SHIFT MX17

MX2017

MX17

FALL 16

FALL 16 MX17

AMONG SHEEP

WE ARE WOLVES

WE ARE THE BRAND FOR THE BOLD AND

FEARLESS, THE ARMOR FOR THE PURIST.

WE ARE THE FASTEST. WE GO THE BIGGEST. WE

HAVE THE MOST FUN. WE STAY TRUE TO OUR

IDEALS. WE BELIEVE IT MATTERS HOW YOU

MAKE IT, THAT STYLE AND AUTHENTICITY DEFINE OUR INDIVIDUALISM.

WE RACE, AND WE RIDE. ALONE, WITH FRIENDS,

OR WITH OTHERS LIKE US. ON THE TRACK, IN THE

HILLS, AND ANYWHERE IN BETWEEN. WHEREVER

AND WHENEVER WE CAN, WE ENJOY THE RIDE.

WE ARE DIFFERENT. WE ARE SHIFT.

FALL 16

SHIFT

MX17

4

MX17

FALL 16

FALL 16 MX17

/ CONTENTS

SHIFT

5

02

WE ARE SHIFT

04

CONTENTS

06

TEAM

08

BLACK & WHITE

10

BLACK LABEL

20

WHITE LABEL

34

YOUTH WHITE LABEL

38

WHITE LABEL HELMETS

40

RECON

48

GOGGLES

49

PROTECTION

50

TEES

51

FLEECE

51

HATS

FALL 16

SHIFT

MX17

6

MX17

FALL 16

FALL 16 MX17

/ SYNDICATE

noun /’sindikit/ a. a group of individuals combined to promote a common interest. b. a group, combination, or association of gangsters controlling organized crime activities or one type of crime. see also, cartel.

CHAD REED JEREMY “TWITCH” STENBERG JEFF EMIG

JOSH GRANT BEN TOWNLEY KEVIN STRIJBOS BLAKE “BILKO” WILLIAMS KRIS FOSTER GENKI WATANABE ANDY BAKKEN CEDRIC SOUBEYRAS BEAU BAMBURG BRET TRIGG JACK SIMPSON LUKE ARBON CHEYNE BOYD LUKE CLOUT ESTEBAN CASTILLO DAVID RINALDO

7

SHIFT

JOSH HANSEN

RIDE IN COLOR

LIVE IN BLACK & WHITE

SHIFT MX17 FALL 16

8

MX17

FALL 16

FALL 16 MX17

/ MX17 COLLECTION

For MX17 we stripped away the frills, cut through the fat, hammered down and...focused. We focused on building more of what our riders need: improved performance, affordable quality, and unique, unrepressed, individualistic style. The results are more of what you need and less of what you don’t in our all new 3LACK and WHIT3 label products. Welcome to the next chapter of SHIFT.

SHIFT

World class performance meets world leading style. Designed to increase mobility and reduce weight by combining superior materials and innovative construction, 3LACK label sets the bar for lightweight, technical racewear with an uncompromised fit and unbeatable price.

This is where uncompromised value is defined. Combining simple construction with quality fabrics and unique graphic techniques, WHIT3 racewear sets out to eviscerate former expectations of what you “can’t” do with one hundred dollars.

Tried and true. With proven durable construction and overall inherent value, the classic Recon kit continues to dominate the freeride market and is unmatched in its infectious style and attitude.

9

3BLACK LABEL COLLECTION

C

3LACK LABEL COLLECTION

L

FALL 16

SHIFT

MX17

CHAD REED / 3LACK LABEL MAINLINE JERSEY AND PANT / 3LACK LABEL MAINLINE PRO GLOVE / FLO YELLOW

22 12

FALL 16 MX17

SHIFT

World class performance meets world leading style. Designed to increase mobility and reduce weight by combining superior materials and innovative construction, 3LACK label sets the bar for lightweight, technical racewear with an uncompromised fit and unbeatable price.

13

MX17

FALL 16

— BLACK LABEL MAINLINE JERSEY — Engineered with articulated, multi-panel construction for a superior fit on the bike Technical moisture wicking polyester main body Full mesh paneling for maximum ventilation Fade resistant sublimated graphics Athletic precision-fit comfort collar design —

3LACK LABEL mainline JERSEY FLO YELLOW ST18764 - 130 -

SHIFT

S

M

L

XL

XXL

— BLACK LABEL MAINLINE PANT — 600D polyester main body construction provides durability while minimizing overall weight Form-fitting construction for a perfect fit on the bike Stretch rear yoke and front gusset allow for unrestricted movement when riding Double layer knee construction provides internal abrasion resistance External leather knee-panels provide extreme heat and abrasion resistance 4-way stretch paneling provides an unrestricted fit around knee braces or guards Vented knee and thigh panels for enhanced airflow and comfort —

WHIT3 LABEL ninety seven PANT FLO YELLOW ST18765 - 130 $159.95

28

GEAR SETS

30

32

34

36

38

14

3LACK LABEL

MX17

FALL 16

3LACK LABEL mainline JERSEY

3LACK LABEL mainline JERSEY

NAVY/RED ST18764 - 248 S

M

L

BLACK/ORANGE ST18764 - 016 XL

XXL

S

3LACK LABEL MAINLINE PANT

30

32

L

XL

XXL

34

36

XL

XXL

34

36

3LACK LABEL MAINLINE PANT

NAVY/RED ST18765 - 248 $159.95 28

M

BLACK/ORANGE ST18765 - 016 $159.95 34

36

38

28

30

32

38

SHIFT

3LACK LABEL MAINLINE JERSEY

3LACK LABEL MAINLINE JERSEY

BLUE ST18764 - 002 S

M

L

XL

GREY ST18764 - 006 XXL

S

3LACK LABEL MAINLINE PANT

3LACK LABEL

30

32

L

3LACK LABEL MAINLINE PANT

BLUE ST18765 - 002 $159.95 28

M

GREY ST18765 - 006 $159.95 34

36

38

28

15

30

32

38

GEAR SETS

FALL 16

SHIFT

MX17

JEREMY “TWITCH” STENBERG / 3LACK LABEL MAINLINE JERSEY AND PANT / 3LACK LABEL AIR GLOVE / BLACK/ORANGE

16

FALL 16

T

W

I

T

C

H

MX17

SHIFT

17

MX17

FALL 16

— BLACK LABEL PRO MAINLINE GLOVE — Single layer Clarino® palm and thumb reinforcement Lightweight, breathable and flexible top of hand materials Pre-curved, articulated finger sidewalls Silicone fingertips for increased lever control —

3LACK LABEL PRO MAINLINE GLOVE BLACK/ORANGE ST18767 - 016 -

M

L

XL

XXL

SHIFT

S

3LACK LABEL PRO MAINLINE GLOVE

3LACK LABEL PRO MAINLINE GLOVE

FLO YELLOW ST18767 - 130 -

NAVY/RED ST18767 - 248 -

3LACK LABEL PRO MAINLINE GLOVE BLACK/WHITE ST18767 - 018 GLOVES

18

3LACK LABEL

MX17

FALL 16

— BLACK LABEL AIR MAINLINE GLOVE — Single layer Clarino® palm Silicone lever grip Max airflow Slip-on cuff design —

3LACK LABEL AIR GLOVE RED ST18768 - 003 -

S

M

L

XL

XXL

SHIFT

3LACK LABEL AIR GLOVE

3LACK LABEL AIR GLOVE

BLACK ST18768 - 001 -

ORANGE ST18768 - 009 -

3LACK LABEL AIR GLOVE

3LACK LABEL AIR GLOVE

BLUE ST18768 - 002 -

3LACK LABEL

FLO YELLOW ST18768 - 130 -

19

GLOVES

WHIT3 LABEL COLLECTION

IT

SHIFT MX17 FALL 16

20

FALL 16 MX17

WHIT3 LABEL COLLECTION

SHIFT

21

MX17

FALL 16

SHIFT

47

JEFF EMIG / WHIT3 LABEL NINETY SEVEN JERSEY AND PANT / WHIT3 LABEL PRO GLOVE / GREEN

22

FALL 16 MX17

SHIFT

This is where uncompromised value is defined. Combining simple construction with quality fabrics and unique graphic techniques, WHIT3 racewear sets out to eviscerate former expectations of what you “can’t” do with one hundred dollars.

23

MX17

FALL 16

— WHIT3 LABEL NINETY SEVEN JERSEY — Technical Polyester fabric provides moisture wicking function as well as increased durability V-Neck collar increases comfort and performance Fade resistant sublimated graphics Relaxed fit for added comfort Drop tail keeps jersey tucked in —

WHIT3 LABEL NINETY SEVEN JERSEY GREEN ST18784 - 004 -

SHIFT

S

M

L

XL

XXL

— WHIT3 LABEL NINETY SEVEN PANT — 600D main body material provides excellent durability Articulated design in the hip and knees conform to the rider while in the ride position Multiple stretch-zones ensure mobility and a contoured fit Low profile cuff provides extra comfort while tucked into the boot —

WHIT3 LABEL NINETY SEVEN PANT GREEN ST18785 - 004 28

GEAR SETS

30

32

34

36

38

24

WHIT3 LABEL

MX17

FALL 16

WHIT3 LABEL NINETY SEVEN JERSEY RED ST18784 - 003 S

M

L

XL

XXL

WHIT3 LABEL NINETY SEVEN PANT RED ST18785 - 003 28

30

32

34

36

38

WHIT3 LABEL NINETY SEVEN JERSEY BLACK ST18784 - 001 S

M

L

XL

XXL

3XL

SHIFT

WHIT3 LABEL NINETY SEVEN JERSEY WHITE ST18784 - 008 S

M

L

XL

XXL

WHIT3 LABEL NINETY SEVEN PANT WHITE ST18785 - 008 28

30

32

34

36

38

WHIT3 LABEL NINETY SEVEN PANT BLACK ST18785 - 001 28

30

WHIT3 LABEL

32

34

36

38

40

42 44

25

GEAR SETS

MX17

FALL 16

SHIFT

CHAD REED / WHIT3 LABEL TARMAC JERSEY AND PANT / WHIT3 LABEL AIR GLOVE / WHITE

26

MX17

FALL 16

SHIFT

R E

E

22 27

D

MX17

FALL 16

— WHIT3 LABEL TARMAC JERSEY — Technical Polyester fabric provides moisture wicking function as well as increased durability V-Neck collar increases comfort and performance Fade resistant sublimated graphics Relaxed fit for added comfort Drop tail keeps jersey tucked in —

WHIT3 LABEL TARMAC JERSEY BLACK ST17213 - 001 -

SHIFT

S

M

L

XL

XXL

3XL

— WHIT3 LABEL TARMAC PANT — 600D main body material provides excellent durability Articulated design in the hip and knees conform to the rider while in the ride position Multiple stretch-zones ensure mobility and a contoured fit Low profile cuff provides extra comfort while tucked into the boot —

WHIT3 LABEL TARMAC PANT BLACK ST17113 - 001 28

GEAR SETS

30

32

34

36

38

40

42 44

28

WHIT3 LABEL

MX17

FALL 16

WHIT3 LABEL TARMAC JERSEY

WHIT3 LABEL TARMAC JERSEY

ORANGE ST17213 - 009 S

M

L

RED ST17213 - 003 XL

XXL

S

WHIT3 LABEL TARMAC PANT

30

32

34

36

38

28

L

XL

XXL

S

34

36

38

28

L

XL

XXL

S

WHIT3 LABEL

32

L

XXL

30

32

34

36

XL

XXL

34

36

38

M

L

WHIT3 LABEL TARMAC PANT

BLACK/PINK ST17113 - 285 30

M

BLUE ST17213 - 002 -

WHIT3 LABEL TARMAC PANT

28

XL

38

WHIT3 LABEL TARMAC JERSEY

BLACK/PINK ST17213 - 285 M

36

WHITE ST17113 - 008 -

WHIT3 LABEL TARMAC JERSEY

S

34

SHIFT

32

32

WHIT3 LABEL TARMAC PANT

FLO YELLOW ST17113 - 130 30

30

WHITE ST17213 - 008 -

WHIT3 LABEL TARMAC PANT

28

XXL

WHIT3 LABEL TARMAC JERSEY

FLO YELLOW ST17213 - 130 M

XL

RED ST17113 - 003 -

WHIT3 LABEL TARMAC JERSEY

S

L

WHIT3 LABEL TARMAC PANT

ORANGE ST17113 - 009 28

M

BLUE ST17113 - 002 34

36

38

28

29

30

32

38

GEAR SETS

FALL 16

SHIFT

MX17

JEREMY “TWITCH” STENBERG / WHIT3 LABEL NINETY SEVEN JERSEY AND PANT / 3LACK LABEL AIR GLOVE / RED

30

MX17

FALL 16

T W SHIFT

I T C H

31

MX17

FALL 16

— WHIT3 LABEL PRO GLOVE — Single layer, lightly padded Clarino® palm and thumb reinforcement Lightweight, breathable and flexible top of hand materials Pre-curved finger sidewalls provide a superior grip Silicone fingertips for increased lever control —

WHITE LABEL PRO GLOVE

FLO YELLOW ST18776 - 130 M

L

XL

XXL

SHIFT

S

WHITE LABEL PRO GLOVE

WHITE LABEL PRO GLOVE

BLACK ST18776 - 001 -

S

GLOVES

M

L

BLACK/WHITE ST18776 - 018 -

XL

XXL

3XL

S

32

M

L

XL

XXL

WHIT3 LABEL

MX17

FALL 16

— WHIT3 LABEL AIR GLOVE — Single layer, padded Clarino® palm and thumb reinforcement Lightweight, breathable and flexible top of hand materials Pre-curved, articulated finger sidewalls Silicone fingertips for increased lever control —

WHIT3 LABEL AIR GLOVE

RED ST19098 - 003 S

M

L

XL

XXL

SHIFT

WHIT3 LABEL AIR GLOVE

WHIT3 LABEL AIR GLOVE

BLACK ST19098 - 001 -

S

M

L

WHITE ST19098 - 008 -

XL

XXL

S

WHIT3 LABEL AIR GLOVE

WHIT3 LABEL

M

L

M

L

ORANGE ST19098 - 009 -

XL

XXL

WHIT3 LABEL AIR GLOVE

BLACK/WHITE ST19098 - 018 -

S

WHIT3 LABEL AIR GLOVE

XXL

3XL

4XL

S

M

L

M

L

XL

XXL

XL

XXL

WHIT3 LABEL AIR GLOVE

FLO YELLOW ST19098 - 130 -

XL

S

BLACK/PINK ST19098 - 285 -

XL

XXL

33

S

M

L

GLOVES

MX17

FALL 16

YOUTH WHIT3 LABEL YOUTH TARMAC JERSEY

WHIT3 LABEL YOUTH TARMAC JERSEY

ORANGE ST17219 - 009 S

M

L

BLACK ST17219 - 001 -

XL

S

WHIT3 LABEL YOUTH TARMAC PANT

24

26

28

22

26

28

BLUE ST17219 - 002 -

XL

S

M

L

XL

SHIFT

L

24

WHIT3 LABEL YOUTH TARMAC JERSEY

FLO YELLOW ST17219 - 130 M

XL

BLACK ST17220 - 001 -

WHIT3 LABEL YOUTH TARMAC JERSEY

S

L

WHIT3 LABEL YOUTH TARMAC PANT

ORANGE ST17220 - 009 22

M

WHIT3 LABEL YOUTH TARMAC PANT

WHIT3 LABEL YOUTH TARMAC PANT

FLO YELLOW ST17220 - 130 22

24

26

BLUE ST17220 - 002 -

28

22

YS/5 L

28

FLO YELLOW ST17229 - 130 -

BLACK/PINK ST17219 - 285 M

26

WHIT3 LABEL YOUTH AIR GLOVE

WHIT3 LABEL YOUTH TARMAC JERSEY

S

24

YM/6

YL/7

XL

WHIT3 LABEL YOUTH AIR GLOVE BLACK/WHITE ST17229 - 018 -

WHIT3 LABEL YOUTH TARMAC PANT

YS/5

BLACK/PINK ST17220 - 285 22

24

26

YL/7

WHIT3 LABEL YOUTH AIR GLOVE

28

BLACK ST17229 - 001 YS/5

YOUTH

YM/6

34

YM/6

YL/7

WHIT3 LABEL

MX17

FALL 16

JOSH HANSEN / WHIT3 LABEL TARMAC JERSEY AND PANT / WHIT3 LABEL AIR GLOVE / FLO YELLOW

H

A

N

S

E

N

SHIFT

35

FALL 16

SHIFT

MX17

167 36

MX17

FALL 16

B A K K E N SHIFT

ANDY BAKKEN / WHIT3 LABEL TARMAC JERSEY AND PANT / WHIT3 LABEL AIR GLOVE / WHIT3 LABEL TARMAC HELMET / BLUE

37

MX17

FALL 16

— WHIT3 LABEL SOLID HELMET — Injection molded polycarbonate shell 9 Intake and 4 exhaust vents DRI-LEX comfort liner ECE/ DOT 22-05 certification —

WHIT3 LABEL SOLID HELMET MATTE BLACK ST16109 - 255 $139.95

S

M

L

XL

XXL

SHIFT

XS

— WHIT3 LABEL TARMAC HELMET — Injection molded polycarbonate shell 9 Intake and 4 exhaust vents DRI-LEX comfort liner ECE/ DOT 22-05 certification —

WHIT3 LABEL TARMAC HELMET RED ST17232 - 003 $139.95

XS

HELMETS

S

M

L

XL

XXL

38

WHIT3 LABEL

MX17

FALL 16

WHIT3 LABEL TARMAC HELMET

WHIT3 LABEL TARMAC HELMET

BLACK ST17232 - 001 $139.95

XS

S

M

ORANGE ST17232 - 009 $139.95

L

XL

XXL

XS

WHIT3 LABEL TARMAC HELMET

M

L

XL

XXL

XS

WHIT3 LABEL

M

XXL

S

M

L

XL

XXL

L

XL

XXL

WHIT3 LABEL TARMAC HELMET WHITE ST17232 - 008 $139.95

BLACK/PINK ST17232 - 285 $139.95

S

XL

BLUE ST17232 - 002 $139.95

WHIT3 LABEL TARMAC HELMET

XS

L

SHIFT

S

M

WHIT3 LABEL TARMAC HELMET

FLO YELLOW ST17232 - 130 $139.95

XS

S

L

XL

XXL

XS

39

S

M

HELMETS

RECON COLLECTION

O

SHIFT MX17 FALL 16

40

FALL 16 MX17

RECON COLLECTION

SHIFT

E

41

FALL 16

SHIFT

MX17

42

MX17

FALL 16

Tried and true. With proven durable construction and overall inherent value, the classic Recon kit continues to dominate the freeride market and is unmatched in its infectious style and attitude.

SHIFT

43

MX17

FALL 16

— RECON CHECKERS JERSEY

RECON CHECKERS JERSEY BLACK ST17216 - 001 -

— Technical, moisture wicking polyester and mesh fabrics throughout Four-panel construction

S

Technical collar design

M

L

XL

XXL

Relaxed fit designed to be worn outside of pants Relaxed fit with drop tail —

— RECON RIDE PANT

RECON RIDE PANT

BLACK ST17217 - 001 -

— 600D main body material

SHIFT

Relaxed, over the boot pant design Zip off lower legs convert pants into long-length shorts

28

30

32

34

36

38

40

42

Full grain leather inner knee panels Large cargo pockets Adjustable waist tabs —

— ENFORCER KNEE/SHIN GUARD — High-impact plastic shell Two-piece pivoting design Ventilated foam padded backing with abrasion resistant binding Dual elastic adjustment straps with hook and loop closures —

— ENFORCER ELBOW GUARD — High-impact plastic shell Pre-curved design conforms to the body Ventilated foam padded backing with abrasion resistant binding Criss-cross cinch system for evenly distributed retention and reduced slippage —

ADULT BLACK ST08082 - 001 ONE SIZE

ADULT BLACK ST08086 - 001 ONE SIZE

YOUTH BLACK ST08083 - 001 ONE SIZE

YOUTH BLACK ST08087 - 001 ONE SIZE

GEAR SETS

44

RECON

MX17

FALL 16

— RECON PHOENIX JERSEY — Technical, moisture wicking polyester and mesh fabrics throughout Four-panel construction Technical collar design Relaxed fit designed to be worn outside of pants Relaxed fit with drop tail —

RECON PHOENIX JERSEY WHITE ST17788 - 008 -

S

M

L

XL

XXL

SHIFT

RECON PHOENIX JERSEY

RECON PHOENIX JERSEY

WHITE ST17788 - 008 S

M

L

FLO YELLOW ST17788 - 130 XL

S

XXL

RECON RIDE PANT

RECON

30

32

L

XL

XXL

RECON RIDE PANT

BLACK ST17217 - 001 28

M

FLO YELLOW ST17217 - 130 34

36

38

40

42

28

45

30

32

34

36

38

40

GEAR SETS

FALL 16

SHIFT

MX17

T

W

I

T

C

H

46

MX17

FALL 16

SHIFT

JEREMY “TWITCH” STENBERG / WHIT3 LABEL NINETY SEVEN JERSEY AND PANT / 3LACK LABEL PRO GLOVE / BLACK

47

FALL 16

SHIFT

H

A

N

S E

N

MX17

48

MX17

FALL 16

100 SHIFT

JOSH HANSEN / WHIT3 LABEL NINETY SEVEN JERSEY AND PANT / WHIT3 LABEL PRO GLOVE / WHITE

49

MX17

FALL 16

MX SUPPLY TEE

MX SUPPLY TEE

BLACK ST19110 - 001 M

L

XL

XXL

S

M

L

CARDINAL ST19110 - 465 XL

XXL

S

M

L

XL

XXL

SHIFT

S

MX SUPPLY TEE

OPTIC WHITE ST19110 - 190 -

BARBOLT TEE

S

M

L

XL

XXL

S

M

L

L

XL

S

XXL

PRISM TEE

CARDINAL ST19132 - 465 S

M

XXL

S

M

L

50

XL

M

L

OPTIC WHITE ST19111 - 190 XL

XXL

S

M

L

XL

XXL

PRISM TEE

CHARCOAL HEATHER ST19132 - 123 XL

LE MANS TEE

BLACK ST19111 - 001 -

BLACK ST19113 - 001 -

PRISM TEE

TEES

LE MANS TEE

BARBOLT TEE

HEATHER GREY ST19113 - 040 -

OPTIC WHITE ST19132 - 190 XXL

S

M

L

XL

XXL

APPAREL

MX17

FALL 16

INSIGNIA ZIP FLEECE BLACK ST19107 - 001 -

S

M

L

XL

XXL

DRAFT ZIP FLEECE BLACK ST19109 - 001 -

DRAFT ZIP FLEECE HEATHER GREY ST19109 - 040 -

SHIFT

S

FLYING TIRE 5-PANEL SNAPBACK HEATHER GRAPHITE ST19106 - 185 ONE SIZE

CHECKERED TRUCKER WHITE ST19104 - 008 ONE SIZE

APPAREL

M

L

CORPO TRUCKER

FLYING TIRE 5-PANEL SNAPBACK

WHITE ST19105 - 008 ONE SIZE

BLACK ST19106 - 001 ONE SIZE

CHECKERED TRUCKER

XL

XXL

CORPO TRUCKER BLACK ST19105 - 001 ONE SIZE

CHECKERED TRUCKER

BLACK ST19104 - 001 ONE SIZE

RED ST19104 - 003 ONE SIZE

51

TEES

MX17

FALL 16

SHIFT

ANDY BAKKEN / 3LACK LABEL MAINLINE JERSEY AND PANT / 3LACK LABEL PRO GLOVE / BLUE/ORANGE

B A K K E N

52

MX17

FALL 16

JEFF EMIG / WHIT3 LABEL TARMAC JERSEY AND PANT / WHITE LABEL AIR GLOVE / BLACK

SHIFT

E

53

M

I

G

— PART NO. P20202-000 ©2016 SHIFT MX ALL RIGHTS RESERVED

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