Brand Manual
Holeshot Graphix
Guideline
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INTRODUCTION
COLOR USAGE
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POSITIONING STATEMENT
TYPOGRAPHY
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MISSION STATEMENT
DESIGN ELEMENTS
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BRAND VOICE
PRINT MEDIA
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BRAND PERSONALITY
PACKAGING
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TARGET AUDIENCE
WEBSITE
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BUYER PERSONAS
MERCHANDISE
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LOGO DEVELOPMENT
FOR THE RIDER
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FINAL LOGO
FOR THE FANS
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TAGLINE
FOR THE PITS
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LOGO IDENTITY
FOR THE BIKE
Introduction Holeshot Graphix was founded out of my passion for dirtbikes. I have been riding dirtbikes since I was four years old. While in college, I discovered my other passion, graphic design. Holeshot Graphix combines both of these passions into a business that provides customized products that are made by racers, for racers.
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Positioning Statement For racers who strive to set themselves apart from the rest, Holeshot Graphix has what you need to Lead the Pack. With our custom-made apparel and signature Graphix, racers will look fast while standing still.
Mission Statement Holeshot Graphix main purpose is to help racers lead the pack and exceed expectations with our custom-made Graphix, apparel, and accessories.
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Brand Voice
c i t s a i s u Enth
Exciting Authentic l u f p l e H Knowledgeable
Brand Personality
Reliable
Friendly Hard-working
t s e n Ho
Imaginative
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Target Audience Our audience is geared towards dirtbike riders and fans that share the same passion.
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Logo Development Below are sketches of possible logos and icons. After many logo variations, Holeshot Graphix needed a logo that looked fast and aggressive.
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Final Logo Our final logo is a representation of our fun, fast, and energetic brand.
Tagline Holeshot Graphix tagline is “Lead The Pack”. Our tagline is a play on the holeshot award; in other words, the leader of the pack.
Lead the Pack
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Logo Identity Usage
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Guidelines Do not scale disproportionately. Do not alter spacing. Do not change colors. Reproduction of our logo is prohibited.
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Logo Color Variation A. Main Logo & Icon Usage Our main logo and icon are only to be used on background colors that allow our colors to be clearly recognized. Due to the nature of our business, our logo colors can be changed as we deem it necessary. Replication of this logo and icon is prohibited. B. Secondary Logo & Icon Usage Our secondary logo and icon are only to be used when color printing is unavailable. Replication of this logo and icon is prohibited.
Main Logo & Icon
Secondary Logo & Icon
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Primary Brand Colors Color Usage Holeshot Graphix uses colors that envoke excitement. Our brand colors consist of mostly neutrals paired with orange.
Orange
Dark Grey
Grey
White
#F15F24
#1A1A1A
#999B9D
#FFFFFF
FOR WEB USE
FOR WEB USE
FOR WEB USE
FOR WEB USE
R: 241 G: 094 B: 034
R: 026 G: 026 B: 026
R: 153 G: 155 B: 157
R: 255 G: 255 B: 255
FOR PRINTING USE
FOR PRINTING USE
FOR PRINTING USE
FOR PRINTING USE
C: 000 M: 079 Y: 100 K: 000
C: 073 M: 067 Y: 065 K: 078
C: 042 M: 034 Y: 033 K: 001
C: 000 M: 000 Y: 000 K 000
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Breakdown With the exception of white, below are tints of our main colors. These colors are not always used.
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Typography Typeface Holeshot Graphix typography is made up of Century Gothic and Warpaint. These typefaces balance ruggedness and functionality.
PRIMARY FONT
CENTURY GOTHIC
ABCDEFGHIKLMNOPQRSTUVWXYZ abcdefghiklmnopqrstuvwxyz 01234567890!@$%
SECONDARY FONT
WARPAINT ABCDEFGHIKLMNOPQRSTUVWXYZ abcdefghiklmnopqrstuvwxyz 01234567890!@$%
Hierarchy We use hierarchy to allow readers to easily find the most important information first.
FONT SIZE 30 PT
Title ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz.,“”’‘ 1234567890$?!<>{}[]#™® FONT SIZE 12 PT Headline ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz.,“”’‘ 123456789£$?!<>{}[]#¢™®
FONT SIZE 8 PT Content ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz.,“”’‘ 123456789£$?!<>{}[]#¢™®
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Design Elements Element A This graphic consists of five lines that form an edge. This is used mainly for our digital media. Color variations of orange, grey, black, and white may be used. This graphic also allows for variations including size and rotation.
Element B This graphic consists of two triangles of opposite sizes. This graphic is mainly used in our printed media. Color variations of orange, grey, black, and white may be used.
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Print Media Business Card
Letter Head
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Envelope
Packaging
Digital Media Photo Treatments A. Style Our photo treatments reflect the main colors of Holeshot Graphix. This photo treatment is used for action shots of our products.
Social Media A. Social Media Platforms Holeshot Graphix uses Instagram, Facebook, and Twitter to reach our audience.
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Website Holeshotgraphix.com functions as a storefront for our products. From our home page, you can navigate to our various products and collections.
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Merchandising T-Shirts Our T-Shirts are made from a breathable, moisture-wicking material guaranteed to keep you cool and dry.
Lanyard Our lanyards can be custom-designed to match your dirt bike Graphix.
Travel Bags Travel bags are a great way to store all of your racing gear on the way to the track. Our bags can be customized to fit your exact style.
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For the Rider Gearsets
Made from ultra breathable, moisture-wicking material, our gear sets are designed to keep you cool and comfortable all day long. Our fully customizable gear sets ensure that you match your bike seamlessly.
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For the Fans Main Products Holeshot Graphix has fan apparel for every season. All of our products can be customized to support your favorite racer.
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For the Pits A. Flag Our custom flags add a finishing touch to the pit area. UV resistant vinyl helps to keep your flags looking as good as new.
B. Tents Made from waterproof vinyl, our canopies protect from the sun and shield from the elements. Our canopies can be designed to complement your racing gear.
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For the Bike From colors to graphic elements and sponsors, our Graphix are custom-made with you in mind. Our Graphix are made with the highest quality vinyl guaranteed to provide durability and longevity.
Made with the most durable industry-leading vinyl, our Graphix are made to endure the torment of the track and trails.
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114 Northview Ct. Weirton WV, 26062 + 1 304 670 4046 anthony@holeshotgraphix.com www.holeshotgraphix.com