Style Guide
Table of Contents
The purpose of graphic standards This package was created as a tool for anyone designing or supplying communication materials for or associated with Fox’s Pizza Den. It describes size, color and usage of the official logo.
General Rules The primary logo should be used unless otherwise specified. The logo proportions should always be followed. • Maintain size and spacing ratios of each component. • Do not change or manipulate the fonts in any way. • Use only specified colors. • Never stretch or distort the logo.
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History . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Logo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5-6 Color. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Fonts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 Stationery (Option A)............................................ . 9 Stationery (Option B)............................................ 10 Logo Application . . . . . . . . . . . . . . . . . . . . . . . . . 11-12 Sinage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 Packaging . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 Contact Information . . . . . . . . . . . . . . . . . . . . . .BACK
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3
Hello
History
On March 7, 1971, with $500, a rented storeroom and a few pieces of used equipment rescued from the snow and ice of a Pittsburgh scrap yard, Jim Fox fulfilled his lifelong dream of opening a pizza shop in his hometown of Pitcairn, Pennsylvania. As the first pizza slid from the oven at 4:00 that afternoon, he had no way of knowing that he’d be sold out just six hours later, making Fox’s Pizza Den an instant success. In 1973, Jim opened a second Fox’s Pizza Den in nearby Harrison City and a third in East Pittsburgh. With the opening of his fourth location in Swissvale, Jim introduced an innovative concept that would revolutionize the pizza industry in the Pittsburgh area — home delivery. As word spread, friends began calling Jim about opening franchised pizza shops. Realizing that franchising could help others reach their dreams of independence, Jim incorporated Fox’s Pizza Den in 1974. Now celebrating our 45th anniversary, we see it hasn’t stopped growing. Today there are more than 200 franchises operating coast to coast in 25 states. Fox’s Pizza Distribution, formed in 1986, provides the franchises with consistent highquality product and reliable distribution. Because of its successful formula, Fox’s Pizza Den was voted best pizza franchise of 1993 by the National Pizza and Pasta Association and received PMQ’s 2005 and 2007 Pizza Industry Enterprise (PIE) award. Fox’s has been consistently ranked as one of the best pizza and sandwich franchises in the United States by Entrepreneur and Pizza Today magazines In making Fox’s Pizza Den a success, Jim Fox has been able to provide entrepreneurs with the opportunity to achieve their own success and independence while strengthening the economies of small, all-American towns.
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Logo
Fox’s Pizza Den Fox’s Pizza Den Fox’s Pizza Den 5
DO’S Two of the designated colors
Fox’s Pizza Den
Only one color on the type
Fox’s Pizza Den
Put background around full logo
Fox’s Pizza Den
DONT’S Stretch or Squish
Fox’s
Pizza Den
Put background only around logo
Fox’s Pizza Den
Outline logo
Fox’s Pizza Den
Only one of the designated colors
Fox’s Pizza Den
Change the proportions of the logo’s components
Fox’s Pizza Den 6
Color 7
PMS CMYK RGB HEX#
42-16 U 0-82-91-58 126-39-6 7E2706
PMS CMYK RGB HEX#
7-5 U 0-10-54-0 255-255-139 FFE18B
PMS CMYK RGB HEX#
41-8 U 0-82-91-19 201-71-38 C94726
PMS CMYK RGB HEX#
169-4 U 25-21-23-0 192-189-186 C0BDBA
PMS CMYK RGB HEX#
37-7 U 7-59-62-0 229-131-101 E58365
PMS CMYK RGB HEX#
179-3 U 0-0-0-20 209-211-212 D1D3D4
PMS CMYK RGB HEX#
25-12 U 0-37-66-23 200-140-83 C88C53
PMS CMYK RGB HEX#
179-1 U 0-0-0-2 248-248-249 F8F8F9
PMS CMYK RGB HEX#
49-7 U 0-90-82-20 197-52-47 C5342F
Fonts
ChunkFive ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
Gill Sans Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
Franklin Gothic Book
0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
Dence ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
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Stationery
Option A 8.5 in
8.5 in
Fox’s
Pizza Den
11 in
11 in
Fox’s Pizza Den
304-367-0000 www.foxspizza.com 94 Fairmont Avenue, Fairmont WV, 26554
3.5 in 9.5 in
Fox’s
Pizza Den
2 in
Fox’s
Pizza Den
4.125 in
Jim Fox Owner
304-367-000 www.foxspizza.com 94 Fairmont Avenue, Fairmont WV, 26554
9.5 in
Fox’s
Pizza Den 4.125 in
94 Fairmont Avenue Fairmont WV 26554
Jim Fox Owner
304-367-000 www.foxspizza.com 94 Fairmont Avenue, Fairmont WV, 26554
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Option B 8.5 in
3.5 in
Fox’s
Pizza Den
Fox’s Pizza Den
2 in
11 in
Jim Fox Owner
(304) 367-000 www.foxspizza.com 94 Fairmont Avenue, Fairmont WV, 26554
www.foxspizza.com (304) 367-0000 94 Fairmont Avenue, Fairmont WV, 26554
9.5 in
Fox’s
Pizza Den 94 Fairmont Avenue Fairmont WV 26554
4.125 in
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Logo Application
T-Shirt
T-Shirt
HAT
HAT
Maroon
Maroon
11
Black
Black
HOODIE
HOODIE
Apron
Apron
Maroon
Maroon
Black
Black
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Signage
Packaging
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Contact Information Website: https://www.foxspizza. com/ E-mail: info@foxspizza.org Phone: 304-367-0000 Address: 94 Fairmont Ave, Fairmont WV, 26554