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Types of Product
from The Ultimate Guide To Starting A Product Photography Business - Mohit Bansal Chandigarh
by Mohit Bansal
Photography
Product photography is a specialized field that involves taking high-quality images of products for use in marketing and advertising. Several types of product photography are commonly used, each with its unique approach and purpose. Here are some of the most popular types of product photography:
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White Background Photograp hy
White background photography, also known as “packshot” photography, is one of the most common types of product photography. It involves taking a photo of the product against a plain white background, which helps to eliminate distractions and focus the viewer’s attention on the product.
Lifestyle Photograp hy
360-Degree Photograp hy
Lifestyle photography involves taking photos of products in use or real-life situations. This type of photography is often used to create a specific mood or evoke emotions in the viewer, and it can be highly effective in capturing the attention of potential customers.
360-degree photography involves taking multiple photos of a product from different angles and then combining them into a single image that can be viewed from all angles. This type of photography is often used for highend products, such as luxury cars or highend jewelry.
Macro Photography
Environment al Photography
Macro photography involves taking extreme close-up photos of products to capture intricate details and textures. This type of photography is often used for products such as jewelry, watches, and other small items.
Product Packaging Photography
Environmental photography involves taking photos of products in their natural environment, such as a piece of furniture in a living room or a car on the street. This type of photography is often used to help customers visualize how a product might look in their own homes or real-life situations.
Product packaging photography involves taking photos of the product packaging rather than the product itself. This type of photography is often used to showcase the design of the packaging or to highlight specific features of the packaging.
