD1

INTELLIGENCE DARK BLUE Color Codes CMYK : C100 M079 Y038 K028 RGB : R001 G057 B094 Hex : #01385E

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SECONDARY COLORS

PROFESSIONAL DARK GRAY Color Codes CMYK : C057 M048 Y048 K015 RGB : R112 G112 B112 Hex : #707070

ENLIGHTENMENT LIGHT GRAY Color Codes CMYK : C0 M0 Y0 K7 RGB : R238 G238 B238 Hex : #EEEEEE

SIMPLICITY WHITE Color Codes CMYK : C0 M0 Y0 K0 RGB : R255 G255 B255 Hex : #FFFFFF

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WEBSITE

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WE LOVE THIS BRAND.