5 minute read

Montana Store

MontAnA Store Vienna 2019

Location Vienna, Austria Photography Akos Vincze, Leon Colerus

The Montana Store Vienna has played a substantial role in European graffiti history. All-be-it recent history. Since the store’s inception, creation and then opening in 2018, there has been more events, exhibitions, and reasons to create happening with their involvement in Vienna, than happen in most capital cities. What started as an idea to supply the worlds greatest graffiti products has become so much more.

↑ The Limited Edition Montana Store Vienna first anniversary birthday can. A symbol of dedication and passion.

→ »Felt cute, might delete later«. Anna T Iron’s playful choice of words kept them guessing.

At the core of this successful formula is a strong working relationship between »CONCRETE –The Graffiti Agency«, which has its office on location at the store. And the team from the Montana Store Vienna itself, that are the suppliers of the full Montana Cans assortment to the CONCRETE crew and beyond. It made sense to work off this synergy. What was probably underestimated in this concept was that with their passion and connection to Austrian and international artists, they were actually going to make ripples in the local art world that would end up as waves in Europe and abroad.

↑ Don‘t bite the hand that feeds you. Case Maclaim with a confronting mural of massive proportions.

← 1UP crew re-enforcing their position as a international united graffiti power.

With every product line on hand in-store, the MSV earned the reputation of being the most reliable graffiti store in the country.

Let’s start at the Limited Collabo Edition of the Montana Store Vienna birthday can. A true symbol of boldness and direction, the can made its way into few collections only being available at the MSV first birthday party. With an impact like this, it has already become a sought after collectors can for the spray can collecting die-hards. The exhibition space excelled with some world-renowned feature artists that brought international quality graffiti, fine art and street art straight into the doors of the MSV. With subliminal artists like Ed Nightingale, 82Eliote, Interjail and Uptown Danny, Nomad and Ruin, Most and international heavyweight, Felipe Pantone, the quality was outstanding and a barrage of merchandise and limited products went exclusively to the MSV’s walls and shelves. Shelves being the keyword, the MSV’s shelves and racks delivered available Montana Cans product day in, day out. With every product line on hand instore, the MSV earned the reputation of being the most reliable graffiti store in the country. With all this happening under one roof, it seemed only fitting that the store’s first-year birthday celebration be one of the most major parties Vienna has ever seen featuring worldwide legends like 1 UP, Nychos, JBCB, Lugosis, Strato, Case MaClaim, Anna T-Iron, Walze, and the Spraycity Rotating Wall. In actual fact, it was too big too put under the MSV roof. »Spray all day, party all night« was the motto as art, music, food, and diversity were celebrated in abundance. Congratulations Montana Store Vienna.

↑ A collectors item even before the party came to an end. The striking Montana Store Vienna limited edition 1st anniversary can was only available at the party and MSV.

The exhibition space excelled with some worldrenowned feature artists that brought international quality graffiti, fine art and street art straight into the doors of the Montana Store Vienna

→ The graffiti community and beyond came from everywhere in Europe to help the MSV team celebrate.

↓ Local and international acts adorned the stage of the MSV 1st anniversary party, rocking crowds of all orientations.

»Spray all day, party all night« was the motto as art, music, food, and diversity were celebrated in abundance

Edward Nightingale

at Montana Store Vienna

↑ A new classic, Edward Nightingale captures the prize and the imagination of the Viennese train writing scene head-on.

↑ »Von U bis V«, the catalogue for the Edward Nightingale exhibition has become a Viennese art catalogue for eternity.

For many writers he is as equally important as the person standing next to them painting the train.

Edward Nightingale has been impressing audiences with his ›in the moment‹ photography for many years now. Nightingale is not just a documentor of graffiti. He is one of the most prolific train writing documentors in the world. Edward Nightingale does not just document finished works. Although this is an integral part of graffiti on trains, Nightingale’s ability to capture a mood and a moment without being outside of it, is second to none. For many writers he is as equally important as the person standing next to them painting the train.

»Von U bis V« (From U till V)

With so many actions and moments now framed in eternity, Nightingale was invited to have a solo exhibition at the Montana Store Vienna’s, in house gallery. The show called »Von U bis V«, opened on October 18th to an inspired audience. With his first visit to Vienna occurring in 2009, Edward Nightingale is somewhat familiar with the local terrain, including the subway system. The exhibition also featuring a wall sized print of the front of a Vienna Subway car, was also complimented with an exhibition catalogue also titled, »Von U bis V«. With the surrounds of racks full of Montana BLACK, Montana GOLD and Montana WHITE cans, the show seemed right where it needed to be. Each guest leaving with the feeling of having had an insight to a very well documented secret world.

82Eliote

at Montana Store Vienna

↑ In action while preparing his show at MSV. 82Eliote showing where graffiti meets abstraction. ↓ No unnecessary color needed. With black and white 82Eliote creates a worldly palette without baggage.