2 0 2 1 F E B ,
IDENTITY GUIDELINES
2 0 2 1 F E B ,
IDENTITY GUIDELINES BRAND MANUAL V1.1 P.02
OVERVIEW. RABABA Games provides development/support for Gaming consoles, 2D and 3D art and Visual effects, and project guidance. RABABA is a game development studio formed by young Jordanians that have come together to pursue the same dream and Goal of being committed to creating high-quality, innovative successful games and software. WE OFFER THE FOLLOWING: localization,Motion Capture, Game concepts & development, 2D and 3D art, programming, libraries to spec. Interface design and software enhancement. Cohesive, talented development team with years of experience working projects. AWARDS: Sony competition Ps Vita 2014 Microsoft Appcampus 2014
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NEW BRAND NEW INSPIRATION. The new logo represents a dramatic simplification of the RABABA brand identity. Crafted with an underlying geometry, the logo has a refined symmetry, balance, and proportion that is understated and iconic.
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CONTENTS. 01. OVERVIEW
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02. INTRODUCTION
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03. CONTENTS
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04. LOGO
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05. LOGOTYPE
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06. MONOGRAM
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07. COLOR PALETTE
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08. TYPOGRAPHY
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09. COMPOSITE
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10. APPLACTIONS
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LOGO. OVERVIEW
MONOGRAM
LOGORYPE
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LOGOTYPE. | POSITIVE COLOUR VERSION WHITE & LIGHT BACKGROUNDS
FLAT MINMAL
FLAT DETAILED
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LOGOTYPE. | POSITIVE COLOUR VERSION DARK & BLACK BACKGROUNDS
FLAT MINMAL
FLAT DETAILED
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LOGOTYPE. | NEGATIVE COLOUR VERSION RED BACKGROUNDS
FLAT MINMAL
FLAT DETAILED
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LOGOTYPE. | NEGATIVE COLOUR VERSION MONOCHROME BACKGROUNDS
BLACK
WHITE
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LOGOTYPE. | CONSTRUCTION 21X
2X
1X
2X
1X
3X
1X
2.5X
1X
3X
1X
2.5X
3X
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LOGOTYPE. | SPACING 100%
120%
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LOGOTYPE. | PROTECTION AREA
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MONOGRAM. | POSITIVE COLOUR VERSION WHITE & LIGHT BACKGROUNDS
SHADED VERSION
FLAT VERSION
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MONOGRAM. | NEGATIVE COLOUR VERSION RED & DARK BACKGROUNDS
FLAT VERSION
FLAT VERSION
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MONOGRAM. | CONSTRUCTION 60˚
1X
1X
1.5X 0,25X
1X
1X
1X
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MONOGRAM. | SPACING
100%
1X
1X
1X
1X
120%
1X
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MONOGRAM. | PROTECTION AREA
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COLOR PALETTE. MAXIMUM RED
DARK
MEDIUM
LIGHT
SPACE GRAY
DARK
MEDIUM
LIGHT
LIGHT GRAY
DARK
MEDIUM
LIGHT
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TYPOGRAPHY. | CERA PRO™
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Thin / Light / Regular Medium / Bold / Black https://www.typemates.com/fonts/cera-pro
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COMPOSITE.
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APPLACTIONS.
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me@mohdnourshahen.com | 00962 78 60 46 153
