MONDO | STADIA - Issue 37 - Aug/Sep

LONDON STADIUM

VITEC INTERVIEW

TEAM TALK - ASB GLASSFLOOR

FULL TIME - JONES SPORTS

We take a closer look at the partnership between the multipurpose venue and turf protection experts, TERRAPLAS.

VITEC’s Eli Garten discussed the gamechanging launch of SignSync, and how it will impact stadiums and arenas.

The evolution of sponsorship in sporting venues and how ASB GlassFloor are leading the charge with real innovation.

We spoke to Rich Ongirski and Jack Wellman about Jones Sports’ spectacular work in stadium and arenas.

ISSUE 37 - AUGUST | SEPTEMBER 2024

THE INTERNATIONAL PUBLICATION FOR TECHNOLOGY IN SPORTING VENUES

37 WELCOME

e’re back with ISSUE 37 and ready to take it around the world with us, with trips to London, Amsterdam, Madrid, and Dublin all on the agenda over the next couple of months. We’re certainly looking forward to catching up with everyone in the industry after the summer break.

Our Team Talk column comes from ASB GlassFloor, with Marketing Manager, Stephanie Pfeffer, discussing the evolutuion of sponsorship in sporting venues.

We’ve also interviewed Logan Meier from PMY Group about the incredible project his team completed at the ICC Men’s T20 World Cup, with one new, temporary venue completed and two others renovated in just under six months.

We also had a chat with VITEC’s Eli Garten about the game-changing launch of SignSync technology, and the impact it’ll have at numerous stadiums and arenas moving foward.

Our cover story is the spectacular Ross Video project at Swiss Life Arena in Zürich, and we’ve also taken a closer look at the partnership between London Stadium and turf protection experts, TERRAPLAS. We’re also thrilled to announce the official date for STADIA | SESSIONS #02...

We’ll be heading back to Mykonos on 13-16 May 2025!

Our inaugural event was a resounding success, drawing key decision makers from clubs and venues, as well as architects, consultants, and suppliers.

Spaces are limited, so be sure to register your interest here as soon as possible: tinyurl.com/stadiasessions

W

Sam Hughes Editorial Director

13-16 SEPTEMBER 2024 RAI AMSTERDAM

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37 INSIDE…

Cover Image: Ross Video Editorial Director Sam Hughes s.hughes@mondiale.co.uk

Commercial Director Jamie Dixon j.dixon@mondiale.co.uk

Design & Production Dan Seaton d.seaton@mondiale.co.uk

Dave Bell d.bell@mondiale.co.uk

Finance Director Amanda Giles a.giles@mondiale.co.uk

Credit Control ar@mondiale.co.uk

Group Chairman Damian Walsh

MONDO | STADIA is published by Mondiale Media Limited, Strawberry Studios, Watson Square, Stockport, SK1 3AZ, UK Tel: +44 161 476 8340

Printed By Buxton Press

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TEAM TALK

EXTRA TIME

006 Stephanie Pfeffer | ASB GlassFloor

052 PixMob | NOVA Armrest 054 Uniguest | Onelan 24.2

056 JBL Professional | Your Venue’s Audio Partner

INTERVIEW

060 Column | George R Vaughan

012 Logan Meier | PMY Group

064 Full TIme | Jones Sports

018 Eli Garten | VITEC

THE FULL PITCH 026 Woltosz Football Performance Center | Auburn, USA

VENUE FOCUS TURF PROTECTION 034 London Stadium | London, England VIDEO 042 Swiss Life Arena | Zürich, Switzerland

THE EVOLUTION OF SPONSORSHIP: HOW TECHNOLOGY IS TRANSFORMING SPORTS VENUES Stephanie Pfeffer - Marketing Manager, ASB GlassFloor Images: FIBA

ponsorship has long been a

the stadium, naming rights for venues, and

LED glass floor, pioneered by ASB GlassFloor.

cornerstone of the sports industry,

in-game product placements. These methods,

This technology transforms the venue floor

providing critical financial support

while effective in creating brand visibility,

into a dynamic display, capable of showcasing

to venues and teams while

had significant limitations. They often lacked

real-time statistics, replays, advertisements,

offering brands a platform to reach passionate

the ability to engage fans actively and provide

and even interactive games. Unlike traditional

and engaged audiences. Traditionally,

measurable outcomes for sponsors. Static

static banners, these floors offer unlimited

sponsorship in sports venues has involved

ads are easily overlooked, and the impact of

sponsorship slots, ensuring sponsors always

static banners, naming rights, and product

such sponsorships can be hard to quantify.

have opportunities to connect with fans.

placements. However, the advent of new

Traditional methods were also less adaptable

technologies is transforming this dynamic,

to real-time changes, making it difficult to

Engaging the Modern Fan: Interactive and

creating more interactive and personalized

customize messages based on the evolving

Real-Time Sponsorships

sponsorship opportunities. Companies like ASB

dynamics of a game.

S

GlassFloor are leading the charge, introducing

The digital court represent a significant leap

innovations that enhance the way sponsors

The Digital Revolution: How Technology is

forward in sponsorship opportunities. It can

connect with fans and provide unlimited

Transforming Sports Venues

display tailored content in real-time, such as

sponsoring inventory.

006

player statistics, animated brand messages, The landscape of sports sponsorship began to

or targeted advertisements during timeouts.

The Old Guard: Traditional Sponsorship

change with the introduction of technological

This immediacy captures the audience’s

Methods in Sports Venues

advancements in venues. From high-speed

attention far more effectively than static ads.

Wi-Fi to mobile apps and IoT devices, these

For example, during a basketball game, the

For decades, traditional sponsorship models

innovations have revolutionized the way fans

floor can highlight a sponsor’s message when

have dominated the sports venue landscape.

interact with their environment. A standout

a team scores a three-pointer or display a

This typically involved static banners around

innovation in this arena is the interactive

special promotion during intermissions. This

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TEAM TALK

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007

TEAM TALK

flexibility allows sponsors to create timely,

receive targeted offers and promotions that

solutions that push the boundaries of what is

relevant messages that resonate deeply

match their interests.

possible in sports venues. The flexibility and

with fans, enhancing engagement at crucial moments.

dynamism of this digital court means that ASB GlassFloor’s technology enhances the

sponsorship slots are endless, accommodating

visual and interactive aspects of sponsorships

an increasing number of sponsors without

From Spectators to Participants: Boosting

by integrating game data into its system.

cluttering the fan experience.

Engagement Through Technology

This allows the floor to highlight real-time game statistics, player achievements, and

The Bright Future of Technological

Technology not only enhances sponsorship

other dynamic content that captivates fans.

Sponsorships

visibility but also significantly boosts fan

It can connect with other data collection

engagement and brand activation. Interactive

tools within the venue to provide a seamless,

The evolution of sponsorship in sports venues

elements allow fans to engage directly with

engaging experience. This integration ensures

is a testament to the power of technological

sponsor content. For example, fans can

that sponsors can deliver timely and relevant

innovation. From static banners to dynamic,

participate in floor-based games or polls

messages based on the live game context,

interactive displays, the way sponsors connect

sponsored by brands, blending entertainment

enhancing fan engagement and maximizing

with fans has been transformed. Companies

with advertisement. This type of engagement

the impact of sponsorships. By leveraging

like ASB GlassFloor are at the forefront of

increases brand visibility and creates a more

these insights, brands can create more relevant

this revolution, providing the tools and

memorable association for fans. Those brand

and impactful sponsorships that truly connect

technologies needed to create more engaging

activations further deepen the connection

with the audience.

and personalized sponsorship experiences.

between fans and sponsors, turning passive spectators into active participants.

As we look to the future, the integration Looking Ahead: Emerging Trends and

of advanced technologies will continue to

Innovations in Sponsorship

reshape the fan experience, offering even

Tailored Experiences: Leveraging Data for Customized Sponsorships

008

more immersive and interactive opportunities.

Looking to the future, the prospects for

The challenge for venue operators and

technology-enhanced sponsorships in

technology providers will be to stay ahead of

One of the most transformative aspects of

sports venues are incredibly promising. As

the curve, continually innovating to meet the

technological innovation in sponsorship is the

technology continues to evolve, so too will

ever-increasing expectations of fans. With

ability to personalize experiences through data

the opportunities to enhance fan engagement.

a commitment to innovation and a focus on

analytics. Modern venues collect vast amounts

We can expect to see even more innovative

enhancing fan engagement, the future of

of data on fan behavior and preferences, which

uses of interactive floors, VR, AR, and data

sponsorship in sports venues looks brighter

can be used to tailor sponsorship messages.

analytics in the coming years. Companies like

than ever.

For instance, a fan who frequently attends

ASB GlassFloor are well-positioned to continue

games and purchases specific merchandise can

leading this evolution, developing new

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37 INTERVIEW

“I think you’re going to see more and more temporary venues...

The ability to efficiently set up temporary venues for major global events is gaining a lot of traction.”

“It’s really been one of most exciting technologies that we’ve launched... SignSync stands out as one of the most anticipated advancements.”

Logan Meier Vice President, Executive General Manager, USA PMY Group

Eli Garten Senior Vice President, Global IPTV and Partner Solutions VITEC

012

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INTERVIEW

LOGAN MEIER, VICE PRESIDENT, EXECUTIVE GENERAL MANAGER, USA, PMY GROUP PMY Group deliver a spectacular, groundbreaking project across three venues for the ICC Men’s T20 World Cup. First of all, can you introduce yourself and explain

master plan specifically for the Nassau County

your role at PMY Group?

Stadium.

My name is Logan Meier, and I’m the Vice President and Executive General Manager for PMY’s US business.

When did you also get involved in the projects at

My role is multifaceted, but primarily, I’m responsible

Broward County Stadium and Grand Prairie Stadium?

for driving our business forward in the United States.

After delivering the technology masterplan in early

This involves ensuring that the projects we secure are

January, we presented it to the organisers. They were

delivered effectively and on time, as well as identifying

impressed and mentioned they had two additional

and securing new opportunities. I wear both a sales

venues in Florida and Texas, which were already

hat, finding and closing deals, and an operations

existing cricket venues. They didn’t need a full

hat, making sure we deliver projects according to the

technology masterplan, but rather a hybrid approach to

agreements and profitably. Additionally, I focus on

supplement what was already in place.

continuously growing and building our business in the

They asked if we could deliver the necessary

US.

technology for all three venues, and we agreed. This initial engagement led to us being responsible for

Can you give us brief overview of PMY’s work on the

implementing the technology across all three locations.

project for the 2024 ICC Men’s T20 World Cup? This all started when we learned about the ICC’s

In terms of putting together a technology masterplan

intention to hold the Cricket World Cup in the United

for venues, where do PMY begin – and how does that

States and the West Indies a few years ago. Given

differ from new builds through to existing stadiums?

our extensive experience in cricket in both Australia

In terms of technology implementation, where do we

and the UK, we saw this as a perfect opportunity

begin!? Well, we have decades of experience in running

to leverage our global expertise in the growing US

and planning technology for major events globally.

market.

We’ve developed a framework and methodology

We connected with some key people at the ICC and

that helps us identify all the core and critical areas

local organisers responsible for the event. They

requiring technology infrastructure. For every event we

mentioned their plans to build a new venue from

handle, we go through a detailed process, examining

scratch in Nassau County, New York, to host some

each aspect page by page.

of the World Cup games. This venue, a 34,000-seat

We began with basic questions like, “Is there

stadium, was to be built in a public park just an hour

telecommunications connectivity in this area?” From

outside New York City within an incredibly tight

establishing basic internet connectivity to operational

timeframe of less than six months.

aspects like running the scoreboard and ensuring ticket

As we discussed the project, it became clear that

scanners have proper connectivity, we cover everything

there was no one overseeing the technology aspect

down to point-of-sale machines.

comprehensively for this venue. So, around October

We use our playbook to ensure we meet existing

or November of last year, we started conversations

standards, identify gaps, and work with clients to

about helping them create a technology master plan.

establish new standards where needed. Local factors

This plan would serve as a blueprint for executing and

play a significant role, too. For example, in Nassau

delivering all the necessary technology.

County’s public park, there was no internet circuit

We began by sitting down with them to understand

readily available, so we had to address those unique

their existing venue standards and identify the unique

challenges. We also had to consider local labour

characteristics of the Nassau County location. Within

unions and laws when running cabling and other

30 to 45 days, we developed the initial technology

infrastructure.

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Regarding the existing venues in Florida and Texas, cricket

With this information, we began designing the network. We

in the US isn’t as developed as other sports. These venues

calculated how many access points and physical hardline

lacked the capabilities of typical US sports venues. We

connections were needed in each area, ensuring the network

identified the gaps between the current state and the ICC

could support both operational needs and public connectivity.

and T20 requirements, and then devised a plan to deliver

This methodical approach allowed us to build a network

the necessary technology, whether with local teams, outside

capable of handling all aspects of the venue’s connectivity

contractors, or our own personnel.

requirements.

Each venue required a bespoke approach, but we consistently applied our framework: every venue needs connectivity,

How did you approach the AV solutions at the venue?

security and video surveillance, Wi-Fi, end-user devices,

To tackle a variety of tasks, we coordinated with existing

and more. We adjusted our playbook to fit the unique

vendors who support the on-field LED products visible to the

needs of each venue, ensuring everything was covered

broadcast audience. These vendors were already contracted,

comprehensively.

but we needed to ensure connectivity and content distribution to these displays from a control room we were responsible

014

Can you give us some insight into PMY’s work on the

for enabling and staffing. There were two main components:

network infrastructure at Nassau County Stadium?

the on-field LEDs and the game presentation LEDs on the

From a network infrastructure perspective, our initial task

scoreboard.

was to identify all the core services needed for the venue.

First, we identified the size and number of screens needed

This includes areas like the back of house, production trailers,

for the video replay and game presentations. We discussed

broadcast trailers, and working trailers for power and water.

different options and conducted a quick RFP process to bring

There are so many support vendors required for a venue like

in trusted LED vendors experienced with large temporary

this, so we needed to ensure connectivity for all of them.

events in the US. After vetting the options, we helped select a

First, we focused on getting the site, which was initially an

vendor that met the requirements.

empty field, connected so the initial working team had a

Coordinating all this involved ensuring the LEDs had power

baseline set of connectivity. We have some creative ways to

and connectivity, and that the game presentation LEDs were

provide early connectivity, such as WiFi for trailers and other

in sync with the on-field LEDs. This led to the design and

immediate needs. Once we had the early needs identified, we

installation process to get the LEDs up and running.

moved on to designing the network infrastructure.

For audio, the challenge was unique because there were

This design process involved evaluating the needs for both

no rafters to hang line array speakers from. We had to get

operational WiFi for vendors and operations teams, and

creative to provide proper sound amplification for a venue

public WiFi for attendees. We assessed how much public WiFi

of that size. We worked with The Parker Company, a major

was necessary, if at all. After identifying the core connectivity

partner for the ICC, who had identified Maryland Sound

needs for both back of house and front of house, we

International as an experienced audio vendor. They proposed

determined where all our stakeholders would be located and

a design, and we managed and coordinated both the in-bowl

estimated the bandwidth and access points required.

audio distribution and the back of house audio needs.

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INTERVIEW

Our role was to ensure that all the technology needs were

infrastructure, another handled large format video boards,

well-coordinated with other components. Our team of audio

and another managed host broadcast content distribution and

designers and acousticians reviewed Maryland Sound’s

IPTV throughout the stadium. Each expert was responsible

design to ensure it met the venue’s needs. It was a significant

for their specific event technology service.

coordination effort to get the sound system right.

To ensure success, we held daily meetings to track our internal and external milestones. This coordinated effort

How did PMY assist with the safety and security element of

allowed us to meet all our goals efficiently.

the stadium?

I want to acknowledge that there were several trusted

Early on, the ICC asked us to help identify and procure all

partners that PMY brought into the engagement. We couldn’t

safety and security items. Our main focus was on electronic

have done it without their help. These partners supplemented

security design, coordinating closely with local and state

our own resources, assets, and capabilities. It wasn’t just a

law enforcement. We helped define the minimum security

PMY show; it was a collective effort involving our group of

standards and identified video surveillance requirements,

vendors and trusted partners. Together, we delivered at the

including those for anti-doping and cricket-specific needs.

highest level.

We brought in a group to support us in designing and operating the security system, coordinating access to all

What kind of impact and legacy will this monumental

camera feeds. Most access control was managed through

project have moving forward? Do you think this is now a

physical locks, keys, and credentialing, but we ensured all

blueprint of a new approach to venues and events?

electronic security components were integrated with ICC

I think you’re going to see more and more temporary venues.

requirements and local law enforcement.

It’s becoming increasingly clear, especially with the recurring discussions around the high cost of building permanent

016

With a tight deadline, as well as working across three

stadiums for major events. The ability to efficiently set up

different sites, how did the team manage what had the

temporary venues for major global events is gaining a lot of

potential to be a chaotic project?

traction.

We ultimately decided that this event was too compelling

With this trend, there will be a growing need for groups

and noteworthy not to put our best team on it. To handle the

like ours to support these temporary setups. And it’s not

chaotic five and a half months of preparation and delivery,

just us—there are many vendors, contractors, and parties

we assembled our top experts - people who have worked on

involved. The fact that we could design and build a venue of

major events like the Olympics and with FIFA.

this magnitude in less than a year is really compelling.

Our goal was to deliver the technology masterplan,

I believe more organizing committees, federations, and

implement it, and manage it operationally once the games

groups responsible for large-scale global events will adopt

started. We brought in a team of around 15 people across

this approach. This will increase the demand for vendors who

all three venues, drawing from both our local US and global

can address various needs, from construction and scaffolding

talent pool of event technology specialists.

to ensuring every venue has functional point-of-sale and

We assigned specific areas of responsibility to subject

ticket scanning machines with proper connectivity. The rise

matter experts. For example, one person oversaw network

of temporary venues for major events is only going to grow.

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ELI GARTEN, SENIOR VP, GLOBAL IPTV AND PARTNER SOLUTIONS, VITEC Can you introduce yourself and your role at VITEC?

We also see that a lot of venues are really evolving quickly in

I’ve been in the video and networking streaming business for

terms of their corporate sponsorship offerings. The packages

about 25 years. I started initially on the engineering side of

that they offer, for example, have become much more

things, and transitioned to the product management and, up

granular and focussed. It now includes many more content

until this year, I led our Product Management and Customer

zones, which means different unique content and playlists

Success teams. But today I run Vitec’s strategic alliances

in different areas of the buildings. So, all of those trends

and partnerships, and I’m responsible for identifying

are basically calling for more sophistication in the way you

collaboration opportunities on the go-to-market side, as well

manage and orchestrate content.

as engagement that will increase the depth and breadth of

With the rising number of displays being installed in

our offerings.

venues to monetise further, fans and guests can see

SignSync™ has been implemented on VITEC’s EZ TV

numerous screens from almost any spot in the building.

platform, for IPTV and Digital Signage deployments. EZ TV is

This proliferation of displays means that viewers expect a

something I incepted back in 2007, so it goes a long way back

seamless experience, with content transitioning smoothly and

to the past and a platform I have worked with for a long time.

synchronously across all screens. As the number of displays grows, ensuring this synchronised experience becomes

Can you tell us more about SignSync?

increasingly complex.

So, SignSync is about content synchronisation across

018

displays. The digital signage world continues to evolve

Why do you think SignSync is needed in large venues?

rapidly, and especially in projects where there is a large

For a long time, there have been signage solutions that don’t

number of displays, such as multipurpose, entertainment

have any capacity to sync content - and that’s a challenge

and sports venues, but even in other domains, too, the digital

for them. There’s companies that have traditionally done

signage is becoming more dynamic.

it by upstreaming - encoding the full layout back in the

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INTERVIEW

server room and, basically, broadcast that as a complete

scenarios. Our focus was on minimising time to market,

stream with all the elements. This can achieve fairly good

allowing venues to quickly trigger synchronised zones and

synchronisation, but it requires a lot of footprint, not to

make last-minute changes, even during playback.

mention expense, for something that isn’t particularly

We aimed to reduce the need for human intervention in case

scalable.

of issues. Traditional methods of resuming synchronisation

This led to another approach, which involves locally storing

after power loss or hardware failure were cumbersome. Our

all content on media players’ storage devices - a common

patented technology introduces a novel workflow: while we

practice among many signage companies. To synchronise

still copy all content to media players within a given zone, it

a playlist across dozens or hundreds of displays, you must

isn’t necessary for every media player to receive the content.

cache and copy all elements of the playlist to each media

Instead, our server or CMS identifies the first media player

player. Ensuring that the playlist launches and plays back in

that has received all necessary elements for the playlist

sync requires meticulous configuration, using protocols like

and designates it as the sender, or streamer. This approach

NTP or PTP. This network configuration can be cumbersome,

simplifies the process and ensures smoother synchronisation.

and the time from publishing a playlist to it being ready to

When a media player in a designated zone is ready to act as

stream across all displays is often lengthy. Venues frequently

a sender, we automatically notify the other media players

experience last-minute changes in logos, advertisers, and

in the zone without any operator intervention. These media

playlists, making this solution less than ideal for quick

players, while still copying the content in the background,

updates.

can begin listening to the broadcast from the sender

With SignSync, our goal was to achieve seamless

immediately without waiting for the entire content to arrive.

synchronisation without relying on specific network protocols

The sender activates the zone and starts broadcasting the

like PTP. We wanted to avoid the complications of syncing

necessary elements in sync, such as sports or multicast

after power losses, reboots, and other disaster recovery

broadcasts for that group. This approach allows for infinite

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019

scalability, as users can create as many groups as needed.

SignSync, venues can now incorporate last-minute updates

The synchronised playlist is decoded using our silicon or

and even make changes during the event. If any elements

ASIC technology, eliminating variance in latency and disk

are updated, our CMS will push those changes to the center

reading. In fact, no disk is involved at all. This ensures a

media player in each zone on the fly, dramatically reducing

finite, predictable behaviour that maintains synchronisation

the time required to prepare and render campaigns for

indefinitely.

sports or other events. This leads to less overhead, reduced

As part of it, we also implemented the automatic logic for

preparation time, and easier management of changes.

error, recovery and resilience. So, if that sender goes down

Secondly, SignSync significantly lowers both capital and

for any reason, or there’s a network connection problem with

operational expenses. There is no longer a need for extensive

the sender, our CMS will discover that automatically and,

infrastructure and computing power in the server room to

within a second or two, will designate another media player.

encode and multicast layouts individually. This streamlined

This media player will start sending the contents to the

process results in improved efficiency and cost savings for

same group of listeners automatically, which means that the

stadiums and arenas.

recovery is immediate and there is no loss of synchronisation

Lastly, SignSync enhances scalability. Venues can now

in that group.

create many more unique content zones, aligning with the

If a media player was to go down and power back up, it

trend towards more granular and sophisticated campaigns.

will join that multicast stream and immediately resume its

Sponsors can target specific areas such as concourses, travel

membership in the synchronised playback. So, we really

paths, elevators, and suites, each with unique content. This

focussed on all of those pain points that happen in other

granularity allows venues to optimise their monetisation

venues and with other solutions. And we believe that

potential by offering more tailored advertising opportunities.

SignSync solves those problems that arise, such as time-tomarket, recovery, and scalability.

Can marketing teams access reports on what is shown on the screens?

020

What kind of impact will SignSync have on stadiums and

Absolutely. This is a key differentiator for our CMS. We offer

arenas?

real-time airtime and proof-of-play reports that go beyond

SignSync will have a significant impact on stadiums

merely tracking what content has been shown and for how

and arenas in several ways. First, venues currently face

long. Our system monitors and analyses every element within

challenges in creating and rendering timelines and playlists

a playlist, allowing us to identify and report any issues with

for sponsorship campaigns for events. Typically, they have a

individual elements on any screen.

freeze period of four to eight hours during which no updates

We utilise a big data database to collect this information

from corporate sponsors or sales teams can be made. With

in real time, enabling the immediate production of reports

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INTERVIEW

without the need for extensive computation. This capability

and the demos at NAB and InfoComm prove that.

is increasingly in demand by our users, who leverage our

For both end users, integrators, partners, and technology

proof-of-play and airtime reports to integrate with their

collaborators like display vendors, our commitment remains

monetisation and sponsorship software. This ensures

steadfast in delivering roadmap innovations and upgrades.

advertisers receive confirmation that their content has

Among these, SignSync stands out as one of the most

been displayed as promised and helps optimise sponsorship

anticipated advancements. We are preparing to roll out this

packages. Analytics is indeed a significant component of our

technology to venues in the coming weeks and months, ready

solution.

for the upcoming season.

We’ve ensured a seamless transition for our users migrating

How quickly can the SignSync technology be installed and

from existing workflows to the new SignSync-based

ready to use?

workflow. So, they can easily activate SignSync technology

One of our key objectives with SignSync was ensuring

under their programmed CMS signage, minimising the effort

backward compatibility. This means we’re not only deploying

required to transition their campaigns as they prepare for the

it in new projects, but it’s also compatible with our existing

new season. And, of course, VITEC will be there to support

set-top boxes and media players already in the field,

the whole way.

including both our HD and 4K generations.

In the next few months, we will start rolling it out to our existing customer base. We also designed SignSync to be licensable, which opens up interesting possibilities, particularly for SoC displays. Manufacturers of SoC displays that are signage-capable currently lack a way to synchronise content across multiple TVs. Has SignSync been received well by your existing partners?

They love it and can’t wait to get it into the venues. It’s really been one of most exciting technologies that we’ve launched -

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37 THE FULL PITCH

026 Woltosz Football Performance Center | Auburn, USA

THE FULL PITCH

WOLTOSZ FOOTBALL PERFORMANCE CENTER Auburn, USA Images: Henderson Engineers

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ew teams are as revered within the American

the grand entrance to the weight room and everything in

college football landscape as Auburn University’s

between. The embrace of technology, of which Henderson

Auburn Tigers, a storied program founded in

was responsible for designing the infrastructure, doesn’t

1892 that’s a regular fixture among the top

stop there. Other highlights include a Perch system that uses

championship contenders year-to-year. So, when the

sensors to track weightlifting performance and a 360-degree

university ventured to build a new training facility at its

full-body scanner used to track player performance, as well

Auburn, Alabama campus, it was only right to match the

as help design personalized equipment.

prestige of its beloved team. Bringing this ambitious vision

“With the quantity of videoboards and other state-of-the-art

to life would involve a distinguished roster of design and

technology within the facility, there was an intimate level of

construction partners, of which the selection included

coordination required to make sure our designs on the front

Henderson Engineers as Engineer of Record. The result is the

end were translated accurately on site,” says Tyler Johnson,

stunning $92 million Woltosz Football Performance Center,

sports practice director at Henderson, whose scope included

the largest athletics project in the history of the university.

audio-video, architectural lighting, electrical, fire and life

The 12-acre performance center features two full-sized

safety, mechanical, plumbing, security, and telecom. “Many

outdoor practice fields alongside a 233,428 square foot main

of the specialized systems that the athletics department

building that houses an indoor practice facility, an equipment

was interested in were not finalized until the latter stages

development lab, a player development lab with top-of-the-

of the construction process, so we worked closely with the

line training equipment, sports medicine facilities offering

team from Rabren General Contractors to essentially future

hydrotherapy and rehabilitation, and workspaces. Perhaps

proof the building to support any and all possibilities once

the most visually engrossing feature are the high-definition

selections were made.”

videoboards hanging across all corners of the facility, from

When they’re not busy training, players have access to several

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lounge areas to take a breather. In addition to a standard

achieve a more energetic 6,500k prior to daytime practice.

locker room designated for equipment storage and changing,

After practice, the space warms to 2,700K to physiologically

the performance center offers a “huddle” locker room that’s

manipulate the eye to aid in recovery. To help build cohesion,

equipped with a plush seating akin to a business class flight

lighting elements resembling an eagle in flight allude to the

experience, gaming systems, a barber shop, and a lounge. At

team’s War Eagle mascot throughout the building. These

the center of the space is Toomer’s chandelier, a suspended

touches helped earn the project a National Award of Merit at

fabric element with automated pan, tilt, and custom gobo

the 2024 IES (Illuminating Engineering Society) Illumination

fixtures above to push light through the chandelier as an

Awards.

interactive experience. The feature is a special nod to a

“American college training facilities, especially within

unique Auburn University tradition where Toomer’s Corner

Division I, are not only about providing an efficient training

on campus is flooded with toilet paper after every home game

environment to keep the teams performing at the highest

win.

levels,” says Johnson. “These spaces are also meant to be a

Lighting plays a key role in making the performance center

home away from home for athletes, which requires thinking

stand out, with physical and mental well-being at the

outside the box and providing amenities that inspire you to

forefront of how Henderson approached the lighting design

linger and spend time beyond practice. Additionally, they play

together with project architects Goodwyn Mills Cawood

a major role in recruiting prospective athletes so there’s a

(GMC) and HOK. This is especially evident in the “huddle”

wow factor that’s an important piece of the design. Woltosz

locker room, where color temperature tuning is used to

Football Performance Center exemplifies all these aspects.”

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Conference & Exhibition Global Networking Events Webinar Series Elevating the live experience. www.svblive.com

37 VENUE FOCUS

TURF PROTECTION 034 London Stadium | London, England

VIDEO 042 Swiss Life Arena | Zürich, Switzerland

LONDON STADIUM London, England Images: London Stadium / TERRAPLAS

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n the world of large-scale event hosting, the

of heavy machinery and 100+ tonne cranes, crucial for setting

ability to adapt and remain flexible is crucial

up major events in stadiums and arenas. The large panels

for venues catering to diverse audiences.

interlock seamlessly, creating a monolithic floor that can

TERRAPLAS, a leading provider of temporary

be installed quickly and efficiently, significantly reducing

flooring solutions, and London Stadium, a versatile,

labour costs and setup time without compromising safety.

multifunctional venue that hosts events ranging from

Meanwhile, the translucent design of the panels allows

Premier League football to international concerts and athletic

sunlight to penetrate, ensuring that the grass continues to

competitions, epitomise these qualities.

photosynthesise and remain healthy. This makes TerraTrak

In December 2023, TERRAPLAS was awarded the contract to

Plus an invaluable asset for venues that regularly host high-

supply London Stadium with market-leading turf protection.

profile events without endangering their primary asset—the

London Stadium acquired 9,00o sq metres of TerraTrak Plus,

turf.

a drivable turf protection system renowned for its robustness

In April 2024, the stadium further invested in bespoke steel

and ease of installation. Boasting the highest load-bearing

stillages, specially designed for storing TERRAPLAS tiles.

capacity of all TERRAPLAS products, TerraTrak Plus is

These stillages streamline the storage and handling process

designed to accommodate the immense weight and stresses

while ensuring the tiles’ longevity and integrity, thereby

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THE ORIGINAL TURF PROTECTION FOR STADIUMS

TRANSFORM YOUR PITCH INTO A PROFIT CENTRE As the ultimate turf and ice protection for arenas, stadiums, and sports facilities, TERRAPLAS® allows venues to become truly multipurpose. Our solutions make it possible to host concerts, sports events, and more, maximising your revenue potential while protecting your greatest asset - your original turf or ice surface.

SCAN TO VIEW OUR RANGE OF TURF PROTECTION

or visit www.terraplas.com

TURF PROTECTION

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maximising London Stadium’s return on investment.

TERRAPLAS turf protection systems can be quickly and easily

Darren Raczkowski, Director of Operations at London

installed or removed, allowing venues to switch seamlessly

Stadium, explained why TERRAPLAS was chosen for the

between events. This flexibility is essential for venues that

venue: “As with all products on the market, we evaluate a

host a variety of events, from concerts and exhibitions

number of key metrics, from value for money, performance,

to sports and community gatherings. Since purchasing

longevity and lifecycle within a multi-use environment.

TERRAPLAS turf protection, London Stadium has successfully

“We went through an extensive review for a solution for

hosted a diverse series of major events, including Monster

pitch protection, and through this process TerraTrak Plus was

Jam, Burna Boy, Foo Fighters, and the MLB London series

assessed to be the best product currently in the marketplace

featuring the New York Mets and Philadelphia Phillies.

that met all our key requirement for the main pitch area.”

These events showcase the stadium’s ability to transition

The hallmark of both TERRAPLAS and London Stadium is

seamlessly between different event types, maintaining high-

their flexibility. Built as the centrepiece for the London 2012

quality experiences for both organisers and attendees.

Olympics, the stadium at Queen Elizabeth Olympic Park has

Darren explained further: “Some of the key benefits which

evolved into a multi-purpose venue. It is home to West Ham

meant TerraTrak Plus worked well within our specific

United and UK Athletics, with a history of hosting a diverse

environment, is dealing with different gradients of pitch

range of events such as the Rugby World Cup, The Race of

areas, which makes for a smoother transition when you have

Champions, and Europe’s first Major League Baseball games.

varying levels of the protected area.

The stadium boasts a flexible seating capacity—from 60,000

“We know that plastic products can expand and contract in

for football matches to 80,000 for concerts—complemented

the changing temperature environments of a stadium, the

by extensive catering facilities, accessible viewing spaces, and

design of TerraTrak Plus enabled us to deal and compensate

premium hospitality lounges.

with this fluctuation extremely well.

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Absen sets the ball rolling with first ever 70-million-pixel NBA Arena installation Sports Display Solutions Sports LED display solutions have revolutionized the way we watch and enjoy live sporting events. With the increasing demand for better fan experiences, arenas and stadiums are turning to LED display solutions to enhance the viewing experience for their spectators. A venue’s LED displays provide an immersive and engaging experience for fans during games, with stunning visuals and vibrant colors that bring the game or event to life.

As a high-quality LED display supplier, Absen focuses on providing clients with professional integrated solutions and control devices that meet the highest requirements for sport LED displays.

Scan to learn more

TURF PROTECTION

“In addition, the interlocking system of the floor tiles helped with ease of install and quick identification of the flooring being in its complete and locked position. This is a benefit when we overlay with additional protection for more complex builds, such as MLB and Monster Jam, where thousands of tons of earth and / or aggregate is built on top of the flooring surface.”

Both London Stadium and TERRAPLAS share a commitment to creating unforgettable experiences and maintaining the highest standards of quality and safety. London Stadium prides itself on being a venue where memories are made, providing exceptional experiences through a combination of world-class facilities and a passionate team. This aligns perfectly with TERRAPLAS’s ethos of delivering bespoke turf protection solutions that respect and enhance the venues they serve.

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Specialists for real-time video manipulation and 3D mapping Hippotizer at core of immersive installation at Bieszczady Cultural Heritage Center Sixty million pixels of content is being driven to 18x projectors and three LED screens as part of an immersive installation at Poland’s Bieszczady Cultural Heritage Center, with Hippotizer Boreal+ MK2 Media Servers at the core of the visuals. More than 200GB of animated graphics are being handled by the Boreal+ MK2s in a show designed to educate, inform and entertain.

TM

© ESS Audio, Group AV

VIDEO

SWISS LIFE ARENA Zürich, Switzerland Images: Ross Video

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he Zürcher Schlittschuh Club Lions (ZSC Lions),

To create an immersive and dynamic environment for fans,

a professional ice hockey team from Zürich,

they needed an advanced but user-friendly system that was

Switzerland, have been a key player in the

versatile enough to cater to various sports events beyond ice

National League (NL) since 1930.

hockey and could facilitate advertising opportunities during

Their dedication to excellence encompasses not just

game days.

their performance on the ice, but also the entire fan

“It’s not just about the games played here, it’s about the

experience. This commitment inspired them to embark on

entertainment around the game, it’s the surroundings and

a groundbreaking project: the construction of the cutting-

how we create an atmosphere for fans where they feel central

edge Swiss Life Arena, aimed at setting new standards for ice

to the action,” said Roger Gemperle Chief Marketing Officer,

hockey venues throughout Europe.

ZSC Lions.

The ZSC Lions’ ambitious vision of creating an unparalleled

To help ZSC Lions draw fans deeper into the action, Ross

ice hockey arena experience came with a host of complex

partnered with AVC Group to design an end-to-end solution

challenges. However, the aim was to set a new benchmark.

for the Zürich-based arena.

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The solution includes Carbonite Ultra, Mira, Ultrix, open

Manager, Central Europe.

Gear, XPression, XPression Tessera, and DashBoard (Custom

“In addition, the ZSC Lions use a Carbonite video switcher,

Control Panels). This combination offera a versatile approach

our Hyperconverged production platform Ultrix and the Mira

to video production and control, allowing for unified content

replay server. All of that is controlled through a unified and

management across the arena’s LED displays, including the

very simplified DashBoard custom control panel.”

impressive LED Cube—the largest in Europe.

The integration of Ross Video’s solutions has had a

Collaboration and clear vision were key. ZSC Lions knew

significant impact on the ZSC Lions and the Swiss Life Arena,

from the offset what they wanted to achieve. The strong

delivering tangible results. Following the implementation of

partnership between AVC and Ross enabled the project’s

the technology, Ross and AVC teams offered on-site support

execution to be streamlined and efficient.

and training, ensuring a seamless transition for the ZSC

“The Lions have unlocked the power of an end-to-end Ross

Lions team. Client feedback has been exceptionally positive,

solution. XPression real-time graphics feed all the LEDs in

emphasising the user-friendly nature and adaptability of

the arena, with the additional XPression Tessera to serve the

Ross Video’s solutions.

scale of the arena,” explained Steffen Buschman Senior Sales

The ZSC Lions now enjoy a world-class arena equipped

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VIDEO

with advanced live video production capabilities that enhance the fan experience. Ross Video’s technology has created a dynamic and immersive atmosphere, boosting fan engagement and unlocking new revenue streams through increased advertising opportunities. The collaboration between Ross Video and the ZSC Lions has surpassed expectations, establishing a new benchmark for innovation and excellence in European arena entertainment.

Sabrina Fraticelli Team Lead, Technical Venue Operations, ZSC Lions, concluded: “We are only using 15% of the possibilities that Ross solutions open for us. We are just getting started. I am interested in seeing where we are in 5or 10-years’ time.”

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Experience Matters Whether it’s a professional venue like Tottenham Hotspur Stadium, a training pitch like Arsenal FC Training Academy, or the Mini-Pitch System at N17 Arena, Musco’s solutions, expertise, and service create unforgettable experiences for players and fans alike.

Scan here to learn more or visit

promo.musco.com/mondostadia-2024 ©2024 Musco Sports Lighting, LLC - ADINT24-5

245x318_ADSTA24-5 Mondo Stadia.indd 1

8/8/24 11:48 AM

37 EXTRA TIME

IN DETAIL 052 PixMob | NOVA Armrest 054 Uniguest | Onelan 24.2 056 JBL Professional | Your Venue’s Audio Partner

COLUMN 060 George R Vaughan

FULL TIME 064 Jones Sports

EXTRA TIME

PIXMOB NOVA Armrest he NOVA Armrest is a powerfully-bright LED installation technology that is integrated directly into each arena seat. This vibrant LED turns every seat in the house into an interactive pixel of light, turning the arena into one giant canvas of live effects that super charge every moment of the game or show.

Designed to seamlessly integrate into every seat, the NOVA Armrest features customisable lighting effects that can synchronise with music, game highlights, and on court action, as well as to the cheers and reactions of the crowd. Whether waves of team colours crash across the venue during player introductions, or numbers count down in real time across the crowd, the NOVA Armrest turns passive spectators into active participants. It deepens their emotional connection to the game.

The NOVA Armrest, PixMob’s most advanced permanent LED installation product to date, is part of LA Clippers’ new home, Intuit Dome, which features groundbreaking architecture and technology designed for the next era of entertainment, allowing fans to immerse and engage in the live experience in unprecedented ways.

The seats at Intuit Dome - designed by industry-favourite, Dreamseat are equipped with the NOVA Armrest technology.

What makes the technology so innovative is its ability to transform the typically dark space of the crowd into a vibrant “screen” of light.

Collaborating with Dreamseat and PixMob to merge comfort and fan experience, the Intuit Dome leverages this new dimension of audience participation to create an atmosphere where fans feel intrinsically linked to the event.

The armrests include four-button game controllers and eye-safe LED laser pointers, to let fans engage in live Halo Board competitions like

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predictive guessing games, trivia, and other challenges. As fans get eliminated, their LED lights go dark, and the last fan with their light still shining wins, so the whole arena knows who they are.

“Seeing the stadium fully light up for the first time was nothing short of breathtaking. It was a proud moment to witness our vision come to life, showcasing the potential of immersive technology in sports entertainment,” said Annick Ferland, Project Manager, PixMob. Additionally, each seat includes USB charging ports for mobile devices, so no fan has to worry about missing those unforgettable moments.

An NFC reader within each armrest connects fans to event, venue, and sponsor content, landing pages, and apps.

The NOVA Armrest is part of the future of live experiences that both the PixMob team, and other key players in entertainment, are striving towards. Live events continue to evolve toward immersive storytelling, as well as sustainable solutions, with venues aiming to reduce the resources required to power the fan experience. The NOVA Armrest was designed to achieve this, creating a permanent, forever-use LED installation that enables endless immersion, and experiences that last a lifetime without leaving an impact.

“We always want to make PixMob’s immersive activations feel like magic, you don’t know it’s right in front of you. When the venue lights up, it makes the moment unexpected - that’s shared with others around you. A unique in-venue emotion we call ‘collective joy’” added J-O Dalphond, Partner and Chief Commercial Officer, PixMob.

pixmob.com

DESIGNED FOR THE FUTURE OF LIVE

Entertainment As seen at Intuit Dome, the NOVA Armrest is a powerfully-bright LED installation technology that is integrated directly into each seat of your venue.

Compatible with a variety of Dreamseat’s industry-favorite models, this bright LED turns every seat in the house into an interactive pixel of light.

Together, these pixels transform the venue into a canvas of live effects that super charge every moment of the game or show.

EXTRA TIME

UNIGUEST Onelan 24.2 niguest, a global leader in digital engagement technology, announces the release of Onelan 24.2, the latest software update for its popular digital signage software CMS. This update brings significant enhancements, including the addition of Node.js support for BrightSign devices and the introduction of a powerful new API for streamlined content scheduling via third-party applications.

Node.js is an industry-standard technology that allows developers to build rich, interactive, and dynamic web applications. This new capability allows Node.js applications to be uploaded to the CMS; these are then downloaded, installed, and run locally on the BrightSign player. This addition enables Onelan customers who utilize BrightSign devices to create sophisticated HTML content that creates more engaging and interactive customer experiences. This enhancement will enable a variety of applications such as product selection kiosks or on-demand information displays, where customers are able to manually input their requirements, and the application provides suitable products and information.

This update also introduces a new API for automating content management and playlist scheduling from third-party applications, enabling customers to leverage their existing schedule management tools to deploy content automatically across their Onelan signage network.

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Uniguest’s Chief Technical Officer, Jeff Stonebrook commented, “Onelan has always had a strong interactive digital signage offering. By adding Node.js support we have opened the door for our customers to take advantage of more advanced technology that will, in turn, help them deliver even more engaging content to further enhance their customer journey.”

For further information on Uniguest’s Onelan 24.2 software release or to discuss upgrade options, contact your local Uniguest representative, visit www.uniguest.com, or email hello@uniguest.com.

uniguest.com

Taking fan engagement to the next level!

Utilize the latest Uniguest solutions to connect and entertain thousands of spectators at the touch of a button. Our powerful CMS and Low Latency Encoders are designed to take your stadiums and arenas to the next level. Streamline operations with industry leading technology from Uniguest.

Find out more about Uniguest's world-leading stadium and arena solutions at:

uniguest.com/mondo

EXTRA TIME

JBL PROFESSIONAL Your Venue’s Audio Partner BL Professional offers a diverse range of speakers designed to meet the needs of different venues and applications. Whether you’re outfitting large stadiums with powerful main speakers, setting up smaller distributed audio systems, or addressing back-of-house needs, JBL has a solution that delivers exceptional sound quality and reliability. Their products are versatile enough to cater to a variety of environments and audio demands, ensuring that every space, from expansive arenas to intimate settings, is equipped with the best possible sound.

environments. The AWC All Weather Compact models are built for clarity and versatility, delivering powerful sound in a compact design, ideal for both speech and music. These speakers are designed for ease of installation, making them an excellent choice for smaller stadiums and arenas where space and mounting options may be limited. Their weather-resistant construction guarantees long-lasting performance outdoors, while their advanced technology provides consistent audio coverage, ensuring that every seat in the stadium receives high-quality sound, even in challenging conditions.

Main Bowl JBL Professional’s VLA-C Series offers a solution for high-performance stadium sound, with a rugged weatherised enclosure and hidden rigging it delivers power in a versatile package. Designed to reduce system costs, these speakers feature a greater vertical coverage angle per cabinet, requiring fewer units for the same coverage, and can be driven by fewer amplifier channels, further reducing equipment needs.

The VLA-C Series is weather-treated for outdoor use without additional protection, making it highly adaptable. Available in two coverage options—the VLA-C2100 for 100 degrees of horizontal coverage and the VLA-C265 for 65 degrees—the series also includes advanced FIR tunings, internal acoustic horn-loading, and up to 15 degrees of vertical coverage for superior phase response and array ability. For extended low-frequency performance, the VLA-C125S subwoofer integrates seamlessly with the series, and with the optional Cardioid Kit, it can be deployed in a cardioid configuration to focus bass output and minimize rear spillage.

The JBL ALL WEATHER Series offers a range of high-performance, weatherproof loudspeakers designed for extreme outdoor

Concourse & General Areas Thinking beyond the main bowl, stadiums require seamless audio coverage across concourses, lobbies, bars, restaurants, shops and other amenities. JBL Professional loudspeakers, including the Control Contractor and CBT series, are ideal for delivering high-quality audio in these general areas. Engineered for clear, balanced sound over wide spaces, these speakers excel in environments where background music, announcements, and ambient audio play a key role in enhancing the overall atmosphere. With their sleek design, reliable performance, and flexible mounting options, JBL’s Control Contractor and CBT Series effortlessly integrate into any setting, ensuring consistent, superior sound throughout the entire venue.

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jblpro.com

EVERYTHING

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For clubs, architects and suppliers of sporting venue projects; STADIA | SESSIONS is a new intimate space to share ideas, specify projects and network.

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LET’S GET PHYSICAL - THE CASE FOR WEARABLE TECH George R Vaughan In an age of smartphones and social media, we could all be forgiven for thinking that the digital revolution has relegated most physical mediums to the big hardware graveyard in the attic. After all, when was the last time someone listened to their favourite tracks on a CD or watched a movie on a DVD player.

Traditions change, systems evolve and in today’s world that happens more frequently and faster than ever.

Less than a decade ago, as part of a tech team preparing Twickenham Stadium for the forthcoming 2015 Rugby World Cup, we launched a series of initiatives that would introduce alternatives to physical cash in favour of contactless payments, mobile wallet and QR code driven apps. It was an exciting time and the world already felt like it was changing and technology was driving that change. Fans were arriving at the stadium having used public transport,

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where they were paying for their travel with Oyster or contactless and then we were asking them to pay with cash when they wanted to purchase anything.

It seemed counter-intuitive. If they could pay for their weekly shop or a meal out with their card, why were we not offering them that same option at all of our outlets. Still, moving 500 predominantly cash only tills towards cashless alternatives felt like a big thing for the venue but in truth, even at that point, the hospitality industry had already been losing ground to the much more innovative transitions taking place in travel and general retail.

Jump forward to 2024 and as AI finally comes of age, so the hospitality industry has found a greater confidence to place its foot on the pedal of change and accelerate its move away from anything physical in favour of digital alternatives, with varying degrees of success. Digital tickets, digital vouchers, digital loyalty, voice-driven hospitality, facial recognition,

frictionless payments – anything the physical world had traditionally satisfied was now equally and arguably even more capably being managed through algorithms and dispatched to us via our smartphones.

Anyone that knows me will be familiar with my consistent assertion that deploying cross sector technology can often save a lot of operational and customer experience headaches for venues. If people are already aware of a concept in one sector, they will more easily adopt it in another. I’ve seen it work particularly well in systems I have deployed in healthcare and senior living, where groups of people not traditionally associated with tech engagement have adopted platforms with a minimum of fuss because those systems fundamentally followed processes they were already used to and understood.

You can be pretty confident that if a 95-year-old can use an application then the majority of Gen Z or Millennials will be able to.

COLUMN

A Place for Physical According to recent reports, the market size for wearable technology in 2024 is estimated to be around $186.48 billion and this is expected to grow by another $166 billion by 2028. What we can probably say quite confidentially is that this kind of technology is here to stay.

One of the key drivers behind the success of digital wearables was people’s growing curiosity to understand their bodies and general levels of personal fitness. Things like Apple Watch and fitness trackers offered consumers insights into their daily steps, blood pressure and a broad overview of their physical condition and widespread adoption followed. However, the popularity of digital wearables has transcended from mere fitness trackers to sophisticated gadgets integrating advanced technologies and now even finds itself involved in diverse sectors such as fashion and payments.

As we move deeper into the digital age, card schemes and banks are seeing some of the opportunities offered by these solutions as new ways of engagement through payments and loyalty.

A select group of companies are at the forefront of these collaborations, innovating and working with major brands to enhance user experiences through their activations. Market leaders, Digiseq initiated campaigns with brands like MasterCard for the Champions League 2024 and collaborations with

fashion giant Hugo Boss as mechanisms to highlight the growing importance and potential of digital wearables.

The Evolution of Digital Wearables Digital wearables have evolved significantly over the past decade and this evolution is driven by the increasing demand for seamless integration of technology into everyday life, making wearables almost indispensable in the modern world.

One of the best examples of wearables being used to enhance the live experience was Digiseq’s notable collaboration with MasterCard for the UEFA Champions League 2024 Final. This activation showcased the potential of wearables in providing enhanced fan experiences.

For the Champions League, Digiseq and MasterCard introduced wearables that offered a wide range of features: • Contactless Payments: Fans were able to use their wearable devices to make purchases within the stadium, from food and beverages to merchandise, reducing the need for cash or cards.

• Access Control: The wearables were also used as digital tickets, allowing for seamless entry into the stadium. This not only helped with security but also reduced waiting times at entry points.

• Personalized Engagements: Fans received real-time updates, exclusive content, and offers directly on their devices, enhancing their overall match-day

experience.

• Scavenger Hunt: A unique and engaging scavenger hunt that leveraged wearable technology to enhance fan experiences. Participants in the scavenger hunt tapped their key fobs on mobile readers to receive clues and updates about their progress and crucially it did not restrict the experience to just the venue.

Perhaps most importantly, the digital wearables could also be connected to a user’s card, allowing them to utilise the device post event. People still like mementos to remind them of an experience and in this instance, the blending of digital and physical worked to offer something meaningful, both during the match and also beyond it.

Fashion Meets Functionality As another example of cross-sector tech, Digiseq took the same concept it used in sport to form a partnership with Hugo Boss, exemplifying how technology could be seamlessly integrated into highend fashion. The collaboration focused on blending style with functionality, making wearables an essential part of how we might dress.

The Hugo Boss wearables offered several features, many of which could easily migrate over to a music arena or sports stadium, including: • Discrete Integration: The technology was embedded in stylish accessories, such as watches and bracelets, maintaining the brand’s aesthetic while adding functionality.

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• Health Monitoring: These wearables could track fitness metrics, providing users with valuable health insights without compromising on style.

• Smart Notifications: Users received notifications and alerts directly on their devices, ensuring they stayed connected without needing to check their phones constantly.

This collaboration positioned Hugo Boss as a forward-thinking brand that embraces technology without sacrificing its identity. It also broadened the appeal of wearables beyond tech enthusiasts to fashion-conscious consumers.

The Wider Impact of Digital Wearables The innovations by Digiseq, MasterCard, and Hugo Boss reflect a broader trend in the digital wearables market. These devices are not just gadgets; they are becoming integral parts of our lifestyle and identity.

• Contactless Payments Revolution: Wearables are revolutionising the way we handle transactions. Contactless payments through wearables are becoming increasingly popular due to their convenience and security. The ability to make payments with a simple tap of a wrist or ring adds a layer of ease to everyday transactions, reducing the need to carry physical wallets.

• Health and Wellness: Health monitoring remains one of the most significant applications of wearables. Devices that can track heart rates, sleep patterns, and physical activity help users maintain a healthier lifestyle. Advanced models can even detect irregularities and alert users to potential health issues, acting as early warning systems.

• Fashion Integration: The integration of technology into fashion is making wearables more appealing. Collaborations like that of Digiseq and Hugo Boss demonstrate that wearables can be stylish and functional. This integration is crucial for broader acceptance and adoption, as it addresses the aesthetic concerns that many consumers have.

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experiences in various sectors. In sports and entertainment, they offer personalized content and seamless interactions. In retail, they provide new ways to engage with customers through loyalty programs and personalized offers. For festivals and one-off events they can deliver a solution that many other technologies are unable to satisfy in the same way.

Made for Tomorrow Digital wearables are poised to become an integral part of our daily lives, offering convenience, connectivity and enhanced experiences.

That experience element has become a key requirement for most people when they spend money on anything today but particularly when it comes to attending an event. A quick glance through the social media posts of most under 40s will reveal that they are not talking about what they own but what they are doing. Experience is everything and venues need to start addressing that point in more creative ways. Digital wearables have a place in that experience and their future is not just about staying connected; it’s about integrating technology seamlessly into our lives, enhancing the things we do and paving the way for a smarter, more connected world. They represent something that is different, something that is tangible, with tactile expressions that all help to extend the memory of an event.

The competition for consumer’s hard earned money has never been greater and they are more likely to spend that money in areas and on things where they can expect the best value and the greatest return.

In a world where everything is about delivery to the individual, it takes something special to bring that person to your space. If you succeed in getting them there, you also need to ensure they feel the visit was worth their while and crucially, that it left enough of an impression upon them to ensure they will want to come back again.

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2/29/24 11:13 AM

JONES SPORTS MONDO | STADIA speaks to Jones Sports’ Senior Vice President, Rich Ongirski, and Jack Wellman, Sports Business Development Executive...

an you introduce Jones Sports to our readers?

Certainly, thanks for asking! Jones Sports is a multidisciplinary team specializing in the fabrication and construction of iconic architectural elements, signage, and sponsorship activations for legendary venues across North America. We build the unique, bold, and fan experience enhancing items; helping take these venue defining features from their planning stages all the way through to substantial completion. We currently operate in North America and welcome the opportunity to showcase our work to your global audience.

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What does the Jones Sports team specifically deliver for stadiums and arenas?

Great question. The scopes of work we generally work on are architectural façades including fins, perforated metal panels or mesh screening - some of which include LED lighting. We engineer, fabricate, and construct custom shading structures and canopies that are either freestanding or on a wall. We create 064

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logos, mascots, artwork and other memorable “Instagrammable moments” that are included in most venues today. We also produce a ton of naming rights, sponsorship, wayfinding, and concession signage for every size stadium out there.

At what point are you engaged in your projects?

That is one of those “it depends” answers as we are engaged at various stages of a product. As a designassist contractor, we provide optimal support as soon as schematics are developed. The designer consults with us on the constructability of their design, cost projections, quality considerations and projected schedules. Sometimes we are engaged as early as napkin drawings. The early collaboration pays off in the end and is an extremely rewarding approach to accomplishing some of the unique features we get to build.

Naming Rights is another example of our early engagement in projects. Teams or venues hire us to ensure venues are prepared for new Naming Rights partners. Clients hire us well before they sign their new sponsor agreement to ensure signage is ready

for the partners’ announcement. Many times, the new sponsor wants their branding installed quickly to get the most ROI out of their investment. The preplanning and/ early engagement of our team prior to announcement allows us to mobilize quickly and expedite the project efficiently and effectively.

Can you tell us about some of your past projects?

We have been a part of the major renovations or ground up construction of forty-three professional or collegiate stadiums. We design-engineered, fabricated, and installed the architectural façades for two MLS Stadiums – TQL Stadium and Lower.com Field. We were the signage contractor when buildings like Climate Pledge Arena, Allianz Field, Fiserv Forum, Chase Center, and Little Caesars Arena were built and when places like Daytona International Speedway, Dodger Stadium, Hard Rock Stadium or Wells Fargo Center were renovated. Naming Rights is one of our specialties having completed 21 Naming rights projects since 2016.

Our most recent project was working alongside SCI

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architects and Comcast Spectator to deliver a new aluminum and LED decorative façade, covering the existing brick façade at each corner of the exterior of the Wells Fargo Center. Our customer has been receiving so many compliments for this project.

Do you have any exciting stadium or arena projects coming up?

We sure do. We were honored to be selected to fabricate and install the entry portals at the fabulous new Intuit Dome in Inglewood, CA. Every fan will walk though our portals to get to their seats, go to the restroom, or buy their food and beverage at the concession stands.

We are also under NDA with two projects that we hope to share soon. Our scope on those will be fun to share with you when the time is right.

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How has sport signage developed over the years - and how do you see it changing in the future?

The advancements in static sports signage lies in the technology inside the signs and fabrication techniques used to build them. New LED lighting products are released to us monthly by our suppliers.

New equipment is purchased annually as our owner reinvests in our business. With digital signage, we are seeing a rapid adoption of pixel-controlled LED strips and pucks as a price friendly replacement for traditional large format displays.

jonessportsvenues.com

THE AND HORSEPOWER THE AND HORSEPOWER THE HORSEPOWER AND TO TACKLE EXPERIENCE EXPERIENCE TO TACKLE TACKLE EXPERIENCE TO YOUR NEXT SPORTS PROJECT YOUR NEXT SPORTS YOUR NEXT SPORTS PROJECT PROJECT

SIGNAGE SIGNAGE SIGNAGE

NAMING RIGHTS NAMING RIGHTS NAMING RIGHTS

ARCHITECTURAL FACADES ARCHITECTURAL FACADES ARCHITECTURAL FACADES

SHADE STRUCTURES SHADE STRUCTURES SHADE STRUCTURES

ARCHITECTURAL DESIGN ELEMENTS ARCHITECTURAL DESIGN ELEMENTS ARCHITECTURAL DESIGN ELEMENTS

UNLEASH THE

Excitement

Daktronics, in partnership with the Detroit Tigers, delivered the new second-largest display in baseball in the United States, replacing the outfield display at Comerica Park and featuring more than 15,000 square feet of digital canvas with 14.1 million pixels.

Listen

to the podcast episode to hear firsthand from the Tigers’ team

Watch

to learn more and see the displays in action