SHELL ENERGY STADIUM
TURF MOOR
XENIA SOLUTIONS INTERVIEW
DAKTRONICS INTERVIEW
LD Systems install a new L-Acoustics system at the home of Houston Dynamo FC.
Adlb deliver a state-of-the-art, weatherproof CODA Audio system at one of England’s oldest football grounds.
We spoke to Alexandra Végh, CEO of Xenia Solutions, to discuss BeerChamp and solving the half-time queue.
We spoke to Jay Parker, VP of Live Events & Spectaculars at Daktronics, to discuss the future of LED in stadiums.
ISSUE 50 - OCTOBER | NOVEMBER 2026
THE INTERNATIONAL PUBLICATION FOR THE SPORTING VENUE ECOSYSTEM
SCALABLE NETWORKING SIMPLIFIED.
Whether deploying a redundant or primary-only network topology, the MS8.2 Milan network switch is perfectly suited to simplify mobile, installed systems and spatial audio applications.
WELCOME ifty issues. I remember the first one going to print, and the boxes of finished copies landing in the office. Seeing it in print for the first time is not something you forget. Since then, MONDO | STADIA has become the platform for everything else we do: STADIA | SESSIONS, and now stadia expo, all built for an industry we love. To everyone who has read, contributed, and supported us along the way, thank you. It is fitting that ISSUE 50 is also the issue being handed out at stadia expo. Across two days at the Business Design Centre in London, clubs, venue operators, architects, consultants and the suppliers who serve them will be in one room, having the conversations this magazine exists to start. Our cover story takes us to the Kia Center in Orlando. Evertz built the arena’s original control room in 2010, and has now rebuilt it around SMPTE ST 2110 IP in under eight months, ready for ten years of growth. CUE opens the issue with its World Cup story: 104 matches, 16 venues and more than 725,000 fan engagements. Jay Parker of Daktronics explains what European venues can take from the US model without losing their matchday traditions, and Alexandra Végh of Xenia Solutions tackles the half-time queue with BeerChamp. In audio, LD Systems brings L-Acoustics’ A Series to Houston’s Shell Energy Stadium, Adlib work with CODA Audio at Turf Moor, and Martin Audio rounds up projects in Leeds, Dover and Tokyo. Layrd Design looks back on a summer of club interiors, Grass Valley goes behind the scenes of La Liga production, and ADI goes beyond the brief. In Extra Time, George Vaughan of The Digital Line, Adder Technology and Sean Miller of Orion Creative Services look at engagement, the control room and the next move serious stadiums will make. Here’s to the next fifty. Enjoy.
F
Sam Hughes Chief Creative Officer & Editor-in-Chief
CLIENT: OPTUS STADIUM
Mondo Stadia Full Page_Light_PRINT_AUG.pdf 2 2/27/2025 4:12:29 PM
C
M
Y
CM
MY
CY
CMY
K
From Venue to Destination Our award-winning team provides solutions for the most complex, large-scale, and immersive installations. AV & Experiential Design
Broadcast Control Rooms
Digital Signage & IPTV
Large Venue Sound
onediversified.com
SHELL ENERGY STADIUM
TURF MOOR
XENIA SOLUTIONS INTERVIEW
DAKTRONICS INTERVIEW
LD Systems install a new L-Acoustics system at the home of Houston Dynamo FC.
Adlb deliver a state-of-the-art, weatherproof CODA Audio system at one of England’s oldest football grounds.
We spoke to Alexandra Végh, CEO of Xenia Solutions, to discuss BeerChamp and solving the half-time queue.
We spoke to Jay Parker, VP of Live Events & Spectaculars at Daktronics, to discuss the future of LED in stadiums.
ISSUE 50 - OCTOBER | NOVEMBER 2026
THE INTERNATIONAL PUBLICATION FOR THE SPORTING VENUE ECOSYSTEM
INSIDE…
Cover Image: KIA Center - Evertz Chief Creative Officer & Editor-in-Chief Sam Hughes s.hughes@mondiale.co.uk
Editorial Assistant Matt Johnson m.johnson@mondiale.co.uk
Chief Commercial Officer Jamie Dixon j.dixon@mondiale.co.uk
Sales Executive Ruby Bemowski r.bemowski@mondiale.co.uk
Design & Production Dan Seaton d.seaton@mondiale.co.uk
Mel Capper m.capper@mondiale.co.uk
Finance Director Amanda Giles a.giles@mondiale.co.uk
Credit Control ar@mondiale.co.uk
Group Chairman Damian Walsh
MONDO | STADIA is published by Mondiale Media Limited, Strawberry Studios, Watson Square, Stockport, SK1 3AZ, UK Tel: +44 161 476 8340
TEAM TALK
VENUE FOCUS
006 Years In The Making. A Summer To Remember | CUE
VIDEO 068 ADI: Beyond The Brief
INTERVIEW
012 Jay Parker | Daktronics 018 Alexandra Végh | Xenia Solutions
THE FULL PITCH 028 Kia Center | Orlando, United States
VENUE FOCUS AUDIO
Printed By Buxton Press
WWW.MONDOSTADIA.COM
036 Shell Energy Stadium | Houston, USA 042 Turf Moor | Burnley, England 048 Martin Audio Round-Up | Leeds, England | Dover, England | Tokyo, Japan INTERIOR DESIGN 054 Layrd Design: Six Clubs. One Summer. BROADCAST 062 Producing La Liga | Grass Valley
LIGHTING 076 Florence Center | Florence, USA
EXTRA TIME 086 The New Rules Of Engagement | George Vaughan, The Digital Line 090 Great Fan Experiences Start In The Control Room | Adder Technology 094 WORK PRO Audio | INTEGRA Series 096 The Next Move Serious Stadiums Will Make | Sean Miller, Orion Creative Services
TEAM TALK
YEARS IN THE MAKING. A SUMMER TO REMEMBER. E
very four years, the world turns its attention
“Working on a project as large as the World Cup requires
to football. Millions of fans, dozens of nations,
preparation, communication, and adaptability,” Blassage
and a shared passion that reaches far beyond
explained. “No matter how much planning goes into a
the stadiums.
project of this size, there’s always going to be unexpected
For CUE, a fan engagement technology company that helps
challenges that come up.”
sports teams and brands create interactive live experiences
Her role placed her at the center of the effort to ensure that
and measurable sponsorship value, the opportunity to
production partners and local operators were equipped to
be part of one of the world’s largest sporting events
deliver the experiences themselves. Rather than requiring
represented far more than another high-profile project.
CUE employees to be physically present at every venue for
It was the culmination of years of relationship-building,
every match, the company built an operating model that
product development, and preparation.
allowed local teams to run activations confidently, with
For Chris Saccoccia, CUE’s VP of Global Partnerships,
CUE providing training and remote support behind the
the journey began years before the first fans entered the
scenes.
stadiums. An early introduction to CUE’s fan engagement
Conversations with teams and clients reinforced
technology sparked a relationship that grew through
the significance of the opportunity for Jack Colton,
demonstrations, creative discussions, and a successful
CUE’s International Business Lead. Their excitement
deployment at the 2025 Club World Cup, setting the stage
demonstrated just how much the project meant, not only to
for an even more ambitious undertaking in 2026.
CUE but to the broader international sports industry.
CUE was preparing to support interactive fan experiences
“This is not just any other event. This is the big one and we
across 16 venues and 104 matches in the United States,
have to get it right,” Colton recalled thinking.
Mexico, and Canada. Eight different products (Light Show,
The audience would ultimately see the finished production:
PostUp, FanSee, Polling, Trivia, Noise Meter, Prize Drop and
fans scanning QR codes, appearing on stadium screens,
Shuffle), all operating through one platform, would give
competing with rival supporters, and becoming part of
production teams a range of ways to engage supporters,
the entertainment. What they wouldn’t see were the
from interactive games and live polling to fan-generated
months of preparation, hundreds of details, and countless
content and stadium-wide competitions. But the challenge
conversations required to make those moments feel
wasn’t simply the scale of the project. It was how the
effortless.
company would deliver consistently across multiple venues
006
while continuing to serve its existing clients around the
The Best Kind of Silence
world.
When the tournament began, months of preparation gave
Coordinating the extraordinary number of moving pieces
way to the excitement of seeing the technology in action.
fell to Jensen Blassage, CUE’s Director of Client Success.
Over six weeks, CUE’s experiences became part of the
From training and account setup to creative development,
matchday atmosphere for millions of fans in attendance,
testing, and ongoing support, the project required
with more than 725,000 direct fan engagements through
collaboration across nearly every department.
the platform.
WWW.MONDOSTADIA.COM
Above: Jensen and Chris on the field at MetLife Stadium during the 2026 FIFA World Cup Final
And back at CUE, the phones weren’t ringing.
what the team had accomplished together.
For a technology company supporting a live event of this
“I have a tremendous amount of pride for contributing to
magnitude, that silence was something to celebrate. Sean
this type of event and knowing that I played just a small
Hopkins, CUE’s VP of Product and Innovation, recalls the
part in such a meaningful experience that captivated the
pride of watching the platform perform reliably throughout
world,” Blassage reflected.
the tournament, with no major software issues disrupting
Some of Colton’s most memorable moments came from
the experience.
watching how naturally fans embraced the technology.
That reliability wasn’t an accident. CUE was built by people
While attending a game, he watched supporters around
who understand the demands of live production, where
him take out their phones and scan a QR code without
there are no second chances when the moment arrives.
needing instructions. They immediately understood how to
Years of experience working alongside game presentation
participate.
teams, producers, and venue operators have shaped a
The experiences also demonstrated how well the technology
platform designed to perform under pressure. From its
complements the traditions of international football.
underlying infrastructure to its operating tools and remote
During one match, supporters from Norway and England
support capabilities, resilience has been built into the
participated in a Noise Meter competition, turning
technology, allowing teams to deliver confidently whether
the passion of rival fan bases into another moment of
they’re engaging a few hundred fans or an entire stadium.
entertainment inside the stadium.
After months of planning and coordinating across venues,
For CUE cofounder and Chief Revenue Officer Ira Akers, the
Blassage finally got to watch everything come together in
project’s success represented more than a major milestone.
real time. Seeing content arrive from on-site operators
It was proof of how far the company had come. Years
meant the work was no longer happening behind the
earlier, an undertaking of this size might have required
scenes. Fans were experiencing it.
everyone to drop what they were doing and focus entirely
And when the tournament reached its final match, Blassage
on one event. This time, CUE delivered its most ambitious
had the opportunity to experience it firsthand, joining
deployment while continuing to support clients around the
Saccoccia at the championship. After spending months
world.
focused on the details required to make everything work,
“We prove that we can do the biggest and the best and
she was finally able to take in the atmosphere, energy, and
the most events in such a short amount of time without
magnitude of the event from inside the stadium. It was a
slowing down everything else, without losing the
once-in-a-lifetime experience and a fitting celebration of
momentum elsewhere,” Akers reflected.
WWW.MONDOSTADIA.COM
007
TEAM TALK
Above: Inside the control room at MetLife Stadium during the 2026 FIFA World Cup
Perhaps that’s what makes the story special. Behind those
Across professional sports, concerts, festivals, and other
hundreds of thousands of fan interactions wasn’t an
live events, interactive technology is creating new ways
enormous army of people. It was a relatively small team
for audiences to participate rather than simply watch. A
that had spent years building technology, earning trust, and
stadium-wide competition can bring thousands of fans
preparing for an opportunity like this. When the moment
into the action. A personalized moment on the big screen
finally arrived, they were ready.
can become something a fan takes home and shares. And sponsors can become part of the entertainment itself,
The Opportunity Beyond the Big Stage
creating meaningful connections with audiences while
The success of a project like this demonstrates more than
generating measurable engagement and new commercial
the ability to support a major international event. It shows
value.
what’s possible when interactive technology becomes a
For teams and venues, it’s an opportunity to enhance the
natural part of the live production environment, creating
atmosphere, create new sponsorship inventory, and make
opportunities that extend far beyond global tournaments.
attending in person even more rewarding, without losing
The World Cup also reinforced something particularly
the traditions and experiences that make each event unique.
important to Colton and the international football market: interactive fan experiences aren’t exclusively an American
Making the Experience Worth Remembering
approach to sports entertainment. They can also play
The technology may continue to evolve, but the opportunity
a meaningful role in football cultures where tradition,
remains remarkably simple. Create something fans
atmosphere, and passionate supporters are already central
remember. Give teams and venues new ways to connect
to the experience.
with their audiences. And help the brands investing in those
“The tradition and the passion that exists in European
experiences become part of the story.
football and the things that make football quite unique as a sport, they should always be celebrated,” Colton explained.
About CUE
Football clubs don’t need to replicate the American sports
CUE helps sports teams, venues, and brands create
experience to benefit from the technology that has helped
interactive fan experiences that drive engagement and
make those events more interactive. The opportunity is to
deliver measurable value.
take the best of what works elsewhere and adapt it to the culture, identity, and supporters of each club. And that opportunity extends well beyond football.
008
WWW.MONDOSTADIA.COM
TER339.047 – MONDO Adverts 245 x 318mm_AW.indd 2
24/04/2026 12:09
50 INTERVIEW
“We just want to be in the background to help continue those traditions, and make the traditions even better.”
“The problem is not demand... it’s delivery. Every fan who walks away from a queue is revenue the venue has already earned and then lost.”
Jay Parker VP of Live Events & Spectaculars Daktronics
Alexandra Végh CEO Xenia Solutions
012
WWW.MONDOSTADIA.COM
INTERVIEW
THE FUTURE OF LED DISPLAYS: TRANSFORMING LIVE EVENTS AND BRAND EXPERIENCES MONDO | STADIA spoke to Jay Parker, VP of Live Events & Spectaculars at Daktronics, to discuss how LED is winning fans back from the sofa, why the next gains will come from content and control systems, and what European venues can take from the US model while keeping their matchday traditions intact.
Every venue now competes with the living room.
“Today we’ve done a six millimetre at the Green Bay
Coverage is sharper, the fixture calendar is relentless,
Packers. Common today is eight to 10 millimetres.”
and every fan carries a second screen that never
Indoors, the numbers are tighter still: “Arenas are
switches off. The case for buying a ticket has to be
getting into the four-millimetre range, and some are
made on the day itself.
getting down to 2.5 millimetre.”
Jay Parker has spent 32 years at Daktronics, the
That clarity changes what a crowd does. Replays
manufacturer behind the main displays at Lambeau
are now sharp enough for 70,000 people to judge a
Field, Gillette Stadium, and the rebuilt Santiago
decision for themselves, in real time, and react to it
Bernabéu, to name just a few. He oversees the
together.
company’s Times Square and Las Vegas Strip
“You can’t get that at home, right? I’m not throwing
installations, as well as its AV integration team, and
stuff at my television at home on a call, because
his starting point is the sofa.
I’m just watching it. I don’t have any influence,” he
“You’re trying to create a stadium to get people off
says. “But if I’m in the stadium, I get to holler and
the couch to come to your facility for a home event,”
scream and voice my opinion, positive or negative, and
he says. “You’ve got a lot of distractions in this world
technology is in the background helping with all this.”
today. You’ve got social media, you’ve got broadcast
The other trend is scale. Halo boards that wrap the
rights.”
whole bowl now hang in Atlanta’s Mercedes-Benz
The answer, in his view, is to build an experience that
Stadium and a number of Los Angeles venues. Europe
can’t be reproduced at home. “So with the stadium,
has its own: Daktronics’ 360-degree halo at the iconic
you’re trying to create something that people can’t
Bernabéu made its debut at El Clásico in April 2024.
get at home, get them off their couch, get them to the
“You’re seeing things bigger than life,” Parker says.
facility, and then want to come back. And I think that’s
“You can’t get that in your living room.”
where LED technology really fits into this equation.” Europe’s turn to lead The resolution race
The NFL is spending more time on this side of the
In the US, a wave of new NFL construction is setting
Atlantic than ever. The 2026 season features a record
the pace. Owners tour the best venues, borrow
nine international games, six of them in Europe, across
what works and then try to stamp their own city’s
London, Paris, Madrid and Munich. Parker believes
identity on the result. Parker points to the Tennessee
that exposure is pushing European stadiums towards
Titans’ new stadium in Nashville as an example of a
American habits: big main boards, and LED fascia
club building around local character, with LED in a
ringing the tiers.
supporting role.
In one area, though, European football is already
The hardware has moved quickly. In 2023, Lambeau
ahead. Pitchside perimeter LED has been standard here
Field became the first NFL venue with 6mm main
for years, and the NFL has struggled to copy it because
video boards.
its sidelines are crowded with players and staff.
“I still remember in the 2000s, 34 millimetre was the
“The NFL hasn’t gone to the soccer pitch displays as
pixel spacing on the LED video displays,” says Parker.
much, just because you’ve got teams standing on the
WWW.MONDOSTADIA.COM
013
sidelines that cover the entire pitch perimeter displays,” he
look at every asset and say: is that generating revenue for
says. “But I guarantee you this: the NFL is looking at ways.
us?” Parker says. The request he hears most often from clubs
How do we get displays down to field side without people
is blunt: “We don’t have any open inventory, so we need to
standing in front of it? Because that television exposure is
add some more locations.” When existing positions don’t
extremely important.”
sell, the fix is better ones: “they’ve got to get better premium
That broadcast value sits behind most placement decisions.
locations for it.”
“When they get down into the lower bowl, you get an opportunity to get caught by a TV camera. That adds value to
Content beats hardware
a sponsor, that adds value to the team.”
Pixel pitch matters less to Parker than what runs on the screen.
014
The subtle sell
“The display technology is still important, but it’s what
Fans tune out when they are shouted at, and advertisers have
you put on the displays,” he says. “That’s the thing that I
noticed. The sponsorship model on venue screens has moved
think can separate facilities and can bring people back to the
away from full-screen interruptions and towards association
events.”
with content that fans actively want.
The benchmark fans now carry into the stadium is broadcast-
“We used to see just big advertisements coming at you, and
grade graphics, and the hard part is producing them live.
it made it kind of hard for the fan. They would tune out if it
“It’s one thing to produce something before the game and
was too much advertising,” Parker says. “But when you have
play it. It’s another thing to be able to do it real time with
it tied to stats and data that people want to see, and you have
current stats and data and activity that’s going on, and that’s
it sponsored by whatever … it’s subtle.”
what gets people’s attention.”
A sponsored replay gets watched because fans want the
The competition is the phone in every fan’s hand. “We don’t
replay. “I think the industry is getting really good at making
want people at a live sporting event looking at their cell
it more subtle, making it a theme instead of just hard
phone. We want them to be looking at our screens.”
advertising coming at you all the time.”
Parker expects AI to speed up the production of stats and
The commercial pressure has not eased, however. Every asset
real-time graphics, which puts more weight on the control
in a stadium is now judged on what it earns. “They have to
room. “Control is probably as important today as it’s ever
WWW.MONDOSTADIA.COM
INTERVIEW
been. The display becomes the medium of showing the
has. I think the US is learning a lot from what’s happening in
information that you’ve got.”
Europe with security.”
Beyond the bowl
Greener, finer, still LED
Space in the seating bowl is finite. The growth is outside
On sustainability, Parker’s case rests on LED’s efficiency
it, along what Daktronics calls the journey “from the street
compared with what came before. “LED from a green
to the seat”: roadside signs, wayfinding, gates, concourses
perspective has actually been a great move in technology. It
and the entertainment districts now springing up around US
uses less power and the lifetime is longer.”
stadiums.
The next step down in scale is microLED, which Daktronics
“How do we make it easy for people to get to the stadium?”
defines as anything below a one-millimetre pitch. It is lighter
Parker asks. The districts, he argues, change the nature of the
and more power-efficient again, though for now it lives
day. “It’s not just a game. It becomes this event.”
mainly in watches and phones. Parker sees no imminent
Concourses are the obvious home for interactive displays,
replacement for LED in venues. “There’s nothing out there
but crowd size is the problem. “The question is, what
that’s going to replace it at the present moment … and
interactivity can you do when you’ve got 50 to 80,000 of your
we’ll see what the next 10 years brings, because that could
closest fans coming by? Because interactivity is a one-on-one
change.”
kind of situation.” Whatever is built has to work for non-specialists. Parker
Trust on game day
describes touchscreens in NFL draft rooms, used by coaches
Buyers’ biggest worry is reliability: whether the system
and GMs who are not natural technologists: “It’s got to be
works when 70,000 people are watching, and whether a small
easy. It’s got to be simple, and it can’t be difficult to do.
operations team can repurpose it the next day.
Otherwise, you’re going to struggle.”
“The next day you’re renting your facility to a concert, or
Ideas travel both ways. Faster security lines have opened up
you’ve got a birthday party, or you’ve got a corporate event
entrance walkways as space for storytelling and wayfinding,
on your floor,” Parker says. “It needs to be simple so that
and here Parker credits Europe. “I think Europe probably
you can cater the building to that group of people in the
has even more sophisticated security lines than what the US
facility. There needs to be confidence that the technology
WWW.MONDOSTADIA.COM
015
is going to work as intended, because if it doesn’t, you can
the match. The less obvious lesson is about who is in the
embarrass yourself very, very quickly.”
building. Every crowd now includes fans who come for the
Operators want game day to be uneventful. “When game day
people rather than the play. At Coors Field, the Colorado
happens, they want to make sure that they have nothing to
Rockies stripped out unsellable upper-deck seats and built a
worry about. It’s just smooth sailing.”
rooftop bar in their place.
Less is more
“They turned it into a bar, and it’s one of the most popular
Parker accepts that the American model won’t transfer
places to go to today, because it’s social,” Parker says.
wholesale to European football. The sport offers few natural
European football has the same audience in its clubs, lounges
breaks, and matchday atmosphere is generated in the stands,
and least-loved seats. “You want to cater to the different
not by the production desk.
levels of diehard fans, because they all pay the same price to
“The European stadiums have always had a ‘less is more’
get in.”
type of situation,” he says. “The game doesn’t lend itself
For European venues, Parker’s US examples work as a menu
to a lot of stoppage in action. So that’s a unique thing.”
to pick from. The stands can stay as they are while the
The challenge, as he sees it, is “how can you find those
approach, concourses, hospitality spaces and control rooms
moments?” On perimeter boards that already run all match,
change around them. Some matchday frustrations are still
he urges restraint: “I think you’ve got to find the right
beyond any display, though. “If you could figure out how to
balance of how much advertising you’ve got coming at your
bring restrooms to the seats, now you’d have it figured out,”
fans.”
Parker says. “But that might be way off!”
His view of tradition underpins Daktronics’ renewed push
Everything short of that is already in play. As European clubs
into UK and European venues. “Technology doesn’t ever take
plan their next round of upgrades, Parker’s bet is that the
over. It just complements,” he says. “We just want to be in
gains will come as much from what runs on the screens,
the background to help continue those traditions, make the
and the control rooms behind them, as from the screens
traditions even better.” He expects European venues to judge
themselves.
each US idea on its own merits. The idea most likely to travel, he believes, is the concourse, where fans should be able to queue for food without losing
016
WWW.MONDOSTADIA.COM
018
WWW.MONDOSTADIA.COM
INTERVIEW
ALEXANDRA VÉGH Every football club knows the moment. The referee blows for half-time, thousands of supporters stand up at once, and within seconds the concourse is full. The demand is there. The atmosphere is there. The beer is there. And yet, fifteen minutes later, the second half kicks off and hundreds of people are still standing in line, or have given up and gone back to their seats empty-handed. For Alexandra Végh, CEO of Xenia Solutions, that moment is not a statistic. In 2020, working at a professional football club, she went looking for a way to solve the half-time queue and could not find one that was good enough. BeerChamp, the automated beverage system Xenia Solutions presented at its launch in April 2026, grew directly out of that search. “I did not discover the problem in a market report,” Alexandra says. “I lived with it. Match after match, one thing never changed. Beverage service was the bottleneck. Not because fans did not want to buy, but because they could not.” A Problem That Was Everywhere
slowed down, never over-poured, and delivered the
Her first reaction, she admits, was the obvious one:
same result from the first drink to the last,” she says.
find a machine that already existed. “I looked at
“Only after I had defined that did I begin looking at
several existing machines and alternative solutions,”
how technology and automation could support it in a
she says. “None of them truly solved the problem at
real operating environment. That was the moment I
scale. Queues still formed quickly, the peak passed too
decided to build it myself.”
fast, and the sales were lost.” Once she started paying attention, the pattern became
Three Years, Four Prototypes, a Thousand Late Nights
impossible to ignore. From the queues at ZTE Arena
Alexandra is candid that the road from idea to product
during a match against Ferencváros to the concourse at
was anything but straight. Three years after she first
Opus Arena during NK Osijek against Rijeka, the scene
started exploring the problem, the first prototype
was the same. “Different stadiums, different countries,
was built in 2023. Over nearly three more years, the
different sizes of crowd,” Alexandra says. “The same
system went through repeated highs and setbacks.
operational limits. Long queues, long waiting times,
“Some versions were too slow. Others were precise but
frustrated guests.”
not reliable under pressure,” she says. “Every time
The numbers back up what she saw from the stands.
something failed, we had to rethink it, rebuild it and
Industry research shows that 94% of fans buy food or
refine it.”
drink at live sporting events, that 58% would spend
The milestones tell the story: the first cup holder
more if they did not have to wait, and that three out
iterations in 2024, frame assembly at Indupro,
of four customers leave a queue once the wait passes
programming and system configuration, parts coming
ten minutes. “That is the part people underestimate,”
off 3D printers at the factory, and the custom rear
she says. “The problem is not demand. The problem
display fitted into Prototype 4 in 2025. “There were
is delivery. Every fan who walks away from a queue is
a thousand late-night development sessions, and
revenue the venue has already earned and then lost.”
I do not think that is an exaggeration,” Alexandra says. “Progress came from continuous testing, honest
Starting From First Principles, Not From a Machine
evaluation, and being willing to throw away what did
At some point, Alexandra says, the thinking had
not work, even when we had already invested a lot in
to shift. Adding more staff, extending shifts or
it.”
rearranging bars were incremental fixes to a systemic problem. “Once you accept that the problem is the
When Theory Met a Live Crowd
system, small improvements stop making sense,” she
The real test came when BeerChamp left the workshop.
says. “The real question was not how to serve faster
The machine was tested at live events, during peak
for a few minutes. It was how to design a system
periods and under conditions where speed and
that performs the same way during every single peak
reliability mattered immediately, including a live test
moment.”
at Puskás Arena, where students were briefed on the
So she did not start with hardware. She started with
system before the gates opened.
three principles: speed, precision and consistency. “I
“Live events have a way of exposing the truth,”
asked what beverage service would look like if it never
Alexandra says. “No workshop and no simulation can
WWW.MONDOSTADIA.COM
019
fully predict what happens when thousands of people arrive
a football stadium and an indoor arena place very different
at the same moment.”
demands on a system. “A festival crowd moves differently
Some things worked from the start. Consistency improved
from a matchday crowd, and an arena event is different
immediately, and pouring precision reduced waste more than
again,” she says. “If BeerChamp performs in all three, it
expected. Other things were a surprise. “User behaviour,
performs where it matters.”
cleaning routines and on-site workflows needed adjustments
The return to Opus Arena carries a particular meaning. “It is
that only became clear in real conditions,” she says. “And
one of the places where I saw the queues myself,” she says.
some components that worked perfectly in isolation failed
“Now the same concourse has a solution we built for exactly
under continuous peak use. We did not hide from that. Those
that moment.”
failures led directly to design changes, stronger materials
“An installation is where everything we learned in testing has
and simpler operating logic. The version we launched exists
to hold up week after week, not just for one event,” she adds.
because of what went wrong along the way.”
“It is one thing to perform on a test day with the whole team standing next to the machine. It is another to perform on an
Built for Peak Moments
ordinary matchday, when the machine is simply expected to
The result is a system capable of pouring more than 870
work. What pleased me most was seeing people come back to
half-litre beers per hour. Staff only need to refill the cups
their seats before the second half started, with a full cup in
and change the kegs and the CO2. “Your best bartender never
their hand.”
slows down,” Alexandra says. “That is not a slogan for us. It is the design brief.”
What Has Happened Since the Launch
BeerChamp is offered on a Hardware-as-a-Service model.
The launch, Alexandra stresses, was a starting point rather
The venue does not carry a large upfront investment; Xenia
than a finish line. In the months since, the work has shifted
Solutions installs, operates and maintains the system.
from building a machine to building everything around it that
“Venues should not have to become technology companies to
a professional operator needs.
solve a queue,” she says. “They should get the result, and we
A web dashboard now gives operators visibility over their
should carry the responsibility for the technology.”
machines, with role-based access for the different people involved in running an event. It is supported by a full
020
From Test Events to Real Installations
bilingual end-user guide and a separate bilingual service
Since the launch, BeerChamp has moved from test events to
and maintenance manual covering installation, connection
real operation at some of the region’s busiest venues: Sziget
of the keg, CO2 and flow-through cooler, commissioning and
Festival in Budapest, Opus Arena in Osijek, Croatia, and MET
daily routines. “If we want venues to trust the system, they
Arena in Székesfehérvár.
need clear standards, not just a phone number to call when
For Alexandra, the range is the point. A multi-day festival,
something happens,” she says.
WWW.MONDOSTADIA.COM
LIVE MODE
ACT ENTERTAINMENT / DIGITAL PLACEMAKING
FROM STAGE TO STADIUM. PLACES THAT PARTICIPATE. PLACES THAT PERFORM.
WAYFINDING
PUBLIC REALM
ARRIVAL
THE PRODUCTION VALUES OF LIVE ENTERTAINMENT NOW BELONG IN THE MASTER PLAN. ACT helps architects, consultants and designers bring programmable light, real-time media and control into the project while the place is still malleable – so guests can move from passive observers to participants, and the public realm can change across day parts and modes.
25-26 NOVEMBER 2026
Join Bob Bonniol, Chief Innovation Officer from ACT Entertainment, at Stadia Expo to discuss how technology, immersive design and storytelling can transform the way fans experience a stadium or event center.
01 / INTERVENTIONS DESIGN MOVES
VIDEO
BUSINESS DESIGN CENTRE / LONDON
ACTENTERTAINMENT.COM
02 / PUBLIC REALM SHARED GROUND
VIDEO
LIGHTING
03 / FLOW + WAYFINDING LIVE SERVICE
LIGHTING
Quality control has also been formalised. Xenia Solutions
of beverage service is not defined by speed alone,” she says.
built a structured foam diagnostic framework that monitors
“It is defined by information. Every pour creates data. Over
pour quality continuously, so that every glass meets the same
time, that data shows you your demand patterns, your peak
standard and, if anything ever needs adjusting, the cause
moments, how people consume and how efficient your
can be identified immediately. “Beer quality is not a detail,”
operation really is. What cannot be measured cannot be
Alexandra says. “A fast pour that is wrong is still a bad pour.
optimised.”
Precision has to include the glass the fan actually receives.”
The next step is integration: connecting BeerChamp with
On the supply side, the company has moved into series
access control to forecast demand from crowd flow, with
production. Commercially, it has opened conversations with
cashless payment systems to remove friction, and with
further arena and stadium operators through partners in the
loyalty and engagement platforms to turn a quick transaction
sports and events industry.
into a longer relationship with the fan. “When beverage service becomes predictable, the whole event becomes easier
Working Alongside People, Not Replacing Them
to run,” she says.
The question every automation company hears is whether the machine replaces staff. Alexandra rejects that framing.
What Success Will Look Like
“BeerChamp works alongside people,” she says. “It takes
Asked how she will know BeerChamp has succeeded,
over the repetitive part of the job at the most stressful
Alexandra’s answer is simple. “When nobody at a stadium
moment of the event, so staff can focus on what people do
thinks about the queue anymore,” she says. “When half-time
best: looking after guests, quality control and keeping the
becomes a valuable part of the guest experience, not fifteen
operation running smoothly.”
minutes of waiting and missing the start of the second half.
Hospitality, she points out, has some of the highest staff
When venue operators see the system not as an alternative,
turnover of any industry, with annual retention in some
but as the natural way to serve a large crowd.”
surveys as low as 21%. “Great events are still relying on a
She is also clear about who made it possible: family,
workforce model designed decades ago,” she says. “Airports
engineers, suppliers, advisors and the early operators who
automated check-in. Supermarkets introduced self-checkout.
were willing to test, question and refine the system in real
Warehouses run on automated systems. Hospitality is one of
environments. “This project was built together,” she says.
the last large industries still doing everything manually at its
“Some solutions are not invented. They are revealed, once
busiest moment. That is not a criticism of the people. It is a
you have lived with the problem long enough and once the
gap in the system.”
right people are willing to solve it with you.”
The Invisible Layer For Alexandra, speed is only the first chapter. “The future
022
WWW.MONDOSTADIA.COM
The room shaping the future of stadiums, arenas and sporting venues For the first time, the global sporting venue ecosystem is being brought together under one roof. stadia expo is the new home ground for the people designing, delivering and commercialising the next generation of stadiums, arenas and sporting destinations. From infrastructure and technology to fan experience, hospitality and operations, this is where the industry comes to explore what’s next.
Scan for your FREE ticket
25-26 November 2026 • Business Design Centre, London www.stadiaexpo.com
Here are some of MONDO | STADIA Media’s event partners
27-30 APRIL 2027 N E W LO CAT I O N - I B I Z A
50 THE FULL PITCH
028 Kia Center | Orlando, United States
THE FULL PITCH
KIA CENTER Orlando, United States Images: Evertz
028
WWW.MONDOSTADIA.COM
WWW.MONDOSTADIA.COM
029
THE FULL PITCH
S
ince opening in 2010, the Kia Center, home of
- Enable future expansion without major structural overhaul
the Orlando Magic, has continuously evolved to
- Transition from baseband SDI to SMPTE ST 2110 IP
meet the expectations of fans, production teams,
workflows
and league partners. With live event presentation
- Maintain operational familiarity for engineering staff
playing a central role in the in-arena experience, broadcast
The team evaluated remaining with baseband and adopting
infrastructure is critical to delivering high-impact visuals,
a hybrid approach before determining that a full transition
real-time replay, and seamless show execution.
to IP would provide the foundation needed for its future
After more than a decade operating on an SDI-based system,
production requirements.
leadership recognized the need to modernize the control
At the same time, the project timeline was aggressive.
room environment to support the next phase of growth.
Onsite work began on June 1, 2025, with the new control
Evertz provided the original SDI-based system when Kia
room required to be operational for a September 30 NHL
Center opened in 2010, giving the organization an established
preseason game. The project also coincided with upgrades to
technology relationship as it prepared to make the transition
the venue’s LED displays and audio system while Kia Center
to IP.
continued to host events. This was not simply a technology refresh. It required a full
030
The Challenge
architectural transition, executed within a tight off-season
The existing control room had served the organization
window.
reliably for over 15 years. However, key elements of the
“Our goal was to stabilize the environment, allow future
existing production environment were reaching capacity,
expansion, and be cutting edge but not bleeding edge. We
requiring a more flexible and scalable architecture that could
needed to support everything from small productions to full
support future growth.
17,000-seat multi-camera shows,” said David Storm, Senior
The Magic needed a solution that would:
Director of Broadcast Technology & Services, Orlando Magic.
- Stabilize the production environment
“We focused on router capacity so we’d never have to say,
- Support high-density, multi-camera NBA broadcasts
‘Sorry, we’re out of inputs.’ We built in redundancy and
WWW.MONDOSTADIA.COM
expansion for at least ten years … Fans don’t see the router,
supporting up to 192x192
but it’s the backbone. They see better replays, faster routing,
3G-SDI to ST 2110 paths, ensuring seamless integration
stronger reliability … Working with Evertz felt like the perfect
between legacy and IP workflows. This includes 32x32
balance between traditional baseband and IP flexibility. Our
3G-SDI I/O dedicated to the Truck Dock, with fiber transport
engineers could use familiar tools without needing a full-
connecting the Truck Dock to the central production
time IT staff just for routing,” Storm added.
infrastructure.
“We launched a new control room in less than eight months
Audio infrastructure was modernized through integrated IP
— from concept to first event — during supply chain
audio engines and gateway systems, supporting TDM, AES67,
challenges and ongoing events. Many peers were shocked we
MADI, and Dante workflows within a unified architecture.
pulled it off. It required total commitment from consultants
“The change to my role after the upgrade was night and
and vendors, but we did it.”
day,” said Jamie Lafayette, lead technical director for the Orlando Magic. “Everything is crisp and clear. The camera
The Solution
shots are dialed in. The video board representation is
Working with technology consultant Anthony James Partners
incredible.”
and systems integrators Alpha and Unity Systems Integration,
“The biggest efficiency gain was consistency,” Lafayette said.
the Orlando Magic implemented an Evertz IP-based broadcast
“Everything works as programmed. If something glitches, we
infrastructure centered on SMPTE ST 2110.
can trace it. We built from scratch, so we know exactly where
At the core of the deployment are three EXE 3.0 9RU
to look.”
switching platforms, providing high-capacity, 400G-capable
Multiviewing was expanded to support 32 mosaics with up
switching with integrated NAT functionality. Each platform
to 16 images per display, powered through ST 2110-based
includes redundant NCS, power supplies and crosspoint
processing and advanced monitoring capabilities. Dedicated
functionality, supporting the resiliency and expansion
ST 2110 processing provides up to 64 paths of up/down/cross
requirements of the new environment.
conversion and HDR processing.
The system includes comprehensive IP gateway conversion
Live production was enhanced through the DreamCatcher™
WWW.MONDOSTADIA.COM
031
THE FULL PITCH
system, supporting 24 ST 2110 1080p inputs, eight ST 2110
concept through first event, despite ongoing venue operations
1080p outputs, three replay operators and a dedicated
and supply chain challenges.
tagging operator. Metadata CoPilot supports metadata-
Today, the organization benefits from improved reliability,
driven clipping, content organization and export, while
increased production efficiency, and infrastructure designed
DreamCatcher Motion+ uses AI-assisted processing to
with a ten-year expansion horizon.
generate high-frame-rate content from standard-frame-rate
Rather than simply replacing aging equipment, the Magic
sources.
invested in a forward-looking broadcast architecture
“As a replay operator, what I love about DreamCatcher is that
that supports innovation while maintaining operational
everything is controlled from one box,” said Ronald Sayles,
confidence.
replay operator for the Orlando Magic. “You’re not bouncing around between controllers. It’s concise. You don’t really need the keyboard unless you’re labeling something.” “I love the accessibility, the flexibility, and the speed,” Sayles
Equipment List
said. “We’re able to streamline our process: clipping, putting
• 3 × EXE 3.0 9RU IP Switching Platforms (400G-capable)
together packages, showing replays to coaches and fans. It
• PREFEX ST 2110 IP Gateways
eliminates what used to be a full position. Now one person
• SCORPION IP Conversion Chassis
can work on better quality packages instead of scrambling.”
• SMPTE ST 2110 Multiviewers
“We don’t scrub back and auto-clip anymore. We never miss
• IP Audio Engines & Gateways (AES67, Dante, MADI
a shot, assist, or three-pointer. We embed what we want, and
support)
it spits it out immediately.”
• 5700MSC-IP Master Sync Generator • DreamCatcher™ ST 2110 Live Production System
The Conclusion
• DreamCatcher™ Motion+ AI Processing
By transitioning to a scalable ST 2110 architecture, the
• DreamCatcher™ Metadata CoPilot
Orlando Magic have positioned the Kia Center for long-term
• LM-CORE High Compute Processing Cores
operational stability and growth. The upgraded control room
• VUE Touch Control Panels
supports approximately 250 incoming sources, enhanced
• VUE-EDGE-PRO Visualization & Control Platform
multiviewer flexibility, expanded replay functionality, and
• MAGNUM-OS Orchestration & Analytics
improved routing performance across all event types. The system was delivered in under eight months from initial
032
WWW.MONDOSTADIA.COM
EXPERIENCE MAT TERS
Arena Macuiltépetl (aka/informally Arena Nido del Halcon) Xalapa, Veracruz, Mexico
Advanced LED systems designed for lasting performance, reliability, and show-stopping experiences, inside and out.
©2026 Musco Sports Lighting, LLC · ADINT26-14
SC AN HERE TO PUT OUR EXPERTISE TO W O R K F O R YO U
50 VENUE FOCUS
AUDIO
036 Shell Energy Stadium | Houston, USA 042 Turf Moor | Burnley, England 048 Martin Audio Round-Up | Leeds, England | Dover, England | Tokyo, Japan
INTERIOR DESIGN 054 Layrd Design: Six Clubs. One Summer.
BROADCAST 062 Producing La Liga | Grass Valley
VIDEO 068 ADI: Beyond The Brief
LIGHTING 076 Florence Center | Florence, USA
AUDIO
SHELL ENERGY STADIUM Houston, USA Images: L-Acoustics
036
WWW.MONDOSTADIA.COM
WWW.MONDOSTADIA.COM
037
AUDIO
I
n much of the world, soccer fandom is the
renewable electricity, and sub-metering that shows staff
permanent weather. In the United States it
where the 4.2 million kilowatt hours a year actually go.
arrives in waves, and the 2026 FIFA World
The club wants to halve its Scope 1 and Scope 2 emissions
Cup was the biggest wave yet: 48 teams, 104
by 2026 against a 2018 baseline. Scope 2 is purchased
matches, 39 days, and a final in July that Spain took from
electricity, which means the PA counts alongside the
Argentina with an extra-time winner. Houston was one of
floodlights.
the host cities and it spent the summer at full voice. But this
038
city’s soccer does not pack up when a tournament does. It
Higher Energy, Better Coverage, and a Good Neighbor
runs every week, in front of four different sets of supporters,
Downtown
at Shell Energy Stadium, where since earlier this year it
The system it replaced dated to the 2012 opening and
has been carried by a new L-Acoustics A Series loudspeaker
had been on the club’s list for years. The new system
system designed and installed by LD Systems, a Clair Global
arrived inside a wider investment round; in October 2025,
brand.
majority owner Ted Segal committed to a full overhaul of
Opened in 2012 and designed by Populous, the 20,656-
the stadium’s sound system, part of more than 30 million
seat ground was the first soccer-specific stadium in Major
dollars put into the building since 2021. “They’ve wanted
League Soccer built in a city’s downtown district. Four
to do a new PA for quite a while,” says Matt Rhodes, LD
teams now share it: Houston Dynamo FC, twice MLS Cup
Systems Sales Engineer. “There had been updates to dasher
champion and US Open Cup winner in 2018 and 2023; the
boards and video walls and things like that, but now audio
Houston Dash of the National Women’s Soccer League, who
was high on the list.”
took the 2020 NWSL Challenge Cup; the Texas Southern
The brief was ambitious from the first conversation. The
University Tigers college football team; and the Houston
general manager wanted higher energy and better coverage
Gamblers of the United Football League.
than the outgoing vocal-reinforcement system could give
The building has been improving since the day it opened,
him. “He basically told me, ‘I want to make sure that we
starting with LEED Silver certification and, in January 2023,
get a noise complaint from the police from my neighbors,’”
a decarbonization package bundled into the Shell Energy
Rhodes recalls. “He was joking, of course, but it underscored
naming-rights deal: venue-wide LED lighting, rooftop solar,
their desire to bring greater impact to the fan experience.”
WWW.MONDOSTADIA.COM
Behind the joke was a real design target. Shell Energy
the space an array would otherwise want.
Stadium sits in downtown Houston with East Downtown on
Using L-Acoustics Soundvision modeling software, LD
its doorstep, so the brief was never simply more level, it was
Systems mounted enclosures to the scoreboard structure
more level exactly where the fans are. That put intelligibility
itself and fired additional A Series arrays from the southeast
in the stands and control everywhere else on the same list—
and southwest corners back toward it, closing the gap
on the pitch, where the officials’ calls have to cut through,
without adding steel. “That was a specific request from
and past the walls, where the venue is a neighbor.
management, that we provide solid coverage there without
LD Systems had two more boxes to tick, and both worked in
adding any type of major structure modification,” Rhodes
the venue’s favor. The existing cabling infrastructure could
says. “And the A Series was exactly the right choice for that
carry the new system, which kept the budget down and kept
in terms of size, power, and coverage.”
new copper out of an occupied building. And management
Anthony DiDonato, LD Systems Project Engineer, notes
wanted the coverage without any major structural
that A Series propagates plenty of upper-frequency energy
modification, which is precisely the kind of problem A Series
while keeping it tightly directed. Each A15i uses Panflex
is shaped for.
for horizontal directivity control, while vertical coverage is fixed by the enclosure: 30 degrees for A15i Wide, 10 degrees
Two Ends of the Bowl That A15i Had to Reach
for A15i Focus. “The vertical directionality of A Series is
“The east and west bowl seats were fairly easy because
excellent, and Soundvision showed us exactly what was
they have these big overhangs, but getting good coverage
going to happen, and it just worked,” he says. “That let us
on the north and south sides from a design standpoint was
keep the sound highly intelligible for the fans, but also keep
definitely a challenge,” Rhodes says. Neither end offers an
it off the field where it can become a distraction for players
overhang to fly from, the corner throws are long, and one
and others on the sidelines. That’s crucial for hearing the
end holds a standing supporters’ and band section that is
officials’ calls in the PA system.”
loud in its own right and sits at an angle no single wellaimed array serves cleanly. “That’s always been a huge gap
Ninety-Six A15i and 16 KS21i on Twelve Amplified
for them,” he says. Above the north seats, the main video
Controllers
display, roughly 34 feet high by 73 feet wide, takes much of
L-Acoustics A Series won the job on the pairing that decides
WWW.MONDOSTADIA.COM
039
AUDIO
most of them, performance against price. “We could
reinforcement type of setup, and now it’s much more music-
achieve everything they wanted with A Series, getting the
friendly,” DiDonato says.
performance that we were looking for at a price they were
The clearest verdict came from people nobody had told.
happy with,” Rhodes says.
“We heard a ton of unsolicited comments about how much
Main bowl coverage on the east and west sides of the
better the sound is from people that had no idea that there
stadium comes from 16 hangs of four A15i Wide, interspersed
even was a new sound system in there. Fans, who are
with eight pairs of down-firing KS21i subwoofers. The north
not technical people, said to us, ‘Wow, it sounds so much
seating area adds four smaller arrays of one A15i Focus over
better this season,’” Rhodes relates. “To get that kind of
one A15i Wide above and around the video display, while the
feedback was really cool. It just makes us feel like, okay, this
south end sports three arrays of four A15i Wide flown from
system truly has made a great, positive impact on the fan
a canopy that extends out over the central seats. The four
experience.”
corner seating areas are covered by arrays of two A15i Focus over one A15i Wide. In total, the system comprises 84 A15i Wide, 12 A15i Focus, and 16 KS21i, collectively driven by ten LA12X and two LA4X amplified controllers. Using only a dozen amplified controllers to cover the entire bowl, added to the reused cabling and an untouched roof structure, gives the stadium a full-scale PA upgrade that sits lightly on the energy budget it is working to shrink. Fans Heard It Before They Knew About It The venue often runs DJs before, during, and after matches, and the flown KS21i give that material both low-end impact and tonality. “The previous system was more of a vocal-
040
WWW.MONDOSTADIA.COM
L-Acoustics_Sound Forward_MondoStadia_245x318mm.indd 1
16/12/2024 11:44:47
AUDIO
TURF MOOR Burnley, England Images: CODA
042
WWW.MONDOSTADIA.COM
WWW.MONDOSTADIA.COM
043
AUDIO
ne of the oldest football stadiums in England,
stadium’s infrastructure, Adlib was invited to demonstrate
Turf Moor has been in continuous use as the
the APS-Pro units. Ian continues:
home of Burnley Football Club since 1887. With
“We carried out the demo in absolutely appalling weather,
a capacity of more than 20,000 the ground is
which whilst unpleasant for those in attendance, superbly
widely renowned for the fantastic match-day atmosphere
demonstrated the system’s capabilities. As well as happily
generated by its loyal fanbase.
resisting the strong winds and horizontal rain, the system
As football clubs diversify the use of their stadia into
sounded breathtakingly good.”
multi-purpose entertainment settings, Burnley FC recently
Having witnessed demonstrations of different brands,
took the decision to upgrade its audio provision with a
the Club awarded Adlib the contract for what would be a
future proof solution that would meet a wide range of event
logistically demanding install. The stadium’s busy schedule
requirements, as well as ensuring longterm compliance with
allowed limited access during times when other contractors
the football authorities’ strict rules on safety.
would also be working on different upgrade elements. Once
Burnley required a durable, weatherproof, permanently
the APS-Pro system was confirmed as the Club’s choice,
installed system which would last decades rather than years.
Adlib continued work on the design and consulted with the
It needed to provide premium quality audio to every part of
CODA Audio team about potential modifications to the units.
the ground whilst reducing load on the infrastructure by
George comments: “Because the APS-Pro system was
being light in weight.
developed as a touring product it has very innovative rigging
Adlib, a specialist integrator in live technologies had
elements which enable quick and easy setup and removal
previously supported the Club at short notice with an
for live work. These added weight to the product and were
interim CODA Audio solution when it secured promotion to
unnecessary for a permanent install. A unit without these
the Premier League for the 2025/2026 season. This portable
elements would be lighter and have fewer fixing holes,
system had combined flown line array elements (ViRAY)
reducing any chance of water ingress. The removal of the
with point source units (HOPS), and whilst highly effective,
parts essential in a touring environment would give us a
was not a practical long-term solution.
marine-grade loudspeaker that still possessed all of CODA’s
Following a tender process, Adlib was invited to design a
proprietary technologies, which would slot perfectly into a
system working to the specification provided by the club.
long-term installation environment.”
Adlib’s Audio Technical Manager Ian Nelson and Systems
CODA responded swiftly to the request, delivering the
Technical Manager George Puttock designed a system based
modified units early for a team working under pressure. Ian
on CODA Audio APS-Pro (arrayable point source) to suit the
was impressed:
environment, as Ian explains:
“We were up against it on the ground, working within a lot
“Timings, as ever, were challenging on this job. Our design
of restrictions. We couldn’t go on the pitch, so only had a
process was aided by CODA’s System Optimiser simulation
very narrow footprint upon which to operate. This meant
tool, and we concluded that APS-Pro would meet every
that time was at a premium, so CODA really knocked it out
requirement of the project, providing an ultra-reliable
of the park by delivering all the modified loudspeakers in
system with no compromise on audio quality. Whilst APS-
pristine condition, a week ahead of schedule.”
Pro at the time had been developed by CODA essentially as a
This swift response to Adlib’s request for a modified unit
touring product, its suitability was never in doubt as far as
ultimately became the basis of a new addition to the CODA
we were concerned.”
Audio range. The APSi-Pro emerged directly from the project
Following in-depth discussions with the club’s consultant,
as a fully-developed, cost-effective installation product,
Olly Creedy, over what would be a life-critical element of the
available for stadiums, indoor sports arenas, and wide range
O
044
WWW.MONDOSTADIA.COM
046
of other similar applications.
amplifier in a compact 1U package, the LINUS6.4i delivers 4
In contrast to the original APS-Pro units, APSi-Pro is
x 1500W of clean power per unit, and more when driven in
supplied with a pair of universal fixing plates that form
BTL, as was the case at Burnley.
the core of the system’s modular installation concept.
For a system with a critical life-safety role, the amplifiers’
These plates allow any APSi product to be securely attached
monitoring capabilities were just as important as their
to another APSi element or directly to the flying frame,
output power. Loudspeaker impedance monitoring, pilot
enabling a wide range of configurations without additional
tone monitoring, fault reporting and watchdog security, are
bespoke hardware. Whether the requirement is a compact
fully integrated into the Club’s Q-SYS ecosystem, giving
two-box point-source cluster, a mixed-angle array, or a full
continuous real-time visibility of system health. The tight
system with an APSi-SUB, the same fixing plates provide a
Q-SYS integration with the LINUS platform makes it possible
consistent, streamlined mounting method.
for Adlib to monitor the system remotely, helping to ensure
In addition, CODA’s Array Keeper (AK) is a new APSi-Pro
it performs as it should, every match day and every day in
Series installation accessory derived from the custom
between.
metalwork Adlib designed for Burnley FC. Its purpose is
Doug Metcalfe, Director of Operations at Burnley Football
simple but extremely valuable, in that it allows any single
Club comments: “This is a long-term investment in the
loudspeaker element in an installed APSi array to be
club’s infrastructure, but also a long-term investment
removed for servicing without disturbing, disconnecting,
in our relationship with Adlib. It’s about developing
or re-rigging the rest of the array, overcoming one of
those relationships. Having a system you can rely on and
the biggest practical challenges in fixed installations -
have confidence in is crucial. We want to entertain, and
maintaining a flown array without requiring a full system
safety comes first, so knowing we’ve got a system that is
breakdown.
compliant and goes beyond those requirements is, for me,
At Turf Moor, Adlib installed more than 100 x APSi-Pro
the most important thing.”
units. The (largest) North Stand was covered by 8 hangs
David Webster, Global Sales and Marketing Director,
of 5 x APSi-Pro, with a single APSi-SUB per hang, with a
CODA Audio concludes: “Adlib’s work on this project was
further 5 hangs of 5 x APSi-Pro (with SUB) for the East
exceptional in every respect. Their team had a clear idea
Stand and 4 x APSi-Pro (without SUB) for the West Stand.
for an optimal outcome for the stadium, and we were really
The South Stand was covered by 8 hangs of 3 x APSi-Pro. For
happy to work closely with them and ensure they had
two corners of the ground which required audio coverage,
exactly the right CODA Audio tools to achieve their aims.
Adlib deployed CODA Audio HOPS Series (High Output Point
The installation at Turf Moor perfectly illustrates both
Source) loudspeakers supplemented by CODA Audio D5 Cube
Adlib’s expertise and vision as well as our ability to respond
(point source). These areas comprised 3 x HOPS10-Pro and
with agility to the needs of the market. The fact that the
2 x HOPS7-Pro in the South-East corner, with a further 3 x
APSi-Pro Series is now an established part of our portfolio
HOPS7-Pro and 8 x D5 Cube for the North-East corner.
speaks volumes about the impact of this project and the
The system is powered by 46 x CODA Audio LINUS6.4i
collaboration which delivered exceptional audio in the most
DSP amplifiers. A four-channel, networkable installation
efficient and cost-effective way for the club.”
WWW.MONDOSTADIA.COM
APSi Series I N S TA L L AT I O N E V O L U T I O N
APSi-Pro is a purpose built, high output progressive line source platform designed for installation projects that need predictable coverage, high SPL, and realworld cost efficiency. It is a system - a modular frame of engineered blocks - not a single loudspeaker. APSi-Pro brings the performance philosophy of large modular linesource architectures into an installation friendly, budget sensitive format. HEARING IS BELIEVING
APSi-SUB
APSi-Pro-S APSi-Pro-D Vertical Dispersion APSi-Pro D projects energy further with its narrower angle output resulting in higher SPL for the longer throw section of an array, when used with narrow angle couplers.
CODAAUDIO.COM
Horizontal Symmetrical Dispersion 120°/90°/60°
APSi-Pro S has wider coverage, so slightly less SPL, especially when wide angle couplers are used. An array is naturally level shaded without having to use multiple amplifier channels.
InstaFit Magnetic Couplers
10° 10° 30°
120°
90° 60°
AUDIO
MARTIN AUDIO ROUND-UP Leeds, England | Dover, England | Tokyo, Japan Images: Martin Audio
048
WWW.MONDOSTADIA.COM
WWW.MONDOSTADIA.COM
049
AUDIO
F
050
ew venues ask as much of a sound system as
in the outdoor zones and CDD6TX-WR for the premium
a stadium, where the PA has to carry safety
Excite seats, while Audiobrains handled acoustic simulation
messages, match presentation and music over a
and tuning. CDD’s dispersion widens close to the cabinet
capacity crowd, in a building that puts sightlines
and narrows with distance, which means fewer boxes cover
before acoustics and often sits open to the weather. Hard
each area evenly, whilst careful directivity control keeps spill
surfaces throw reflections back at the audience and open
beyond the stadium to a minimum. The 122m run from home
stands let sound drift towards the neighbours. The solution
base to centre field adds around 0.36 seconds of delay, so the
relies on placing acoustic energy precisely where the audience
team corrected timing to let sound arrive naturally at every
needs it and, just as importantly, keeping it away from
seat, in line with Denon’s aim of “providing the optimal
everywhere else, with the right tool depending on the space.
acoustic environment for each area and purpose”.
Not every part of a stadium needs an optimised line array,
The idea works just as well in smaller grounds, which need
and where throws are short or areas split into zones, a point-
the same clarity but have simpler structures and tighter
source loudspeaker can control coverage through its acoustic
budgets to work with. At Dover Athletic’s Crabble, Old Barn
design alone. At Giants Town Stadium, the 2,900-seat
Audio replaced a 100V horn system with 32 weather-resistant
ballpark in Inagi, Tokyo, Denon Engineering deployed Martin
CDD-WR loudspeakers in seven zones across all four stands
Audio’s CDD Series, with weather-resistant CDD10-WR mains
and the clubhouse, from the leading edge of the new Family
WWW.MONDOSTADIA.COM
Stand roof to a VIP box with its own volume control. “The
company’s Alan Inkster explained, “direct SPL is the key in a
weatherised CDD-WR was the perfect choice,” said the
loud stadium”.
company’s Phil Clark.
Optimisation comes into its own over longer throws and in
The bowl brings a different problem, because a roof-mounted
more complex spaces, where software works backwards from
line array close to a steeply raked stand has to bend into such
the audience, starting with a 3D model of the venue and the
a tight curve that it loses much of its long-throw advantage.
SPL and frequency response each area should receive. The
A constant curvature design avoids that compromise without
software then works out the splay angles and per-box DSP
any need for optimisation. At Leeds United’s Elland Road,
filtering that will deliver those targets, while keeping energy
Imperium Integration switched its PA/VA renewal to TORUS
out of the places where nobody sits. DISPLAY 3 applies that
T1230 as the range arrived, and short constant curvature
approach to Martin Audio’s Wavefront Precision line arrays
arrays now cover all four stands and the corners. The four
while also predicting the rest of the range, and its patent-
stands differ in age, structure and materials, yet keeping
protected algorithm has become a regular part of stadium and
the same model throughout held the timbre consistent, and
arena design.
the arrays’ low weight left room to fly SXCF118 cardioid
A prediction only counts if it matches what the audience
subs in the hangs. Imperium also modelled intelligibility in
hears on the day, and Martin Audio rates the software within
Martin Audio’s DISPLAY 3 prediction software because, as the
±1dB of real-world measurements. The designer can also
WWW.MONDOSTADIA.COM
051
AUDIO
mark areas where sound should fall away, such as behind
than a traditional in-the-round arrangement and held the
a hang or beyond the last row, and Martin Audio uniquely
seating within ±2dB across the octave around 50Hz, with the
applies its optimisation to that fall-away, through a function
court 6dB lower. The integrator also set Hard Avoid® values
it calls Hard Avoid®, which can reduce level there by up to
around the retractable seating, with a Q-SYS system recalling
30dB. Optimisation also tightens control of the low end, and
presets for game night, a graduation or a staged event. “We
the same model can store separate snapshots for a part-filled
needed precise coverage only where it was needed,” said
bowl, a sell-out or a change in conditions.
Spectrum’s Operations Manager Zach Mitchell.
Middle Tennessee State University’s Murphy Center
Every one of these projects, whether it relies on point source,
demonstrates what optimisation can do in a difficult
constant curvature or full optimisation, began with the same
space, because the 11,520-seat arena is reverberant and has
discipline of deciding where sound should and should not
reflective glass walls. Spectrum Sound hung six Wavefront
go long before the doors opened. That discipline delivers
Precision WPS arrays in the round, and LED walls at each end
coverage, consistency and control from a non-league ground
left the whole grid free for subwoofers. Martin Audio’s Joe
to an 11,520-seat arena, and it makes every seat count.
Lima tested several layouts in DISPLAY 3 and settled on four clusters of four SXCF118 cardioid subs that point sideways and spiral slightly off centre. The layout delivered 2dB more
052
WWW.MONDOSTADIA.COM
Make Every Seat Count
From the concourse to hospitality to the main bowl, Martin Audio delivers control, coverage and consistency for a more successful match-day experience. See us at Stadia Expo, London or visit our website for case studies.
martin-audio.com/ applications/stadium-sound
Unite Your Audience
5343-Stadium Advert 245x318mm.indd 1
16/10/2026 15:56
INTERIOR DESIGN
LAYRD DESIGN: SIX CLUBS. ONE SUMMER. Images: Layrd Design
O
ver the summer, Layrd delivered projects for AFC Bournemouth, Cambridge United, Peterborough United and Birmingham City, increasing capacity, strengthening commercial offerings and creating
spaces that generate value for each club beyond matchday. The off-season provides a short window for work, and for any club investing in its venue, every week counts. This summer, Layrd delivered stadia projects across four clubs, from players’ tunnels and retail to premium hospitality. Peterborough United Football Club Layrd completely transformed Peterborough United’s executive hospitality suite, which had remained largely unchanged for 20 years. The club wanted a fresh, modern space that would engage long-standing supporters while providing a more compelling environment for sponsors and new customers. The design reimagines the existing layout to maximise space and create a more varied hospitality experience. Flexible seating zones, private booths, high-level perch bars and dining areas allow the space to adapt throughout matchday, while a refined bar, integrated screens and bespoke joinery create a stronger social environment. The scheme brings the club’s new 2026/27 brand identity into the interior through a palette of dark and light blues, textured fabrics, timber finishes and contrasting metallic details. Club heritage is woven throughout, including a striking triumph banner and a vinyl wall map highlighting the stadium’s
054
WWW.MONDOSTADIA.COM
WWW.MONDOSTADIA.COM
055
INTERIOR DESIGN
056
location at the heart of Peterborough.
Cambridge United Football Club
The original bar was retained and transformed through
Following Cambridge United’s promotion to League One,
recladding and softened detailing, while bespoke curved
Layrd looked to elevate two of the club’s hospitality spaces
banquettes with integrated planters, and bold circular wall
at the Cledara Abbey Stadium. Each lounge was given its
lamps create a warmer, more premium atmosphere.
own distinct character, but both share the same ambition: to
The transformation has increased capacity and revenue
create a more premium, considered matchday experience that
opportunities for Peterborough United, giving long-standing
reflects the club.
supporters a completely refreshed experience and providing a
The Regent Lounge
stronger proposition for potential sponsors.
The brief for the Regent Lounge centred on two priorities:
“Working with Layrd Design on the transformation of our
increasing capacity and creating a more exclusive
Alan Boswell Executive Suite has been a fantastic experience
environment for matchday guests. The existing bar took up
from start to finish. The finished space has exceeded
more of the room than the club needed, so Layrd reduced
our expectations and has genuinely raised the standard
its footprint and repositioned it as a genuine feature, visible
of hospitality we can offer at the stadium. Delivering a
from the entrance.
project of this scale within a working football stadium,
The club’s amber and black are brought in as considered
against a very tight summer schedule, was never going to
accents, through amber-framed doorways and amber-lined
be straightforward. Having Layrd overseeing the project
wall recesses framing the screens. Black mesh screens divide
gave us real confidence that the design vision wouldn’t
the room into more intimate zones, while softer upholstery,
be compromised.” - Alex Harris, Commercial Director,
warm wood-effect flooring and framed photography from the
Peterborough United Football Club
club’s history balance the harder materials.
WWW.MONDOSTADIA.COM
The space recovered from the bar has been given over to
The tangible return on investment has been outstanding,
guests, with bespoke banquettes and a mix of dining and
resulting in a dramatic rise in corporate bookings and
poseur-height tables giving the club greater flexibility for
increased seasonal package sales. Layrd Design remain
fixtures, corporate bookings and private hires.
a trusted partner as we continue driving the commercial
The Layrd Lounge
development of Cambridge United Football Club.”
The 77 sqm Layrd Lounge was transformed into a warmer,
Neil Rowe, Head of Commercial Cambridge United Football
more sophisticated space where guests and sponsors can
Club
relax and feel genuinely looked after. Bespoke banquettes, tailored tables and timber-finished TV units’ pair with a
Birmingham City Football Club
refined palette of amber, soft blue-grey, black and white.
Birmingham City Football Club were looking for a versatile
Amber acoustic panels with integrated Cambridge United
destination for fans, staff, visitors and the wider community.
signage form a statement feature wall, improving the
The 180 sqm space was reimagined to operate as a welcoming
acoustics while adding colour and depth. A gallery-style
café throughout the week, while retaining its role as a key
display also celebrates the club’s heritage, including the
matchday hub, in just six weeks.
original 1848 football rules. The existing timber flooring
Working within the existing footprint, the design increases
was retained and tables and panels repurposed, keeping the
natural light, expands seating capacity and opens up the
scheme sustainable without losing its warmth.
kitchen to create a larger, more engaging service area. Key
“Partnering with Layrd Design on the overhaul of the Regent
matchday features, including the self-service beer wall, were
Lounge and the Layrd Lounge at Cambridge United has been
retained.
a total gamechanger for our matchday hospitality product.
Warm neutrals and club-inspired blues were used, in
WWW.MONDOSTADIA.COM
057
INTERIOR DESIGN
combination with feature tiling, oak finishes, brown leather
I look forward to continuing our relationship with Layrd on
and copper accents, creating a contemporary yet welcoming
future projects at St. Andrews @ Knighthead Park .” - Rich
atmosphere. Commissioned graffiti artwork and a pitch-
Carpenter, Director of Operations, Birmingham City Football
inspired moss wall reinforce the club’s identity and provide a
Club
distinctive sense of place. Outside, new planting and copper
058
planters create additional capacity for weekday visitors and
AFC Bournemouth
matchday supporters.
At AFC Bournemouth, Layrd delivered the players’ tunnel,
During the week, The Homeground provides a welcoming
club store and East Stand hospitality. Cambridge United
space for staff, visitors, contractors, stadium tours,
gained two lounges fit for League One, Peterborough United
community groups and members of the public. On
a fully transformed executive suite in eight weeks, and
matchdays, it transforms into a vibrant fan destination with a
Birmingham City a seven-day café and fan hub. Beyond the
flexible layout capable of accommodating larger crowds.
stadium, Layrd’s work this year has extended into high-
“Working with Layrd was a very positive experience
performance environments, including Wrexham AFC’s
from start to finish. The management team at Layrd
training ground and Ipswich Town’s new state-of-the-art
were professional, knowledgeable, and easy to work with
training facility, where interior spaces included offices,
throughout the project. Despite the challenges of a busy
recovery areas, pools, Pilates studios, a canteen, café area and
football schedule, they worked efficiently and delivered the
more.
transformation within just five weeks. The Homeground
Each brief was distinct, but all shared the same commercial
has been significantly improved and is already having a
goal: make existing space work harder, generate more value
positive impact on how our staff, supporters, and wider
from every square metre and give supporters, sponsors
community use our new space. It’s encouraging to see the
and guests a stronger reason to spend time, and money, at
space being enjoyed beyond match days, helping us create a
the stadium. Layrd’s relationship with AFC Bournemouth
more welcoming and accessible environment for everyone.
began with the redesign of the home players’ dressing room
WWW.MONDOSTADIA.COM
01223 952992 | info@layrddesign.co.uk | layrddesign.co.uk
ALAN BOSWELL INSURANCE EXECUTIVE SUITE PETERBOROUGH UNITED FOOTBALL CLUB
CREATING IMMERSIVE EXPERIENCES
INTERIOR DESIGN
in 2025. That project laid the foundations for a growing
understanding what makes AFC Bournemouth unique. The
partnership, and this summer Layrd returned to deliver three
work they delivered on our first-team dressing room was
more projects across very different parts of the matchday
a significant project, and to see that relationship develop
experience: the players’ tunnel, the club retail store and a
further through their work across the East Stand, players’
series of hospitality spaces within the East Stand. Together,
tunnel and retail store has been fantastic.” - Rob Mitchell,
they shape every audience the club serves. That trust has
Commercial Director, AFC Bournemouth
since been recognised, with Layrd now a Club Regional
060
Partner of AFC Bournemouth.
Southend United Football Club
The Players’ Tunnel
Following the launch of its new brand identity, Southend
The tunnel continues the materials, tones and lighting of the
United asked Layrd to transform its 134 sqm club store into a
changing room, so the players’ momentum carries from the
destination that better reflects the club’s ambitions, heritage
dressing room onto the pitch. LED panels along the walls and
and connection to its supporters.
ceiling can be tailored to any occasion, from club branding on
Repositioning the till point improved circulation and opened
matchday to sponsors, visiting teams or other events. Wider
up merchandising opportunities across the shop floor,
pitch doors bring in natural light and open up views, while a
creating a clearer customer journey and greater operational
new glazed canopy extends the tunnel onto the pitch, keeping
efficiency. The club’s signature blue extends across walls,
the players visible as they enter and leave.
ceilings and structural elements, balanced by warm timber
The Club Shop
finishes and black mesh detailing. Supporter culture runs
Deeper reds and exposed ceilings carry the stadium’s new
throughout, including “We Are The Shrimpers” and “Blue
design direction from the tunnel through to retail. The
Army,” with fan photography built into bespoke decorative
layout has been reworked to draw supporters through the full
features.
store, with home shirts positioned at the rear and a bespoke
Flexible merchandising allows the store to adapt to seasonal
central till, crowned by a suspended lightbox, that can
campaigns, product launches and club events. Combined with
host other activities on non-matchdays. The print lab was
the careful reuse of existing elements, the result is a cost-
relocated, more points of sale were added and the entrance
effective, sustainable transformation and a stronger platform
was redesigned, while a dedicated retro zone in darker timber
for merchandise sales.
celebrates the club’s history.
“Through strategic space planning, bespoke joinery,
The East Stand
integrated branding and carefully considered finishes, the
The East Stand reimagines general admission and entry-level
new store celebrates Southend United’s rich history while
hospitality, transforming what would traditionally be an
embracing its future. The result is a vibrant retail experience
industrial sports bar into a playful, immersive space inspired
that strengthens fan engagement, improves customer flow
by Bournemouth’s piers and seaside arcades. Within it, the
and creates a more impactful platform for merchandise
2:21 Lounge, named after James Hayter’s record-breaking
sales.” - Sedona Black, Interior Designer, Layrd
hat-trick against Wrexham, reflects a growing Premier
Layrd’s summer projects demonstrate how thoughtful
League trend: hospitality that bridges the gap between
interior design can elevate the stadium experience at
general admission and premium dining. Turning a previously
every level, from the tunnel and the club store to premium
underused area into a substantial new offer, the project
hospitality. By working with what each club already had
increases hospitality capacity and makes better use of the
wherever possible, Layrd delivered each transformation
existing stadium space.
within the off-season, increasing capacity, strengthening
“Layrd have already become a familiar presence around the
club identity and creating new commercial opportunities.
Vitality Stadium, having played a key role in transforming
Each space is now ready to welcome supporters, sponsors and
a number of spaces across the stadium and, importantly,
guests throughout the 2026/27 season and beyond.
WWW.MONDOSTADIA.COM
Stand out from the crowd with intelligent lighting control Turn every game into an unforgettable experience with Pharos. deliver sound-synchronised shows that bring your stadium to life. When the game is over and the touring show rolls in, seamlessly hand control over to live event consoles.
Steaua Bucharest Romania
272 Gunnersbury Avenue
sales@pharoscontrols.com
London, W4 5QB United Kingdom
Scan to learn more
+44 (0)20 3696 4050
pharoscontrols.com @pharoscontrols
BROADCAST
PRODUCING LA LIGA Spain Images: Grass Valley
P
roducing live football at scale is an exercise in balancing production quality, resources and efficiency. With hundreds of matches to deliver across a season,
dedicating a complete production setup and team to every event is not always the most effective approach. NVP faced this challenge when it was awarded a five-year contract to provide production services for both LaLiga EA Sports and LaLiga Hypermotion. The two competitions have different production requirements, so NVP needed an operational model that could accommodate both while maintaining consistent production standards.
062
WWW.MONDOSTADIA.COM
WWW.MONDOSTADIA.COM
063
BROADCAST
Its answer was a hybrid approach. LaLiga Hypermotion
assigning them to individual matches.
matches are produced remotely from a new production center
Production capacity can be shared across events, expanded
in Madrid, while LaLiga EA Sports continues to be produced
when required and adapted as workflows evolve. For an
through NVP’s outside broadcast fleet. Both operations are
operation managing a large number of live events, this
connected through a common technology environment built
provides an alternative to building every production around
around Grass Valley’s AMPP platform.
fixed, dedicated resources. “For NVP, AMPP has established a software-defined
Centralizing where it makes sense
production environment that allows us to allocate production
The Madrid production center includes six production
resources according to the requirements of each competition
galleries capable of handling multiple LaLiga Hypermotion
while maintaining a consistent operational approach
matches simultaneously.
across the wider LaLiga production ecosystem,” says Ivan
AMPP OS provides the software-defined production
Pintabona, CTO, NVP.
environment, with Grass Valley Maverik X supporting
064
live production switching, Audio Mix providing live audio
Two production models, one environment
production and LiveTouch X handling instant replay. Grass
Centralizing production does not mean eliminating outside
Valley Orbit orchestration, Kaleido IP multiviewers and
broadcast operations.
IP gateway technology provide the wider infrastructure
LaLiga EA Sports continues to be produced using NVP’s OB
connecting the different production functions.
fleet, including eight compact REM-OB vans purpose-built by
The key benefit for NVP is the ability to allocate production
NVP and Video Progetti for the project.
resources according to the schedule rather than permanently
The two production models therefore remain distinct, but
WWW.MONDOSTADIA.COM
BROADCAST
they operate within the same wider technical environment.
center using Creative Grading. This allows specialist camera
Common engineering practices, technology and production
resources to be centralized while acquisition remains at the
standards allow NVP to choose the appropriate workflow
venue.
for each competition without maintaining two completely
For the production team, the result is a consistent camera
separate production infrastructures.
workflow regardless of where a match is being produced.
This is an important part of the approach. For organizations
“The LDX 135 and LDX 150 camera systems have delivered the
modernizing established sports production operations,
image quality, HDR performance and operational reliability
moving everything to a centralized or software-based model
we were looking for,” says Pintabona. “Having a common
may not be practical. Existing OB infrastructure can remain
camera platform across the fleet gives our production
valuable while software-defined production is introduced
teams a consistent operational experience regardless of how
where it delivers a clear operational benefit.
individual matches are produced.” The wider deployment also includes Grass Valley Karrera
Bringing the stadium into the production center
production switchers and Sirius routing infrastructure for
The model extends beyond the production galleries
production switching and signal management.
themselves. Grass Valley supplied 144 LDX 135 and LDX 150 camera
Designed to evolve
systems across NVP’s production fleet, providing a common
A further consideration for NVP was how the production
UHD HDR acquisition platform across both competitions.
environment could adapt as requirements changed.
For LaLiga Hypermotion, 64 cameras are deployed at
A traditional facility is generally built around a defined
stadiums and shaded remotely from the Madrid control
number of production resources. Increasing capacity can
WWW.MONDOSTADIA.COM
065
BROADCAST
require additional physical infrastructure, while changing
A model for large-scale sports production
workflows can involve significant technical modifications.
The significance of the project goes beyond the number
A software-defined environment offers a different approach.
of matches it supports. NVP’s approach demonstrates
Production resources can be allocated and configured
how sports production organizations can modernize their
according to demand, allowing the operation to adapt without
operations without having to choose between established
having to duplicate every capability for every production.
broadcast infrastructure and newer software-based
This is particularly relevant to sports, where schedules, event
workflows.
requirements and production expectations can change over
For organizations facing similar challenges around
time.
production capacity, remote operations and resource
For NVP, the approach also means that newer software-
utilization, the model offers a practical approach: centralize
based workflows can coexist with established broadcast
the resources that benefit from being shared, retain local
infrastructure. The Madrid production center can evolve while
production capabilities where they remain valuable, and
the OB fleet continues to play a central role in LaLiga EA
connect both through a common operational environment.
Sports production.
“Innovation is in NVP’s DNA. With AMPP we are investing in the future of live production and raising the bar for LaLiga
From design to live production
broadcasts,” says Pintabona. “We now have a hybrid system
Video Progetti led the system integration, with installation,
that combines outstanding image quality with the scalability
commissioning and testing completed within two months
and reliability required for top-tier football production.”
ahead of the opening of the 2025–26 season.
For LaLiga, the result is a production operation designed
NVP, Video Progetti and Grass Valley worked together to
around the demands of a very large live sports schedule. For
deliver the production center, IP infrastructure and software-
other sports organizations considering their own next step, it
defined workflows as a single operational environment.
demonstrates that modernization does not necessarily mean
Testing covered the complete production chain, including
starting again. It can mean connecting what already works
AMPP OS-based applications, routing, switching, replay,
with new production capabilities, and introducing greater
orchestration, multiviewing and camera acquisition, before
flexibility where it can make a difference.
the facility entered live production. The resulting operation now supports more than 800 live matches each season across LaLiga EA Sports and LaLiga Hypermotion.
066
WWW.MONDOSTADIA.COM
Simple, No-fuss, Robust, Fast and Precise IP65 Wash Light Series RGBLime LEDs for outstanding output and improved CRI of 86. Same DMX mode across all models for fast and easy programming.
Discover More
VIDEO
ADI: BEYOND THE BRIEF Images: ADI
A
s stadiums evolve into more connected, commercially ambitious destinations, the decisions that shape their success are increasingly being made long before the first screen is installed or the first event takes place.
The conversation around modern stadium development has moved on. It is no longer simply about how to improve the matchday experience, or even how to extend a venue’s use beyond the sporting calendar. It is about how every part of a stadium can work together to create greater value for its owners, commercial partners and visitors. The shift towards year-round venues is changing the way projects are conceived. Hospitality, entertainment, retail and public spaces are increasingly considered alongside the sporting offer, while technology is becoming more deeply integrated into the fabric of the venue. With UEFA EURO 2028 approaching, these questions are particularly relevant for UK football. A number of clubs are investing in their stadiums and digital infrastructure, whether through wider redevelopment programmes or upgrades to existing facilities. The challenge is to ensure that investment meets the demands of major fixtures while continuing to deliver value long after the tournament has finished. But there is an important distinction between investing in these elements and making them work together.
068
WWW.MONDOSTADIA.COM
WWW.MONDOSTADIA.COM
069
VIDEO
A stadium can have impressive facilities, extensive digital
consultants and specialist suppliers.
infrastructure and ambitious commercial plans, yet still
Bringing those perspectives together early can help identify
fall short of its potential if those elements are developed in
opportunities that might otherwise be missed, test different
isolation. The opportunity lies in connecting them from the
approaches and reduce the risk of costly changes later in the
outset, with a clear understanding of what the venue needs to
process.
achieve and how each investment will contribute.
It also creates an opportunity to challenge the brief itself.
For ADI, that means looking beyond individual products
Rather than simply replacing existing equipment or
or installations to consider the wider brief: how a stadium
specifying a larger screen, clubs can consider what they
operates, how it engages its audiences, and how its physical
actually need their stadium to deliver, and whether a
and digital assets can support its commercial ambitions over
different configuration could achieve more.
time.
At ADI, this often begins with a consultancy process that combines site surveys, stakeholder discussions, visualisation
Determining Value Before Delivery
and technical design. In-house structural engineering and
Some of the most consequential decisions in a stadium
visualisation capabilities help translate an initial ambition
transformation are made well before installation begins.
into a solution that can be assessed from both a practical and
Where should digital displays be positioned? What can
commercial perspective.
the existing structure accommodate? How will technology
Working alongside consultants, architects and construction
integrate with the building’s power, data and operational
teams, this expertise helps connect the creative vision for a
requirements? How will the proposed infrastructure support
venue with the realities of delivering it.
the club’s commercial plans, and what will it enable the team
The objective is not to introduce complexity. It is to make
to deliver on matchday?
decisions with a clearer understanding of their implications,
These questions are closely connected, yet they can involve
before those decisions become difficult or expensive to
different stakeholders, from club leadership and commercial
change.
teams to architects, construction firms, technology
070
WWW.MONDOSTADIA.COM
VIDEO
Making The Commercial Case Tangible
valuable in its own right. At Crystal Palace, the visualisation
A vision for a transformed stadium is one thing. Giving
and commercial planning process helped the club and
decision-makers the confidence to invest is another.
its investors assess the proposed transformation before
Commercial modelling and visualisation can play an
committing to delivery.
important role in bridging that gap, helping clubs understand
It is an example of why the commercial conversation should
not only how a proposed development will look, but what it
happen alongside the design process, rather than after the
could make possible.
technical solution has already been decided.
At Crystal Palace, ADI worked with the club to explore the commercial potential of a new digital platform at Selhurst
Connecting The Physical And Digital Venue
Park. Three-dimensional visualisations helped stakeholders
The challenge becomes more pronounced as venues introduce
understand how the proposed installation would change the
more digital touchpoints and increasingly sophisticated
stadium, while commercial modelling supported discussions
visitor experiences.
about the advertising opportunities it could create.
A stadium screen, perimeter system, hospitality display and
The resulting transformation introduced nearly 1,000 square
external sign may each serve a different purpose. But when
metres of digital screens and signage across three stands and
they are designed to work together, they can become part
around the pitch.
of a wider platform for communication, engagement and
The significance of the project extends beyond the scale of
commercial activation.
the installation. The platform was designed to operate as an
That requires more than connecting the technology. It means
integrated system, enabling content to be coordinated across
considering how the different elements will be controlled,
different displays and creating opportunities for stadium-
how content will be created and delivered, and how the club
wide brand activations alongside the club’s matchday
will use the platform to communicate with supporters and
presentation.
partners.
For commercial teams, being able to demonstrate the
ADI’s work at Turf Moor illustrates this approach. Working
potential of an investment before it is installed can be
with Burnley FC, ADI has helped develop the stadium’s
WWW.MONDOSTADIA.COM
071
VIDEO
digital infrastructure over several years, with further
alongside matchday content production and maintenance and
enhancements introduced in 2026. The programme reflects
a new UEFA-compliant digiBOARD perimeter system.
a wider consideration of how technology can support the
Beyond the stadium bowl, ADI has delivered a 90.3-square-
fan experience while providing a more flexible commercial
metre ultrawide LED screen at The Warehouse, Villa Park’s
platform.
indoor fan zone. The screen supports live entertainment
The important point is that the infrastructure is considered
and matchday activity, while also providing a focal point for
as part of the wider stadium experience, rather than as a
presentations, screenings, exhibitions and conferences.
collection of individual screens.
Its ultrawide format gives the club flexibility to adapt
Technical requirements also matter, particularly when
content to different events and audiences, including sponsor
venues prepare for high-profile domestic and international
messaging and branded activations. The space can therefore
competitions. ADI’s UEFA-certified digiBOARD perimeter
serve supporters on matchdays while accommodating a wider
solution reflects the specialist requirements of elite football
programme of activity throughout the year.
and broadcast environments, where visibility, presentation
Together, these developments illustrate how digital
and reliable operation are essential.
infrastructure can support a broader venue strategy. The
This joined-up approach is equally important when working
same investment can serve the demands of live sport while
within existing buildings. Every stadium presents different
helping create more flexible spaces for activity beyond the
structural, spatial and operational constraints. A solution that
fixture list.
works in a new development may be impractical in a historic ground, making early collaboration between the relevant disciplines particularly important.
Making The Technology Work Harder
The right solution comes from understanding the venue and
Technology only creates value if the venue can use it
its objectives before deciding what to install.
effectively. Digital infrastructure creates possibilities, but it is the
072
From Infrastructure To Experience
content, programming and operation that determine how
A stadium’s digital infrastructure can do more than support
those possibilities translate into the visitor experience and
the matchday experience. When it is designed as a connected
commercial activity.
platform, it can support different events, audiences and
A coordinated pre-match show, a well-timed sponsor
commercial opportunities across the wider venue.
activation or consistent presentation across multiple displays
Aston Villa provides a particularly relevant example. ADI’s
requires creative planning and operational delivery as well
relationship with the club dates back to 1997, when it
as reliable technology. It also requires an understanding of
installed the first LED screens in a UK sports stadium at Villa
football: its rhythms, its audiences and the moments that
Park. Nearly three decades later, that partnership continues
matter to supporters.
to evolve as the stadium and its surrounding facilities
ADI’s in-house Studios team and Live Venue network bring
develop.
these elements into the same delivery model. Content can be
Recent investment has brought together stadium screens,
created, edited and delivered remotely from ADI’s production
digital perimeter, mid-tier ribbons and digital signage
galleries in Lancashire, working collaboratively with club
into a connected platform. More than 750 square metres
media and matchday teams.
of new LED screens and signage were installed during the
At Aston Villa, the ability to coordinate content across
2024/25 season as part of the wider stadium transformation,
the stadium’s digital platforms creates opportunities to
WWW.MONDOSTADIA.COM
STOP BUYING TECHNOLOGY. START BUYING OUTCOMES. THE BEST STADIUM TECHNOLOGY STARTS WITH KNOWING WHAT YOU WANT IT TO ACHIEVE. More valuable sponsorship. Better fan experiences. Greater flexibility. New revenue opportunities. ADI helps venues turn ambition into connected digital experiences designed to create lasting value.
0800 592 346 | info@adi.tv | www.adi.tv/sport
VIDEO XXX
bring different assets together for key moments, sponsor
The example demonstrates how the commercial impact of a
activations and matchday presentation.
stadium investment can depend on the work surrounding it
This is where the connection between infrastructure and
as much as the physical installation itself. The technology
experience becomes tangible. The value lies not simply in
provides the platform; planning, packaging and activation
having more digital space, but in having the capability to use
help turn that platform into a commercial asset.
it coherently. It also gives clubs greater flexibility in how they resource
A More Connected Approach To Stadium Development
matchday delivery. Through Live Venue, production and
As stadiums become more ambitious in their design and
content delivery can be centralised, reducing the need for
commercial objectives, collaboration is becoming a practical
every stadium to maintain the same level of permanent
necessity.
production infrastructure on site.
No single discipline can determine the success of a modern
For venues seeking to balance investment, operational
venue. The physical environment, digital infrastructure,
requirements and commercial ambition, these considerations
commercial strategy, content and operation all influence
are part of the original business case, not an afterthought.
one another. Treating them as separate workstreams risks limiting what the finished venue can achieve.
Building Value Beyond The Installation
For clubs, that means involving the right expertise early,
The move towards year-round, multi-purpose venues makes
establishing a shared understanding of the brief and
these decisions even more significant.
evaluating investment against clear operational and
Digital infrastructure may support matchday advertising, fan
commercial objectives.
engagement and stadium presentation, but it can also provide
For specialist partners such as ADI, it means contributing
a flexible platform for communicating with visitors across
more than a product or a technical installation. It means
hospitality areas, public spaces and other venue activities.
helping clubs define what they need, working alongside
The precise opportunities will depend on the venue, its
the wider project team to develop a deliverable solution,
operating model and the audiences it serves.
and supporting the venue as that investment moves into
Realising that potential requires ongoing attention. Content
operation.
needs to remain relevant, systems need to be maintained, and
The stadiums that create the greatest value will not
commercial teams need to understand how best to package
necessarily be those with the most technology or the most
and activate the opportunities available to them.
ambitious architectural statements. They will be those where
At Stockport County, ADI worked with the club to develop a
the individual elements have been considered together, with a
digital platform aligned with its wider ambitions for Edgeley
clear purpose and a practical understanding of how they will
Park. The project combined consultancy, visual design studies
be used.
and commercial modelling with a new stadium screen,
The shift from matchday venue to year-round destination is
four-sided digital perimeter, hospitality signage and ongoing
ultimately about more than filling the calendar. It is about
content and matchday support.
making the asset work harder, creating better experiences
Crucially, the work extended into how the club would sell
for the people who use it and building a stronger commercial
its new digital inventory. A tiered Business Club model was
proposition around it.
developed to give local and regional businesses access to
That process starts long before the gates open. It starts with
different sponsorship opportunities, with visual concepts
asking the right questions, bringing the right people together
helping the club present those opportunities before
and designing not just for what a stadium needs to be, but for
installation was complete.
what it needs to deliver.
Stockport County subsequently reported a 25% year-on-year increase in revenue following the introduction of the new digital platform.
074
WWW.MONDOSTADIA.COM
LIGHTING
FLORENCE CENTER Florence, USA Images: AEON
076
WWW.MONDOSTADIA.COM
WWW.MONDOSTADIA.COM
077
LIGHTING
T
he Florence Center in Florence, South Carolina, is
atmosphere for entertainment. They called on AEON LED
the premier hub for entertainment and athletics
after the old LED lights that were installed did not live
in the state’s northeast region. As the proud
up to the hype. AEON came in and provided the solution
home of the Pee Dee IceCats and a focal point for
the facility needed. The solution features a powerful
State Wrestling meets and State Basketball tournaments, the
combination of AEON’s signature technologies: 40 AEON PRO
venue is a cornerstone of South Carolina sports.
Series 750W Luminaires: The white light luminaires serve as
To further elevate its profile and attract high-tier national
the backbone of the arena’s sports lighting, providing crisp,
events, the Florence Center recently underwent a massive
glare-free uniform illumination across the floor no matter
lighting transformation. After previous LED installations
what the event. They transform the venue into a world-class
failed to meet the facility’s rigorous demands, the center
stage, creating an immersive, high-energy atmosphere for
turned to AEON LED Sports Lighting for a definitive
athletes and fans alike.
solution. We provided a high-performance system
20 AEON 500W RGBW Luminaires: These full spectrum
engineered to handle everything from professional hockey
colored Luminaires add a vibrant “Entertainment Package,”
and rodeos to Monster Jam and world-class concerts.
allowing the venue to wash the arena in full-spectrum color
Together, these systems provide the Florence Center with far
for player introductions, the National Anthem, halftime
more flexibility than a traditional, one-mode arena lighting
shows, and special events. Set the scene you need with an
setup. The venue can now host elite athletic competitions,
easy push of a button.
public entertainment, and special productions without
Together, these systems give the venue far more
compromising the lighting experience.
flexibility than a traditional one-mode arena lighting setup. The Florence Center can host athletic competition,
The Project Scope
public entertainment, and special productions without
The upgrade focused on two distinct needs: elite-level
compromising the lighting experience.
visibility for high-speed sports and a dynamic, immersive
078
WWW.MONDOSTADIA.COM
THINK INSIDE THE BOX A FULLY REDESIGNED ACOUSTIC PLATFORM
JOIN THE NEXT GENERATION OF THE EVF & EVH SERIES
Redesigned from the ground up, the EVF and EVH Series feature newly developed Electro-Voice transducers at their core. These transducers deliver smoother coverage and greater consistency across all models, along with increased full-range output and more low-frequency headroom.
Trusted in thousands of venues across the globe, the front-loaded EVF Series and the horn-loaded EVH Series have become two of the most widely installed Electro-Voice point-source solutions for indoor and outdoor applications. Now the next generation, featuring four models, sets a new benchmark in premium performance and pattern control at a lower system cost.
EVF-12
EVF-15
EVH-15
EVF-215S
Learn more at electrovoice.com Product imagery renders are artistic digital representations for technical illustration purposes. ©2026 Electro-Voice Dynacord LLC
EV_EVFG2_EVHG2_PrintAd_245x335_March2026_v2.indd 1
05/08/2026 14:28:04
LIGHTING
Pro Series: Built for the Big Game
Full-Spectrum Color Flood Lighting that can create any
At the Florence Center, lighting is more than a utility, it is
environment you can imagine.
a performance standard. To meet the demands of elite-
The HyLink Wireless Control system allows the venue to
level competition, we implemented the AEON PRO Series,
manage the lights via Synapse DALI controls. This setup
delivering industry-leading efficiency of 170+ LPW. Unlike
empowers the Florence Center to transition instantly from
off-the-shelf LEDs, AEON is engineered with premium
a bright sports setting to a dramatic, color-saturated
components designed for superior longevity and sustained
environment. You can change the color of the lights with an
output.
easy top of the finger with your phone, tablet or computer.
By integrating proprietary Glare-Free technology and maintaining a UGR < 19, the PRO Series ensures that
Entertainment Package
athletes never lose sight of the ball, while fans enjoy a
The AEON LED RGBW Entertainment Package transforms
high-definition viewing experience. The result is a playing
any facility into a high-energy venue with full-spectrum
surface defined by Uniform Illumination—completely free
color lighting and instant-on/off capabilities. This system
of dark spots and a high CRI >85+ that mimics natural
offers total environmental control, shifting seamlessly from
daylight, allowing the game itself to remain the sole focus.
crisp white light to vibrant color displays. By eliminating warm-up times, it enables dramatic blackout introductions
080
RGBW: Setting the Stage
and synchronized light shows that captivate audiences and
While the PRO Series handles the action, the 20 RGBW
elevate the energy of every performance. AEON LED RGBW
Luminaires provide the “Wow” factor. These aren’t standard
Luminaires deliver high-efficiency, superior illumination,
arena lights; they are a fully integrated entertainment
and immersive entertainment, giving your facility the power
solution. Delivering Simple, Smart and easy-to-use
to have it all.
WWW.MONDOSTADIA.COM
From matchday to global touring productions and everything in between, we help you create unforgettable experiences with incredible sound for every listener. Accurately planned. Efficient. Reliable. Intelligible messaging one moment. Euphoric celebration the next. We understand the role sound plays.
ISE 2027 | 2 - 5 Feb 2027 Fira de Barcelona, Gran Via
THE STAGE IS SET. Get your free ticket Register with the code mondostadia at www.iseurope.org
20,840 live events pros and cutting-edge industry tech unites at ISE 2027.
Live Events is changing fast. Technology? Even faster. Falling behind today means quickly becoming irrelevant tomorrow. That’s exactly what ISE is here to address - from showcasing next-gen solutions for now-urgent problems, to delivering showstopping content that inspires the start of something big. So if technology in the entertainment industry impacts you, then come and make an impact with us.
A joint venture partnership
Y O U R PA S S T O
ESSMA Summit 2026
YOUR SEAT AT EUROPE’S STADIUM TABLE. D AT E
VENUE
CITY
9 & 10 November 2026
Allianz Riviera
Nice, France
PROGRAMME
AT T E N D E E S
HIGHLIGHTS
Keynotes, panels & networking moments
250+ stadium professionals
Tours & ESSMA Awards
MORE THAN A SUMMIT.
350+ members · 60+ partners · 20+ nations · since 1996
C L U B S · S TA D I U M S · L E A G U E S · F E D E R AT I O N S
S U P P L I E R S · S O L U T I O N P R OV I D E R S
BECOME A MEMBER
BECOME A PARTNER
Knowledge platform with 100+ reports & benchmarks
Direct reach to Europe’s largest stadium network
Ask ESSMA: tailored answers from our experts
Personal introductions, online & onsite
Workshops, stadium tours & matchdays
Access to reports & insights
Contact yari@essma.eu
Visibility through ESSMA channels & events
Contact thibault@essma.eu
S U M M I T · M E M B E R S H I P · PA R T N E R S H I P
CLAIM YOUR SEAT IN NICE. Scan to register for the Summit. More about the network: essma.eu
S CA N TO R E G I S T E R
50 EXTRA TIME
EXTRA TIME 086 The New Rules Of Engagement | George Vaughan, The Digital Line 090 Great Fan Experiences Start In The Control Room | Adder Technology 094 WORK PRO Audio | INTEGRA Series 096 The Next Move Serious Stadiums Will Make | Sean Miller, Orion Creative Services
THE NEW RULES OF ENGAGEMENT How immersive technology, real-time content and flexible production infrastructure are transforming stadiums into year-round entertainment destinations as part of a cultural evolution.
George Vaughan, The Digital Line
A
nyone who regularly reads my articles will know that, whilst
immersive, interactive and digitally connected experiences that rival,
I am a great enthusiast of technology, I remain an equally
and ultimately surpass, what they can enjoy at home. Simultaneously,
passionate advocate of human-centric experiences. For me,
venues are under increasing pressure to maximise their infrastructure
technology should always serve the experience, rather than
investments, attract new audiences and create additional revenue
become the experience itself.
streams.
That said, there is no doubt that the modern stadium is undergoing
Sitting at the heart of this evolution is a new approach to visual
a fundamental transformation. Once designed primarily as a place to
technology. Real-time graphics, interactive installations, projection
watch live sport and music, today’s venues are increasingly evolving
mapping and flexible media server infrastructure are opening up
into sophisticated entertainment destinations, where technology plays a
possibilities far beyond traditional scoreboards and perimeter LED
central role in shaping the visitor experience, creating new commercial
advertising.
opportunities and extending the life of the venue well beyond the event
Digital companies such as Disguise are helping make these possibilities
itself.
a reality, providing the technology and production workflows needed to
The real opportunity, however, lies not simply in introducing more
bring complex visual experiences together across multiple surfaces and
technology, larger screens or increasingly elaborate visual effects, but
environments.
in using these tools to create more meaningful connections between
086
people, performers and the spaces they inhabit. It is this balance
Bringing live data to life
between technological innovation and human engagement that will
Disguise is a creative technology company specialising in the software,
ultimately determine the success of the next generation of stadium
hardware and production workflows used to deliver complex visual
experiences.
experiences across live entertainment, sports, broadcast and immersive
For stadium operators, the challenge is no longer simply about
environments. Their technology enables creative and technical teams
delivering an outstanding entertainment spectacle. Audiences expect
to design, previsualise, manage and deliver content across large-
WWW.MONDOSTADIA.COM
COLUMN
scale LED displays, projection mapping installations and hybrid visual
have access to vast amounts of information. The challenge is
environments.
transforming that data into engaging content that brings fans closer to
For stadiums and arenas, Disguise provides the technology infrastructure
the action.
needed to deliver increasingly ambitious visual productions, from immersive player introductions and opening ceremonies to interactive
From spectators to participants
fan experiences and venue-wide brand activations. Their combination of
Another significant development in stadium entertainment is the shift
creative capability and operational flexibility allows operators to make
towards greater audience participation.
more effective use of their venues while delivering richer, more engaging
Today’s fans increasingly want to be involved in the experience rather
experiences for audiences.
than simply observe it. Interactive technology enables venues to
Sport has always been driven by data. From scores and statistics to
introduce new forms of engagement across the entire stadium.
player performance and match analysis, information is fundamental to
Interactive LED floors and surfaces can respond to movement, while
the viewing experience. However, much of this data has traditionally
mobile devices can connect audiences to in-venue content, enabling
been confined to television broadcasts, mobile applications or
games, voting, challenges and coordinated activations.
conventional stadium displays.
These experiences are particularly valuable during breaks in sporting
Real-time content technology is changing that.
action, providing opportunities to maintain energy and engagement.
By integrating live data feeds with rendering engines such as Unreal
For sponsors, this creates a different type of relationship with audiences.
Engine, Notch and Unity, venues can transform raw information into
Rather than simply displaying advertising messages, brands can become
dynamic visual experiences that respond to the action as it happens.
part of interactive experiences that encourage participation.
Player introductions can feature live statistics and animated graphics.
The result is a more participatory model of entertainment, where the
Score updates and leaderboard changes can trigger synchronised visual
audience becomes part of the show.
moments across multiple displays, while tracking information and audience inputs can influence content throughout an event.
Beyond the boundaries of the screen
Disguise supports these applications through production workflows
While LED technology continues to define much of the modern
capable of integrating real-time rendering engines, live inputs and
stadium’s visual landscape, immersive experiences are no longer
dynamic content. Its media server technology provides a means of
restricted to conventional display surfaces.
managing and delivering visuals across complex display environments,
Projection mapping allows venues to transform architecture, playing
helping production teams create more connected and responsive
surfaces and other previously underutilised areas into expansive creative
presentations.
canvases.
The opportunity is particularly compelling because stadiums already
A playing surface can become the backdrop for an opening sequence.
WWW.MONDOSTADIA.COM
087
COLUMN
Architectural features can be incorporated into coordinated visuals, while
Rethinking sponsorship opportunities
floors and physical structures can become part of a larger immersive
As visual infrastructure becomes more sophisticated, the commercial
environment. Beyond sport, the same infrastructure can support
opportunities available to stadium operators are evolving alongside it.
concerts, brand activations and corporate events.
Traditional sponsorship models have centred on static signage,
This ability to plan and manage an entire visual environment is
perimeter advertising and defined screen placements. Digital production
becoming increasingly valuable as stadium productions grow in scale
technology offers the potential to develop more integrated brand
and sophistication.
experiences. Synchronised screen takeovers can transform multiple displays into
A venue for every season
coordinated visual environments, giving sponsors a more prominent role
One of the strongest arguments for investment in flexible technology is
within an event.
the opportunity to increase venue utilisation.
Interactive activations can combine branded content with audience
Major stadiums represent substantial capital investments, yet their
participation, while real-time graphics allow messaging to respond to
primary sporting tenants may occupy them for a relatively limited
specific moments during the action.
number of dates each year.
The flexibility to adapt visual content according to the event, audience or
Creating a commercially sustainable venue increasingly means looking
sponsor also creates opportunities to develop new premium inventory.
beyond the traditional sporting calendar.
For operators, the aim is not simply to sell more advertising space, but
Concerts and touring productions are an established part of this strategy,
to make commercial partnerships a more engaging part of the overall
but esports competitions, conferences, product launches and branded
experience.
entertainment experiences offer further possibilities. The challenge is ensuring that a venue’s technology can accommodate
The next chapter
different formats without extensive reconfiguration.
Ultimately, the transformation of the stadium is not simply about
Flexible video production systems can help by supporting different
bigger screens, brighter visuals or more elaborate entertainment. It
combinations of LED displays, projection, live camera feeds and real-
reflects a broader change in how live venues are designed, operated and
time content.
commercialised.
This is an area where companies like Disguise can offer particular value.
Technology is enabling these spaces to connect audiences more closely
By enabling technical teams to manage different display configurations
to the action, turn spectators into participants and make greater creative
and content requirements within a unified environment, the technology
use of their physical environments.
can support transitions between sporting fixtures and other live
And as immersive technology continues to develop, the opportunity is
productions.
to make the entire venue more engaging, adaptable and commercially
Rather than developing entirely separate systems for each event,
valuable, long after the final whistle.
venues can make greater use of their existing infrastructure, potentially
But amidst all this innovation, we must never lose sight of one
reducing production complexity while expanding the range of
fundamental truth: technology may help shape the experience, but it is
experiences they can accommodate.
people who give it meaning. That is what makes live events so special,
It encourages operators to think of the stadium not simply as a sporting
and what must always remain at the heart of everything we create.
facility, but as a versatile entertainment platform operating throughout the year.
088
WWW.MONDOSTADIA.COM
LIFE OPERATOR FOR LIVE SIMPLYLIVE
SIMPLYLIVE PRODUCTION SUITE
HARDWARE, CLOUD, OR HYBRID. YOUR PRODUCTION, YOUR WAY. The Simplylive Production Suite Flex is a software-driven live production platform that lets you choose from a range of application layers, tuned to the tasks you need to do – from live production to instant replay, ingest recording, streaming or video review.
CREATE
ViBox All-In-One
Photo by Stefan Klinge
REPLAY
ViBox SloMo
REVIEW RefBox
• Intuitive smart UI design • New Flex licensing: freedom to scale, flexibility to save • Adaptive to all of today’s video formats including ST 2110 • Running on rock-solid commodity hardware
RECORD BMR
riedel.net
GREAT FAN EXPERIENCES START IN THE CONTROL ROOM Stavros Theodoridis, Business Development Manager, Control Systems, Adder Technology Images: Borhax/Shutterstock.com, Stock Image/Shutterstock.com
he defining moments of live sport
displays or working around equipment
connect individual production tasks to the
can unfold in seconds. From a
arrangements designed for an earlier
wider project. The objective is to give each
winning touchdown or a deciding
production setup.
team the access and visibility needed for its
penalty to a game-defining
Each investment should therefore prompt a
role, while supporting coordination where
replay, sports broadcasting brings fans closer
wider question: how will this help the teams
responsibilities overlap. For fans, the value
to the action, whether they are watching from
responsible for delivering the live broadcast?
is in the result: relevant information, well-
the stands or from a screen. Delivering these
Understanding this key relationship is
timed content and a presentation that keeps
moments depends on the production teams
essential to ensuring that greater technical
them engaged with the action.
working behind the scenes. It’s these very
capability translates into a better experience
Media transport and computer access
teams who meticulously select camera shots,
for fans.
have distinct roles in the control room
coordinate graphics and bring replays to
A single sporting moment can reach fans
environment. Moving video signals over
screens while the action unfolds.
through several different channels. Those
IP addresses how content travels; IP KVM
In the control room, operators need
inside the stadium can see a replay on the
addresses how people interact with the
immediate access to graphics computers,
main screen, follow statistics on a supporting
computers behind production. Planning both
playback systems and other production
display or watch the game in a hospitality
together helps venues connect infrastructure
tools to respond to pivotal moments as
area. Viewers elsewhere can experience the
decisions to everyday working requirements.
they happen. Fragmented access, cluttered
same moment through a public broadcast
workspaces and complicated workflows can
where replays, statistics and other game data
Designing Around The Operator
make that task harder, adding unnecessary
appear on a single screen. These outputs can
A useful starting point is to understand how
steps when timing matters most. The ability
involve different teams, systems and editorial
the control room functions during a live
to deliver a compelling fan experience
requirements, but each contributes to how the
event.
therefore depends in part on the effectiveness
event is experienced.
Which systems do operators need to access
of how the working environment supports the
For venue operators, this makes coordination
most frequently?
people producing it.
an important part of control room design.
What information must remain visible?
For established venues, these challenges can
The team producing content for stadium
Where do operators encounter delays,
develop gradually. A new graphics system,
screens needs to understand what is available,
unnecessary steps or difficulties coordinating
additional replay capability or expanded
access the appropriate tools and communicate
with colleagues?
screen network may each serve a clear
effectively with colleagues. A technically
These questions can reveal opportunities
purpose. Successive additions however,
capable installation can still create difficulties
that equipment specifications alone will not
can create a working environment that is
if those connections depend on awkward
identify. An operator may have access to a
increasingly complicated and difficult to
handoffs or workstations that isolate people
powerful production system, but its value
navigate. Operators may find themselves
from each other.
is limited if reaching it requires moving to
moving between interfaces, managing more
Designing around these relationships helps
another workstation at a critical moment.
T
090
WWW.MONDOSTADIA.COM
EXTRA TIME
Similarly, adding another display may
applications need to remain visible, but only
is straightforward: view production content
increase the information available while
one requires keyboard and mouse interaction
with color accuracy and interact with the
making it harder to identify what needs
at a given moment. If switching between
required systems over IP with ultra-low
attention.
systems involves another set of peripherals,
latency.
The physical environment matters too. Screen
an inefficient workspace adds unnecessary
positioning, sightlines, lighting, acoustics
steps to an already demanding task.
Modernization That Builds On Existing
and desk layout all influence how comfortably
A carefully designed arrangement can make
Investment
people can work and communicate.
those interactions more straightforward.
Improving this environment does not require
Computers located at workstations can
View options should reflect the information
every venue to undertake a complete rebuild.
contribute to heat, noise and clutter whilst
operators need to follow, while access
A progressive approach can begin with
creating space constraints for the operators
methods should make it clear which computer
the areas causing the greatest operational
delivering the broadcast.
they are interacting with. Where appropriate,
difficulty, while retaining equipment that
Considering technology and the surrounding
API integration can allow operators to select
continues to serve its purpose.
environment together helps venues make
a graphics or playback computer directly
One venue might prioritize access to
more informed decisions. Relocating
from a production control panel. This brings
production computers from additional
computers to a dedicated server room
computer access alongside production
workstations. Another might address crowded
optimizes workspace ergonomics, while
commands, reducing the need to move
desks or simplify switching between systems.
allowing operators to access those systems
between separate control interfaces during a
These improvements can form part of a
from their desks through IP KVM technology.
live production.
longer-term plan, with each stage supporting
The benefit extends beyond a tidier console:
These decisions need to be evaluated together.
the next.
it creates more freedom to arrange the
Adding more visible sources is useful only if
This is where the flexibility associated
workspace around the task.
operators can distinguish them clearly and
with IP infrastructure becomes particularly
interact with the intended system confidently.
valuable. As venues develop their production
Greater Visibility, Manageable Complexity
Involving users in trials helps establish
capabilities, they can consider how new
Operators also need information presented in
whether a proposed layout supports the pace
systems will be accessed, operators’ working
a way that supports timely decisions. During
of production, including during the busiest or
environments and how resources may be used
a live production, graphics, playback and
most striking game moments.
across different events.
other applications may need to remain visible
The same principle applies to system access.
A phased approach also creates opportunities
simultaneously. The challenge is to provide
IP KVM allows operators to access connected
to involve operators throughout the process.
that visibility without overwhelming the
systems across a network, creating flexibility
Testing proposed changes against realistic
workspace.
regarding where equipment and workstations
event scenarios can reveal whether a new
Consider an operator preparing a replay
are located.
arrangement makes essential tasks easier
while monitoring the next graphics cue. Both
For the operator at the console, the objective
before it comes part of live delivery.
WWW.MONDOSTADIA.COM
091
EXTRA TIME
Adapting As A Multi-Purpose Venue
for the delivery team. This is particularly
on which live production depends. Fans may
The requirements of a control room changes
valuable where preparation time is limited and
never see the infrastructure or procedures
between events. Whether it’s supporting
several teams share facilities.
involved, but they experience the consequences
regular sports fixtures, world-class
092
when production is interrupted.
tournaments or packed-out concerts, control
Protecting The Performance Behind The
A venue’s next investment may be a larger
rooms need to support different elements
Spectacle
display, a new production platform or an
such as content formats and staffing levels.
Flexibility needs to be supported by resilience
expanded events program. Each creates an
Infrastructure decisions should therefore
and appropriate security. A more adaptable
opportunity to reconsider how the control
account for how the venue prepares for those
control room must still provide dependable
room supports the people delivering it. By
changes, alongside how it performs during the
access when the event is underway.
improving workflows progressively, protecting
event itself.
Planning should account for what happens
operational continuity and designing around
Separating computer locations from operators
when a computer, connection or workstation
the operator, venues can build the capability to
can create greater freedom to assign
becomes unavailable. Alternative access
deliver memorable experiences long after the
workstations according to production. Rather
arrangements, suitable redundancy and clear
next upgrade is complete.
than treating every desk as the permanent
recovery procedures need to be considered and
home of a particular computer, venues can
tested across the wider production system.
plan access around the responsibilities of the
Access permissions deserve similar attention,
people using it.
particularly where venues accommodate
That flexibility still needs a clear operational
visiting production teams or changing
framework. Teams should know which
personnel. Operators need access to the
systems are available, how access is assigned
systems relevant to their responsibilities, with
and what must be checked before production
permissions reviewed as requirements change.
begins. Documented configurations and
Housing computers in secure server rooms
rehearsed setup procedures can help make
can help protect physical access, alongside
changes more predictable. This gives venues
appropriate network security and system
a practical basis for accommodating different
management.
events without adding unnecessary complexity
These considerations support the continuity
WWW.MONDOSTADIA.COM
EXTRA TIME
WORK PRO AUDIO One System – Endless Possibilities. The INTEGRA Series by WORK PRO
W
ORK PRO has expanded its acclaimed Integra
With the Integra 4SA and Integra 8SA, Equipson takes a step
series of digital matrixes with three new models:
forward in developing integrated solutions, significantly
Integra 16S, Integra 4SA, and Integra 8SA. These
expanding the Integra product range. These versions with
additions offer advanced and versatile solutions
integrated amplification are designed to adapt to various
for audio management in professional installations, such as
applications, from commercial spaces to auditoriums and sports
sports venues and arenas, reaffirming Equipson’s commitment
and entertainment venues, providing unprecedented versatility
to innovation and continuous improvement in audiovisual
and performance.
technology.
“Our goal with these new Integra series models is to offer
The new Integra 16S is a DSP matrix that retains all the features
integrators and end users the greatest possible flexibility in
of the well-known Integra 8S but with double the channels:
audio management,” says Juan José Vila, CEO of Equipson. “The
16 inputs and 16 outputs. This model offers greater audio
inclusion of matrix DSP with integrated amplification responds
management capacity, ideal for more complex installations that
to the need for compact, efficient solutions that simplify the
require simultaneous control of multiple zones or areas. With
installation process without compromising sound quality. These
its per-channel configurable DSP, the Integra 16S allows precise
new additions complete our Integra range, offering options for
sound optimization, ensuring exceptional quality in medium to
all types of needs, from small projects to large installations.”
large installation environments.
Furthermore Equipson has worked intensively on a completely
The most notable innovations in the Integra series come with
renewed software for the Integra series, developed based on
the introduction of the Integra 4SA and Integra 8SA models,
feedback from integrators who use the products daily. This new
which integrate DSP matrix functionality and amplification into
software has been totally redesigned with the user in mind,
a single product, providing a compact all-in-one solution for
providing a more intuitive, efficient experience tailored to the
audio management and amplification.
real needs of the industry. The new interface offers clearer
The Integra 4SA is a matrix with 4 inputs and 4 outputs,
visual control and simplified navigation, making DSP parameter
featuring a 4-channel amplifier with 150W per channel. This
configuration and adjustment more agile and straightforward.
combination is perfect for applications where a simplified
With the new Integra 16S, Integra 4SA, and Integra 8SA models,
installation and reduced size are required without sacrificing
WORK PRO continues to lead innovation in professional audio,
performance and flexibility. In addition the Integra 8SA offers
providing solutions that stand out not only for their advanced
an 8-input and 8-output matrix along with an 8-channel
technology but also for their focus on usability and efficiency.
amplifier, each with 150W of power. These models not only
The Integra series promises to transform the way professionals
manage audio but also provide amplification, significantly
approach audio installations, offering products designed to
reducing complexity and installation time—something highly
meet the most demanding needs of the audiovisual market.
valued by integrators and sound technicians.
094
WWW.MONDOSTADIA.COM
by
One System. Endless Possibilities.
Advanced Digital Matrix Series App Control and fully programmable DSP architecture per channel
Discover the full range at
workpro.es
THE NEXT MOVE SERIOUS STADIUMS WILL MAKE Europe’s next major stadium investment might not be technology. It might be talent.
Sean Miller, Founder - Orion Creative Services SE is where we go to see what stadiums can do next; bigger screens, smarter systems, and increasingly more ways to turn a building into an experience. But lately I’ve been thinking about something that doesn’t get nearly as much attention. Who are the people actually responsible for making it all happen? Not just on match-day, but on a Wednesday morning when the commercial team has an idea, the creative department has a campaign, and the stadium has several million pounds’ worth of technology sitting idle, waiting to be used. I think the next major shift in European stadiums will be bringing more of that responsibility in-house, and we’ve seen this happen before. Ten years ago, clubs regularly turned to agencies for design, photography and filmmaking. Today, many have their own designers, videographers, editors and content teams. Marketing and commercial departments have grown alongside them. As the work became an everyday requirement, so the jobs followed. But inside the stadium, things haven’t always moved at the same pace. Live presentation is still frequently organised around the next fixture. Production teams arrive, deliver the show and move on to the next event. That model has served clubs well for years. But it’s increasingly at odds with what we’re asking modern stadiums to become. We talk endlessly about 365-day venues. But too many venues are still operating with 30-day production models, planning around the next “major matchday”. We promise year-round entertainment. Hospitality, conferences, concerts, retail, sponsor activations. Yet we still organise much of our in-venue production around the next fixture. The crew arrives, delivers the show and moves on. Who’s responsible for the experience on the other 335 days?
I
096
WWW.MONDOSTADIA.COM
I’ve spent a lot of time working inside sports clubs, and I’ll give recent two experiences have shaped my thinking. At one club, the in-house producer was talented and ambitious, but unreliable equipment had left them spending far too much time worrying about whether the show would work. It’s difficult to think about entertaining 17,250 people when you’re concerned about whether the next cue will fire. As their understanding of the wider production system improved, their confidence grew. They started looking beyond the equipment. Content delivery accelerated, and there was room to develop the show. The ambition was always there. The producer just needed the confidence and technical understanding to act on it. At another club, the problem was different. An outsourced production team delivered a consistent, reliable show. It did what was asked of it. But here’s the thing. If a production company is delivering exactly what the club has commissioned, yet the show isn’t developing, whose responsibility is that? I’d argue it’s the clubs. When that club brought show production in-house, the run order began to expand. New features appeared. The team started exploring opportunities that hadn’t previously been part of the show. They hadn’t suddenly bought better equipment. They’d changed who was responsible for developing the experience. And I think that points to a bigger organisational problem. Inside many clubs, commercial teams own the revenue, creative teams own the content, and operations teams own the technology. But who’s bringing those things together? That question needs a solid answer, particularly as stadiums become more increasingly sophisticated businesses. I’m not arguing that clubs should replace specialist production companies, freelancers or broadcast partners. Television production and in-venue presentation
COLUMN
WWW.MONDOSTADIA.COM
097
COLUMN
are different disciplines, and major events will always need external expertise. The point is that there’s a difference between outsourcing delivery and outsourcing ownership. And that means suppliers will have to evolve too. Manufacturers, integrators, production companies and independent specialists aren’t going anywhere. But the next generation of stadium customers will expect something different from them. Not just equipment, installation and event-day crews. They’ll want training, knowledge transfer, smarter workflows and partners who can help their own teams become better at what they do. The best suppliers already understand this. Others will need to catch up. The companies that thrive won’t be the ones that make clubs dependent on them. They’ll be the ones that make clubs more capable. Not every club needs a permanent production department. Some might start with one person who understands the equipment, works with the creative and commercial teams, develops the show and makes sure that knowledge stays within the organisation. Someone whose job isn’t simply to get through the next fixture, but to ask what the stadium could be doing better. And I suspect this is just the beginning. Within the next decade, I expect more of Europe’s major stadiums to appoint creative directors specifically responsible for the live venue experience. Not the brand guidelines. Not the social media strategy. The actual experience of being 098
WWW.MONDOSTADIA.COM
there. What supporters see, hear and feel. How the stadium comes alive before kick-off. How commercial partners become part of the entertainment rather than an interruption to it. How the building tells the club’s story, even when there’s no match. Some clubs already have people doing parts of this job. I think we’ll increasingly see it become a distinct leadership responsibility. We already have sporting directors and commercial directors. Why shouldn’t someone have comparable creative accountability for the experience inside the stadium? Perhaps that sounds extravagant, but a decade ago, so did the idea of a football club employing its own film crew. There will be extraordinary technology at ISE. I’ll be as excited about it as anyone. But I suspect the clubs that get the greatest value from their stadiums won’t necessarily be the ones spending the most on equipment. They’ll be the ones that finally put someone in charge of what happens with it. Clubs have spent millions building the stage, now they need to decide who’s directing the performance.
ORI ON ORI ONCREATI VESERVI CES. CO. UK
ELEVATING EXPERIENCES. HONORING HERITAGE. SCAN HERE to learn more about the state-of-the-art
Have questions about a product or how Daktronics
halo screen at Santiago Bernabéu Stadium as well as our
solutions can enhance your venue? Visit us at
numerous innovative solutions for arenas and stadiums.
Daktronics.com/ProfessionalSports