RETAIL & LEISURE VENUES

Impressive enhancements made at shopping and recreation venues around the world.

COMPANY: Pioneer Pro Audio

LOCATION: Flemish Brabant, Belgium

Run by four generations of the same family, bicycle shop Emrin has been in existence since 1908. Located in Brabant, Belgium, the shop caters to every aspect of the cycling world, from sales and leasing to repair, maintenance, clothing, accessories, and bike-fitting measurement.

In 2022, Emrin moved to brand-new premises. Designed by architects Mossoux Architecten, the new, high-tech, ultramodern store has more than 700 sq m of floor space and comprises a sales unit, mechanics unit, maintenance unit, high-end race bicycles unit, basement storage and offices. The Emrin team chose to equip its new premises with a Pioneer Pro Audio sound system to match the store’s concept, both technically and aesthetically.

Prior to the move to new premises, Emrin had arranged for Iwan Fol of specialists FOL Sound, Light and Vision, and Joeri Verholen of Pioneer Pro Audio, to present a short demonstration of CM-Series commercial audio loudspeakers at its old store. Having established their suitability for the project, installation then took place across the new store’s three large areas, on the ground floor, first floor and mechanics department.

“Our store is about experiences of all kinds,” Emrin’s owner David Gilis explained. “Customers can then try out all our bikes in a virtual or real setting and all our products are supported by a state-of-the-art service department, cleaning division, and even a special tracking system to follow up on repairs. With Pioneer Pro Audio, we wanted to be sure that the audio quality complemented our vision.”

FOL installed 16 CM-S54T-K four-inch in the store sales unit and four CM-S56T-K six-inch surface mount speakers in the mechanics unit. The system is powered by two Powersoft Mezzo 604 AD 600W/4 channel compact amplifiers with DSP and Dante

Iwan Fol, of FOL Sound, Light and Vision commented: “The purpose-built store comprises a lot of concrete and raw materials, so speaker positioning was very important across the different spaces. We needed to reduce reflections as much as possible while making sure there was no loss of coverage and took our time to tune the system via the DSP in the Powersoft Mezzo amplifiers.

“For discreet high-quality audio in the showrooms, we used the very compact Pioneer Pro Audio CM-S54T attached to the walls and opted for the larger CM-S56T in stereo in the workshops. This means that the technicians can enjoy louder music with more bass while working on the bikes. The sound throughout the store is well-spread, clean and present, enabling clients to take time to consider their choices in a relaxed atmosphere that is never intrusive.” Store Manager Romy Roef enthused: “We’re really pleased with the installation, which completely fulfilled our expectations. All our colleagues, particularly the technicians, are very happy with the system. Pioneer Pro Audio is the audio equivalent of cycling brands like Specialized or Stromer, where once you ride it, you are sold. In the same way, Pioneer Pro Audio sound is flawless – an addiction for the ears!

“At Emrin, we stand for service, speed and friendliness, and we expect the same of all the brands we do business with; Pioneer Pro Audio certainly meets this requirement.” www.pioneerproaudio.com