Uniferon Design Guide 2017

Design Guide

The #1 injectable iron in the world

Introduction

Design your work to perfection Use of the Uniferon® brand Creating value and selling quality products to progressive customers is at the core of the Uniferon® brand. In this guide you will find all the guidelines, rules and principles to unfold the potential of the Uniferon® brand.

Table of content: P.04 Logo P.06 Colours P.07 Font P.08 Trademark

P.09 P.10 P.11 P.12 P.14

Cross element Icons Diagrams / graphs Images Grid / examples

Logo The Uniferon® logo type is always used with the chemical subtext.

The distance between the logo and surrounding objects must equal the length of the “f” in the logo.

Minimum logo size is 20 mm to make sure “Iron(III) Dextran” is readable.

Always aim to place the logo on a white background. If the logo must appear on a coloured background, use the white logo variation.

Only use black and white logo variants on black background if printing is needed where colours are not used.

Download correct logo here: LOGO PACK

Download Logopack

Minimum 20 mm

4

Wrong colour combination and too little space around logo

Scaling the logo must be done proportionally

Logo may never be placed on top of a picture

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Colours The Uniferon® brand colours are essential for all design elements. The brand colours signify blood (our clinical area of interest), nature (our ambition to create growth) and iron (our professional area of interest). The use of colours are demonstrated throughout this Design Guide and in the Brand Manual.

Blood Health & Care

Nature Health & Growth

Iron Professional & Serious

Support colour: Light Grey

CMYK: 0 100 100 20 RGB: 196 22 28 PANTONE: 186 C HEX: #C4161C

CMYK: 75 5 60 0 RGB: 37 176 138 PANTONE: 339 C HEX: #25B08A

CMYK: 0 0 0 80 RGB: 88 89 91 PANTONE: COOL GREY 11 C HEX: #58595B

CMYK: 0 0 0 30 CMYK: 0 0 0 100 RGB: 200 200 200 RGB: 0 0 0 PANTONE: COOL GREY 3 C PANTONE: BLACK C HEX: #C8C8C8 HEX: #000000

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Support colour: Black

Fonts Typography is essential for building a consistent and recognisable brand identity. Arial is modern, clean and powerful typeface and is easy to read in print as well as on screen.

Never use any effects on the font – always keep it simple. Please note that the font is integrated in all Microsoft Office templates, including Word and PowerPoint.

Write headlines in Arial regular with Arial bold highlights SUBTITLE IN CAPITALS Always justify body text to the left. Always follow standard principles for good text layout to ensure optimized readability, overview, consistancy and simplicity. Porerum aut platati ne fugias et, acculparchil es evel ins nonsequie gitatur, volor mos eturups.

Sum nonsequi rerum lacestisr busciis tiatia velendipsam fuga.

Example for use of bullets Example for use of bullets Eaxmple for use of bullets

Headline Red or Dark Grey (don’t mix the two colours) Arial Regular Arial Bold for highlights (ex. product name) Keep it simple Only use the styles Regular, Italic, Bold and Bold Italic. All are available within the font Arial.

Subtitle Dark Grey in capitals Arial Bold

Body copy Dark Grey Arial Regular Arial Bold for highlights (don’t use Red in copy)

Bullets Rectangel in Red (different colour from text)

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Trademark Download here for correct and easy use:

TRADEMARK

V2014-02 v 3.0

The trademark and payoff is an optional graphic element to be used where an extra statement is needed and adds value to the overall message. It is only used in the variants Red and Black shown below.

Make sure the size is acceptable in terms of readability.

The world's #1 injectable iron brand

www.uniferon.com

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www.uniferon.com

Cross Element The Cross Element is an optional graphic element. It supports the brand and provides a ­medical touch to sales promotion and packaging – especially at a distance. The Cross Element is displayed in a 40% white and in a 20° left rotation. The Cross Element can be displayed on pictures and coloured boxes at the same time. Make sure images are dark enough to display it properly. This will ensure maximum contrast and best possible Cross Element appearance.

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Download here for correct and easy use:

CROSS ELEMENT

o

Example of correct use

Photo with simpel motive is allowed

Wrong size and pruning

Wrong framing, rotation and colour

Placement axis

1/3 hidden

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Icons The Uniferon® icons can be used in adverts, brochures and leaflets together with the value propositions as strong visual aids in promoting Uniferon®. You can see the value propositions in the Brand Manual.

NATURAL FORMULA

COMPLETE ABSORPTION

GLOBAL APPROVAL

FASTER GROWTH

Download the icons here:

ICONS

FASTER GROWTH Uniferon® is research-proven to boost haemoglobin levels and average daily gain.

GLOBAL APPROVAL Uniferon® is the only injectable iron for piglets approved by the medical authorities in Europe, Aasia and by the Food and Drug Administration (FDA) in the US.

HUMAN STANDARDS

NATURAL FORMULA Uniferon® is a strongly bound iron complex manufactured without the use of organic solvents or cyanide, avoiding trace residues of these components.

SAFETY PROFILE

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ENHANCED CHEMICAL STRUCTURE

COSTEFFECTIVE

Example of use: When using a green background the NATURAL FORMULA icon should only be used in all white

Graphs The Uniferon® brand colours are used to create graphs, diagrams, tables, splashes etc. The elements should always strive to be presented in as clear and logical a manner as possible. The keyword is simplicity.

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70 60 50 40

Visit us at

Exhibition Stand S5

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Decto optatem quia

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Fata ditis et faciuribus

12

Nacaes suntiotes

24

Decto optatemuia

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Dusakuribus

75

Nacaes sunttes

100

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2016

2017

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Images To ensure consistency in the visual communication of Uniferon® we provide an extensive image gallery to choose from.

The colour scheme applied to the images reflects the Uniferon® colours red, green and grey, and the supporting colour light grey.

Use the images as visual elements and/or background visuals in your promotion materials.

The images are available as high, medium and low resolution files and in a variety of file formats.

Avoid generic stock images at all times.

Download images for your use here:

IMAGE GALLERY

Wrong colours Uniferon® pictures have nordic clean colours

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Wrong motive/focus Uniferon® images have simple motives with focus and presence in terms of a piglet or a farmer

No pictures of dirty and/or neglected pigs Never use images in black/white. It does not match the anaemia approach of Uniferon®

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Grid

12 cm

12 cm

A simple grid system from 3 vertical spaces and 8 horisontal spaces devides the layout of portrait sheets. The opposite is applicable for landscape formats.

Uniferon logo

Uniferon logo

A4

Trademark

14

160x297

Pharmacosmos

Trademark

Visit us at

Exhibition stand-D1

Optimal Iron Care for optimal Growth!

Uniferon® is the world’s #1 injectable iron developed and manufactured in Denmark by Pharmacosmos, a world leader in the treatment of Iron Deficiency Anaemia in humans and animals. Pharmacosmos’ 50 years of experience andcommitment to quality ensures a uniform, high quality product with a good safety profile – in every vial.

Collaborating to fight iron deficiency anaemia Pharmacosmos partners with leading academics and dedicated veterinarians to gain new insights into the benefits of optimal iron care. Pharmacosmos also collaborates with pig producers to ensure best practice iron care for better health and optimized growth.

NATURAL FORMULA Uniferon® is a strongly bound iron complex manufactured without the use of organic solvents or cyanide, avoiding trace residues of these components.

GLOBAL APPROVAL Uniferon® is the only injectable iron for piglets approved by the medical authorities in Europe, Asia and by the Food and Drug Administration (FDA) in the US. FASTER GROWTH Uniferon® is researchproven to boost haemoglobin levels and average daily gain. [1] [2]

Optimal Iron Care for optimal Growth!

Uniferon® abbreviated prescribing information.

Before prescribing Uniferon® please refer to full local approved data sheet. Presentation: Solution for injection. Each ml contains 200mg Iron(III) as iron(III) dextran complex and 5mg phenol as a preservative. Indications: For the prevention and treatment of iron deficiency anaemia in piglets.

Contraindications: Do not use in piglets suspected to suffer from deficiency of vitamin E and/or selenium, in case of hypersensitive to the active substance, or in older pigs as meat staining may occur in pigs of >4 weeks of age. Special warnings: None.

Special precautions for use: Normal aseptic injection techniques should be practiced. Selfinjection should be avoided. Adverse reactions: Very rarely deaths have occurred in piglets following the administration, which has been associated with genetic factors or deficiency of vitamin E and/or selenium or with an increased susceptibility to infection due to temporary blocking of the reticuloendothelial system.

Hypersensitive reactions can occur and injection may cause transient discoloration and calcification at the injection site. Interactions: May reduce the absorption of concomitantly administered oral iron.

Administration: Intramuscular (recommended) or subcutaneous route as 200mg of iron dextran per piglet. Prevention: a single injection at 1-4 day of age (UK/IE: deep intramuscular injection as a single dose (1ml) into the hind limb at 3-4 days of age). Treatment: a single injection. Uniferon® should not be mixed with other medicines or substances.

Withdrawal period(s): 0 days (UK/IE: for meat 28 days). Pack sizes: 5 x 100ml, 12 x 100ml, 20 x 100ml, or 12 x 200ml (not all pack sizes may be marketed).

Date of preparation: 12/04/2016. Pharmacosmos A/S, Roervangsvej 30, DK-4300 Holbaek, Denmark.

Uniferon® is the world’s #1 injectable iron developed and manufactured in Denmark by Pharmacosmos, a world leader in the treatment of Iron Deficiency Anaemia in humans and animals. Pharmacosmos’ 50 years of experience andcommitment to quality ensures a uniform, high quality product with a good safety profile – in every vial.

Visit us at

Exhibition stand-D1

NATURAL FORMULA Uniferon® is a strongly bound iron complex manufactured without the use of organic solvents or cyanide, avoiding trace residues of these components.

GLOBAL APPROVAL Uniferon® is the only injectable iron for piglets approved by the medical authorities in Europe, Asia and by the Food and Drug Administration (FDA) in the US. FASTER GROWTH Uniferon® is researchproven to boost haemoglobin levels and average daily gain.

References: [1] Haugegaard, J. et al., 2008; The Pig Journal 61, 69-73, [2] Herschel, H.J. et al., 2012. Proc.

43th AASV Cong. March 2012.

Visit us at

PARTNER LOGO HERE

Collaborating to fight iron deficiency anaemia Pharmacosmos partners with leading academics and dedicated veterinarians to gain new insights into the benefits of optimal iron care. Pharmacosmos also collaborates with pig producers to ensure best practice iron care for better health and optimized growth.

Optimal Iron Care for optimal Growth!

Uniferon® is the world’s 1st injectable iron developed and manufactured in Denmark by Pharmacosmos, a world leader in the treatment of Iron Deficiency Anaemia in humans and animals. Pharmacosmos’ 50 years of experience andcommitment to quality ensures a uniform, high quality product with a good safety profile – in every vial.

V2016-07 v 1.0

Exhibition stand-D1 Uniferon® is a registrered trademark of:

Uniferon® is a registrered trademark of:

Pharmacosmos A/S Roervangsvej 30 4300 Holbaek, Denmark

Pharmacosmos A/S Roervangsvej 30 4300 Holbaek, Denmark

uniferon.com

uniferon.com

Optimal Iron Care for optimal Growth!

Uniferon® is the world’s 1st injectable iron developed and manufactured in Denmark by Pharmacosmos, a world leader in the treatment of Iron Deficiency Anaemia in humans and animals. Pharmacosmos’ 50 years of experience andcommitment to quality ensures a uniform, high quality product with a good safety profile – in every vial.

Collaborating to fight iron deficiency anaemia Pharmacosmos partners with leading academics and dedicated veterinarians to gain new insights into the benefits of optimal iron care. Pharmacosmos also collaborates with pig producers to ensure best practice iron care for better health and optimized growth.

Visit us at D1 for a discussion on Uniferon® and the benefits of optimized anaemia care.

Visit us at

Exhibition stand-D1

Uniferon® abbreviated prescribing information. Before prescribing Uniferon® please refer to full local approved data sheet. Presentation: Solution for injection. Each ml contains 200mg Iron(III) as iron(III) dextran complex and 5mg phenol as a preservative. Indications: For the prevention and treatment of iron deficiency anaemia in piglets. Contraindications: Do not use in piglets suspected to suffer from deficiency of vitamin E and/or selenium, in case of hypersensitive to the active substance, or in older pigs as meat staining may occur in pigs of >4 weeks of age. Special warnings: None.

Special precautions for use: Normal aseptic injection techniques should be practiced. Self-injection should be avoided. Adverse reactions: Very rarely deaths have occurred in piglets following the administration, which has been associated with genetic factors or deficiency of vitamin E and/or selenium or with an increased susceptibility to infection due to temporary blocking of the reticuloendothelial system. Hypersensitive reactions can occur and injection may cause transient discoloration and calcification at the injection site. Interactions: May reduce the absorption of concomitantly administered oral iron. Administration: Intramuscular (recommended) or subcutaneous route as 200mg of iron dextran per piglet. Prevention: a single injection at 1-4 day of age (UK/IE: deep intramuscular injection as a single dose (1ml) into the hind limb at 3-4 days of age). Treatment: a single injection. Uniferon® should not be mixed with other medicines or substances. Withdrawal period(s): 0 days (UK/IE: for meat 28 days). Pack sizes: 5 x 100ml, 12 x 100ml, 20 x 100ml, or 12 x 200ml (not all pack sizes may be marketed). Date of preparation: 12/04/2016.

Pharmacosmos A/S, Roervangsvej 30, DK-4300 Holbaek, Denmark.

Collaborating to fight iron deficiency anaemia Pharmacosmos partners with leading academics and dedicated veterinarians to gain new insights into the benefits of optimal iron care. Pharmacosmos also collaborates with pig producers to ensure best practice iron care for better health and optimized growth.

FASTER GROWTH Uniferon® is research-proven to boost haemoglobin levels and average daily gain.

GLOBAL APPROVAL Uniferon® is the only injectable iron for piglets approved by the medical authorities in Europe, Asia and by the Food and Drug Administration (FDA) in the US.

NATURAL FORMULA Uniferon® is a strongly bound iron complex manufactured without the use of organic solvents or cyanide, avoiding trace residues of these components.

GLOBAL APPROVAL Uniferon® is the only injectable iron for piglets approved by the medical authorities in Europe, Asia and by the Food and Drug Administration (FDA) in the US. FASTER GROWTH Uniferon® is researchproven to boost haemoglobin levels and average daily gain.

Optimal Iron Care for optimal Growth!

Uniferon® is the world’s 1st injectable iron developed and manufactured in Denmark by Pharmacosmos, a world leader in the treatment of Iron Deficiency Anaemia in humans and animals. Pharmacosmos’ 50 years of experience andcommitment to quality ensures a uniform, high quality product with a good safety profile – in every vial.

Collaborating to fight iron deficiency anaemia Pharmacosmos partners with leading academics and dedicated veterinarians to gain new insights into the benefits of optimal iron care. Pharmacosmos also collaborates with pig producers to ensure best practice iron care for better health and optimized growth.

NATURAL FORMULA Uniferon® is a strongly bound iron complex manufactured without the use of organic solvents or cyanide, avoiding trace residues of these components.

Visit us at D1 for a discussion on Uniferon® and the benefits of optimized anaemia care.

Uniferon® is a registrered trademark of: Pharmacosmos A/S Roervangsvej 30 4300 Holbaek Denmark

PARTNER LOGO HERE:

uniferon.com

Visit us at

Exhibition stand-D1

FASTER GROWTH Uniferon® is research-proven to boost haemoglobin levels and average daily gain.

GLOBAL APPROVAL Uniferon® is the only injectable iron for piglets approved by the medical authorities in Europe, Asia and by the Food and Drug Administration (FDA) in the US.

NATURAL FORMULA Uniferon® is a strongly bound iron complex manufactured without the use of organic solvents or cyanide, avoiding trace residues of these components.

Uniferon® is a registrered trademark of: Pharmacosmos A/S Roervangsvej 30 4300 Holbaek Denmark uniferon.com

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Contact us CHRISTIAN VON DER RECKE International Sales and Business Director cre@pharmacosmos.com FREDERIK S. SCHMIDT International Sales and Business Director fss@pharmacosmos.com KENNETH S. HOLMBJERG E-Business Manager ksh@pharmacosmos.com

Uniferon® is a registered trademark of: Pharmacosmos A/S Roervangsvej 30 4300 Holbaek Denmark uniferon.com 2017-05 v1.0