Brand Manual
The #1 injectable iron in the world
Welcome to the Uniferon® Brand Manual
As the #1 injectable iron in the world, Uniferon® is much more than a product. It is a true iron brand that represents and supports winning swine producers’ work towards increased efficiency and growth.
On the following pages, we highlight the many important tools, messages and material that will assist your work when selling Uniferon® and positioning it as the premium brand in the pigsty. You are introduced to the meaning of the Uniferon® name, the values of Pharmacosmos, the innovative services that surrounds the product, and much more.
The more you know, the stronger you can deliver convincing arguments about the benefits of using Uniferon®, and we highly encourage you to use this manual in the process.
The Brand Foundation
P.04 PHARMACOSMOS
P.06 QUALITY
P.08 OUR NAME
Our aspirations and values
The perfect match for a modern producer
The story behind Uniferon®
P.10 VALUE PROPOSITIONS The strongest USP’s on the market
The resources
P.12 OVERVIEW
P.14 PARTNERNET
P.16 F.A.C.T
P.18 E-LEARNING
The tools needed to succeed
Your resource and information hub online
Farm Anaemia Certification & Training
Interactive education on iron treatment
P.20 OFFLINE SALES MATERIAL Brochures and Uniferon® handbook
P.22 ONLINE SALES MATERIAL
I/WGO
F.A.C.T calculator
Optimize iron treatment against growth targets
Financial benefits of optimal iron treatment Animation videos
Educational and informative videos
P.24 DEVICES
Injectors and Hemocue
P.26 IRON EXPERT BOARD The best minds in the industry
P.28 EXHIBITIONS AND FAIRS A professional booth setup
P.30 DESIGN GUIDE
P.32 CONTACT
How to work with the Uniferon® brand
Names, phone numbers and mails
Aspiration
At Pharmacosmos, we want to change the way iron deficiency is prevented and treated in humans and animals. We are inspired by one central question: How can we continue to improve patient safety, recovery and convenience and thereby achieve better outcomes? We seek the answer by staying at the scientific forefront of iron and carbohydrate technology – partnering with dedicated people and leading organisations to deliver the best possible treatments for human and veterinary use. In this way, we improve more than iron complexes and carbohydrates, we improve the quality of lives.
People-driven
We are a family-held company built on passionate, knowledgeable people. We value integrity, open-mindedness and respect and are guided by these values in all our endeavours.
We respect each individual who becomes a part of our journey, from our employees and partners to our end users. And we recognise that the strength in all our collaborations is trust.
Committed to Quality
Quality is our source of inspiration. Quality drives our results. It represents our aspiration for excellence and our focus on driving continual improvements.
For our partners and end users, quality must always be tangible in our products, processes and people. This way, quality is the promise we keep every day.
Innovating for better lives
At Pharmacosmos, we want to change the way innovation is essential in our quest to improve the lives of humans and animals.
We seek to address unmet needs through our expertise in iron and carbohydrate-based pharmaceuticals. We believe in a holistic and collaborative approach to research and innovation, and we therefore work together with the scientific and medical communities to set new standards. 4-5 The background
The perfect match for a modern producer
Quality in every step
Uniferon® is the preferred brand for the winning swine producer. We help the producer diagnose, evaluate and improve his production through a variety of resources made available on different platforms. In the end, this translates to better business and efficient workflows.
In order to live up to our customer promise of being the #1 injectable iron brand, we must provide quality in every step. This is made possible in a number of ways. Uniferon® is manufactured according to highest possible standards in our manufacturing facilities in Denmark, and we work closely together with swine producers, veterinarians and partners around the world. Always with the aim of incorporating best practice solutions into our treatments – and proving that Uniferon® is a simple way to realize higher production yields and higher profits.
UNITED AND UNIVERSAL
“Uni” represents our unified efforts to make Uniferon® the world’s #1 injectable iron brand.
CHEMICAL EXCELLENCE
Built on the best possible iron carbohydrates and best-in-class knowledge.
THE BRAND NAME
Known and recognized all over the world.
Be sure to actively use the Uniferon® value propositions in your communication.
The strongest value propositions on the market
NATURAL FORMULA
Uniferon® is a strongly bound iron complex manufactured without the use of organic solvents or cyanide, avoiding trace residues of these components.
Pharmacosmos’ dextran production is truly unique in being entirely water based. Furthermore, the production of Uniferon® makes no use of cyanide.
GLOBAL APPROVAL
Uniferon® is the only injectable iron for piglets approved by the medical authorities in Europe, Asia and by the Food and Drug Administration (FDA) in the US.
Uniferon® is the only truly global brand approved by regulators and commercially available on several continents.
FASTER GROWTH
Uniferon® is research-proven to boost haemoglobin levels and average daily gain.
COMPLETE ABSORPTION
Uniferon® contains high quality iron dextran that is completely absorbed by the piglet.
HUMAN STANDARDS
Uniferon® has a good safety profile and is manufactured to the same standards as those required for human medicine.
Uniferon®s efficacy, safety and ability to support higher haemoglobin levels and faster growth is well-documented.
The complete absorption of Uniferon® is enabled by Pharmacosmos R&D to establish a complex with the optimal molecular weight and viscosity.
Uniferon® has a good safety profile and is manufactured according to the highest quality standards – Pharmacosmos is the only veterinary iron producer also producing injectable iron for human use.
The Uniferon® resources
To help you in your work with Uniferon® a variety of knowledge and resources are made available to you offline as well as online.
The resources on the following pages have all been developed to position you and Uniferon® as the leading iron authority, and to help your customers get behind and address anaemia issues using best-practice.
You can adapt many of the tools to fit your specific market needs, and do feel free to ask us about inspiration and positive experiences from other countries.
PARTNERNET
Your resource and information hub online
F.A.C.T
Farm Anaemia Certification & Training
E-LEARNING
Interactive education on iron treatment
OFFLINE SALES MATERIAL
Brochures and Uniferon® handbook
ONLINE SALES MATERIAL
I/WGO
F.A.C.T calculator
Animation videos
DEVICES
Injectors and Hemocue
IRON EXPERT BOARD
The best minds in the industry
EXHIBITIONS AND FAIRS
A professional booth setup
DESIGN GUIDE
How to work with the Uniferon® brand
One dedicated online resource
Your PartnerNet
The Uniferon® PartnerNet is your primary resource for materials, news, blog posts, pharmacovigilance, documentation, marketing templates and much more.
Here are some examples of key activities on the PartnerNet:
Find and download templates for your next brochure, banners, logos and guidelines.
Read the lastest studies on iron defiency anaemia and treatment, and get inspiration from fellow partners and the Uniferon® team on the Piglet’s Talk blog.
Report your sales numbers through the easy-to-use Sales Management Tool.
Learn more about The Uniferon® Handbook – a pen-side resource for accurate diagnosis and treatment of anaemia.
F.A.C.T Program
Hands-on anaemia counselling
Our F.A.C.T program provides a 360Âş view of the iron status of piglets on the modern swine operation.
In close cooperation with production managers and farm veterinarians, the program enables you to:
Perform an accurate and convenient pen-side diagnostic test for sub-clinical or full scale iron deficiency anaemia in piglets.
Provide a progressive approach and include swine industry best-practice.
Provide the injectable iron knowledge resources for the industry.
Enrolling in and understanding the F.A.C.T program is a unique way to position yourself as an iron expert and authority.
Excellence via e-learning
Get further educated online
What
is
the effect of a 2nd injection?
And how many piglets are found to be anaemic at weaning?
These are just some of the topics, you will come across with the Uniferon® e-learning program. The tool gives you access to a simple, yet smart educational program that teaches the essence of iron deficiency and the importance of optimal iron treatment.
The e-learning program offers highly relevant information alongside interactive questions and answers to put your knowledge to the test and further educate yourself.
Offline sales material
Brochures
A series of brochures provide the hard facts and strong answers to many of your potential customers’ questions. Excellent to use as talking points during a meeting and as leave-behinds.
The Uniferon® Handbook
The Uniferon® Handbook is a one-of-a-kind resource for pen-side diagnosis, prevention and treatment of iron deficiency anaemia. The handbook is divided into relevant chapters and topics to serve as a complete overview and a valuable reference work. Download the handbook on the PartnerNet or refer customers to uniferon.com, where it is also available.
Online sales material
Iron/Weight Gain Optimizer
Do your potential customers know the relationship between weight gain and the need for iron? If not, then the iron/weight gain optimizer is the answer.
The clever online tool illustrates the iron needed in order to achieve the optimal weight gain targets at weaning. Simply type in day of weaning, mean birth weight, mean target weight at weaning and litter size, and the optimizer will calculate the data and display a result that may indicate a need for an optimized iron treatment.
Animation movie
Animation allows stories to unfold and become relevant while leaving a lasting impression. A series of animations videos are made available to you, covering vital areas such as correct injection technique, the benefit of a second injection and more. The animation movies can be shared with customers at meetings or made available through your website to position you as an industry leading iron authority.
F.A.C.T Calculator
The F.A.C.T calculator simulates the iron requirement in order to avoid an “iron gap” and also calculate the potential profit of optimized iron treatment. The tool allows you to calculate a number of factors, including finisher weight, full value price and much more – and presents a realistic and convincing argument when talking with customers.
Devices designed for efficiency
Injector
The injector in brand colours is designed for simpl, effective use.
The benefits are many:
Effective administration
Fast vial change
Easy to clean
Hemocue
The handheld device HemoCue 201 + Hb photometer is a fast and reliable way to determine the prevalence of anaemia and iron deficiency within the herd.
A single drop of blood is taken from the ear vein by puncturing the vein
The blood is introduced into a disposable cuvette
Place the cuvette in the HemoCue 201+ Hb photometer
Results for haemoglobin concentration are obtained in less than a minute
Injector with on-arm strap
Our injector comes with a plastic band that straps the vial to the arm in a safe manner and ensures total hand control and freedom to deliver the vital injectable iron supplementation.
The benefits are many:
Easy to apply and wear
Easy fit with our 200 ml vial
Easy iron administration
Collaboration with the best minds in the industry
The Iron Expert Board
Iron is a crucial factor in piglet health and weight gain.Yet, it has not traditionally received much attention from the porcine academic world. With the creation of the Iron Expert Board (IEB), this is changing. The IEB was established back in July 2012 with the objective to fostering and nurturing a world-wide academic attention and gathering fact-based knowledge.
The targets of the IEB are:
To ensure adequate iron supplement for all piglets (avoiding an “iron gap”)
To understand anaemia in general and the relation between anaemia and growth
To avoid inappropriate use of iron and “iron overload”
PROFESSOR JENS PETER NIELSEN
(Chairman) DVM, Ph.D. University of Copenhagen, Denmark
PROFESSOR TORE FRAMSTAD
DVM, Norwegian School of Medicine, Norway
PROFESSOR ROBERT FRIENDSHIP
DVM, M.Sc., Ontario Veterinary College, University of Guelph, Canada
THOMAS G. GILLESPIE
DVM, Purdue University, Indiana, US Specialty Swine Practitioner, Rensselaer Swine Services, Rensselaer, IN, US
PROFESSOR GLEN ALMOND
DVM, Ph.D. M.Sc., Professor, Swine Health and Production Management
Uniferon® at exhibitions and fairs
You are always welcome to showcase the Uniferon® brand with a professional booth setup.
The booth can be assembled and displayed in a variety of ways. The image here is an illustration of what it may look like.
The Uniferon® Design Guide
Our extensive Design Guide is your resource regarding how to communicate the Uniferon® brand.
The Design Guide provides rules and guidelines to the permissible and proper use of colours, fonts, logo etc. Refer to it when preparing e.g. exhibition booths, advertisements or brochures.
Find the full Design Guide at the back of this Brand Manual.
CHRISTIAN VON DER RECKE
International Sales and Business Director cre@pharmacosmos.com
FREDERIK S. SCHMIDT
International Sales and Business Director fss@pharmacosmos.com
KENNETH S. HOLMBJERG
E-Business Manager ksh@pharmacosmos.com
Uniferon® is a registered trademark of:
Pharmacosmos A/S Roervangsvej 30 4300 Holbaek
Denmark uniferon.com