REBRANDING | 2022
GLOBITAL Globitel is a leading telecom and contact center solutions provider, founded in 1996 with commitment to technology innovation. Since its inception, Globitel has been providing advanced software solutions and high quality products to customers in various vertical industries including telecom service providers, financial service providers, contact centers, government, education, and healthcare. Globitel prides itself for its ability to customize its solutions and products to the local and regional needs of each of its customers; this covers a wide variety of products in roaming, mobility and customer care, all of which are backed by expert technical skills and professional services. Globitel continues to follow its mission in becoming the best partner for contact centers and telecom operators, while continuing to embrace innovative technological developments in the telecommunication sector and being involved in setting new industry standards.
new inspiration
BRIEF Rebrand one of the best leading telecom and contact center solutions provider
SOLUTION The logo and brand identity system represents Globitel's evolution by transforming the brand’s 26 years old legacy logo from the traditional logo into a very unique modern logotype with full brand identity to represent the company between companies and competitors.
New logo, new inspiration
FROM LOGO WITH ICON
TO LOGOTYPE
Globitel
NEW FONT
Globitel
RECREATE
NEW SOUL
CREATE MONOGRAM
CREATE MONOGRAM
AMAZING MONOGRAM
COLOR PALETTE HEX #FF7900
HEAT WAVE
RGB 255, 121, 0 CMYK 0, 53, 100, 0 HSL 28°, 100%, 50%
HEX #5F636A
GRANITE GRAY
RGB 95, 99, 106 CMYK 10, 7, 0, 58 HSL 218°, 5%, 39%
HEX #37474F
CHARCOAL
RGB 55, 71, 79 CMYK 30, 10, 0, 69 HSL 200°, 18%, 26%
HEX #D6D3D2
LIGHT GRAY
RGB 214, 211, 210 CMYK 0, 1, 2, 16 HSL 15°, 5%, 83%
TYPOGRAPHY TT FIRS NEUE TT Firs Neue Thin TT Firs Neue ExtraLight TT Firs Neue Light
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 0 1 2 3 4 5 6 7 8 9 . : , ; ( ) * ! ? ' @ # < > $ % & ^ + - = ~ A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
TT Firs Neue Regular
0 1 2 3 4 5 6 7 8 9 . : , ; ( ) * ! ? ' @ # < > $ % & ^ + - = ~
TT Firs Neue Medium
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
TT Firs Neue Medium
0 1 2 3 4 5 6 7 8 9 . : , ; ( ) * ! ? ' @ # < > $ % & ^ + - = ~
TT Firs Neue DemiBold TT Firs Neue Bold TT Firs Neue ExtraBold
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 0 1 2 3 4 5 6 7 8 9 . : , ; ( ) * ! ? ' @ # < > $ % & ^ + - = ~ A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
the power of simplicity
THE NEW LOGO
THE EVOLUTION
BEFORE
AFTER
LOGO APPLACTIONS
LOGO APPLACTIONS
LOGO APPLACTIONS
LOGO APPLACTIONS
LOGO APPLACTIONS
LOGO APPLACTIONS
LOGO APPLACTIONS
LOGO APPLACTIONS
REBRANDING | APRIL, 2022
me@mohdnourshahen.com | 00962 78 60 46 153