Did you Know What's the 'Eco-Drive' in Citizen Watches?

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Did you Know What's the 'Eco-Drive' in Citizen Watches?

In today’s world, watch batteries seem to be a constant hassle with life expectancies lasting anywhere from 2 months to 2 years. Not to mention the excessive waste produced and added fees in constant replacements. Whether you are trying to be more environmentally friendly or just looking for alternatives to traditional models, you may have heard the term ‘Eco-Drive’ in Citizen watches. Men, in particular, have been drawn to these high tech men’s Citizen Watches and have proved to be the making of the citizen brand. But what exactly is Eco-Drive technology, and why does almost every Citizen timepiece use it?

Environmental Sustainability As a brand, Citizen watches pride themselves in their efforts into making the world a better place. From their disclosure of CO2 emissions and materials used in the manufacturing of their timepieces, to creating the world’s first light-powered watch in 1976. At a time of environmental fragility in the 1970s, Citizen had taken it upon themselves to look for alternatives and other means of renewable energy sources to power their timepieces. Establishing Eco-Drive technology created an innovative and ground-breaking means to tackle the issue of excessive waste associated with consumerism. An important aspect of consumer culture today is to limit one’s effect on the environment as much as possible. This may be through recycling or limiting any unnecessary purchases. Given that batteries themselves are not recyclable and are considered toxic and hazardous materials, Citizen aimed to contribute to the new wave of eco-consumerism through manufacturing products that rarely if ever need a battery change.

How does Citizen eco-drive Watches work? What differs these models from other solar watches is that they draw their source of power from any light source, whether it be natural or artificial. The design intakes solar light through the cells under the dial


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