Lauren Anderson_Big Bud Press_Editorial

Identity Standards Manual 2020

Who Are We? Big Bud Press is a fast-growing Los Angeles based label specializing in size inclusive, unisex everyday goods. We pride ourselves on our ethical and local manufacturing practices.

We work hard to make a product you can feel confident in-- not only when you wear it, but knowing where it comes from and how its been made. We may be small, but we work hard to make something for as many folks as possible.

We Are Big Bud Press

Who Are We? Big Bud Press is a fast-growing Los Angeles based label specializing in size inclusive, unisex everyday goods. We pride ourselves on our ethical and local manufacturing practices.

We work hard to make a product you can feel confident in-- not only when you wear it, but knowing where it comes from and how its been made. We may be small, but we work hard to make something for as many folks as possible.

We Are Big Bud Press

What Are you Reading?

T

his is a style guide for anyone who is inquiring about the use of the brand Big Bud Press. It’s used to express the guidelines that should be implemented when using the brands Identity.

The identity of Big Bud Press consists of unique designs and typography that when used together express visual expression made by the brand.

This document will outline the key components that go into that visual expression. It will help you understand how and where the brand is heading and how it should be used in advertisements.

Details of the Big Bud Press identity were created to express the brand and its values to its customers, while keeping a consistent look and feel that represents the values below.

-

Bright Colorful Fun Ethical Energetic

Table of Contents 6 Logo Standards

7 Logo Restrictions 10 Color Restrictions 11 Type Preferences 12 Stationery

13 Stationery A 14 Stationery B 18 Logo Applications

What Are you Reading?

T

his is a style guide for anyone who is inquiring about the use of the brand Big Bud Press. It’s used to express the guidelines that should be implemented when using the brands Identity.

The identity of Big Bud Press consists of unique designs and typography that when used together express visual expression made by the brand.

This document will outline the key components that go into that visual expression. It will help you understand how and where the brand is heading and how it should be used in advertisements.

Details of the Big Bud Press identity were created to express the brand and its values to its customers, while keeping a consistent look and feel that represents the values below.

-

Bright Colorful Fun Ethical Energetic

Table of Contents 6 Logo Standards

7 Logo Restrictions 10 Color Restrictions 11 Type Preferences 12 Stationery

13 Stationery A 14 Stationery B 18 Logo Applications

Logo Restrictions

Logo Standards

A

B

s a general rule, no distortions of the logo are permitted. The colors, shapes and proportions may not be contorted or manipulated so as to change the appearance of the logo. The logo may not be merged, skewed or otherwise combined with other logos, marks, images, text or graphics. It is to be used independently, and in compliance with the guidelines outlined in this manual.

2 in.

1.0616 in.

We use our logo to represent the fun and creativity that every customer can find and develop through our brand. In hopes to maintain that though we set these standards so the logo can have the best visual effect. On this page we lay out the correct sizing for the logo, giving the largest and smallest specifications permitted.

1.7076 in.

ig Buds Logo is the visual representation of the brand that lets the audience now who we are. It’s the first thing a potential customer will notice about our business, and this may be the first time they make an opinion about our brand. So it is important to have the correct standards when using the Big Bud logo.

Do Not Change Fonts

Do Not Add to Logo

Do Not Squish

Do not Shrink

Do not Add Contrasting Background

Do Not Sqew

1.3082 in.

Grey Scale 6 Logo Standards

B&W

Logo Restriction 7

Logo Restrictions

Logo Standards

A

B

s a general rule, no distortions of the logo are permitted. The colors, shapes and proportions may not be contorted or manipulated so as to change the appearance of the logo. The logo may not be merged, skewed or otherwise combined with other logos, marks, images, text or graphics. It is to be used independently, and in compliance with the guidelines outlined in this manual.

2 in.

1.0616 in.

We use our logo to represent the fun and creativity that every customer can find and develop through our brand. In hopes to maintain that though we set these standards so the logo can have the best visual effect. On this page we lay out the correct sizing for the logo, giving the largest and smallest specifications permitted.

1.7076 in.

ig Buds Logo is the visual representation of the brand that lets the audience now who we are. It’s the first thing a potential customer will notice about our business, and this may be the first time they make an opinion about our brand. So it is important to have the correct standards when using the Big Bud logo.

Do Not Change Fonts

Do Not Add to Logo

Do Not Squish

Do not Shrink

Do not Add Contrasting Background

Do Not Sqew

1.3082 in.

Grey Scale 6 Logo Standards

B&W

Logo Restriction 7

Color Restrictions

Type Preferences

C

Monotone Logo

Main Logo

orrect usage and accurate presentation of the Big Bud Press logo are essential to the long-term recognition and memorability of the image.

For this reason, the colors must be applied with meticulous attention to accuracy and placement. Consistent use of the colors will strengthen the impact of our brand identity. Wherever practical and appropriate, the logo should be reproduced in main logos colors or in the monotoned variations below.

Sunshine Yellow Pantone: 7548 U CMYK: 0/23/94/0 RGB: 255/19/36 Hex: #FFC524

PINK

Pantone: 238 U CMYK: 7/67/0/0 RGB: 224/117/174 Hex: #E075AE

10 Color Restrictions

Plush Pink

Pantone: 6815 U CMYK: 0/90/30/9 RGB: 218/57/108 Hex: #DA396C

ORANGE

YELLOW

Pantone: 144 U CMYK: 0/56/85/0 RGB: 246/138/61 Hex: #F68A3D

Pantone: 7548 U CMYK: 0/23/94/0 RGB: 255/197/36 Hex: #FFC524

Plum Pink Pantone: 705 U CMYK: 0/73/24/29 RGB: 182/80/106 Hex: B6506A

GREEN

Pantone: 382 U CMYK: 47/4/100/0 RGB: 150/193/61 Hex: #96C13D

BLUE

T

ypography is as important to our Image Identification System as is the accurate presentation of the logo and colors. For this reason, consistent use of our chosen type fonts will enhance and reinforce our visual image.

Calistago is a loud typeface that varies its weight in a sentence. We recommend that it be used for the headers, because it represents the bubbliness and form of our brand.

Quicksand is a simplistic font that is easy to read, whether it be in regular or bold form. This font is best used with a serif font like Barricada Pro. Its light typeface compliments the heavy Barricada Pro, making it a great typeface for body text.

Calistoga

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

Quicksand ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

Pantone: 306 U CMYK: 74/7/2/0 RGB: 0/178/229 Hex: #00B2E5

Type Preferences 11

Color Restrictions

Type Preferences

C

Monotone Logo

Main Logo

orrect usage and accurate presentation of the Big Bud Press logo are essential to the long-term recognition and memorability of the image.

For this reason, the colors must be applied with meticulous attention to accuracy and placement. Consistent use of the colors will strengthen the impact of our brand identity. Wherever practical and appropriate, the logo should be reproduced in main logos colors or in the monotoned variations below.

Sunshine Yellow Pantone: 7548 U CMYK: 0/23/94/0 RGB: 255/19/36 Hex: #FFC524

PINK

Pantone: 238 U CMYK: 7/67/0/0 RGB: 224/117/174 Hex: #E075AE

10 Color Restrictions

Plush Pink

Pantone: 6815 U CMYK: 0/90/30/9 RGB: 218/57/108 Hex: #DA396C

ORANGE

YELLOW

Pantone: 144 U CMYK: 0/56/85/0 RGB: 246/138/61 Hex: #F68A3D

Pantone: 7548 U CMYK: 0/23/94/0 RGB: 255/197/36 Hex: #FFC524

Plum Pink Pantone: 705 U CMYK: 0/73/24/29 RGB: 182/80/106 Hex: B6506A

GREEN

Pantone: 382 U CMYK: 47/4/100/0 RGB: 150/193/61 Hex: #96C13D

BLUE

T

ypography is as important to our Image Identification System as is the accurate presentation of the logo and colors. For this reason, consistent use of our chosen type fonts will enhance and reinforce our visual image.

Calistago is a loud typeface that varies its weight in a sentence. We recommend that it be used for the headers, because it represents the bubbliness and form of our brand.

Quicksand is a simplistic font that is easy to read, whether it be in regular or bold form. This font is best used with a serif font like Barricada Pro. Its light typeface compliments the heavy Barricada Pro, making it a great typeface for body text.

Calistoga

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

Quicksand ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

Pantone: 306 U CMYK: 74/7/2/0 RGB: 0/178/229 Hex: #00B2E5

Type Preferences 11

Stationery A

Stationery T

8.5 1.0616

1.4722

1.3082

1.4722

2

marketing coordinator

1829 Sunset Blvd, Los Angeles, C90026

8.5528

9.5 1.3082 1.0616

Letterhead: 11x9.5 Envelope: 4.125x9.5 Business Card: 2x3.5

Lacey Phillips

1829 Sunset Blvd, Los Angeles, CA 90026

contact@bigbudpress.com bigbudpress.com

4.125

Stationary A:

3.5

Phone: (214) 693-4482 Email: laceyphillips@gmail.com Website: bigbudpress.com

11

he stationery diagrams shown on the following pages are helpful in illustrating the many parts of the visual system as a hierarchy of information: color, size, position, scale, and typography. All measurements are in inches. They serve as a model for the application of the logo and the specification of typography accompanying the logo. All departments and offices should order letterhead, envelopes, and business cards from the supply office. Name badges may also be ordered through the supply office, call center. Sizes of Stationary are listed below.

9.34

Letterhead: 11x9.5 Envelope: 4.125x9.5

Adress: 1829 Sunset Blvd, Los Angeles, CA 90026 Email: contact@bigbudpress.com Website: bigbudpress.com

0.93

Stationary B:

Business Card: 2x2 12 Stationery

Stationery A 13

Stationery A

Stationery T

8.5 1.0616

1.4722

1.3082

1.4722

2

marketing coordinator

1829 Sunset Blvd, Los Angeles, C90026

8.5528

9.5 1.3082 1.0616

Letterhead: 11x9.5 Envelope: 4.125x9.5 Business Card: 2x3.5

Lacey Phillips

1829 Sunset Blvd, Los Angeles, CA 90026

contact@bigbudpress.com bigbudpress.com

4.125

Stationary A:

3.5

Phone: (214) 693-4482 Email: laceyphillips@gmail.com Website: bigbudpress.com

11

he stationery diagrams shown on the following pages are helpful in illustrating the many parts of the visual system as a hierarchy of information: color, size, position, scale, and typography. All measurements are in inches. They serve as a model for the application of the logo and the specification of typography accompanying the logo. All departments and offices should order letterhead, envelopes, and business cards from the supply office. Name badges may also be ordered through the supply office, call center. Sizes of Stationary are listed below.

9.34

Letterhead: 11x9.5 Envelope: 4.125x9.5

Adress: 1829 Sunset Blvd, Los Angeles, CA 90026 Email: contact@bigbudpress.com Website: bigbudpress.com

0.93

Stationary B:

Business Card: 2x2 12 Stationery

Stationery A 13

Stationery B

2

8.5

Lacey Phillips

1.4539 1.2581

Art Director

(214) 693-4482 (214) 693-4482

2

1.9026

laceyphillips@bigbudpress.com laceyphillips@bigbudpress.com bigbudpress.com bigbudpress.com 1829 Sunset Blvd, Los Angeles, CA 90026

9.5

4.125

11

1.3674

1.5802

1829 Sunset Blvd, Los Angeles, CA 90026 contact@bigbudpress.com bigbudpress.com

14 Stationery B

2.1666

1829 Sunset Blvd, Los Angelos, CA 90026 Contact@bigbudpress.com bigbudpress.com

Stationery B

2

8.5

Lacey Phillips

1.4539 1.2581

Art Director

(214) 693-4482 (214) 693-4482

2

1.9026

laceyphillips@bigbudpress.com laceyphillips@bigbudpress.com bigbudpress.com bigbudpress.com 1829 Sunset Blvd, Los Angeles, CA 90026

9.5

4.125

11

1.3674

1.5802

1829 Sunset Blvd, Los Angeles, CA 90026 contact@bigbudpress.com bigbudpress.com

14 Stationery B

2.1666

1829 Sunset Blvd, Los Angelos, CA 90026 Contact@bigbudpress.com bigbudpress.com

Signage and Application T

he primary logo should appear on all signs (indoor and outdoor) and vehicles. New signage should be developed in cooperation with the marketing department. Signs must follow size, color, and area of isolation requirements. When the logo is placed on large areas, such as walls or vehicles, the designer may make size determinations so the logo is placed in a visually pleasing manner.

Standard signage materials are to be used when constructing signs. Background colors and textures should be paid close attention to. They must maintain the integrity of the Big Bud Press logo. Materials must conform to color requirements.

18 Signage and Application

Signage and Application T

he primary logo should appear on all signs (indoor and outdoor) and vehicles. New signage should be developed in cooperation with the marketing department. Signs must follow size, color, and area of isolation requirements. When the logo is placed on large areas, such as walls or vehicles, the designer may make size determinations so the logo is placed in a visually pleasing manner.

Standard signage materials are to be used when constructing signs. Background colors and textures should be paid close attention to. They must maintain the integrity of the Big Bud Press logo. Materials must conform to color requirements.

18 Signage and Application

BIG BUD PRESS bigbudpress.com

1829 Sunset Blvd, Los Angeles, CA 90026