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Branding and Stationery Manual

#GE Table of Contents . . . . . . . . .

Introduction . . . . . . . . . . . . . . .

Identity Statement . . . . . . . .

Color Scheme . . . . . . . . . . . . .

Logos . . . . . . . . . . . . . . . .

06-07

Fonts . . . . . . . . . . . . . . . . . . . . . .

Signage . . . . . . . . . . . . . . . . . . .

Stationery . . . . . . . . . . . . . .

10-11

Contact . . . . . . . . . . . . . . . . . . .

12 2

EMFAN Introduction This package was created as a tool for anyone designing or supplying communication materials for or associated with Gemfan Hobby Company. It describes size, color, and usage of the official logo and other associated elements of the brand’s identity. General usage rules are as follows: the primary logo should be used unless otherwise specified, the logo proportions should always be followed, maintain size and spacing ratios of each component, do not change or manipulate the fonts in any way, use only specified colors, and never stretch or distort the logo. All versions of the Gemfan logo are provided in both Mac and PC format as Illustrator .eps files. All type is converted to outlines so no fonts are required.

Identity Statement Gemfan Hobby Co., Ltd. is a comprehensive enterprise, which integrates research and development, design, production, and marketing as a whole. It is one of the most professional propeller manufacturers in China. With inexhaustible creativity, Gemfan devotes to provide the world aviation model players with professional, precise and efficient aviation parts. The Company, founded in 2007, has a low-key and pragmatic professional team. The core team members mainly come from China’s most prestigious aviation universities, and they have researched the airplane structure and aerodynamic performance for a long period of time. They are senior experts in the fields of composite materials, unmanned aerial vehicle (UAV) control and internet technology. In addition, Gemfan has all kinds of excellent and complete equipment, such as high precision injection molding machines, milling machines, CNC (computer numerical control) machine tools, grinding machines, CNC machining center, and various auxiliary processing equipment. Moreover, it has a lot of modern testing equipment especially for blades performance test, precision quality testing, multi-function power test, dynamic balancing test, and tension test. The excellent technology, modern management and perfect production equipment provide the guarantee of Gemfan product’s quality and quantity. As an active explorer, Gemfan develops various products in the field of model aviation. Currently, Gemfan has multiple product lines of propellers, fairings, brushless motors, electric speed controllers, bullets, propeller protectors, and gold tops. Gemfan has the capacity to research and manufacture propeller materials. Moreover, it has lots of patented products, and provides professional products to customers. Gemfan has been recognized by many professional UAV companies at home and abroad and has partnered with them on original equipment and design manufacturing. The industry recognizes Gemfan propellers have better balance and higher efficiency. Gemfan adheres to “user experience orientation”, sets up the user research center to optimize the user experience, and make efforts to provide users with more professional and efficient model airplane parts.

Color Schemes The preferred Gemfan logo is the PMS color version using the specified identify colors here. No other colors may be

100% - 80% - 70% - 60% - 50% - 40% - 30% - 20% - 10%

Pantone 7-14 U HEX: #e8c869 RGB: 232. 200, 105 CMYK: 0, 14, 55, 9

used for the Gemfan color logo. Different interpretations of the logo would be: CMYK equivalents, allowing the logo to be printed in process color, and World Wide Web and other electronic applications that require RGB equivalents. If

Pantone Process Black HEX: #000000 RGB: 0, 0, 0 CMYK: 0, 0, 0, 100

Pantone 104-7 U HEX: # 2d6cb5 RGB: 45, 108, 181 CMYK: 75, 40, 0, 29

and when spot color is used on communications material, it should complement the company’s official PMS colors. In instances where budgetary constraints are a factor the one-color logo version may print in black.

Pantone 62-12 U HEX: # 97cd78 RGB: 151, 205, 120 CMYK: 26, 0, 41, 20

Pantone 154-6 U HEX: # e2757e RGB: 226, 117, 126 CMYK: 0, 48, 44, 11

Logo Guidelines Acceptable Variations:

In order to create a strong, unified corporate identity, it is imperative to

Monotone (one color choice, all colors)

avoid improper uses of the logo. The logo is NOT to be altered in any way including stretching or distorting. The stylized elements of the logo, the official PMS colors, as well as the typography are all integral elements of the logo. These elements should not be modified.

Dualtone (one color choice for accents, all colors)

Do not alter the logo in any form, including: do not stretch or condense the logo, do not isolate

Clear space (X = height of logo)

the logo in a frame, do not use a

.5X

substitute typeface, do not display

X .5X

the logo at an angle, and do not alter the proportions of the words Color options (all color combinations, not below 70%)

Logo Guidelines Unacceptable Variations:

As a general rule, no distortions of the logo are permitted. The colors, shapes and proportions may not be contorted or manipulated so as to change the appearance of the

(Do not strech)

(Do not shrink)

logo. The logo may not be merged, skewed or otherwise combined with other logos, marks, images,

(Do not rotate)

text or graphics. It is to be used

(Do not remove elements)

independently, and in compliance with the guidelines outlined in this manual.

(Do not rotate elements)

(Do not shrink elements)

(Do not rearrange)

(Do not lower opacity)

(Do not recolor elements)

(Do not deviate from accepted variations)

Fonts As a general rule, no distortions of the logo are permitted. The colors, shapes and proportions may not be contorted or manipulated so as to change the appearance of the logo. The logo may not be merged, skewed or otherwise combined with other logos, marks, images, text or graphics. It is to be used independently, and in compliance with the guidelines outlined in this manual.

Display (Titles, Headings, etc.): Industry:

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 . , ! ? / “ ] : ; * } & _ % ^ # ) $ - + = Body Font (Copy, Descriptions, etc.): Poppins:

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 . , ! ? / “ ] : ; * } & _ % ^ # ) $ - + =

Industry:

Thin Light Book Medium Demi Bold Black Ultra Poppins:

Thin ExtraLight Light Medium Semi Bold Bold Extra Bold Black 8

Signage The primary logo should appear on all signage. New signage should be developed in cooperation with the marketing department. Signs must follow size, color, and area of isolation requirements. When the logo is placed on large areas, the designer may make size determinations so the logo is placed in a visually pleasing manner. Background colors and textures should be considered and must maintain the integrity of the Gemfan Hobby Company logo. Materials must conform to color requirements. This page provides visual suggestions for usage of the logo. Other layout possibilities are possible, keeping in mind the guidelines outlined in this manual. 9

Stationery: A Stationery: A is a minimalistic, cost-effective solution that uses Gemfan’s primary PANTONE color. The stationery diagrams shown on the following pages are helpful in illustrating the many parts of the visual system as a hierarchy of information: color, size, position, scale, and typography. All measurements are in inches. They serve as a model for the application of the logo and the specification of typography accompanying the logo.

Stationery: B Stationery: B is a more embellished version of Gemfan’s stationery with a PCB business card that also acts as a soldering practice board. All departments and offices should order letterhead, envelopes, and business cards from the supply office. Name badges may also be ordered through the supply office, call +86 0574-88121769.

GM@gemfanhobby.com

www.gemfanhobby.com GemfanHobby

@GemfanHobby GemfanHobby