Welcome
Stoked is not only defined by great quality cocktails but also its amazing customers. Each month a random new mixed drink is sent to the comfort of your home that puts a smile on your face.
We believe that in order to keep a brand strong it is important to establish some guidelines. This brand book connects all the elements you need to know about the Stoked brand.
We hope you enjoy getting to know our brand better.
WHO WE ARE
2 STOKED
3 STOKED
Contents Research Results Persona Brand Voice Tagline Mission Statement Position Statement Logo Guide Color Palette Fonts Stationery Application 4 STOKED BUILDING BRAND
Results Voice Statement Statement Guide Palette Stationery Application 5 STOKED
Typeface
Poppins Regular
Aa
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
1234567890
?’!”(%)[#]{@}/&\<-+÷×=>®©$€£¥:,.*
Poppins Medium
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
1234567890
?’!”(%)[#]{@}/&\<-+÷×=>®©$€£¥:,.*
BRAND IDENTITY
26 STOKED
Aa
Poppins Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
?’!”(%)[#]{@}/&\<-+÷×=>®©$€£¥:,.*
Aa
Poppins Extra Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
?’!”(%)[#]{@}/&\<-+÷×=>®©$€£¥:,.*
27 STOKED
Stationery
Dimensions 8.5 x 11 in
BRAND IDENTITY 28 STOKED
Dimensions
Dimensions
9 x 12 in
29 STOKED 123 Street Name, City Name State, Country, 45678 www.example.com +00 123 4567890 +00 123 4567890
3.5 X 2 in
30 STOKED
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BRAND APPLICATIONS