"ColorMeHealed" presentation

ColorMeHealed More than a Vacation Jacque Slater IMC 602 Design and Visual Thinking 1 December 2014

Adventure Works: The ultimate source for outdoor equipment

Executive Summary • The Concept  Travel Therapy for Domestic Violence victim(s)

• The Opportunity  Allows victim(s) to reflect and process  Victim(s) exercise empowerment, increase selfesteem  Removal from location of violence

• The Potential  Decrease domestic violence incidents  Increase awareness  Increase recognition of domestic violence

Statistics • Men are victims of nearly 3 million assaults in USA • 1 in 4 women experience DV during her lifetime • 60% + DV incidents happen at home • 3rd leading cause of homelessness among families • Women 20-24 are at greater risk • 1 in 3 homicide victims result from DV murders • 30% to 60% children in DV homes are abused or neglected • Most DV incidents are never reported

The Product • Locations  Individually fitted  Non-violent environment  Option of permanent relocation

• Benefits  Facilitate healing  Interrupt cycle of violence  Self-reflection  Access to additional resources

Cost

(in millions)

• DV costs more than $37 billion/yr (law enforcement, legal work, medical & mental health, and lost productivity for employers) versus • Sponsored travel (train or air travel) • Pro bono health care • Sponsored accommodations • Decline in DV incidents/continuance = tax breaks and less expenditure (budget estimate $2500/family of 3-4)

Marketing Plan • Clients  Professional, Family/Friend Referrals  Self-Referrals

• Advertising  Smart Signage TV  Social Media and Outdoor Signage w/Celebrity Spokesperson

• Execution  Corporate Partners  Consumer Resources  Domestic Violence Victims (Testimonials)

Smart Signage TV

Travel to be empowered

Social Media/Outdoor Signage Charlize Theron As a child in South Africa, Theron lived with an abusive, alcoholic father who threatened to kill her and her mother.

Testimonials “From the scars that r imbedded in my heart and soul....from the black eyes, busted lips, bruises that were on my body that I had to hide, knots in my head where it was to sore to even comb it, hair pulled out my head....from the physical scars that have disappeared (except a few)....from the permanent scar that I have to look at daily….” ~ Candice M. “In memory of my Mother, Mary Louise Gadberry. Before my 7th birthday, my own eyes watched her draw her last breath, killed from domestic violence. By 25, her life was distilled to a nameless, faceless statistic. Her death certificate reads - Asphyxiation from strangulation…We see the statistics all around us, as we see shadows of the pain & suffering of: our: Mothers, sisters, daughters, friends & neighbors…..” ~ Elise M.

Partners • www.dosomething.org