Uniferon Design Guide 2017 by Pharmacosmos

Design Guide

The #1 injectable iron in the world

Design your work to perfection

Use of the Uniferon® brand

Creating value and selling quality products to progressive customers is at the core of the Uniferon® brand. In this guide you will find all the guidelines, rules and principles to unfold the potential of the Uniferon® brand.

Table of content:

P.04 Logo

P.06 Colours

P.07 Font

P.08 Trademark

P.09 Cross element

P.10 Icons

P.11 Diagrams / graphs

P.12 Images

P.14 Grid / examples

Logo

The Uniferon® logo type is always used with the chemical subtext.

The distance between the logo and surrounding objects must equal the length of the “f” in the logo.

Minimum logo size is 20 mm to make sure “Iron(III) Dextran” is readable.

Always aim to place the logo on a white background. If the logo must appear on a coloured background, use the white logo variation.

Only use black and white logo variants on black background if printing is needed where colours are not used.

Download correct logo here:

Download Logopack

Wrong colour combination and too little space around logo

Scaling the logo must be done proportionally

Logo may never be placed on top of a picture

Colours

The Uniferon® brand colours are essential for all design elements. The brand colours signify blood (our clinical area of interest), nature (our ambition to create growth) and iron (our professional area of interest). The use of colours are demonstrated throughout this Design Guide and in the Brand Manual.

Blood Health & Care

CMYK: 0 100 100 20

RGB: 196 22 28

PANTONE: 186 C

Nature Health & Growth

HEX: #C4161C Iron

CMYK: 75 5 60 0

RGB: 37 176 138

PANTONE: 339 C

HEX: #25B08A

Professional & Serious

CMYK: 0 0 0 80

RGB: 88 89 91

PANTONE: COOL GREY 11 C

HEX: #58595B

Support colour: Light Grey

CMYK: 0 0 0 30

RGB: 200 200 200

PANTONE: COOL GREY 3 C

HEX: #C8C8C8

Support colour: Black

CMYK: 0 0 0 100

RGB: 0 0 0

PANTONE: BLACK C

HEX: #000000

Fonts

Typography is essential for building a consistent and recognisable brand identity. Arial is modern, clean and powerful typeface and is easy to read in print as well as on screen. Never use any effects on the font – always keep it simple. Please note that the font is integrated in all Microsoft Office templates, including Word and PowerPoint.

Write headlines in Arial regular with Arial bold highlights

SUBTITLE IN CAPITALS

Always justify body text to the left. Always follow standard principles for good text layout to ensure optimized readability, overview, consistancy and simplicity. Porerum aut platati ne fugias et, acculparchil es evel ins nonsequie gitatur, volor mos eturups. Sum nonsequi rerum lacestisr busciis tiatia velendipsam fuga.

Example for use of bullets

Eaxmple for use of bullets

Headline

Red or Dark Grey

(don’t mix the two colours)

Arial Regular

Arial Bold for highlights (ex. product name)

Keep it simple

Only use the styles Regular, Italic, Bold and Bold Italic. All are available within the font Arial.

Subtitle

Dark Grey in capitals

Arial Bold

Body copy

Dark Grey

Arial Regular

Arial Bold for highlights (don’t use Red in copy)

Bullets

Rectangel in Red (different colour from text)

Trademark

The trademark and payoff is an optional graphic element to be used where an extra statement is needed and adds value to the overall message. It is only used in the variants Red and Black shown below. Make sure the size is acceptable in terms of readability.

Download here for correct and easy use:

www.uniferon.com www.uniferon.com

Cross Element

The Cross Element is an optional graphic element. It supports the brand and provides a medical touch to sales promotion and packaging – especially at a distance. The Cross Element is displayed in a 40% white and in a 20° left rotation. The Cross Element can be displayed on pictures and coloured boxes at the same time. Make sure images are dark enough to display it properly. This will ensure maximum contrast and best possible Cross Element appearance.

Download here for correct and easy use:

Placement axis

Photo with simpel motive is allowed

Example of correct use

Wrong framing, rotation and colour

Wrong size and pruning

20o 1/3 hidden

CROSS ELEMENT

NATURAL FORMULA

Icons

The Uniferon® icons can be used in adverts, brochures and leaflets together with the value propositions as strong visual aids in promoting Uniferon®. You can see the value propositions in the Brand Manual.

Download the icons here:

ICONS

GLOBAL APPROVAL FASTER GROWTH

FASTER GROWTH

Uniferon® is research-proven to boost haemoglobin levels and average daily gain.

GLOBAL APPROVAL

Uniferon® is the only injectable iron for piglets approved by the medical authorities in Europe, Aasia and by the Food and Drug Administration (FDA) in the US.

COMPLETE ABSORPTION

HUMAN STANDARDS

SAFETY PROFILE

COSTEFFECTIVE ENHANCED CHEMICAL STRUCTURE

NATURAL FORMULA

Uniferon® is a strongly bound iron complex manufactured without the use of organic solvents or cyanide, avoiding trace residues of these components.

Example of use:

When using a green background the NATURAL FORMULA icon should only be used in all white

Graphs

The Uniferon® brand colours are used to create graphs, diagrams, tables, splashes etc. The elements should always strive to be presented in as clear and logical a manner as possible. The keyword is simplicity.

Nacaes suntiotes

Decto optatemuia

Fata ditis et Dusakuribus

Nacaes sunttes

Decto optatem quia

Fata ditis et faciuribus

Nacaesuntio

Esatfaciuribus

Decto optatem quia

Images

To ensure consistency in the visual communication of Uniferon® we provide an extensive image gallery to choose from.

Use the images as visual elements and/or background visuals in your promotion materials.

Avoid generic stock images at all times.

The colour scheme applied to the images reflects the Uniferon® colours red, green and grey, and the supporting colour light grey.

The images are available as high, medium and low resolution files and in a variety of file formats.

Download images for your use here:

Wrong colours

Uniferon® pictures have nordic clean colours

Wrong motive/focus

Uniferon® images have simple motives with focus and presence in terms of a piglet or a farmer

No pictures of dirty and/or neglected pigs Never use images in black/white. It does not match the anaemia approach of Uniferon®

IMAGE GALLERY

Grid

A simple grid system from 3 vertical spaces and 8 horisontal spaces devides the layout of portrait sheets. The opposite is applicable for landscape formats.