24/25 | INTERVIEW | LONE BØDKER PEDERSEN
INTERVIEW
LONE BØDKER PEDERSEN Product Manager at Danish lighting brand Nordlux speaks with darc about the design aesthetics and culture the brand adhere’s to, along with her role in trend predictions and material selection within the company.
Established in 1977, Danish brand Nordlux has since
I quickly worked up the ranks to a management
grown to produce and distribute lighting across
position and then on to be a buyer. This is where I
more than 50 countries. With a passion for inspiring
realised I have a passion and keen eye for colours
people to make the most of lighting, it is dedicated to
and materials, and looking further ahead than the
bringing great lighting with top-end technology at a
current trends. My interest in interiors then led me
competitive cost for a wide audience.
to a sales role at a design practice where I was able
The Nordlux Group consists of three brands: Nordlux,
to use my skills from the fashion industry, and where
Design For The People, and Energetic. Nordlux
I really found my career focus. Doing such versatile
provides attractive, value-for-money light sources
roles gave me a well-rounded perspective on the
and luminaires, while Design For The People focuses
challenges within interior design and the products I
on award-winning Danish design products. Energetic
was working with.
provides LED products (mostly lamps) with the
“Lighting has always been a fascination of mine,
newest technology.
and the impact it has on a
Speaking with darc, Lone
space. This prompted my
Bødker
Pedersen
at
Nordlux
discusses
her
journey into the design world and how she became Product Manager at the brand. Bødker
Pedersen
grew
up in Aalborg, Denmark, where she continues to live with her husband and two
“We have also developed a design DNA that is established by key phrases we stick to in the process, ‘made to last’ being one... I look at materials that age well, that adapt to different settings and consider them based on the overview of CO2 emission as well. ”
move to Nordlux where I started in Press and Brand focus, which gave me a great understanding of the company culture and DNA. I would be asked my opinion on product launches, future planning
ideas,
trends
within the market, and it felt very natural for me to give
boys. Aside from her career
my perspective and ideas,
in product design, she has
which led me to my current
a keen interest in the world of fashion and interiors
position here at Nordlux.
while also taking pleasure in spending time with her
“I’m currently in charge of all the creative material
family, travelling, and CrossFit.
and design briefs for our external designers for
“I studied business but didn’t go on to university,” she
decorative lighting. I also visit the various shows
says. “[But] I think I knew from an early age my career
across the globe that cover lighting and interiors
would be in something creative. I grew up surrounded
to keep up to date and know what’s new. I work
by a family passionate about the arts, but I gravitated
closely with our technical manager, who helps with
most to my grandmother, who was a tailor. She
structural elements and the finer details. Also, I’m
taught me how to sew and about the differences in
working with our suppliers to follow the production
materials, patterns, and spotting trends. As I grew
and quality very closely from the initial design, to
up, my passion for interiors grew, and I knew I could
receiving material swatches, to the first product
uplift these skills to guide my career.
sample, if there are changes or adaptations needed,
“I started my early career working in fashion, where
right through to the final, ready-to-sell product. I