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now Trends 2014 /15

Trends 2014 /15

now 02 now 03

Live in the now

now Introduction 04 now Introduction 05

ow is exactly what it says. It’s the moment we’re in. Nothing ever happened in the past. It happened in the now. Nothing will ever happen in the future. It will happen in the now. As searchers for the now, our pursuit is to define and establish what’s happening.

This is the story of our journey, our ‘tales of taste’. Welcome to Kronodesign’s new decor palette, welcome to now.

now 06 now Contents 07

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Introduction

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Inspiration is everywhere

14 Tales of taste 16 Submerged 30

Botanical

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Supergeek

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Assembled

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Majestic

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Process

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Pioneer

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Decor summary

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Contact

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ture

Our journey

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Our journey

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For Kronodesigners, inspiration doesn’t just come from trend reports, magazines and trade fairs. We travel extensively, our eyes are always open, our cameras always primed. Color, texture, shape and structure are all around us – in fact all the images in this catalogue have been shot by the Kronodesign team whilst on our design journey. We hope you can make the connection between the images and designs. And more importantly, we hope that they truly inspire you.

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Our journey

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Our journey

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inspiration is everywhere

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Our journey

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Our journey

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Tales of taste

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Tales of taste

tales of taste The base for any palette is color. So color is the theme of each Kronodesign decor tale, it’s where the story begins. Wood designs add character, they weave harmony and contrast into the narrative. Our tale has six chapters, each bringing the story to life in

Chapter 1

Submerged 16 Chapter 2

Botanical 30 Chapter 3

Supergeek 44

strikingly different ways.

Chapter 4

Assembled 60 Chapter 5

Majestic 76 Chapter 6

Pioneer 88

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SUbmeRged

now Submerged 18 now Submerged 19

ubmerged allows design to have a new refracted mood, something like the way objects appear changed through the optical effect of water. The inspiration is organic and natural.

It’s all about the soft aqua tones of jade, pastel blues and ocean greens of a Mediterranean seascape. The wood is weathered, exuding nature, peace and tranquility

now Submerged 20 now Submerged 21

Submerged is flowing textures, pale coloration and cool tonal ranges; the sky-reflecting sea and revealing depths of color.

now Submerged 22 now Submerged 23

Water defines our blue planet. It gives life to the land, yet with rising sea levels and wilder weather, water can also be a terrifying destructive force.

Deep, reflective, transformational - water moves us in many ways.

now Submerged 24 now Submerged 25

now Submerged 26 now Submerged 27

K007 PW Coffee Urban Oak

4299 SU Dark Atelier

4272 RS Dark Tassili

now Submerged 28 now Submerged 29

K005 PW Oyster Urban Oak

7063 SU Pastel Green

0121 PE Capri Blue

7179 BS Sky Blue

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Botanical

now Botanical 32 now Botanical

ature is the ultimate, immediate reality, it’s the ever-present and defining now that surrounds us all. Botanical celebrates the real. Unashamedly rough sawn, richly knotted and bearing saw burns and chatter marks. The colors are warm and mellow, full of character and visual energy. Natural spring greens, earthy tones, flashes of sunshine yellow, rich grained pine and Italian walnut – Botanical contrasts these with modern materials and urban ideas, for a reality that’s very definitely now.

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now Botanical 34 now Botanical 35

Taking design cues from nature is always a brilliant start point. Botanical latches on to Spring, for fresh new life, new possibilities and potential. Frame it with honest, unadorned timber, and contrasts can also be complements.

now Botanical 36 now Botanical 37

We can blur the lines of what’s out there and in here.

Bring weathered timber indoors, contrast it with high gloss urbanity. Take a wild landscape inspiration and centre the look in a minimalist interior. There should never be boundaries, cross the line and see what happens.

now Botanical 38 now Botanical 39

now Botanical 40 now Botanical 41

0171 PE Slate Grey

K009 PW Dark Select Walnut

4300 RS Live Stone

now Botanical 42 now Botanical 43

0134 PE Sunshine

K011 SN Cream Loft Pine

3079 RS Black Oxide

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Supergeek

now Supergeek 46 now

upergeek doesn’t take itself too seriously. And that’s a serious point. Design connects with people when it’s accessible, inviting, and as positive as fun. The first rule of cool is never try to be cool. So mash colors that almost oppose and clash together with striking wood grains. Think eclectic. Don’t try too hard. Then you have your own look.

It’s Supergeek, and it’s chic.

Supergeek

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now Supergeek 48 now Supergeek 49

Supergeek throws things together, mixes them up, lets impacts happen. It shouldn’t really work, but it really does. Effortless, un-self conscious cool is a matter of letting everything in and loving the outcome.

now Supergeek 50 now Supergeek 51

nowww.

now Supergeek 52 now Supergeek 53

now Supergeek 54 now Supergeek 55

K004 PW Tobacco Craft Oak

4298 SU Light Atelier

4273 BS White Pattern

now Supergeek 56 now Supergeek 57

K010 SU White Loft Pine

0149 PE Simply Red

7063 SU Pastel Green

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Our journey

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Our journey

color

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Assembled

now Assembled 62 now Assembled 63

t takes logical principles, simplicity, clarity of thought‌ You have to pare away the superfluous to establish what really matters, to find that less really is more. Assembled illuminates the essence of the product, through clean even wood grains and open character.

Calm tones of cream, dusty greens and primrose yellows work beautifully with the grain.

The feeling is minimalist, so your design takes centre-stage in its integrity and confidence.

now Assembled 64 now Assembled 65

The accent is on the form. Assembled lets design speak for itself, showing itself in a calm, considered light of supportive shades. This is confidence and focused.

now Assembled 66 now Assembled 67

Frank Lloyd Wright

Form follows function, that has been misunderstood.

Form and function should be one, joined in spiritual union.

If something looks right, it is right.

And it can often work in more ways than one. It’s why designers design, and why we love what they can do.

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Assembled

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now Assembled 69

now Assembled 70 now Assembled 71

8996 PE Ocean Green

K006 PW Amber Urban Oak

now Assembled 72 now Assembled 73

7123 BS Lemon Sorbet

K001 PW White Craft Oak

7186 BS Violet Blue

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Our journey

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Our journey

structure

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Majestic

now Majestic

magine tarnished mirrors, faded gilt picture frames, grand candelabra.

Majestic is the sense of glories past, reinvented in a unique contemporary character.

Delicate faded golds react with worn concrete and grey contrasts. Elegant wood alongside luster and shine. Luxurious modern tones and textures with a history.

Majestic is vintage in the now.

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now Majestic 79

now Majestic 80 now Majestic 81

Opulence can somehow grow into something more with age. As it fades and begins to unravel, a poignant note begins to emerge, a romantic trace of loss. Majestic is inspired by this transformation.

now Majestic 82 now Majestic 83

now Majestic 84 now Majestic 85

K008 PW Light Select Walnut

0190 PE Black

4272 RS Dark Tassili

now Majestic 86 now Majestic 87

3079 RS Black Oxide

5516 PE Inca Gold

0164 PE Anthracite

now Process 88 now Process 89

Perfecting imperfection Taking inspiration and turning it into reality is a complex, painstaking process. But great decors always spring from inspirational material – to us, it’s well worth the journey.

Once we’ve established the color palette we’re working within, we begin the search for the perfect timber. It’s a similar process to when we’re tracking down the latest trends.

Our material hunting takes us far and wide, to unearth the perfect source material.

And we don’t always limit ourselves to seeking wood or veneer. In the last year we’ve tracked down oak beams from a French chateau, and searched through a maritime reclamation yard full of submarines and navy helicopters to discover an Indian ship’s doors, complete with porthole. With the best possible source material secured, it’s down to our carpentry team to work with the material so it can be successfully scanned or photographed to produce a digital representation.

It’s then our digital craftspeople take over to optimize the image. Knots and shakes can be removed or added, grain structures emphasized or reduced, colors balanced and harmonized.

It takes an eye for detail and a perfectionist mindset to interpret this natural character digitally. It’s our job to ensure nothing is lost in translation, so the resulting décor stands out as true to the original. When required, this painstaking detail work also helps to create additional textures, to perfectly match or complement the source design.

And because all this work is utterly original, we retain full intellectual property rights for each design. It means that however you choose to apply our decors, your design will remain exclusive and perfectly original.

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pioneer

now Pioneer 92 now Pioneer 93

trong character is at the heart of all the best adventure stories. Pioneer stakes its claim to the look of rustic, unfinished timber with all its knots, shakes and grain. The colors push the current trend for dusty pinks, lilacs and purple hues into new territory, by mixing with strong wood designs full of character and natural imperfections.

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Pioneer

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Pioneer is about finding new ground, exploring new horizons and making new discoveries. On the one hand it’s tough and harsh, on the other it’s utterly new and fresh. That’s new territory.

now Pioneer 96 now Pioneer 97

Where there is an

OPEN MIND there will always be a frontier

Humans seem to need frontiers. For some they’re the line you should never cross, for others, unknown territory is irresistible. It all depends on where your mind is at – behind the line, on the line or beyond it.

now Pioneer 98 now Pioneer 99

now Pioneer 100 now Pioneer 101

K003 PW Gold Craft Oak

4299 SU Dark Atelier

4298 SU Light Atelier

now Pioneer 102 now Pioneer 103

K002 PW Grey Craft Oak

8534 BS Rose Pink

7167 SU Viola

7113 BS Chili Red

8536 BS Lavender

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Our journey

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Our journey

texture

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Decor summary

MF Boards

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Decor summary

MF Boards

K006 PW Amber Urban Oak

K011 SN Cream Loft Pine

K010 SN White Loft Pine

Perfectly coordinated high pressure laminate (HPL) and edging tape are available for each decor.

K007 PW Coffee Urban Oak

K005 PW Oyster Urban Oak

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Decor summary

MF Boards

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Decor summary

MF Boards

K002 PW Grey Craft Oak

K009 PW Dark Select Walnut

K003 PW Gold Craft Oak

K001 PW White Craft Oak

K004 PW Tobacco Craft Oak

Perfectly coordinated high pressure laminate (HPL) and edging tape are available for each decor.

K008 PW Light Select Walnut

4298 SU Light Atelier

4299 SU Dark Atelier

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Decor summary

Worktops

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Decor summary

Worktops

4298 SU Light Atelier

K002 WO Grey Craft Oak

4300 RS Live Stone

4299 SU Dark Atelier

3079 RS Black Oxide Perfectly coordinated high pressure laminate (HPL) and edging tape are available for each decor.

4272 RS Dark Tassili

4273 BS White Pattern

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Decor summary

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Colors

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Decor summary

Colors

0110 SM White

0101 SM/PE Front White

8685 BS/SM/SN Snow White

8100 SM Pearl White

8681 SU/SM Brilliant White

0564 PE Almond

8536 BS Lavender

8534 BS Rose Pink

7113 BS Chili Red

0149 PE Simply Red

5517 BS Bordeaux

7031 PE Creme

0514 PE Ivory

9569 PE Vanilla

0522 PE Beige

0191 PE Cool Grey

0112 PE Stone Grey

7179 BS Sky Blue

0121 PE Capri Blue

7167 SU Viola

7186 BS Violet Blue

0125 PE Royal Blue

0540 PE Manhattan Grey

1700 PE Steel Grey

0851 PE Metallika

0197 PE Chinchilla Grey

0171 PE Slate Grey

0162 PE/SU Graphite Grey

7180 BS Mint

5519 BS Lime Grass

7190 BS Mamba Green

5515 BS Marmara Blue

8984 BS Navy Blue

0164 PE Anthracite

0190 PE/SN Black

0515 PE Sand

7045 SU Champagne

8533 BS Macchiato

7166 BS Latte

7174 BS Olive

7063 SU Pastel Green

8996 PE Ocean Green

7191 BS Ever Green

8686 BS Chocolate

7184 BS Earth

7123 BS Lemon Sorbet

0134 PE Sunshine

0551 PE Peach

0132 PE Orange

7176 BS Flame

8349 PE Champagne Metallic

0881 PE Aluminium

0859 PE Platinum

5516 PE Inca Gold

8348 PE Bronze Age

Perfectly coordinated high pressure laminate (HPL) and edging tape are available for each decor.

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Decor summary

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Decor summary

now over to you Our tales of taste have come to an end, but this is where your journey and story begins. We hope you’ve found inspiration in these pages, because creating trends is not a one way street.

We create the palette, so that designers and their imaginations can make our surfaces into stunning new spaces.

Enjoy the journey, write your story.

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Our Trends 14/15 Collection is available on stock NOW! MF Boards and Worktops High Pressure Laminates (HPL) and Edging.

For samples, more product information or technical specifications, please contact your local Kronospan company.

KD63EN 9/2014

www.kronospan-express.com