INTEGRATE MIDDLE EAST

DUBAI, UAE / 16 - 18 MAY, 2023 EMEA

The inaugural Integrate Middle East was held alongside the long-running broadcast show CABSAT, and gave the pro AV community the opportunity to showcase their solutions in an already established setting. The feedback from the show floor was overwhelmingly positive as many manufacturers and distributors collaborated to great effect to create inviting booth designs and a friendly, welcoming atmosphere.

With a stand that incorporated an 18m by 4m (8k) LED display, which covered almost half of the wall at one end of the hall, Absen was one of the show’s most prominent exhibitors. “To exhibit on such a large scale at the show was really worthwhile from our perspective,” said Jaswinder Guleria, Industry Development Director MEA, Absen. “We decided to highlight our premier products for virtual production – the Polaris PL 2.5mm with high refresh rate screen, and rental and staging – the Neptune NT2.6mm with corner protection and two panel sizes for flexible setup, in order to showcase our latest capabilities across our major markets. We followed the event’s dual theme across Integrate Middle East and CABSAT, with product selections to showcase both the ‘big’ and the ‘new’ in terms of Absen’s offerings for the relevant sectors.”

ROE Visual used the show as an opportunity to announce the opening of its new subsidiary office in Dubai, which marked another milestone in the company’s ongoing international expansion, enabling the company to further drive growth in the region.

The BenQ stand was busy as their team demonstrated their products across a myriad of markets. “We wanted to create an environment that would really bring our products to life and give people the opportunity to interact with them in a more meaningful way,” said Deepak Singh, Business Development Manager, BenQ Middle East. “The way we exhibited gave our customers the opportunity to explore the products in an engaging way, allowing them to gain a better understanding of how they can improve their lives, with the goal for them to see first-hand how our technology can make their lives easier and more enjoyable.”

VUEAV showcased cutting-edge displays and collaborative and processing technology solutions from some of their partners, which include Christie Digital Systems, AV Stumpfl, PIXERA and Hall Technologies, while GSL Professional highlighted products and solutions by many of its brands, including Genelec, Panasonic and Audio-Technica.

Next year’s Integrate Middle East show takes place from 21 – 23 May. www.integrateme.com