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TYPOGRAPHY
TYPEFACE
Our typeface is specifically chosen to emulate the mood and emotions of our brand. By keeping our typefaces big, bold, and open they not only inspire a welcoming nature, but they also appear ‘happier’ and more open for a more enjoyable experience when reading.
PRIMARY LOGO FONT
QUALY
SECONDARY DESIGN FONT
THE BOLD FONT
PRIMARY EDITORIAL FONT
QUICKSAND
TYPOGRAPHY
HEIRARCHY
Our type is very specific to where it goes and what it’s used for. Our main logotypes Qualy and The Bold Font are not made for editorial use. However, our content type is highlighted below as to how big and how small it is to be used. Sticking to these guidelines creates visibility and avoids unintentional confusio or illegibility.
