Global ISOBUS Component Market

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Global ISOBUS Component Market Table of Content

Focus on Product, Application, and Country Analysis Analysis and Forecast: 2020-2026 June 2021

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Global ISOBUS Component Market

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Global ISOBUS Component Market

party.

Table of Content 1

Markets .................................................................................... 29 1.1

Industry Outlook .............................................................................................. 30

1.1.1 Market Definition ......................................................................................... 30 1.1.1.1

ISO 11783 Standard ........................................................................................ 30

1.1.1.2

ISO 11783 Components ................................................................................... 31

1.1.1.2.1

Universal Terminal ................................................................................................... 31

1.1.1.2.2

Tractor Electronic Control Unit (ECU) ...................................................................... 31

1.1.1.2.3

Auxiliary Control ....................................................................................................... 31

1.1.1.2.4

Task Controller (Basic) ............................................................................................ 31

1.1.1.2.5

Task Controller (Geo-Based) ................................................................................... 31

1.1.1.2.6

Task Controller (Section Control) ............................................................................. 32

1.1.1.2.7

Advanced Tractor ECU ............................................................................................ 32

1.1.1.2.8

Sequence Control .................................................................................................... 32

1.1.1.2.9

ISOBUS Shortcut Button .......................................................................................... 32

1.1.2 Supply Chain Analysis ................................................................................ 33 1.1.3 Government Initiatives Landscape ............................................................ 34

1.1.4.1

Threat of New Entrants (Medium to High) ........................................................ 36

1.1.4.2

Bargaining Power of Buyers (Medium) ............................................................. 37

1.1.4.3

Bargaining Power of Suppliers (Medium to Medium-High) ............................... 38

1.1.4.4

Threat of Substitutes (Low) .............................................................................. 38

1.1.4.5

Intensity of Competitive Rivalry (Medium) ........................................................ 39

1.1.5 Consortiums and Associations .................................................................. 39 1.1.6 Patent Analysis ............................................................................................ 42

1.2

1.1.6.1

Patent Analysis (by Status) .............................................................................. 43

1.1.6.2

Patent Analysis (by Company) ......................................................................... 44

Business Dynamics ......................................................................................... 45

1.2.1 Business Drivers ......................................................................................... 45 1.2.1.1

Need for Standardized Communication between Agricultural Equipment ......... 45 3

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Global ISOBUS Component Market

1.1.4 Industry Attractiveness ............................................................................... 36

1.2.1.2

Increase in Synergistic Partnerships between Agricultural Equipment Manufacturers .................................................................................................. 45

1.2.1.3

Need for Increased Production to Cater to the Growing Population .................. 46

1.2.2 Business Challenges .................................................................................. 46 1.2.2.1

Incompatibility Issues between Different Devices ............................................. 46

1.2.2.2

High Initial Investment for Complete ISOBUS System ...................................... 47

1.2.3 Business Strategies .................................................................................... 47 1.2.3.1

Product Development ....................................................................................... 49

1.2.3.2

Market Development ........................................................................................ 50

1.2.4 Corporate Strategies ................................................................................... 50 1.2.4.1

Mergers and Acquisitions ................................................................................. 50

1.2.4.2

Partnerships, Collaborations, and Joint Ventures ............................................. 51

1.2.4.3

Others .............................................................................................................. 52

1.2.5 Business Opportunities .............................................................................. 53 1.2.5.1

Increased Emphasis on Smart Farming............................................................ 53

1.2.5.2

Increased Emphasis on Sustainable Development ........................................... 53

1.2.6 Impact of COVID-19 on the Global ISOBUS Component Market ............. 54

2

Application ............................................................................... 56 2.1

Global ISOBUS Component Market (by Application).................................... 57

2.1.1 Tractor .......................................................................................................... 57 2.1.2 Planter and Seeder ...................................................................................... 58 2.1.3 Harvester ...................................................................................................... 58

2.2

3

Demand Analysis of the Global ISOBUS Component Market (by Application) ...................................................................................................... 59

Products .................................................................................. 60 3.1

Global ISOBUS Component Market (by Product) ......................................... 61

3.1.1 Global ISOBUS Component Market (by Hardware) .................................. 61 3.1.1.1

Electronic Control Unit (ECU) ........................................................................... 61

3.1.1.2

Universal Terminal ........................................................................................... 62

3.1.1.3

Cables and Connectors .................................................................................... 62 4

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Global ISOBUS Component Market

2.1.4 Others ........................................................................................................... 59

3.1.1.4

Others .............................................................................................................. 63

3.1.2 Global ISOBUS Component Market (by Software).................................... 63

3.2

4

3.1.2.1

Virtual Terminal ................................................................................................ 63

3.1.2.2

Task Controller ................................................................................................. 64

3.1.2.3

Mobile Application ............................................................................................ 64

3.1.2.4

Others .............................................................................................................. 65

Demand Analysis of the Global ISOBUS Component Market (by Product) ............................................................................................................ 65

Region ..................................................................................... 66 4.1

North America .................................................................................................. 69

4.1.1 Market ........................................................................................................... 69 4.1.1.1

Key Manufacturers in North America ................................................................ 69

4.1.1.2

Business Drivers .............................................................................................. 69

4.1.1.3

Business Challenges ........................................................................................ 69

4.1.2 Application ................................................................................................... 70 4.1.2.1

North America ISOBUS Component Market (by Application)............................ 70

4.1.3 Product ......................................................................................................... 70 4.1.3.1

North America ISOBUS Component Market (by Product) ................................. 70

4.1.4 North America (by Country) ....................................................................... 70 4.1.4.1

U.S. .................................................................................................................. 71

4.1.4.1.1

Market ...................................................................................................................... 71

4.1.4.1.1.1 Buyer Attributes ................................................................................................ 71 4.1.4.1.1.2 Key Manufacturers in the U.S. .......................................................................... 71

4.1.4.1.1.4 Business Drivers ............................................................................................... 72 4.1.4.1.2

Application................................................................................................................ 72

4.1.4.1.2.1 U.S. ISOBUS Component Market (by Application) .......................................... 72

4.1.4.2

Canada ............................................................................................................ 72

4.1.4.2.1

Market ...................................................................................................................... 72

4.1.4.2.1.1 Buyer Attributes ................................................................................................ 72

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Global ISOBUS Component Market

4.1.4.1.1.3 Business Challenges ........................................................................................ 71

4.1.4.2.1.2 Key Manufacturers in Canada .......................................................................... 73 4.1.4.2.1.3 Business Challenges ........................................................................................ 73 4.1.4.2.1.4 Business Drivers ............................................................................................... 73 4.1.4.2.2

Application................................................................................................................ 73

4.1.4.2.2.1 Canada ISOBUS Component Market (by Application) ..................................... 73

4.1.4.3

Mexico ............................................................................................................. 73

4.1.4.3.1

Market ...................................................................................................................... 74

4.1.4.3.1.1 Buyer Attributes ................................................................................................ 74 4.1.4.3.1.2 Key Manufacturers in Mexico ........................................................................... 74 4.1.4.3.1.3 Business Challenges ........................................................................................ 74 4.1.4.3.1.4 Business Drivers ............................................................................................... 74 4.1.4.3.2

Application................................................................................................................ 74

4.1.4.3.2.1 Mexico ISOBUS Component Market (by Application) ...................................... 74

4.2

South America ................................................................................................. 76

4.2.1 Market ........................................................................................................... 76 4.2.1.1

Key Manufacturers in South America ............................................................... 76

4.2.1.2

Business Drivers .............................................................................................. 76

4.2.1.3

Business Challenges ........................................................................................ 76

4.2.2 Application ................................................................................................... 77 4.2.2.1

South America ISOBUS Component Market (by Application) ........................... 77

4.2.3 Product ......................................................................................................... 77 4.2.3.1

South America ISOBUS Component Market (by Product) ................................ 77

4.2.4.1

Brazil ................................................................................................................ 78

4.2.4.1.1

Market ...................................................................................................................... 78

4.2.4.1.1.1 Buyer Attributes ................................................................................................ 78 4.2.4.1.1.2 Key Manufacturers in Brazil .............................................................................. 78 4.2.4.1.1.3 Business Challenges ........................................................................................ 78 4.2.4.1.1.4 Business Drivers ............................................................................................... 78 4.2.4.1.2

Application................................................................................................................ 79 6

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Global ISOBUS Component Market

4.2.4 South America (by Country) ....................................................................... 77

4.2.4.1.2.1 Brazil ISOBUS Component Market (by Application) ........................................ 79

4.2.4.2

Argentina.......................................................................................................... 79

4.2.4.2.1

Market ...................................................................................................................... 79

4.2.4.2.1.1 Buyer Attributes ................................................................................................ 79 4.2.4.2.1.2 Key Manufacturers in Argentina ....................................................................... 79 4.2.4.2.1.3 Business Challenges ........................................................................................ 80 4.2.4.2.1.4 Business Drivers ............................................................................................... 80 4.2.4.2.2

Application................................................................................................................ 80

4.2.4.2.2.1 Argentina ISOBUS Component Market (by Application) .................................. 80

4.2.4.3

Rest-of-South America ..................................................................................... 80

4.2.4.3.1

Market ...................................................................................................................... 80

4.2.4.3.1.1 Buyer Attributes ................................................................................................ 80 4.2.4.3.1.2 Key Manufacturers in the Rest-of-South America ............................................ 81 4.2.4.3.1.3 Business Challenges ........................................................................................ 81 4.2.4.3.1.4 Business Drivers ............................................................................................... 81 4.2.4.3.2

Application................................................................................................................ 81

4.2.4.3.2.1 Rest-of-South America ISOBUS Component Market (by Application) ............. 81

4.3

Europe .............................................................................................................. 83

4.3.1 Market ........................................................................................................... 83 4.3.1.1

Key Manufacturers in Europe ........................................................................... 83

4.3.1.2

Business Drivers .............................................................................................. 83

4.3.1.3

Business Challenges ........................................................................................ 83

4.3.2.1

Europe ISOBUS Component Market (by Application) ....................................... 84

4.3.3 Product ......................................................................................................... 84 4.3.3.1

Europe ISOBUS Component Market (by Product) ............................................ 84

4.3.4 Europe (by Country) .................................................................................... 84 4.3.4.1

Germany .......................................................................................................... 85

4.3.4.1.1

Market ...................................................................................................................... 85

4.3.4.1.1.1 Buyer Attributes ................................................................................................ 85 7 All rights reserved at BIS Research Inc.

Global ISOBUS Component Market

4.3.2 Application ................................................................................................... 84

4.3.4.1.1.2 Key Manufacturers in Germany ........................................................................ 85 4.3.4.1.1.3 Business Challenges ........................................................................................ 85 4.3.4.1.1.4 Business Drivers ............................................................................................... 85 4.3.4.1.2

Application................................................................................................................ 86

4.3.4.1.2.1 Germany ISOBUS Component Market (by Application) ................................... 86

4.3.4.2

France.............................................................................................................. 86

4.3.4.2.1

Market ...................................................................................................................... 86

4.3.4.2.1.1 Buyer Attributes ................................................................................................ 86 4.3.4.2.1.2 Key Manufacturers in the France ..................................................................... 86 4.3.4.2.1.3 Business Challenges ........................................................................................ 87 4.3.4.2.1.4 Business Drivers ............................................................................................... 87 4.3.4.2.2

Application................................................................................................................ 87

4.3.4.2.2.1 France ISOBUS Component Market (by Application) ...................................... 87

4.3.4.3

Italy .................................................................................................................. 87

4.3.4.3.1

Market ...................................................................................................................... 88

4.3.4.3.1.1 Buyer Attributes ................................................................................................ 88 4.3.4.3.1.2 Key Manufacturers in Italy ................................................................................ 88 4.3.4.3.1.3 Business Challenges ........................................................................................ 88 4.3.4.3.1.4 Business Drivers ............................................................................................... 88 4.3.4.3.2

Application................................................................................................................ 88

4.3.4.3.2.1 Italy ISOBUS Component Market (by Application) ........................................... 88

Spain ................................................................................................................ 89

4.3.4.4.1

Market ...................................................................................................................... 89

4.3.4.4.1.1 Buyer Attributes ................................................................................................ 89 4.3.4.4.1.2 Key Manufacturers in Spain.............................................................................. 89 4.3.4.4.1.3 Business Challenges ........................................................................................ 89 4.3.4.4.1.4 Business Drivers ............................................................................................... 89 4.3.4.4.2

Application................................................................................................................ 90

4.3.4.4.2.1 Spain ISOBUS Component Market (by Application) ........................................ 90

4.3.4.5

Rest-of-Europe ................................................................................................. 90 8

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Global ISOBUS Component Market

4.3.4.4

4.3.4.5.1

Market ...................................................................................................................... 90

4.3.4.5.1.1 Buyer Attributes ................................................................................................ 90 4.3.4.5.1.2 Key Manufacturers in the Rest-of-Europe ........................................................ 90 4.3.4.5.1.3 Business Challenges ........................................................................................ 91 4.3.4.5.1.4 Business Drivers ............................................................................................... 91 4.3.4.5.2

Application................................................................................................................ 91

4.3.4.5.2.1 Rest-of-Europe ISOBUS Component Market (by Application) ......................... 91

4.4

U.K. ................................................................................................................... 93

4.4.1 Market ........................................................................................................... 93 4.4.1.1

Buyer Attributes................................................................................................ 93

4.4.1.2

Key Manufacturers in the U.K........................................................................... 93

4.4.1.3

Business Challenges ........................................................................................ 93

4.4.1.4

Business Drivers .............................................................................................. 93

4.4.2 Application ................................................................................................... 94 4.4.2.1

U.K. ISOBUS Component Market (by Application) ........................................... 94

4.4.3 Product ......................................................................................................... 94 4.4.3.1

4.5

U.K. ISOBUS Component Market (by Product) ................................................ 94

Middle East and Africa .................................................................................... 96

4.5.1 Market ........................................................................................................... 96 4.5.1.1

Key Manufacturers in the Middle East and Africa ............................................. 96

4.5.1.2

Business Drivers .............................................................................................. 96

4.5.1.3

Business Challenges ........................................................................................ 96

4.5.2.1

Middle East and Africa ISOBUS Component Market (by Application) ............... 97

4.5.3 Product ......................................................................................................... 97 4.5.3.1

Middle East and Africa ISOBUS Component Market (by Product) .................... 97

4.5.4 Middle East and Africa ................................................................................ 97 4.5.4.1

Middle East ...................................................................................................... 98

4.5.4.1.1

Market ...................................................................................................................... 98

4.5.4.1.1.1 Buyer Attributes ................................................................................................ 98

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Global ISOBUS Component Market

4.5.2 Application ................................................................................................... 97

4.5.4.1.1.2 Key Manufacturers in Middle East .................................................................... 98 4.5.4.1.1.3 Business Challenges ........................................................................................ 98 4.5.4.1.1.4 Business Drivers ............................................................................................... 98 4.5.4.1.2

Application................................................................................................................ 99

4.5.4.1.2.1 Middle East ISOBUS Component Market (by Application) ............................... 99

4.5.4.2

Africa................................................................................................................ 99

4.5.4.2.1

Market ...................................................................................................................... 99

4.5.4.2.1.1 Buyer Attributes ................................................................................................ 99 4.5.4.2.1.2 Key Manufacturers in Africa.............................................................................. 99 4.5.4.2.1.3 Business Challenges ........................................................................................ 99 4.5.4.2.1.4 Business Drivers ............................................................................................. 100 4.5.4.2.2

Application.............................................................................................................. 100

4.5.4.2.2.1 Africa ISOBUS Component Market (by Application) ...................................... 100

4.6

China ............................................................................................................... 102

4.6.1 Market ......................................................................................................... 102 4.6.1.1

Buyer Attributes.............................................................................................. 102

4.6.1.2

Key Manufacturers in China ........................................................................... 102

4.6.1.3

Business Challenges ...................................................................................... 102

4.6.1.4

Business Drivers ............................................................................................ 102

4.6.2 Application ................................................................................................. 103 4.6.2.1

China ISOBUS Component Market (by Application) ....................................... 103

4.6.3 Product ....................................................................................................... 103

4.7

China ISOBUS Component Market (by Product) ............................................ 103

Asia-Pacific .................................................................................................... 105

4.7.1 Market ......................................................................................................... 105 4.7.1.1

Key Manufacturers in Asia-Pacific .................................................................. 105

4.7.1.2

Business Drivers ............................................................................................ 105

4.7.1.3

Business Challenges ...................................................................................... 105

4.7.2 Application ................................................................................................. 106 4.7.2.1

Asia-Pacific ISOBUS Component Market (by Application) .............................. 106 10

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Global ISOBUS Component Market

4.6.3.1

4.7.3 Product ....................................................................................................... 106 4.7.3.1

Asia-Pacific ISOBUS Component Market (by Product) ................................... 106

4.7.4 Asia-Pacific (by Country) .......................................................................... 106 4.7.4.1

Japan ............................................................................................................. 107

4.7.4.1.1

Market .................................................................................................................... 107

4.7.4.1.1.1 Buyer Attributes .............................................................................................. 107 4.7.4.1.1.2 Key Manufacturers in Japan ........................................................................... 107 4.7.4.1.1.3 Business Challenges ...................................................................................... 107 4.7.4.1.1.4 Business Drivers ............................................................................................. 107 4.7.4.1.2

Application.............................................................................................................. 108

4.7.4.1.2.1 Japan ISOBUS Component Market (by Application) ...................................... 108

4.7.4.2

Australia ......................................................................................................... 108

4.7.4.2.1

Market .................................................................................................................... 108

4.7.4.2.1.1 Buyer Attributes .............................................................................................. 108 4.7.4.2.1.2 Key Manufacturers in Australia ....................................................................... 108 4.7.4.2.1.3 Business Challenges ...................................................................................... 109 4.7.4.2.1.4 Business Drivers ............................................................................................. 109 4.7.4.2.2

Application.............................................................................................................. 109

4.7.4.2.2.1 Australia ISOBUS Component Market (by Application) ................................. 109

4.7.4.3

India ............................................................................................................... 109

4.7.4.3.1

Market .................................................................................................................... 110

4.7.4.3.1.1 Buyer Attributes .............................................................................................. 110

4.7.4.3.1.3 Business Challenges ...................................................................................... 110 4.7.4.3.1.4 Business Drivers ............................................................................................. 110 4.7.4.3.2

Application.............................................................................................................. 111

4.7.4.3.2.1 India ISOBUS Component Market (by Application) ........................................ 111

4.7.4.4

South Korea ................................................................................................... 111

4.7.4.4.1

Market .................................................................................................................... 111

4.7.4.4.1.1 Buyer Attributes .............................................................................................. 111 11 All rights reserved at BIS Research Inc.

Global ISOBUS Component Market

4.7.4.3.1.2 Key Manufacturers in India ............................................................................. 110

4.7.4.4.1.2 Key Manufacturers in South Korea ................................................................. 111 4.7.4.4.1.3 Business Challenges ...................................................................................... 111 4.7.4.4.1.4 Business Drivers ............................................................................................. 112 4.7.4.4.2

Application.............................................................................................................. 112

4.7.4.4.2.1 South Korea ISOBUS Component Market (by Application) ........................... 112

4.7.4.5

Rest-of-Asia-Pacific ........................................................................................ 112

4.7.4.5.1

Market .................................................................................................................... 112

4.7.4.5.1.1 Buyer Attributes .............................................................................................. 112 4.7.4.5.1.2 Key Manufacturers in the Rest-of-Asia-Pacific ............................................... 112 4.7.4.5.1.3 Business Challenges ...................................................................................... 113 4.7.4.5.1.4 Business Drivers ............................................................................................. 113 4.7.4.5.2

Application.............................................................................................................. 113

4.7.4.5.2.1 Rest-of-Asia-Pacific ISOBUS Component Market (by Application) ................ 113

5

Markets - Competitive Benchmarking & Company Profiles ....... 114 5.1

Competitive Benchmarking .......................................................................... 115

5.2

Company Profiles .......................................................................................... 117

5.2.1 AMAZONEN-WERKE H. DREYER SE & Co. KG ...................................... 117 5.2.1.1

Company Overview ........................................................................................ 117

5.2.1.1.1

Role of AMAZONEN-WERKE H. DREYER SE & Co. KG in the Global ISOBUS Component Market ................................................................................. 117

5.2.1.1.2

Business Strategies ....................................................................................... 118

5.2.1.2.1

5.2.1.3

Corporate Strategies ...................................................................................... 118

5.2.1.3.1

5.2.1.4

Product Developments ........................................................................................... 118

Partnerships and Joint Ventures ............................................................................ 118

Strengths and Weaknesses of AMAZONEN-WERKE H. DREYER SE & Co. KG ........................................................................................................... 118

5.2.2 Anedo GmbH ............................................................................................. 119 5.2.2.1

Company Overview ........................................................................................ 119

5.2.2.1.1

Role of Anedo GmbH in the Global ISOBUS Component Market ......................... 119

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Global ISOBUS Component Market

5.2.1.2

Product Portfolio..................................................................................................... 117

5.2.2.1.2

5.2.2.2

Business Strategies ....................................................................................... 120

5.2.2.2.1

5.2.2.3

Product Developments ........................................................................................... 120

Corporate Strategies ...................................................................................... 120

5.2.2.3.1

5.2.2.4

Product Portfolio..................................................................................................... 119

Collaborations and Alliances .................................................................................. 120

Strengths and Weaknesses of Anedo GmbH ................................................. 120

5.2.3 CLAAS KGaA mbH .................................................................................... 121 5.2.3.1

Company Overview ........................................................................................ 121

5.2.3.1.1

Role of CLAAS KGaA mbH in the Global ISOBUS Component Market ................ 121

5.2.3.1.2

Product Portfolio..................................................................................................... 121

5.2.3.2

Business Strategies ....................................................................................... 122

5.2.3.2.1

Product Developments ........................................................................................... 122

5.2.3.2.2

Market Developments ............................................................................................ 122

5.2.3.3

Corporate Strategies ...................................................................................... 122

5.2.3.3.1

Partnerships and Joint Ventures ............................................................................ 122

5.2.3.4

Strengths and Weaknesses of CLAAS KGaA mbH ........................................ 123

5.2.3.5

R&D Analysis ................................................................................................. 123

5.2.4 CNH Industrial N.V..................................................................................... 124 Company Overview ........................................................................................ 124

5.2.4.1.1

Role of CNH Industrial N.V. in the Global ISOBUS Component Market ............... 124

5.2.4.1.2

Product Portfolio..................................................................................................... 124

5.2.4.2

Business Strategies ....................................................................................... 125

5.2.4.2.1

5.2.4.3

Product Developments ........................................................................................... 125

Corporate Strategies ...................................................................................... 125

5.2.4.3.1

Mergers and Acquisitions ....................................................................................... 125

5.2.4.3.2

Collaborations and Alliances .................................................................................. 126

5.2.4.4

Strengths and Weaknesses of CNH Industrial N.V. ........................................ 126

5.2.4.5

R&D Analysis ................................................................................................. 127

5.2.5 DEUTZ-FAHR ............................................................................................. 128 5.2.5.1

Company Overview ........................................................................................ 128 13

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Global ISOBUS Component Market

5.2.4.1

5.2.5.1.1

Role of DEUTZ-FAHR in the Global ISOBUS Component Market ........................ 128

5.2.5.1.2

Product Portfolio..................................................................................................... 128

5.2.5.2

Business Strategies ....................................................................................... 129

5.2.5.2.1

5.2.5.3

Product Developments ........................................................................................... 129

Strengths and Weaknesses of DEUTZ-FAHR ................................................ 129

5.2.6 Fendt........................................................................................................... 130 5.2.6.1

Company Overview ........................................................................................ 130

5.2.6.1.1

Role of Fendt in the Global ISOBUS Component Market ...................................... 130

5.2.6.1.2

Product Portfolio..................................................................................................... 130

5.2.6.2

Business Strategies ....................................................................................... 131

5.2.6.2.1

5.2.6.3

Product Developments ........................................................................................... 131

Strengths and Weaknesses of Fendt .............................................................. 131

5.2.7 Deere & Company...................................................................................... 132 Company Overview ........................................................................................ 132

5.2.7.1.1

Role of Deere & Company in the Global ISOBUS Component Market ................. 132

5.2.7.1.2

Product Portfolio..................................................................................................... 132

5.2.7.2

Business Strategies ....................................................................................... 133

5.2.7.2.1

Product Developments ........................................................................................... 133

5.2.7.2.2

Market Developments ............................................................................................ 133

5.2.7.3

Corporate Strategies ...................................................................................... 134

5.2.7.3.1

Mergers and Acquisitions ....................................................................................... 134

5.2.7.3.2

Collaborations and Alliances .................................................................................. 134

5.2.7.4

Strengths and Weaknesses of Deere & Company .......................................... 134

5.2.7.5

R&D Analysis ................................................................................................. 135

5.2.8 Hexagon Agriculture ................................................................................. 136 5.2.8.1

Company Overview ........................................................................................ 136

5.2.8.1.1

Role of Hexagon Agriculture in the Global ISOBUS Component Market .............. 136

5.2.8.1.2

Product Portfolio..................................................................................................... 136

5.2.8.2

Business Strategies ....................................................................................... 137

5.2.8.2.1

Product Developments ........................................................................................... 137 14

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Global ISOBUS Component Market

5.2.7.1

5.2.8.3

Corporate Strategies ...................................................................................... 137

5.2.8.3.1

5.2.8.4

Partnerships and Joint Ventures ............................................................................ 137

Strengths and Weaknesses of Hexagon Agriculture ....................................... 137

5.2.9 Krone NA, Inc. ............................................................................................ 138 5.2.9.1

Company Overview ........................................................................................ 138

5.2.9.1.1

Role of Krone NA, Inc. in the Global ISOBUS Component Market ....................... 138

5.2.9.1.2

Product Portfolio..................................................................................................... 138

5.2.9.2

Strengths and Weaknesses of Krone NA, Inc. ................................................ 139

5.2.10 Kuhn Group ............................................................................................... 140 5.2.10.1 Company Overview ........................................................................................ 140 5.2.10.1.1 Role of Kuhn Group in the Global ISOBUS Component Market ........................... 140 5.2.10.1.2 Product Portfolio..................................................................................................... 140

5.2.10.2 Corporate Strategies ...................................................................................... 141 5.2.10.2.1 Mergers and Acquisitions ....................................................................................... 141

5.2.10.3 Strengths and Weaknesses of Kuhn Group.................................................... 141

5.2.11 Kvaser ........................................................................................................ 142 5.2.11.1 Company Overview ........................................................................................ 142 5.2.11.1.1 Role of Kvaser in the Global ISOBUS Component Market .................................... 142 5.2.11.1.2 Product Portfolio..................................................................................................... 142

5.2.11.2 Business Strategies ....................................................................................... 142 5.2.11.2.1 Product Developments ........................................................................................... 142

5.2.11.3 Strengths and Weaknesses of Kvaser ............................................................ 143

5.2.12.1 Company Overview ........................................................................................ 144 5.2.12.1.1 Role of Kverneland Group in the Global ISOBUS Component Market.................. 144 5.2.12.1.2 Product Portfolio..................................................................................................... 144

5.2.12.2 Business Strategies ....................................................................................... 145 5.2.12.2.1 Product Developments ........................................................................................... 145

5.2.12.3 Corporate Strategies ...................................................................................... 145 5.2.12.3.1 Partnerships and Joint Ventures ............................................................................ 145 15 All rights reserved at BIS Research Inc.

Global ISOBUS Component Market

5.2.12 Kverneland Group ..................................................................................... 144

5.2.12.4 Strengths and Weaknesses of Kverneland Group .......................................... 146

5.2.13 LEMKEN GmbH & Co. KG ......................................................................... 147 5.2.13.1 Company Overview ........................................................................................ 147 5.2.13.1.1 Role of LEMKEN GmbH & Co. KG in the Global ISOBUS Component Market ............................................................................................................................... 147 5.2.13.1.2 Product Portfolio..................................................................................................... 147

5.2.13.2 Business Strategies ....................................................................................... 148 5.2.13.2.1 Product Developments ........................................................................................... 148

5.2.13.3 Corporate Strategies ...................................................................................... 148 5.2.13.3.1 Partnerships and Joint Ventures ............................................................................ 148

5.2.13.4 Strengths and Weaknesses of LEMKEN GmbH & Co. KG ............................. 148

5.2.14 Massey Ferguson ...................................................................................... 149 5.2.14.1 Company Overview ........................................................................................ 149 5.2.14.1.1 Role of Massey Ferguson in the Global ISOBUS Component Market .................. 149 5.2.14.1.2 Product Portfolio..................................................................................................... 149

5.2.14.2 Business Strategies ....................................................................................... 150 5.2.14.2.1 Product Developments ........................................................................................... 150

5.2.14.3 Strengths and Weaknesses of Massey Ferguson........................................... 150

5.2.15 PÖTTINGER Landtechnik GmbH .............................................................. 151 5.2.15.1 Company Overview ........................................................................................ 151 5.2.15.1.1 Role of PÖTTINGER Landtechnik GmbH in the Global ISOBUS Component Market ................................................................................................................... 151 5.2.15.1.2 Product Portfolio..................................................................................................... 151

5.2.15.2.1 Product Developments ........................................................................................... 152

5.2.15.3 Strengths and Weaknesses of PÖTTINGER Landtechnik GmbH ................... 152

5.2.16 Other Key Players...................................................................................... 153

6

Research Methodology ........................................................... 155

16 All rights reserved at BIS Research Inc.

Global ISOBUS Component Market

5.2.15.2 Business Strategies ....................................................................................... 152

Figure 1:

Market Drivers and Challenges in Global ISOBUS Component Market

Figure 2:

Global ISOBUS Component Market, $Million, 2020-2026

Figure 3:

Global ISOBUS Component Market (by Application), $Million, 2020-2026

Figure 4:

Global ISOBUS Component Market (by Product), $Million, 2020-2026

Figure 5:

ISOBUS Component Market (by Region), $Million, 2020

Figure 6:

ISOBUS Component Market Coverage

Figure 7:

Supply Chain Analysis of the Global ISOBUS Component Market

Figure 8:

Porter’s Five Forces Analysis

Figure 9:

ISOBUS Patent Trend, 2005-2020

Figure 10:

Year-Wise Total Number of Patents for ISOBUS, January 2018-April 2021

Figure 11:

Patent Analysis (by Status), January 2018-April 2021

Figure 12:

Year-Wise Total Number of Patents Filed or Granted for ISOBUS, January 2018-April 2021

Figure 13:

Patent Analysis (by Company), January 2018-April 2021

Figure 14:

Share of Key Market Strategies and Developments, January 2018– April 2021

Figure 15:

Product Developments (by Company), January 2018–April 2021

Figure 16:

Business Expansions (by Company), January 2018–April 2021

Figure 17:

Mergers and Acquisitions (by Company), January 2018–April 2021

Figure 18:

Partnerships, Collaborations, and Joint Ventures (by Company), January 2018–April 2021

Figure 19:

COVID-19 Impact on Global ISOBUS Market

Figure 20:

Global ISOBUS Component Market (by Application)

Figure 21:

Global ISOBUS Component Market (by Hardware)

Figure 22:

Global ISOBUS Component Market (by Software)

Figure 23:

Competitive Market High and Low Matrix

Figure 24:

CLAAS KGaA mbH: R&D Analysis, 2018-2020

Figure 25:

CNH Industrial N.V.: R&D Analysis, 2018-2020

Figure 26:

Deere & Company: R&D Analysis, 2018-2020

Figure 27:

Research Methodology

Figure 28:

Top-Down and Bottom-Up Approach

17 All rights reserved at BIS Research Inc.

Global ISOBUS Component Market

List of Figures

List of Tables Table 1:

Key Regulations Having an Indirect Effect on the Global ISOBUS Component Market

Table 2:

Key Factors Determining Threat from New Entrants in the Global ISOBUS Component Market

Table 3:

Key Factors Determining Bargaining Power of Buyers in the Global ISOBUS Component Market

Table 4:

Key Factors Determining Bargaining Power of Suppliers in the Global ISOBUS Component Market

Table 5:

Key Factors Determining Intensity of Competitive Rivalry in the Global ISOBUS Component

Table 6:

Key Consortiums and Associations in ISOBUS Standard

Table 7:

Global ISOBUS Component Market (by Application), $Million, 2020-2026

Table 8:

Global ISOBUS Component Market (by Product), $Million, 2020-2026

Table 9:

Global ISOBUS Component Market (by Region), $Million, 2020-2026

Table 10:

North America ISOBUS Component Market (by Application), $Million, 2020-2026

Table 11:

North America ISOBUS Component Market (by Product), $Million, 2020-2026

Table 12:

North America ISOBUS Component Market (by Country), $Million, 2020-2026

Table 13:

U.S. ISOBUS Component Market (by Application), $Million, 2020-2026

Table 14:

Canada ISOBUS Component Market (by Application), $Million, 2020-2026

Table 15:

Mexico ISOBUS Component Market (by Application), $Million, 2020-2026

Table 16:

South America ISOBUS Component Market (by Application), $Million, 2020-2026

Table 17:

South America ISOBUS Component Market (by Product), $Million, 2020-2026

Table 18:

South America ISOBUS Component Market (by Country), $Million, 2020-2026

Table 19:

Brazil ISOBUS Component Market (by Application), $Million, 2020-2026

Table 20:

Argentina ISOBUS Component Market (by Application), $Million, 2020-2026

Table 21:

Rest-of-South America ISOBUS Component Market (by Application), $Million, 2020-2026

Table 22:

Europe ISOBUS Component Market (by Application), $Million, 2020-2026

Table 23:

Europe ISOBUS Component Market (by Product), $Million, 2020-2026

Table 24:

Europe ISOBUS Component Market (by Country), $Million, 2020-2026

Table 25:

Germany ISOBUS Component Market (by Application), $Million, 2020-2026

Table 26:

France ISOBUS Component Market (by Application), $Million, 2020-2026

Table 27:

Italy ISOBUS Component Market (by Application), $Million, 2020-2026

Table 28:

Spain ISOBUS Component Market (by Application), $Million, 2020-2026 18

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Global ISOBUS Component Market

Market

Rest-of-Europe ISOBUS Component Market (by Application), $Million, 2020-2026

Table 30:

U.K. ISOBUS Component Market (by Application), $Million, 2020-2026

Table 31:

U.K. ISOBUS Component Market (by Product), $Million, 2020-2026

Table 32:

Middle East and Africa ISOBUS Component Market (by Application), $Million, 2020-2026

Table 33:

Middle East and Africa ISOBUS Component Market (by Product), $Million, 2020-2026

Table 34:

Middle East and Africa ISOBUS Component Market, $Million, 2020-2026

Table 35:

Middle East ISOBUS Component Market (by Application), $Million, 2020-2026

Table 36:

Africa ISOBUS Component Market (by Application), $Million, 2020-2026

Table 37:

China ISOBUS Component Market (by Application), $Million, 2020-2026

Table 38:

China ISOBUS Component Market (by Product), $Million, 2020-2026

Table 39:

Asia-Pacific ISOBUS Component Market (by Application), $Million, 2020-2026

Table 40:

Asia-Pacific ISOBUS Component Market (by Product), $Million, 2020-2026

Table 41:

Asia-Pacific ISOBUS Component Market (by Country), $Million, 2020-2026

Table 42:

Japan ISOBUS Component Market (by Application), $Million, 2020-2026

Table 43:

Australia ISOBUS Component Market (by Application), $Million, 2020-2026

Table 44:

India ISOBUS Component Market (by Application), $Million, 2020-2026

Table 45:

South Korea ISOBUS Component Market (by Application), $Million, 2020-2026

Table 46:

Rest-of-Asia-Pacific ISOBUS Component Market (by Application), $Million, 2020-2026

Table 47:

AMAZONEN-WERKE H. DREYER SE & Co. KG: Product Portfolio

Table 48:

Product Developments

Table 49:

Partnerships and Joint Ventures

Table 50:

Anedo GmbH: Product Portfolio

Table 51:

Product Developments

Table 52:

Collaborations and Alliances

Table 53:

CLAAS KGaA mbH: Product Portfolio

Table 54:

Product Developments

Table 55:

Market Developments

Table 56:

Partnerships and Joint Ventures

Table 57:

CNH Industrial N.V.: Product Portfolio

Table 58:

Product Developments

Table 59:

Mergers and Acquisitions

Table 60:

Collaborations and Alliances

Table 61:

DEUTZ-FAHR: Product Portfolio 19

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Global ISOBUS Component Market

Table 29:

Product Developments

Table 63:

Fendt: Product Portfolio

Table 64:

Product Developments

Table 65:

Deere & Company: Product Portfolio

Table 66:

Product Developments

Table 67:

Market Developments

Table 68:

Mergers and Acquisitions

Table 69:

Collaborations and Alliances

Table 70:

Hexagon Agriculture: Product Portfolio

Table 71:

Product Developments

Table 72:

Partnerships and Joint Ventures

Table 73:

Krone NA, Inc.: Product Portfolio

Table 74:

Kuhn Group: Product Portfolio

Table 75:

Mergers and Acquisitions

Table 76:

Kvaser: Product Portfolio

Table 77:

Product Developments

Table 78:

Kverneland Group: Product Portfolio

Table 79:

Product Developments

Table 80:

Partnerships and Joint Ventures

Table 81:

LEMKEN GmbH & Co. KG: Product Portfolio

Table 82:

Product Developments

Table 83:

Partnerships and Joint Ventures

Table 84:

Massey Ferguson: Product Portfolio

Table 85:

Product Developments

Table 86:

PÖTTINGER Landtechnik GmbH: Product Portfolio

Table 87:

Product Developments

Table 88:

Other Key Players in Global ISOBUS Component Market

20 All rights reserved at BIS Research Inc.

Global ISOBUS Component Market

Table 62:

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