FSL Herbalife 2022

Marketing | Event Design 2022

The Herbalife FSL is an event that brings together the community of members and vendors of the brand in an unforgettable night full of fun and recognition for accumulated achievements. The basic design concept requested by the client started from the “return to the roots”. This was visually translated into the proposal through vegetation and elements that refer to nature as the source of origin of Herbalife’s healthy products. On the other hand, it was necessary to segment the space into a general area, a VIP area, an open space for food trucks and a more exclusive area for presidents. Likewise, it was requested to consider elements such as a dance floor, a DJ stage and photo opportunities for the public to interact.

Buk’s People Day is an event that brings together the community of professionals dedicated to Human Resources management to learn, connect and have fun. The event offers a variety of activities, including talks, workshops, networking and entertainment.

For the design of this space, two VIP stands, a stage, a stand area, a space for conferences, a games area and a food area were requested.

For the design of this event, a country and recreational look and feel was considered that preserves the visual identity of the brand.