AMBASSADOR
HANDBOOK
Connecting Leaders, Building Community
2 0 2 6
DRIVING ECONOMIC GROWTH. BUILDING A GREATER MONTGOMERY REGION FOR ALL.
Welcome Ambassadors
Connecting Leaders, Building Community
Thank you for stepping into this important role as a Chamber Ambassador! Your participation in the Ambassador Program is vital to strengthening connections within our business community and promoting a vibrant, collaborative environment for growth.
We are excited to see the positive impact you’ll make and look forward to celebrating the success and relationships we’ll build together. Thank you for your dedication and enthusiasm in representing the Montgomery Regional Chamber of Commerce and our members.
Here’s to a fantastic year ahead!
ThankYou!
Our Mission Driving Economic Growth to Build a Greater Montgomery Region For ALL
How We Do It:
By UNITING business, community, and elected leaders around shared strategic priorities for growth.
Core Values:
All In Excellence
Fun Integrity
Results-Oriented
Value Relationships
Trust Each Other
Members of the Montgomery Regional Chamber of Commerce range from start-ups to large companies from nearly every industry sector.
Our vast membership is what makes us strong and provides the opportunity to drive solutions with more than 1,400 member organizations and 90,000 employees Our foundation is built on strong public and private partnerships, fostering trust and collaboration.
Major Initiatives & Areas of Focus Include:
Economic Development: Recruitment & E
Military Mission Preservation & Advancem
Destination Tourism: Sales, Brand, & Expe
Business & Community Advocacy
Education & Workforce Development
Talent Attraction & Recruitment
Innovation & Entrepreneurship
Quality of Place
Director
Member & Business Development (334) 240-9433
ggodwin@montgomerychamber.com
BRITTANY WILLIS
Director Marketing & Engagement (334) 261-1104
bwillis@montgomerychamber.com
RHONDA FIGH
Manager
Member & Business Services (334) 230-8353
rfigh@montgomerychamber.com
Director of Corporate & Community Partnerships
Heart of Alabama Food Bank (334) 425-8789
jamieb@hafb.org
Ambassador Benefits
Build valuable connections with business leaders throughout Montgomery and the entire River Region.
Network with representatives from diverse businesses and organizations. Gain recognition as a community leader, both individually and on behalf of your business or organization
Recognition
Work behind the scenes at key Chamber events and initiatives that help shape the future of Montgomery and the River Region.
Gain deeper insight into the region’s economic growth and development Enjoy the personal satisfaction of serving your community while meeting new people and forming new relationships.
At each quarterly meeting, select Ambassadors are recognized for their commitment and service to the Chamber. Honors include Ambassador of the Month, Ambassador of the Quarter, and Ambassador of the Year, with recipients selected based on attendance at required events and overall involvement in the Ambassador Program This recognition highlights outstanding dedication to member engagement and support of the Chamber’s mission.
Ambassador
Role & Requirements
Connecting Leaders, Building Community
Role:
As an Ambassador, you are the welcoming face of the Montgomery Regional Chamber of Commerce, representing the organization at events such as Business After Hours, 60-Minute Coffees, Ribbon Cuttings, and other signature gatherings. You help new and existing members feel supported, connected, and engaged with the Chamber community.
Beyond events, you play a key role in membership growth and engagement, fostering relationships, sharing Chamber resources, and promoting the Chamber’s mission throughout the region. You serve as an advocate, mentor, and connector helping to create a vibrant, inclusive business community where members can thrive.
Through your enthusiasm, professionalism, and leadership, you strengthen the Chamber’s impact and ensure every member experiences the full value of their membership.
Requirements:
The Ambassador term spans one calendar year (February 2026 – January 2027). The annual Ambassador Committee fee is $100 per person and is nonrefundable.
Applications and fees must be submitted by January 9, 2026. Your company must be a Montgomery Regional Chamber member in good standing for you to serve as an Ambassador If you choose to run for public office during your term, you must resign from the Ambassador Program.
You must have your employer’s permission to participate in the program. Ambassadors must recruit at least one (1) new Chamber member during their term.
All Ambassadors are expected to assist with new member recruitment, new member deliveries, ribbon-cutting photo deliveries, retention visits, mentor initiatives, and other engagement opportunities that arise. Ambassadors must sign in at all required events. Sign-in sheets will be located at registration tables or the main entrance. Credit will not be given without signing in.
Ambassadors are required to wear business attire at all events. Name badges must be worn. The Chamber will provide one (1) badge at the start of the year; additional badges may be purchased for $30 (payment required before ordering).
Ambassador Event Responsibilities
Ambassadors play a key role in fostering connections within the Chamber community Your responsibilities include:
Networking: Engage with fellow Chamber members and introduce new members to existing members during events.
Inclusive Engagement: Approach and connect with attendees you haven’t met, especially those who may be standing alone.
Event Etiquette: When formal remarks begin, kindly conclude your conversations and assist in encouraging others to do the same, ensuring a respectful and attentive environment
New Member Bags & Ribbon Cutting Photos
Ambassadors are responsible for delivering new member packets and ribbon cutting photos to Chamber members. This includes welcoming new members, ensuring they understand the resources and support available, and representing the Chamber with professionalism and warmth
Procedure:
Pick up packets and photos at the Montgomery Regional Chamber office, located at 600 South Court Street.
Delivery Deadline: Packets must be delivered within three (3) business days of receiving email confirmation from Rhonda Figh (rfigh@montgomerychamber.com).
Upon delivery:
Ask for the designated contact person listed on the packet. Welcome the member to the Chamber.
Review the contents of the packet and highlight upcoming networking events. Thank them for their Chamber membership and offer assistance with any questions or needs.
Ambassador Required Events
The Following Events Are Key to Fulfilling Your Ambassador Role:
MANDATORY Ambassador Orientation
February 2
Quarterly Meetings
May (Date TBD)
August (Date TBD)
November (Date TBD)
January (Date TBD)
60-Minute Coffees
February 10 - Sponsored by Montgomery Rotary Club, @ RSA Activity Center
April 7 - Sponsored by MAX Credit Union, @ Montgomery Whitewater
June 9 - Sponsored by ForMotion Clinic, @ Montgomery Antiques & Interiors
August 11 - Sponsored by Heart of Alabama Food Bank
October 6 (Tentative)
December 1 (Tentative)
Business After Hours
March 12 - Sponsored by Montgomery Regional Airport
May (Tentative, Date TBD)
July 14 (Tentative)
September 15 - Sponsored by The Vance Law Firm
November 17 (Tentative)
Ribbon Cuttings
Email notifications will be sent Chamber Calendar of Events
Please note: Success of the Chamber Ambassador program is dependent upon your dedicated participation; therefore, Ambassadors who do not fulfill the above requirements will be asked to resign.
Communication & Notifications
Chamber staff and/or the Ambassador Chair will share important information regarding upcoming events, ribbon cuttings, volunteer opportunities, and program updates primarily through email To ensure you receive all notifications in a timely manner, please add the following email addresses to your Safe Senders list in Outlook:
bwillis@montgomerychamber.com ggodwin@montgomerychamber com rfigh@montgomerychamber.com mgmchamber@montgomerychamber.com jamieb@hafb.org
Regularly checking your email and staying up to date on these communications is essential for fulfilling your Ambassador responsibilities and remaining engaged with Chamber activities. Prompt responses to event confirmations or requests for support help the Chamber plan effectively and ensure a seamless experience for both members and Ambassadors
Chamber Calendar of Events
Scan the QR code to view the Chamber’s full calendar of events:
Visit montgomerychamber.com & select “Calendar” from the top navigation menu.
Next, select “Chamber Events.”
AThankYou,mbassadors!
Montgomery
Ambassador Resources:
