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FEBRUARY 2017 ◆ VOL. 01 ◆ ISSUE.01


Cosmoprof Worldwide Bologna, the leading international hub for the latest trends in the beauty industry, will celebrate its 50th anniversary from March 16th to 20th, 2017, with a brand new project: COSMOPRIME.


From Concept to Market Success


In this Issue

P 12

Cosmoprof Worldwide Bologna Celebrates 50th Edition With Cosmoprime Cosmoprof Worldwide Bologna, the leading international hub for the latest trends in the beauty industry, will celebrate its 50th anniversary from March 16th to 20th, 2017, with a brand new project: COSMOPRIME, the area in pavilion 19 which will be open to visitors from March 16th to 19th, 2017, together with Cosmopack – the international trade fair dedicated to the beauty supply chain.

Cosmoprof Worldwide: dedicated to the beauty industry........................................................................20 Natural beauty brands at the click of a button.....................25 L’Oréal is bolstering its U.S. business in the dynamic active segment.......................................................28 Master Your Style with the John Frieda Frizz Ease Capsule Collection......................................................30 National Dress Day is happening on March 6.......................34 Eavara Organic Skin Care Voted 2017 Best Anti-Aging Skin Care......................................................................35 Kérastase and Withings Unveil World’s First Smart Hairbrush............................................................................................36

Men spend 65% more than women in Valentine’s..............42 Toronto Women’s Fashion Week Partners with Maybelline...............................................................................44 L’Oréal Celebrates 20 Years Adventure in China...................48 Top skincare products from House of Fraser.........................54 Linda Eisner & Quality Pencils.....................................................56 La Prairie Announces Partnership with Art Basel................62 L’Oréal announces 5 beauty tech startups for accelerator Programme..........................................................67 New Colour Crush Lipstick by The Body Shop......................73 Global Perfumes Market Poised for Steady Growth...........76

China to become the world’s largest Beauty market by 2020 P 70

Registration Opens for Annual AAEI Expo

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96 Annual AAEI Conference and Expo, will be held June 20-22, 2017 in Austin, Texas. th

L2 Inc. releases its 4th annual Digital IQ Index: Beauty China 2017.

Cosmetic Industry around the World P 26

The Perfume Shop celebrates 25 years

France is Miss Universe 2016

Quick & Easy Winter Hairstyles

P 32

P 38

P 50

International Cosmetics News | February 2017





FEBRUARY 2017 ◆ VOL. 01 ◆ ISSUE.01

PUBLISHER Mitch Palmer Michel Martinez EDITOR Carole Dolan

HELLO and welcome to our issue of the International Cosmetics News.

CO EDITOR Lucinda Mayer CIRCULATION MANAGER Paul Knots CIRCULATIONS CONTROLLERS Marry Peters Jane Watson Marcus zavaniz ADVERTISING Johnny Webster Andy Fraser Dino kadi William Walker The information on this magazine is for information purposes only. International Cosmetics News assumes no liability or responsibility for any inaccurate, delayed or incomplete information, nor for any actions taken in reliance thereon. The information contained about each individual, event or organization has been provided by such individual, event organizers or organization without verification by us. The opinion expressed in each article is the opinion of its author and does not necessarily reflect the opinion of International Cosmetics News. Therefore, International Cosmetics News carries no responsibility for the opinion expressed thereon.

INTERNATIONALCOSMETICSNEWS Phone: 00 44 02895086206 20 Stranmillis Road Belfast, BT9 5AA

The value of the beauty industry, according to research and markets, was 460 billion USD in 2014 and is estimated to reach 675 billion USD by 2020, growing at a rate of 6.4%. Of the cosmetic products, skin care has the highest market share while oral cosmetics would be the fasted growing market during the forecasted period. As we have seen over recent years the cosmetic industry is expanding globally and the private label sector is taking a big proportion of the industry. As a woman at the heart of what is going on and keeping an eye on emerging markets and declining areas, I recognise and understand that beauty is innovation. The increase of beauty growth is driven by demographics, new products, dynamic distribution channels, technologies and formulations. The leading motivator is always the innovative thinker focused on beauty products. This month we take look at brands, companies and beauty influencers who are contributing to the global cosmetic sector and are shaping the beauty care industry. On a a final note, we value our readership feedback and this is why ICN magazine exists. Feel free to email us with any ideas or suggestions as we look to move forward together. I hope you enjoy this month's issue. Hope to see you in the future.

News desk officer International Cosmetics News

© 2017 International Cosmetics News. All rights reserved.


Deborah Beladi

International Cosmetics News | February 2017

Organiser - BolognaFiere Cosmoprof S.p.a. - Milan - Italy ph. +39.02.796.420 - fax +39.02.795.036 - company of

MARCH 2017

17 - 20 COSMOPACK 16-19 COSMOPRIME 16-19

in cooperation with


with the contribution of












L’Oreal looks to sell The Body Shop Cosmetics giant L’Oreal has confirmed reports that it is looking to sell The Body Shop chain of stores, which it acquired in 2006. The French firm said in its annual results statement that it had decided “to explore all strategic options regarding The Body Shop’s ownership”. It said this would give the chain “the best opportunities and full ability to continue its development”.

It added: “No decision has been taken so far.” The Body Shop has more than 3,000 stores in 66 countries and employs 22,000 people, but has been suffering a slowdown in sales. Its results for 2016 show total sales were 920.8m euros (£783.8m), down from 967.2m euros in 2015, which L’Oreal blamed on market slowdowns in Hong Kong and Saudi Arabia. The sales were a tiny proportion of L’Oreal’s overall 25.8bn euros of sales for the same period, up from 25.3bn euros in 2015. The French group’s overall operating profit last year was 4.54bn euros, up from 4.4bn euros a year earlier. The Body Shop was founded in 1976 by Dame Anita Roddick, who died in 2007. It was a pioneer using natural ingredients for its beauty products when it started out. It initially thrived and by the 1980s, it was one of the best-known brands on the High Street.


York cosmetic brand enters the luxury cosmetics market York-based Minster Cosmetics announced the launch of its brand new online store: The new website is a key part of a wider growth strategy into the luxury cosmetics industry, targeting consumers seeking unique wedding, anniversary and birthday gifts. All of which are personalisable. The platform provides an intuitive user interface that is simple and easy to use, together with a responsive design that also allows for ease of use across various tablet and mobile devices, including the iPad and iPhone. Visitors can also stay informed about the latest news from Minster Cosmetics via the newly introduced company blog. This features company announcements, product innovations and opinion pieces, including cosmetics application tutorials and tips. Comprehensive product information on the website, with a key focus on skin types, also ensures customers will be able to select products that work best with their skin type. After two years of active development, the platform and products on it are now available to the public. Customers can now quickly and easily purchase specialist beauty products, including facial cleansers, body lotions and moisturisers, all of which are also available in gift form. Kathryn Smith, Managing Director at Minster Cosmetics, said: “We are excited to now launch our online store after our brand has been in development for the past two years.” “The products we have developed are targeted at consumers looking for true luxury cosmetics products of the utmost quality.” Minster offers a range of luxury spa beauty products for the face, body and skin. Known as the “moonpig of cosmetics”, Minster prides itself in offering a fast and fully personalised gifting service, where customers can write their own message cards and ship directly to the recipient.

International Cosmetics News | February 2017

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Singer Anuhea signs as Cargo Cosmetics’ FirstEver Celebrity Face Award-winning color brand, Cargo Cosmetics announced that Hawaiian songstress Anuhea would be the brand’s first-ever celebrity face for the “You Had Me at Aloha” Collection. “Anuhea epitomizes the modern ‘Cargo woman’ and embodies the spirit of Hawaii making her an ideal choice for this collaboration,” says Brian Robinson, President of Cargo Cosmetics. “We are confident that this partnership will raise the brand’s profile with strong, beautiful, influential women like Anuhea, while also introducing Cargo to new consumers.” Cargo Cosmetics’ Hawaiian Spring 2017 collection is launching in over 1,100 Kohl’s department stores on Valentine’s Day, February 14, 2017 with summer launches to follow in April. Anuhea will appear in all elements of the brand’s comprehensive marketing campaign including digital advertising, in-store displays, public relations, event appearances and social media. “I’ve always been a fan of Cargo Cosmetics,” says the vocalist. “The portable packaging and water-resistant formulas are great when I am on tour and performing under hot lights. It is an honor to be associated with the brand’s new collection inspired by Hawaii’s beauty.”

Halal cosmetics market to grow at a CAGR of 14.63% Halal cosmetics and personal care products are widely recognized for their purity and quality assurance, which are also adding to the growth of global halal cosmetics market. For a product to be certified halal, it should not contain alcohol, should not be tested on animals, and should not contain animal ingredients. Food products that are prohibited according to the Islamic Sharia law should also be avoided during the synthesis of halal cosmetics. Every Halal product needs to gain a Halal certification,


which guarantees to consumers that the product does not contain any forbidden components. Halal certificate is issued for a fee by a certifying body. Technavio’s analysts forecast the global halal cosmetics market to grow at a CAGR of 14.63% during the period 2017-2021. Technavio’s report, Global Halal Cosmetics Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the Key vendorsoperating in this market.

Tom Ford creates new underwear collection for Men Tom Ford International announced the creation of Tom Ford underwear in partnership with Albisetti International, a global leader in the design, manufacturing, and distribution of the highest quality men’s and women’s undergarments. Tom Ford commented: “The creation of Tom Ford men’s underwear is a natural extension of our highly successful men’s collection and comes at a time when the Tom Ford brand has become firmly established worldwide as a leader in men’s fashion. Albisetti International is the perfect partner for this venture as their dedication to excellence and the highest quality product is impressive and their strong family work ethic makes them a perfect fit as our partners.” Alessandro Bianchi commented: “On behalf of Francesca, Tommaso and myself, we express great enthusiasm for this prestigious license and are very proud to be working with TOM FORD.” Tom Ford men’s underwear will be tightly distributed in Tom Ford stores worldwide, limited distribution partners, including department stores, as well as online partners and Tomford. com. Further details about the product range, price positioning and distribution will be revealed at a later date. In April 2005, Tom Ford announced the creation of the TOM FORD brand. Ford was joined in this venture by former Gucci Group President and Chief Executive Officer Domenico De Sole, who serves as Chairman of the company.

International Cosmetics News | February 2017

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Get your aroma assessment on target. Insist on LS Materials aroma assessment products. LS Materials was formed in 1994 as a dedicated supplier of aroma testing products and related company promotional materials. These product ranges have been developed to allow aroma assessment of aromatic liquids for the fragrance, flavour, aroma ingredients & aromatherapy markets around the world. Today LS Materials has a substantial customer base in the UK, Europe and around the world. We are here to supply aroma assessment materials timely to our customers and hold stocks accordingly to meet our planned needs. We are equally pleased to supply small quantities as we are larger amounts.



Worldwide Bologna Celebrates 50th Edition With Cosmoprime

Cosmoprof Worldwide Bologna, the leading international hub for the latest trends in the beauty industry, will celebrate its 50th anniversary from March 16th to 20th, 2017, with a brand new project: COSMOPRIME, the area in pavilion 19 which will be open to visitors from March 16th to 19th, 2017, together with Cosmopack – the international trade fair dedicated to the beauty supply chain. COSMOPRIME is a preview to Cosmoprof Worldwide Bologna 2017. Buyers and distributors attending COSMOPRIME in pavilion 19 will have the chance to visit the Extraordinary Gallery, Cosmoprof exclusive area where all trends of the beauty universe are on show, with the most innovative companies and brands. In the Premium Perfumery masstige


exhibitors and brands for the PCT sector will be on stage. COSMOPRIME will host the only International Buyer Lounge of Cosmoprof Worldwide Bologna 2017, becoming a unique space with a “B2B mood”. The International Buyer Lounge will welcome top buyers coming from all over the world, selected as part of the International Buyer Program, the consolidated initiative by Cosmoprof Worldwide Bologna involving exhibitors

from both Cosmoprof and Cosmopack in specific meetings with highly specialized professional distributors and brands of the key markets for the cosmetic industry. Not-to-be-missed the workshops and round tables with a focus on present and future processes characterizing the beauty world. Cosmoprime Forum will offer to professionals of the sector a profitable opportunity for highly qualified updates on the retail distribution and the market in general.

International Cosmetics News | February 2017

Within COSMOPRIME a special area in collaboration with Accademia del Profumo and Cosmetica Italia – Personal Care Association will be set up, The Perfume Factory. The area - "powered by Cosmopack" - will host the industrial steps of the production of a perfume, a virtual journey that will take the visitor to discover the entire supply chain of a fragrance: from olfactory to maceration, from filtration to filling, packaging and cellophane wrapping. A fragrance will be produced in "limited edition" to celebrate the 50th edition of Cosmoprof Worldwide Bologna, thanks to the collaboration of the leading companies of this sector exhibiting in Cosmopack. The Perfume Factory will also be the ideal place to celebrate the finalists in 2017 of the Accademia del Profumo Award with a location designed for that purpose.

COSMOPRIME will be in conjunction with Cosmopack, the target event of the beauty supply chain, held from March 16th to 19th, 2017. This coexistence will allow professional visitors to spend one more day in scheduling B2B meetings and increasing their network. Worldwide Bologna plays the role of mediator between beauty companies and new markets, thanks to its international profile. The event can rely on the collaboration of the Italian Ministry of Economic Development and ITA – Italian Trade Agency for all its promotional activities abroad. Cosmoprof can count as well on

the partnership with Cosmetica Italia. Cosmoprof, organized by BolognaFiere Group, is present in Bologna, in Las Vegas with Cosmoprof North America and in Hong Kong with Cosmoprof Asia, and it involves a total of 6,400 exhibitors and more than 350,000 visitors coming from more than 150 countries in the world.

COSMOPRIME will be in conjunction with Cosmopack, the target event of the beauty supply chain, held from March 16th to 19th, 2017. This coexistence will allow professional visitors to spend one more day in scheduling B2B meetings and increasing their network. At the same time, business relationships between the beauty industry, exhibiting at Cosmopack, and companies of finished products attending Cosmoprime will be easier. This initiative confirms the role of Cosmoprof Worldwide Bologna as key business opportunity for both beauty companies and professionals. The 2016 edition of Cosmoprof Worldwide Bologna has been characterized by record numbers, with more than 200,000 visitors. 2,510 exhibitors attended the show, 73% of them coming from abroad, and 25 Country Pavilions were present, confirming the international leadership of the exhibition. Cosmoprof

International Cosmetics News | February 2017



Country Pavilions. Iran is a growing and dynamic market, a new gate-away to the Gulf countries. With a population of more than 80 million inhabitants, 55% of them under 30 years old, Iran is the second-biggest beauty market in the Middle East and the seventh-largest in the world and it offers new business opportunities for international beauty brands.

Cosmoprof Worldwide Bologna reinforces its collaboration with Iran Beauty & Clean The Memorandum of Understanding between Bologna Fiere Group, which organizes Cosmoprof Worldwide Bologna, and the trade fair in Teheran has been renewed, consolidating the collaboration between Cosmoprof Worldwide Bologna and Iran Beauty & Clean, the Gulf and Middle East’s landmark trade fair for the beauty industry. Bologna Fiere Cosmoprof will be exclusive international agent for the 24th edition of Iran Beauty & Clean, held at the Teheran International Fairground from 24 to 27 April, 2017, and it will sell booths to international companies interested in participating. Iran Beauty & Clean will host all the beauty sectors. The exhibition is a not-tobe-missed event in the Gulf and Middle East region for companies focused on Cosmetics & Toiletries, with players in make-up, accessories and skin care segments, from mass market to prestige. A special area will be dedicated to Perfumery, with selected brands coming from all over the world. The sections


for Hair Salon and Beauty Salon will showcase companies with products and services geared for sale to licensed professionals, for use in a salon or spa setting and sold by distributors. A special area will host the Nail world, with professional nail reconstruction products and treatments for hands and feet. Iran Beauty & Clean is the leading regional event for Packaging and OEM, from packaging design to contract manufacturing, from raw materials to machinery and all services for the cosmetic industry. To confirm its role as an international event, the fair will host 5 Country Pavilions with more than 150 small and medium-sized companies. Italy, Turkey and South Korea are the fastest-growing

The country’s total beauty market is estimated at $5 bn in 2017. Local consumers show interest mainly on hair products and skin care, perfumes, cosmetics for the eyes, make up, nail polishes and prestige products. Furthermore, the local industry is developing and it is searching for raw materials, machinery for the packaging and filling machines. Iran Beauty & Clean is offering to influential buyers from all over the world exciting new opportunities not only in the Middle East and Gulf region, but in Africa and the Indian subcontinent, too. The 2016 edition of Iran Beauty & Clean welcomed over 18.000 visitors from 20 Countries, with an exhibition area reaching more than 26.000 sqm, and 400 exhibitors from 15 Countries aiming at new opportunities in the Iranian market. Cosmoprof Worldwide Bologna is the B2B international event for the beauty sector. The 2016 edition registered record results, with more than 200.000 visitors. 2.510 exhibitors, 73% of them from foreign countries, and 25 Country Pavilions took part in the exhibition, cementing its international leadership. Cosmoprof is held in Bologna, Las Vegas with Cosmoprof North America and in Hong Kong with Cosmoprof Asia, and it involves globally 6.400 exhibiting companies and more than 350.000 visitors from 150 Countries.

International Cosmetics News | February 2017

Products Shower Gel Hair and body shower gel 200ml Total body Lotion Body lotion for normal skin 250ml Micellar Water Hydrating make up remover for face, eyes and lips 250ml Face & Neck Cream 2 in 1cream 50ml Fragrance Solid fragrance 10ml NEXT LAUNCHES Body Massage Oil Massage oil 150ml


Cosmoprof Worldwide Bologna and Roberto Bolle and Friends BolognaFiere will accompany Roberto Bolle, international ballet étoile, on the occasion of his return to Bologna. Cosmoprof Worldwide Bologna will celebrate its 50th anniversary with the special party“Roberto Bolle and Friends”, to be held in the Teatro EuropAuditorium on Thursday 16 March in the evening. Cosmoprof Worldwide Bologna will invite its international guests to attend the show. Roberto Bolle will then take part in the opening ceremony of Cosmoprof 50, scheduled for Friday 17 March. “To celebrate such a special event as the 50th anniversary of the most important exhibition dedicated to Beauty -says Franco Boni, President of BolognaFiere – we wished to have a special guest. The show “Roberto Bolle and Friends” is the perfect match between Beauty and Italian excellence. Thanks to his artistic talent, Roberto Bolle exports the best of the Made in Italy in the world. It will be a honor to admire him dancing on the occasion of the Cosmoprof opening”. “Roberto Bolle and Friends” is a show which took the stage with great success in the most beautiful and significant towns in Italy and abroad, and it is still on tour. It opened up new horizons and possibilities, it won the heart of people in squares and theatres, it took the ballet where the ballet had never been before. The cast and the program which is being prepared by Roberto Bolle himself is strictly confidential, but it is sure the Étoile of the opera house La Scala – who is Principal Dancer of the ABT in NY, too – will invite some of the most famous protagonists of the terpsichorean world to join him, with the aim of offering to his public an unforgettable ballet show.

Oxymax to Exhibit at Cosmoprof Bologna, Italy COSMOPROF Worldwide Bologna is the leading 360° worldwide event for the professional beauty sector and an international platform for the cosmetics and wellness industry. OXYMAX are proud to announce they will be exhibiting at COSMOPROF Bologna coinciding with their 50 year celebration. The OXYMAX wellness range is unique in the Australian market offering luxury skincare products fortified with stabilised oxygen. Our products are derived from 100% natural sources that are high in vitamins, nutrients and antioxidants that protect cells from premature aging and immune cell damage. We use only the finest essential oils, botanical plants and extracts. The wellness range is a holistic blend of skin care applied topically and a liquid oxygen concentrate taken orally. OXYMAX extensive range of vegan products contains 100% Australian sourced natural ingredients bursting with antioxidants, vitamin and nutrients to stimulate your collagen and skin cell growth.

Why take part in Cosmoprof Bologna • Cosmoprof Bologna is the world’s leading event attended by all the suppliers, producers and distributors from the cosmetics industry. • All the relevant distribution channels are present: from retail distribution to internet operations, including the professional channel.


response to the business needs of the • To strengthen the Italian domestic market and/or open new distribution channel companies exhibiting. opportunities • To benefit from the brand awareness of • To open your business to new overseas the Cosmoprof brand on an internamarkets or create new strategic alliances. tional level. • To meet buyers and distributors from • Cosmoprof Bologna has a unique knowall over the world through the “Buyer how developed through its history of over Program” created by the organisers in 45 years of service to the beauty industry.

International Cosmetics News | February 2017

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TRADE EXHIBITIONS STAMEGNA “MILANO”:..................................................22-23 January (Preview) ECRM “MONTECARLO” : ...............................................12-15 Febuary(Preview) COSMOPROF “BOLOGNA”: ..........................................17-20 March (Launch)+Event DUTY FREE SHOW “ORLANDO” :................................26-29 March TAX FREE WORLD EXHIBITION “SINGAPORE” :......7-11 May BEAUTY WORLD MIDDLE EAST “DUBAI” :...............14-16 May DUTY FREE SHOW “CANNES” :....................................2-6 October



Introducing Spa Symposium 2017 IN COLLABORATION WITH INTERNATIONAL SPA ASSOCIATION (MARCH 17-18, 2017) C o s m o p r o f Wo r l dw i d e Bologna presents Spa Symposium, a new special project devoted to spa, professional beauty and natural/organic beauty in collaboration with the International Spa Association. ISPA is recognized worldwide as the leading professional organization and voice of the spa industry, providing invaluable educational and networking opportunities, promoting the value of the spa experience and speaking as the authoritative voice to foster professionalism and growth. The Spa Symposium will consist of a two-day conference offering ample opportunities for networking and learning with key decision makers. It will feature a line-up of 10 top industry leaders who will share their valuable insights and experience through featured presentations and panel discussions. The symposium will be hosted on Friday, March 17 and Saturday, March 18, 2017 at Cosmoprof Worldwide in Bologna. The Spa Symposium is geared toward Spa Directors and Spa Managers, Hotel and Resorts Directors and Managers, Consultants and in general those who provide services or resources to the spa industry including products/service suppliers. The speakers will be renowned key players of the industry, influencers, consultants and educational institutions.


Cosmoprof North America readies for a record breaking 14th edition Cosmoprof North America (CPNA), which will bring beauty brands and packaging suppliers together on the West Coast, July 9-11, 2017 at Mandalay Bay Convention Center in Las Vegas, has announced the launch of Discover Pack, a new special area dedicated to novel suppliers. With an entire pavilion already dedicated to packaging, contract manufacturing & private label, Discover Pack will put a spotlight on the section and reinforce the importance packaging plays in the beauty industry. As only 12 exhibitors will be featured, the area also promises to deliver a tailored and well-rounded showcase of the latest packaging innovations—from packaging to contract manufacturing. Participating companies will benefit from guaranteed face-to-face meetings with key U.S. and international buyers in addition to receiving prime placement on the show floor and unsurpassed exposure. “The packaging section, like all our areas, has experienced steady growth year over year,” says Daniela Ciocan, marketing director, CPNA. “Discover Pack was created to meet growing demand while simultaneously taking advantage of the fact that CPNA features more than 1,000 finished goods companies and welcomes a large number of visitors from prime beauty hub, California- giving exhibitors a built-in client base and direct access to up-and-coming indie beauty brands seeking innovation.”

International Cosmetics News | February 2017


Cosmoprof Worldwide: dedicated to the beauty industry Since 50 years, Cosmoprof Worldwide Bologna is the leading 360° worldwide event for the professional beauty sector and an international platform for the cosmetics and wellness industry. The best global suppliers, all under one roof, launch their novelties on occasion of Cosmoprof Worldwide Bologna, the international hub where beauty takes shape. You will be overwhelmed by new trends, conferences, peer-to-peer networking, ideas exchange, knowhow contamination, best practices. Cosmoprof’s exhibition space covers the entire BolognaFiere exhibition centre and is dedicated to the various sectors of the beauty industry: Perfumery and Cosmetics, Natural Products, Packaging, Machinery, Contract Manufacturing and Raw Materials, Beauty and Spa, Hair and Nails. Vast numbers of exhibitors, visitors and buyers from overseas are turning this event, year after year, into a proper international “hub” where professionals and decision makers meet to develop their business. 20

COSMOPROF WORLDWIDE BOLOGNA WILL TAKE PLACE FROM 16TH TO 20TH MARCH 2017: • Cosmopack from 16 to 19 March (Booth n. 15 - 15A - 18 - 20) • Cosmoprime from 16 to 19 March (Booth n. 19) • Cosmoprof from 17 to 20 March (All other booths) INTERNATIONAL BUYER PROGRAM Cosmopack fosters meetings with the most influential buyers in the sector worldwide through a carefully structured “International Buyer Program”.

COSMOPACK The “show-in-the-show” event dedicated to packaging and contract manufacturing that open one day earlier than Cosmoprof, with dedicated pavilions and an increased market interest in this sector. COSMOPRIME - NEW 2017 The new Cosmoprof area that will host in Pavilion 19 the Premium Perfumery, the Extraordinary Gallery and the new areas dedicated to emerging trends. Cosmoprime will open the same day of Cosmopack (March 16th - 19th, 2016). PROMOTION Significant investment in advertising to promote the event in the international and national trade press press. Special investment is foreseen on digital initiatives. SPECIAL EXHIBITION AREAS The new special areas have been created specifically to meet the needs of small and medium-sized businesses with emerging brands that have great potential but do not yet benefit from widespread distribution. SPECIAL PROJECTS Ad hoc initiatives organised for each sector represented at the exhibition. Workshops, conferences, events and seminars for discussing important topics relating to future growth opportunities in the beauty business.

International Cosmetics News | February 2017

L’Oreal Professionnel’s Inoa Color Care Range L‘Oréal Professionnel, the pioneer of professional haircare technolog y, always aspires to deliver products best suited to your requirements. Thanks to extensive research and collaborations with hair experts you can trust, L‘Oréal Professionnel is arguably the most trusted salon brand today. In 2010, we ushered in a new era in hair color technology by launching INOA, the revolutionary ammonia-free, odorfree hair color. And now, we bring to you theINOA Color Care Range to protect and maintain the intensity and shine of your colored tresses! The INOA Color Care Range is an at-home follow-up treatment recommended by leading hairstylists, entirely dedicated to maintain your hair color and protect your hair from damage. It protects the natural lipids of your hair, making them look alive and vibrant.

THE FOLLOWING COLOR CARE PRODUCTS ARE INTEGRATED INTO THE INOA HAIR COLOR SERVICE: INOA Color Care Shampoo– (INR 1000/- for 250ml) The INOA Color Care Shampoo, a protective cream shampoo for INOA color treated hair, is a perfect blend of Argan oil and Green tea extracts. It is a totally sulfate-free, gentle cleansing base that replenishes your lipids and protects the outer layer of you INOA colored hair. During application the shampoo transforms itself into rich creamy lather giving an unprecedented sensory experience. INOA Color Care Masque-(INR 1200/for 200ml) The INOA Color Care Masque is a rinseout, on-surface protective conditioning masque for INOA color treated hair. It intensely nourishes your hair and protects the color making it last long.

The masque will leave your hair silky and hydrated, with an unprecedented radiant shine. So gear up for an ultimate sensorial experience for your INOA colored hair, not only in-salon but also at home with the INOA Color Care Range, tailor-made for your hair! ABOUT L‘ORÉAL PROFESSIONNEL: L‘Oréal Professionnel is the partner brand of the world’s leading hairdressers, providing new business and creative development opportunities through cutting edge products, advanced education and access to a world-wide network of the greatest hairdressers. With products & services that combine L‘Oréal Laboratories’ expertise and safety, with an in-depth understanding of hairdressing techniques and fashion trends, the brand provides inspiration to hairdressers across the world to create international hair fashion trends, in keeping with its motto “Dream. Excel. Succeed… Together”. In India since 1997, L‘Oréal Professionnel has been partnering the Indian hairstylists’ fraternity, to pioneer the development of the hairdressing industry, as a whole. Available in the salons of the world’s greatest hairstylists, L‘Oréal Professional’s comprehensive international range created exclusively for in-salon usage and retail via salons – across Color, Texture, Care and Styling products – includes specific references that have been tailormade to meet the ever-evolving needs of the Indian consumer.

International Cosmetics News | February 2017




Registration Opens for 96th Annual AAEI Conference & Expo AAEI has opened registration for the 96th Annual AAEI Conference and Expo, which will be held June 20-22, 2017 in Austin, Texas. From now until April 15, 2017, registrants will receive AAEI’s Early Bird discount. The theme of this year’s conference is, “NexGen: Building Frictionless Trade for the 21st Century”. Planners say it will be a full examination of the future of international trade and the rapidly changing relationship between technology, policy and customer behavior. Frictionless trade provides the opportunity for buyers and sellers to connect, via seamless international transactions. US trade policy is on the brink of sweeping change. AAEI conference organizers are currently working on a program that will address many of the policy changes affecting the global trade community. But the way international trade is conducted in practice is also changing, in part due to new technology as well as market expectations. The panels will be comprised of industry leaders and government regulators who will discuss how to make the trade infrastructure of tomorrow a reality.


AAEI is the premier trade organization representing U.S. companies engaged in global trade. They are recognized as technical experts regarding the day-to-day import and export of goods including the facilitation of global trade. AAEI membership is made up of American corporations organized in the United States who export goods from or import goods into the United States; deal in goods for export or import; engage in providing services to the American international trade community; or are otherwise commercially interested in the promotion of expanded international trade. Membership categories are: Importer/Exporter, Law Firm, Customs Broker/Freight Forwarder, Trade Service, Port Authority, Trade Association (and related organization), and Academic. AAEI advocates on behalf of U.S. companies on trade policy issues before the U.S. Congress, trade compliance practices and operations before Executive Agencies, and multi-lateral organizations including the World Trade Organization and the World Customs Organization. AAEI plays an important role in providing education to international trade compliance professionals through its ten (10) standing committees which review proposed trade policy and regulations for comment, off-the-record webinars with government officials, and the Association’s annual conference, seminars and trade briefings. AAEI assists international trade compliance professionals by providing information concerning government regulations through its international trade ALERT hosted on the Thomson Reuters’ Checkpoint platform and annual Benchmarking Survey compiling the data on import, export, security and product safety issues.

International Cosmetics News | February 2017

International Cosmetics News | February 2017



Registration Opens for 2017 Western Regional Conference Registration is open for the 2017 FTA-AAEI Western Regional Conference, which will be held later this month in Torrance, California. The two-day confrerence, scheduled for January 30-31, 2017, will take place at the Toyota USA Automobile Museum. The keynote speakers will be Ms. LaFonda Sutton-Burke, CBP Port Director, Los Angeles/Long Beach Seaport and DHS Assistant Secretary Alan Bersin. The panel topics at the conference will include e-commerce basics, import and export basics, port modernization, and Canadian and Mexican perational issues, as well as other hot topics for global trade professionals. FEATURED SPEAKERS WILL INCLUDE: • Gary Barraco, Amber Road • Su Ross • Cindy Allen, FedEx • Tom Gould, Sandler, Travis & Rosenberg, P.A.

• Sandy Coty, A.N. Deringer • Joan Koenig, Drinker Biddle & Reath • Anne Maracich, CBP • Christine Hogue, CBP • Chris Floersch, Honda

The registration fee for AAEI and Foreign Trade Association members is $250. For non-members, the registration fee is $350.

THE AMERICAN ASSOCIATION OF EXPORTERS & IMPORTERS AAEI is the premier trade organization representing those immediately engaged in and directly impacted by developments pertaining to international trade. We are recognized as technical experts regarding the day-to-day facilitation of trade. AAEI seeks to achieve tangible benefits for members by promoting efficiency, economy and professionalism in global trade through advocacy, education and communication. For more than 90 years, AAEI has been the national voice of American business in support of fair and open trade among nations. WE MAKE GLOBAL TRADE HAPPEN AAEI’s expertise in international trade policy, customs matters, and export controls is widely recognized in Washington and other national capitals.


AAEI is the only national association dedicated exclusively to representing the interests of both American exporters and importers before U.S. government agencies, Congress, the Trade Community, international organizations, and foreign governments. SPANNING THE SPECTRUM OF GLOBAL TRADE AAEI’s members include manufacturers, distributors, and retailers of a broad spectrum of products including chemicals, electronics, machinery, footwear, automobiles and automotive parts, food, household consumer goods, toys, specialty items, textiles and apparel, and footwear. Also vital are companies and organizations serving international trade such as carriers, customs brokers, freight forwarders, banks, attorneys, and

insurance firms. AAEI’s large and diverse membership base provides it with a high level of credibility among policy makers. As a primary representative of the entire U.S. international trade community, and of both importers and exporters, AAEI is able with particular effectiveness to make the point that trade restrictions and protectionism ultimately injure the world’s largest consumer market and the world’s largest exporter: the United States. FORGING PARTNERSHIPS AAEI maintains a close and constructive liaison with the Department of Homeland Security (DHS) and Customs & Border Protection (CBP), working side-by-side with Customs managers on regulatory and policy initiatives that affect the efficiency and profitability of U.S. companies involved in international trade. AAEI works particularly closely with the Department of Commerce and the USTR. AAEI also monitors and works with the FDA, USDA, ITC, State Department, DOJ, Export-Import Bank, and DOT, as well as other government agencies that have regulatory authority or policy impact over trade across U.S. borders. COMMITTED TO ADVANCING GOOD TRADE POLICIES Because of the breadth of its membership and policy interests, AAEI is often called upon by Congressional committees to offer its technical expertise on policy and regulatory matters involving global commerce, as well as facilitation, compliance, and homeland security. Among the issues on which AAEI has provided input are customs modernization, organization and funding of Customs Border Protection programs and Supply Chain Security. AAEI also closely monitors export-related issues such as U.S. economic sanctions, export controls, intellectual property rights protection, and elimination of foreign barriers to U.S. exports.

International Cosmetics News | February 2017

Natural beauty brands at the click of a button BALMESSENCE E-BOUTIQUE LAUNCHES IN THE UNITED ARAB EMIRATES WITH A UNIQUE, ONE-STOP SHOP FOR PREMIUM, NATURAL AND ORGANIC BEAUTY PRODUCT., the online boutique for authentic natural and organic beauty products, has launched in the UAE. Borne from the knowledge that true beauty and good looks are not formulated in a laboratory, is poised to become the online destination for those seeking superior natural brands. Each product has been carefully chosen for the quality, potency and authenticity of its natural or organic ingredients, as well as its sophisticated beauty-boosting benefits. All brands on actively minimise the presence of harmful ingredients and preservatives in their products, or are certified natural or organic. Sourced worldwide, they include Living Nature, New Zealand’s award-winning

range of BDIH-certified skincare and make-up; HollyBeth Organics, the USDA-certified organic skincare line from the US; and Mitchell and Peach whose eco-chic perfume, bath and body products are hand-blended in England using the finest natural ingredients.

multicultural beauty aficionados,” she adds. “Amidst the growing trend for luxury organic brands sold online we are excited to introduce Balmessence’s unique concept of ‘nature-luxe’ - natural beauty products that are an affordable indulgence.”

A nge l a Tu rov s k ay a , fou n d e r of Balmessence, says, “At Balmessence we deeply value the precious authenticity of natural beauty and know that effective beauty products do not need to be made from harsh, synthetic ingredients.

Products from Tiddley Pom – the UK’s leading organic baby spa range – are also available, as well as the latest line from Shiffa, Dubai’s award-winning brand, inspired by ancient Arabia with luxurious oil blends for the hair and skin.

“By enhancing the cosmetic integrity of nature’s own ingredients we offer our clientele a sophisticated array of products, accessories and niche perfumery designed to make them look and feel gorgeous and healthy, just as nature intended. Furthermore, I’m certain these forward-thinking products will resonate with the region’s cosmopolitan and

Products sold on are available exclusively to UAE-based customers. Online shoppers in the wider GCC can purchase products from 2017. To explore the complete range of natural and organic beauty brands, please visit the e-boutique at www.balmessence. com, or call +971 4 4516083.

International Cosmetics News | February 2017



Cosmetic Industry around the World The output of cosmetics is presently centered by a small amount of multinational companies that came from in early twentieth century, however the distribution and purchase of cosmetics is spread among an array of different companies. The mobile phone industry’s biggest cosmetic information mill The L’Oréal Group, The Procter & Gamble Company, Unilever, Shiseido Company, Limited and Estée Lauder Companies, Corporation. The marketplace amount of the cosmetics industry in america, Europe, and Japan is all about EUR 70B/y, based on a 2005 publication. Within the U .S. States, the cosmetic industry’s size was US$42.8 billion in 2008. In Germany, the cosmetic industry produced €12.6 billion of retail


sales in 2008, making the German cosmetic industry the 3rd biggest on the planet, after Japan and also the U.S. States. It’s been proven that in Germany this industry increased nearly five percent in a single year, from 2007 to 2008. German exports within this industry arrived at €5.8 billion in 2008, whereas imports of

cosmetics totaled €3 billion. The primary nations that export cosmetics toGermany are France, Europe, the U.S. States and Italia, plus they mainly contain makeup and scents or fragrances for ladies. The world cosmetics and perfume industry presently creates an believed annual turnover peopleDollar170 billion (based on Eurostaf – May 2007). Europe may be

International Cosmetics News | February 2017

the leading market, representing roughly €63 billion, while sales in France arrived at €6.5 billion in the year 2006, based on FIPAR (Fédération des Industries p la Parfumerie – in france they federation for that perfume industry). France is yet another country where the cosmetic industry plays a huge role, both across the country and worldwide. Most items having a label, “Produced in France” are valued around the worldwide market. Based on data from 2008, the cosmetic industry is continuing to grow constantly in France for 40 consecutive years. In The Year 2006, this industrial sector arrived at an archive degree of €6.5 billion. Famous cosmetic brands created in France include Vichy, Yves Saint Laurent, Yves Rocher and many more. Cosmetics at Existence Pharmacy at Westfield Albany around the North Shoreline of Auckland, Nz. An Italian Man , cosmetic market is also an essential player within the European cosmetic

market. While not as large as with other European nations, the cosmetic industry in Italia was believed to achieve €9 billion in 2007. An Italian Man , cosmetic market is however centered by hair and the body items and never makeup as with a number of other European nations. In Italia, hair and the body items constitute roughly 30% from the cosmetic market. Makeup and facial care, however, are the most typical cosmetic items released towards the U.S. States. Because of the recognition of cosmetics, especially scents and fragrances, many designers who aren’t always active in the cosmetic industry emerged with various fragrances transporting their names. Furthermore, some stars and performers their very own perfume line (for example Celine Dion). Designer fragrances are, like every other designer items, probably the most costly in the market because the consumer pays not just for that product but in addition for the company. Famous Italian scents are

created by Giorgio Armani, Dolce and Gabbana, yet others. Lately, Procter & Gamble, which sells CoverGirl and Dolce & Gabbana makeup, funded research concluding that makeup makes women appear more competent. Because of the origin of funding, the standard of the Boston College study is asked. The cosmetic industry worldwide appears to become continuously developing, now more than ever before using the creation of the web companies. Many famous companies sell their cosmetic items online and in nations by which they don’t have reps. Research around the e-mail marketing of cosmetics to customers indicates they’re goal-oriented with email content that’s viewed as helpful, motivating readers to go to an outlet to check the cosmetics or speak with sales reps. Helpful content incorporated special sales choices and cool product information instead of details about makeup trends.

International Cosmetics News | February 2017



with brands that are positioned more in the ‘accessible price segments,’ distributed in mass channels, drugstores, beauty stores and online,” wrote Céline Pannuti, an analyst at J.P. Morgan Cazenove, in a research note. “The acquisitions also broaden L’Oréal’s presence in baby care and sun care in the U.S. market, where for example, CeraVe witnessed a nearly threefold growth in sun care over 2010 to 2015, reaching $27 million,” continued Nicholas Micallef, senior beauty and personal care analyst at Euromonitor International. “With such performance, this is a double win for L’Oréal, as it reinforces its position in these categories with targeted products.” CeraVe, founded in 2005, was developed with dermatologists. It comprises a line of skin-care products, including cleansers, moisturizers, sunscreens, healing ointments and a range for babies, with medium retail price points between $7 to $22, and estimated annual sales of $140 million, according to J.P. Morgan Cazenove.

L’Oréal is bolstering its U.S. business in the dynamic active segment The world’s largest beauty company said that it has signed a definitive agreement with Valeant Pharmaceuticals International Inc. to acquire the CeraVe, AcneFree and Ambi skin-care brands for $1.3 billion in cash. The trio of labels – with their respective focuses on dry skin, acne, and dark spots and brightening – generates yearly revenue of about $168 million combined and puts L’Oréal head-to-head with Nestlé’s blockbuster Cetaphil brand. Analysts deem the new labels make a propitious fit. “The acquisition will almost double


the size of L’Oréal’s Active Cosmetics Division in the U.S. – a market where the group is still relatively under-represented, given the lack of its natural distribution platform – pharmacies, for instance,” said Eva Quiroga, an analyst at Deutsche Bank. “These will compliment L’Oréal’s active skin-care portfolio

L’Oréal considers CeraVe to be among the fastest-growing skin-care brands in the U.S., with average gains over the past two years of more than 20 percent. AcneFree, with medium product prices ranging from $6 to $33, markets and distributes a collection of over-the-counter cleansers and acne treatments in the country, while Ambi, at $6 to $13, includes skin care created for multicultural consumers. All three brands are built on strong relationships with health professionals and are widely distributed, highlighted Frédéric Rozé, president and chief executive officer of L’Oréal USA. “Expanding the business globally will be a big part of the longer-term growth opportunity,” noted Quiroga. “We believe CeraVe has great potential for international growth in the years to come,” specified Brigitte Liberman,

International Cosmetics News | February 2017

president of L’Oréal Active Cosmetics Division, in a statement. CeraVe, AcneFree and Ambi are to become part of L’Oréal’s powerhouse Active Cosmetics Division, which includes brands such as La Roche-Posay, Vichy and SkinCeuticals that are created with and endorsed by dermatologists, pediatricians and other physicians.

rife in 2016, keeps percolating this year, with purchase prices on the rise. L’Oréal is paying 7.7-times sales for the three U.S. skin-care labels, which is a higher multiple than the 6.1-times sales it offered to buy IT Cosmetics – for $1.2 billion – last year. The Estée Lauder Cos., meantime, paid a 5.5-times multiple when it shelled out $1.45 billion for Too Faced.

As reported, in the third quarter, the Active Cosmetics Division registered sales of 425.7 million euros, or $475.3 million at average exchange for the period, up 4 percent in reported terms versus the third quarter of 2015. On a like-for-like basis, revenues grew 6.5 percent.

“Although the price is very high, it is supported by the strong growth the business will likely achieve, initially in the U.S., where there is still a lot of white space to be covered and eventually on a more global basis,” said Quiroga, of the latest acquisition. “It is this kind of global expansion that L’Oréal has historically excelled at – think Kiehl’s, Maybelline and now NYX.” Pannuti estimated the transaction will be neutral to slightly accretive in its first year.

The acquisition will almost double the size of L’Oréal’s Active Cosmetics Division in the U.S. – a market where the group is still relatively underrepresented, given the lack of its natural distribution platform – pharmacies, for instance

Dermocosmetics brands are a hot commodity today and make up one of the fastest-growing categories in beauty, spurred largely by Millennials. Such labels not only benefit from their treatment solutions but also from how they are positioned – promoted not for their cosmetics benefits but for skin health, which is increasingly a key driver for

consumers, according to Euromonitor’s Micallef. “Skin care, as well as categories such as hair care and sun care, is evolving with the quest for prevention among consumers,” he continued, adding that seeps into the baby care space, as well, which Euromonitor estimates generated $2.92 billion in the U.S. alone in 2015, representing a 3.3 percent on-year increase. “”Expert brands’ are the real outperformers at the moment, whether makeup artist brands in makeup or dermatologist/ doctors brands in skin care, especially in the U.S. and U.K.,” added Quiroga. L’Oréal had been acquisitive throughout 2016. Beside IT Cosmetics, the company in July also said that it had made an offer to buy Société des Thermes de Saint-Gervais-les-Bains and the license to use the Saint-Gervais Mont-Blanc beauty brand. In June, L’Oréal signed an agreement to purchase Atelier Cologne. Valeant, based in Laval, Canada, said Tuesday that it was selling its Dendreon cancer business for $819.9 million, as well. The beleaguered drugmaker is working to pay down its debt of more than $30 billion.

In the first nine months of this year, the division posted sales of 1.45 billion euros, or $1.62 billion, a 1.3 percent rise in reported terms and 5.4 percent on a like-for-like basis. L’Oréal said the branch’s performance was accelerating and particularly strong in North America and Latin America, while it slowed in the European and Asian markets. In the period ended Sept. 30, North America rang up 27.4 percent of L’Oréal’s overall sales. Mergers-and-acquisitions activity in the beauty space, which was

International Cosmetics News | February 2017



Master Your Style with the John Frieda Frizz Ease Capsule Collection


ohn Frieda introduces the frizz ease capsule collection – a curated edit of its iconic, style enhancing and frizz-fighting essentials. This selection of timeless styling and haircare classics allows you to unlock your hair’s potential and create endless looks to suit your personal mood and style. Whether it’s an easy, undone look or a more defined, statement do, you can pick your perfect styling partners from this convenient and versatile capsule collection. Luke Hersheson, John Frieda UK creative director said: “Whether you want a low- effort topknot one day, and classic, elegant waves the next – there are no barriers, only possibilities. Most women don’t have an overflowing hair kit like stylists do, so this capsule collection has a selection of key products that you can pick and choose from to style a number of looks, from effortless to elegance and everything in-between.” FRIZZ EASE ORIGINAL 6 EFFECTS SERUM (RRP £6.99) Our most iconic serum is at the heart of the Capsule Collection. Instantly eliminating frizz and repelling humidity for beautifully glossy styles, the Frizz Ease Original 6 Effects Serum is a tested, timeless hair hero. Expertly formulated with an unique blend of silicones, combined with silk protein and Thermal Protectant, the serum protects each strand against the onset of frizz, whilst taming unruly flyaways and boosting shine. FRIZZ EASE CURL REVIVER MOUSSE (RRP £5.99) The definitive curl refresher, the mousse


ensures ringlets hold their shape, maintain their shine and aren’t limp by lunchtime. It’s a curl collaborator, preventing both fallouts and frizz attacks. Enjoy the flexibility of either letting hair dry naturally, or drying with a diffuser and harnessing its added heat protection. FRIZZ EASE SECRET AGENT TOUCH-UP CRÈME (RRP £5.99) A backstage favourite of celebrity stylist Luke Hersheson, the lightweight crème instantly eliminates flyaways and restores essential moisture back into dehydrated hair for a flawless finish. Apply to dry hair for touch-ups anytime to help camouflage static frizz and split ends, for a sleek and polished look. FRIZZ EASE MOISTURE BARRIER HAIRSPRAY INTENSE HOLD (RRP £5.99) Lock your look in place and seal out frizz caused by humidity with this keratin

enriched hairspray. The intense-hold, fine mist works as hard as you do, keeping your hair perfectly styled and free of flyways. The hairspray maintains a non-stick, no-crunch policy, leaving hair with a super polished finish. UPGRADED: FRIZZ EASE MIRACULOUS RECOVERY SHAMPOO & CONDITIONER (RRP £6.99 EACH) Miracle workers in every sense, the frizz- controlling shampoo and conditioner duo has undergone a revamp with an upgraded formula and enhanced fragrance. Together, the shampoo and conditioner, with Amino Repair Complex, give the ultimate protection against frizz, all while reducing hair breakage and providing defense against future damage. The conditioning agents provide intense nourishment for touchably-smooth hair, and help to seal split ends to create the perfect smooth base for any style.

International Cosmetics News | February 2017

SHEER BLONDE BRILLIANTLY BRIGHTER BLONDE PERFECTING TREATMENT (RRP £9.99) The John Frieda Sheer Blonde Brilliantly Brighter Blonde Perfecting Treatment is a weekly, five minute treatment that adds a shimmery overlay of light-reflective, pearlescent tones for brighter, beautifully blended blonde. Inspired by photo dye technology in collaboration with a leading photography and imaging company– experts in the field of developing clear, vivid and durable colours – this revolutionary treatment has been in development for over fifteen years.

Reveal Your Brightest Blonde with John Frieda Sheer Blonde The new John Frieda Sheer Blonde Brilliantly Brighter range increases the natural luminosity of blonde hair for a natural looking, perfectly blended, brilliant shine. Each product in this collection contains patented John Frieda technology which when combined, will allow blondes to discover new depths; perfecting the hair from within for brilliant reflection and shine, and providing a translucent colour effect that adds layers of shimmery pearlescence to enhance your blonde shade with every movement. Amazing colour. Every. Single. Day. SHEER BLONDE BRILLIANTLY BRIGHTER ULTRA ILLUMINATING SHAMPOO AND CONDITIONER (RRP £6.99 EACH) The new Brilliantly Brighter shampoo and conditioner contain John Frieda’s patented technology to penetrate and perfect the hair from within, improving each strand’s reflective capabilities and resulting in a noticeable luminosity. Hair damage from dying, bleaching or

styling can create microscopic pores in the hair which can make hair look dull – much like the flaws and imperfections which prevent a diamond from shining its brightest. John Frieda’s patented Blonde Perfecting Technology shrinks these pores, so that the now mirrorsmooth hair surface and transparent hair fiber can reflect and transmit light more clearly for blonde hair that shines brilliantly brighter.

Each product in this collection contains patented John Frieda technology which when combined, will allow blondes to discover new depths; per fecting the hair from within for brilliant reflection and shine, and adds layers of shimmery pearlescence to enhance your blonde shade with every movement. A truly innovative launch, this Perfecting Treatment pioneers John Frieda’s new Rainbow Dye technology which deposits blonde dye molecules onto the hair’s surface to create a flawless colour ‘veil’ around each fiber. The combination of blonde tones and the unique distribution of the molecule in a ring around the hair reflect light in a perfectly blended, multi-tonal hue, which shifts with the hair’s natural movement to create a pearlescent shine from every angle. The dye molecules penetrate deeply into the outer layers of hair, but without a chemical reaction (hair is not artificially lightened) so there is no risk of damage or significant change to the base colour of your hair. A more subtle result than salon foil highlights, but retaining exceptional shine and multi-dimensional colour, this is a treatment to brighten to your most naturally blended, beautifully brilliant blonde.

International Cosmetics News | February 2017



Years of Fragrance

THE PERFUME SHOP CELEBRATES SILVER ANNIVERSARY This year, The Perfume Shop, which opened its first store in 1992 in Birmingham Bullring, will celebrate its 25th birthday with a year of activity including in store promotions and a joint plan of activity with Alzheimer’s Research UK which also celebrates its 25th birthday in 2017.


rom humble beginnings with just one store The Perfume Shop is now the country’s largest specialist fragrance retailer with over 260 stores in the UK and Ireland, hosting a range of brands from best-sellers such as Paco Rabanne, Marc Jacobs and Armani, and the world’s most coveted designer brands such as Victor & Rolf, Tom Ford and Chanel. The business was founded to offer high street perfume shoppers specialist knowledge and advice, and this mission continues today. The passion and expertise of The Perfume Shop colleagues is unrivalled on the high street; 301 colleagues have completed Fragrance Foundation courses and a further 63 have completed the unique Perfume Masters training. It’s testament to the business’s investment into its people that one of the very first colleagues still remains in the The Perfume Shop family twenty


select a fragrance online and have it delivered within 90 minutes. The Perfume Shop will be celebrating the birthday with a host of special offers, promotions, limited edition and exclusive products. Gill Smith, The Perfume Shop Managing Director comments: “Reaching twenty five is an achievement for any business and everyone who has been in the retail industry for the past twenty five years would agree this has been a period with huge changes in the way we all shop and our high streets.

five years later; Tracey Smith, manager of the Blackpool store. The way people shop has changed over the last twenty five years and The Perfume Shop has evolved to ensure they’re constantly offering customers something new. The new services include the launch of a bespoke engraving service online, which has been such a success it’s also being trialled in two stores and the Shutl delivery service which lets busy shoppers

“We are looking forward to celebrating our history this year with colleagues, customers and suppliers and also look to the future, embracing all the developments we can now offer to give a bespoke fragrance experience for every customer.” The Perfume Shop is the UK’s largest specialist fragrance retailer with over 260 shops nationwide, selling all major designer fragrance brands at value for money prices.

International Cosmetics News | February 2017

Skin Care Line Endorsed by Shark Tank’s Kevin Herrington Slated for TV Appearance President and Founder of Regina-C Gold, Dixie Medford announces advancement in technology to achieve even better results in skin care. The revised formulation is the ideal way to make skin look years younger and enhance natural beauty. Regina-C Gold breakthrough formulation will appear on television’s “As Seen On TV” program March 2017. According to Medford, “Our recent advancements are the result of our alignment with Cosmedex Science, Inc., led by Chris Amato.” Continues Dixie Medford, “Cosmedex has 35 years of innovative research to contribute. The Regina-C line was updated by combining PPA Technology and live plant cells. The result is ageless, timeless and flawless skin that exceeds other similar products. It is available at a fraction of the cost of most products.” This remarkable combination of results and affordability has opened the door for the television appearance, as well as international exposure at the world’s largest skin care exposition, Cosmopro Worldwide Bologna, in Italy this coming March. “Our newest product is Regina-C Gold Serum, which uses proprietary Phytoproactive (PPA) Technology, will be introduced this year,” states Medford. This serum changes the texture of the skin, reduces scaring, stimulates wound healing and rebuilds lost collagen and

ONE OF THE INGREDIENTS, METHYLSILANOL MANNURONATE, AN ORGANIC DERIVATIVE OF SEAWEED, BINDS MOISTURE IN THE EPIDERMIS, RESULTING IN THE FIRMING AND STRENGTHENING OF THE SKIN. IT ALSO IMPROVES CELL COMMUNICATION AND THE FIBROBLAST NUMBER. THE RESULT IS AS PROMISED — AGE-DEFYING BEAUTY, FRESHNESS AND SKIN CLARITY. elasticity. It is truly remarkable.” Regina-C LLC was created in 2003 to provide a nutrient-packed line of creamy concentrates with innovative, clinical-tested ingredients that deliver noticeable benefits in anti-aging skin care. Founder Dixie Medford is world renowned in the fields of medical aesthetics for skin care, permanent and corrective cosmetics. She has been featured on ABC 2020, Fox News and numerous other television and radio shows. She is also a board-certified instructor of dermatologists, aestheticians, cosmetic surgeons and other professionals. Simply put, she is a world-class skin care and cosmetic procedures and ingredients expert. The new technologies

are remarkable. The PPA is based on Silicium, which is naturally present in younger skin. It protects protein and collagen structures. In addition, Live and Stem Plant Cells are added to provide maximum efficacy. With patented Biotechnology methods, active live plant cells are produced free of pollution. One of the ingredients, Methylsilanol Mannuronate, an organic derivative of seaweed, binds moisture in the epidermis, resulting in the firming and strengthening of the skin. It also improves cell communication and the fibroblast number. The result is as promised — age-defying beauty, freshness and skin clarity.

International Cosmetics News | October 2016



Fascinating Diamonds introduces design your own ring feature

National Dress Day is happening on March 6 Grab your heels and put on your favorite dress, the inaugural National Dress Day will be on March 6! National Dress Day is a holiday to relive dress memories from proms to weddings. To celebrate, everyone is encouraged to share their dress memories and post their favorite dresses on Facebook and Instagram (@NationalDressDay) using #NationalDressDay. “I have fond memories wearing dresses and I realized that dresses hold such powerful emotions for women,” said Ashley Lauren about founding the national holiday. “I remember the dresses I wore to my first job interview, prom, first date, the list goes on. This is a fun day to cherish and celebrate those memories.” Dresses come in a variety of shapes and designs. From long, mini, fit-and-flare to ballgown and A-line. Throughout the years, dress designs have changed drastically. However, they still provide a distinctive look and one-of-a-kind fit, adding a level of poise and confidence to any event. No matter what style is preferred, National Dress Day can be celebrated in many ways. “To me this day is about empowering women to celebrate our femininity and cherish memories of wearing dresses. It’s the women and their stories behind the dresses that make this day so special,” said Ashley Lauren. ASHLEYlauren, celebrating six years in 2017, can be found worldwide and is well-established in the prom and social occasion industries. Ashley Lauren designs her dresses, often worn for evening occasions, with a unique style and personality. Retailers across the world now carry ASHLEYlauren. Ashley Lauren is known for her fashion success on the runway, red carpet and pageant stage, as well as the recipient of Longines Most Elegant Woman at the last year’s Belmont Stakes.


Wi t h su p e r i o r q ua l i t y diamonds and trusted services, Fascinating Diamonds one of the trusted online jewelers introduces ‘design your own ring’ feature that allows shoppers to buy customized diamond rings from the comfort of their home. Fascinating Diamonds permits the customers to ‘design your own ring’ on the website itself and reveals their creations immediately. The in-house experts assist them in designing the finest ring by converting their dreams to reality. GIA certification is provided to the customers on purchase of the diamond jewelry. Launched in 2003, the jeweler presents only natural and conflict free diamonds that has lifelong value. Fascinating Diamonds is highly acclaimed for their outstanding craftsmanship, beautiful diamond engagement rings and remarkable jewelry. ‘Quality Diamonds at Affordable Prices’ is the motto of this one stop online jewelry store. The website of Fascinating Diamonds is technologically advanced and absolutely user-friendly. The website proffers an effortless customization option which allows the consumers to select from numerous metals, settings, unique patterns, gemstones. Fascinating Diamonds– NYC office will be open Monday through Friday, from 9:00 a.m.–7:00 p.m. or call 212.840.1811.

International Cosmetics News | February 2017

Eavara Organic Skin Care Voted 2017 Best Anti-Aging Skin Care EAVARA NATURAL AND ORGANIC SKIN CARE HAS BEEN NAMED THE WINNER IN THE ANTI-AGING SKINCARE CATEGORY BY AMERICAN CHOICE AWARDS. MORE THAN 1,500 BRANDS ARE JUDGED BY AMERICAN CONSUMERS ACROSS 190 CATEGORIES. Other American Choice Awards finalists include the beauty giants Olay, L’Oréal, and Burt’s Bees, as well as Colgate-Palmolive, Nestlé, Dannon, and Starbucks. A distinguished jury of editors, category experts and primary shoppers selected the winners. American Choice Awards is the largest consumer-voted product awards.

to visibly diminish fine lines and wrinkles.” added co-founder Tom Mitchell. In November, Eavara established a partnership with Dr. Laurie Steelsmith N.D., L.Ac, one of the most respected and well-known naturopathic physicians in the U.S. Co-author of two, bestselling books (Great Sex, Naturally and Natural Choices for Women’s Health), she is also the Medical Director and Founder of Steelsmith Natural Health Center in Honolulu.

“Eavara is breaking new ground in the skin care industry,” co-founder Samara Mitchell said in a recent interview. “Our commitment is to carefully select organic botanical ingredients that meet our rigorous scientific criteria. We meticulously evaluate each formula for quality, potency, and effectiveness,” continued Mitchell. “Eavara uses organic, anti-aging, anti-wrinkle botanical ingredients for our products that have been shown

“Eavara deserves the American Choice Award,” stated Dr. Steelsmith. “I support Eavara’s clinically validated natural and organic botanical formulas to revitalize skin to reduce the effects of aging. And for me, I would only endorse a company whose formulas are paraben and cruelty free.” said Dr. Steelsmith. Dr. Steelsmith possesses a doctorate in Naturopathic Medicine and a Master’s of Science in Natural Health Sciences, and is an ardent

proponent of the use of natural medicine and organic skincare. Widely recognized as a vital voice for women’s health, Dr. Laurie has appeared on CNN, Health Watch, USA Today, WebMD, Shape, Woman’s Day and Fox and NBC affiliates. Eavara’s products include an Age Defying Moisturizer, Anti-Aging Eye and Firming Serums, Botanical Facial Cleanser, Discover Paradise Day & Night Creams, and an enriching, nutrient-dense Volcanic Mineral Mud Mask. Natural ingredients harvested from local Hawaiian farmers are hand-selected to ensure the highest possible level of quality and effectiveness, without harsh chemicals. “Our promise is to offer the highest-quality anti-aging natural skin care to keep you young, healthy and beautiful”, said co-founder Samara Mitchell. For more information, please contact Tom Mitchell or 808-8891988 or visit

International Cosmetics News | February 2017



Developed in collaboration with L’Oréal’s Research and Innovation Technology Incubator, the brush features Withings’ advanced sensors and seamless product design along with L’Oréal’s patent-pending signal analysis algorithms to score the quality of hair and monitor the effects of different hair care routines. An accompanying mobile app provides additional insights and customized product recommendations tohelp people better care for their hair. The brush is a recipient of this year’s International CES Innovation Award, which celebrates outstanding product design and engineering in new consumer technology products. According to a report published by L’Oréal scientists, forceful hair brushing has been proven to cause hair damage, including breakage and split ends. The Kérastase Hair Coach Powered by Withings minimizes these risks, taking advantage of multiple sensors that provide information on the quality of hair and brushing patterns. These include: • A microphone that listens to the sound of hair brushing to identify patterns, providing insights into manageability, frizziness, dryness, split ends and breakage. • 3-axis load cells that measure the force applied to the hair and the scalp when brushing. An accelerometer and a gyroscope which help further analyze brushing patterns and count brush strokes, with haptic feedback signaling if brushing is too vigorous. • Conductivity sensors to determine if the brush is being used on dry or wet hair in order to provide an accurate hair measurement. The brush itself is splash proof. These sensors feed data automatically via Wi-Fi or Bluetooth to a dedicated mobile app, which then takes into account weather factors like humidity, temperature, UV and wind, which also impact hair’s manageability and quality.


Kérastase and Withings Unveil World’s First Smart Hairbrush KÉRASTASE, THE WORLDWIDE LEADER IN PROFESSIONAL LUXURY HAIR CARE, IN PARTNERSHIP WITH WITHINGS, THE LEADER IN THE CONNECTED HEALTH REVOLUTION, ANNOUNCED THE KÉRASTASE HAIR COACH POWERED BY WITHINGS — THE WORLD’S FIRST-EVER SMART HAIRBRUSH. By tracking the way a person brushes and factoring in aspects of daily life, the smart brush app provides valuable information including a hair quality score, data on the effectiveness of brushing habits, personalized tips and Kérastase product recommendations. “Technology is transforming consumers’ daily beauty routines, and smart devices have huge potential to impact

how we care for our hair and skin,” said Guive Balooch, Global Vice President of L’Oréal’s Research and Innovation Technology Incubator. “By using connected technologies to upgrade the hairbrush — something the average consumer uses every day — Withings and Kérastase have reinvented what a person’s relationship with their hair can look like and are showing

International Cosmetics News | February 2017

behaviors, and we’re excited to now bring this expertise to the beauty industry,” said Cedric Hutchings, Vice President of Digital Health for Nokia. “Each time someone uses the smart brush they get rich data they never before had access to, which can improve their overall hair care experience.”

them with high quality tools and technologies that make their hair as beautiful as possible. With the Kérastase Hair Coach Powered by Withings’ personalized data and real-time product recommendations, we are bringing new insights to customers’ homes for an even more bespoke hair care experience.”

“For more than 50 years, Kérastase has pioneered luxury hair care that’s at the forefront of scientific research,” said Vincent Nida, General Manager of Kérastase. “Our customers see their hair as intimate expressions of their identities, and we are always looking to provide

Retailing for under $200, the brush will be available mid-2017 at select Ké rastase hair salons and the brand’s website, and through Withings’ online sales and distribution channels.


how connected devices can revolutionize the beauty industry.” The high quality battery-powered brush works with a variety of hair types and the simple act of brushing begins the data collection process. The hairbrush is threeway collaboration between Kérastase, Withings and L’Oréal’s Research and Innovation Technology Incubator. The incubator — a lab dedicated to meeting the needs of beauty consumers through disruptive technology innovations — oversaw all brush testing and developed the signal analysis algorithms that power the device. Withings developed the hardware, including the brush’s combination of smart sensors, and spearheaded the mobile app UX. L’Oréal-owned Kérastase provided its expertise in professional hair care on the development and design of the brush along with digital and personalized content and recommendations in the app. “Withings has a track record for empowering everyday objects such as bathroom scales and watches with sensors that provide people with insight into their

Because women see their hair as an intimate expression of their identity, Kérastase offers them very personal care for exceptional hair, combining the expertise of the best hairdressers in the world with the knowledge of scientific teams working at the forefront of hair research. With over 100 products in 10 hair care ranges and 1 styling range, the professional luxury hair care brand is sold in over 60 countries to over 20 million consumers. As a dedicated partner to hairdressers since its creation in 1964, Kérastase’s in-salon hair diagnostic, ultra-personalized products and sensorial rituals are exclusively available in just 1% of the world’s salons.

ABOUT WITHINGS Withings, part of Nokia, leads the connected health revolution. We invent beautiful, smart products and services that help people become happier and healthier. Founded by visionary innovators Cédric Hutchings and Eric Carreel in 2009, Withings was acquired by Nokia Technologies in May 2016, and will accelerate innovation in the digital health space. The award-winning range of Withings products built across the health spectrum includes activity trackers (Withings Pulse, Activité and Go), the Wi-Fi scale and health station (Body Cardio), the Wireless Blood Pressure Monitor, the security camera with air quality sensors (Withings Home), the smart temporal thermometer (Withings Thermo), and an advanced sleep system (Withings Aura). Every piece of collected data comes to life in Withings applications where users can find coaching, motivation, and insights to shape key aspects of their health.

ABOUT L’ORÉAL L’Oréal has devoted itself to beauty for over 105 years. With its unique international portfolio of 32 diverse and complementary brands, the Group generated sales amounting to 25.26 billion euros in 2015 and employs 82,900 people worldwide. As the world’s leading beauty company, L’Oréal is present across all distribution networks: mass market, department stores, pharmacies and drugstores, hair salons, travel retail, branded retail and e-commerce. Research and innovation, and a dedicated research team of 3,870 people, are at the core of L’Oréal’s strategy, working to meet beauty aspirations all over the world. L’Oréal’s sustainability commitment for 2020 “Sharing Beauty With All” sets out ambitious sustainable development objectives across the Group’s value chain.

International Cosmetics News | February 2017



France is Miss Universe 2016 In front of a global audience, Iris Mittenaere was crowned the new Miss Universe at Mall of Asia Arena in Manila, Philippines. The three-hour special programming event aired live on FOX in the United States. Iris Mittenaere was born north of France in a town called Lille. Mittenaere has kept herself busy the last 5 years by pursuing her degree in Dental Surgery. Besides dental school, Mittenaere has always been fond of extreme sports, travelling the world and cooking new French dishes. She enjoys making others happy, especially when volunteering at Bienvenue-Tongasoa and Les Bonnes Fées. Emmy® Award winner Steve Harvey returned to host this year’s competition with model, designer and body activist Ashley Graham as backstage host. Grammy® Award nominee and multi-platinum hip-hop artist Flo Rida and four-time Grammy® Award-winning R&B group Boyz II Men performed.


THE JUDGES WHO HELPED CROWN MISS UNIVERSE INCLUDE: Cynthia Bailey: Former model and founder of The Bailey Agency School of Fashion, a modeling and fashion school dedicated to helping young women achieve their dreams; current cast member on “The Real Housewives of Atlanta.” Mickey Boardman: Editorial Director and advice columnist for PAPER magazine. Leila Lopes: First Miss Universe from Angola and former United Nations Goodwill Ambassador for Desertification; currently working with various charitable organizations in Africa. Francine LeFrak: Emmy and Tony

Award-winning producer, social entrepreneur, women’s empowerment activist and founder of Same Sky, an initiative that provides training and employment to HIV+ women survivors of the Rwandan genocide. Sushmita Sen: Bollywood actress, philanthropist and champion of women’s rights in India; founder of I AM Foundation; and first-ever Miss Universe from India. Dayanara Torres: Former UNICEF ambassador, writer, singer, model, actress and former Miss Universe from Puerto Rico. Prior to the competition, the Miss Universe celebrity red carpet streamed live on Throughout the live telecast, the newly designed Miss Universe website and official Miss U App delivered exclusive content and highlights. Additionally, the Miss Universe digital backstage lounge provided a unique second-screen experience for viewers around the world to see what happens behind-the-scenes.

International Cosmetics News | February 2017

With a virtual seat at the judging table, an estimated 100 million votes were tabulated from fans around the world to determine which lucky contestant would advance into the Top 13 at the start of the live broadcast, with millions more voting throughout the competition. Eighty-six women represented their countries in this year’s MISS UNIVERSEŽ competition, which culminated in Miss Universe 2015 Pia Wurtzbach crowning her successor. FINAL RESULTS: First Runner-Up: Miss Universe Haiti Raquel Pelissier Second Runner-Up: Miss Universe Colombia Andrea Tovar Top Three: Miss Universe Colombia Andrea Tovar; Miss Universe France Iris Mittenaere; Miss Universe Haiti Raquel Pelissier. The Miss Universe prize package includes: a year-long salary as Miss Universe; luxury accommodations in a New York City apartment for the duration of her reign, including living expenses; a one-year supply of haircare products and tools from Farouk Systems, the makers of CHI Haircare; a shoe wardrobe from Chinese Laundry Shoes & Accessories; a personalized face chart and products from MAC Cosmetics; personal services including membership to Gravity Fitness @ Le Parker Meridien Hotel and hair services from John Barrett Salon; a modeling portfolio by leading fashion photographers; dermatology and skincare services; a professional health and nutrition consultation; dental services; professional representation by The Miss Universe Organization; extensive travel representing sponsors and charitable partners; access to various events including casting opportunities, movie premiers, screenings, Broadway shows and launch parties; and personal appearance wardrobe and styling by the official Miss Universe Organization fashion stylist.

Iris Mittenaere, who is pursuing a degree in dental surgery, beat off 85 hopefuls following a three-hour show in the Philippine capital. "I was very surprised I won, I feel blessed," said Mittenaere after winning the 65th edition of the annual competition. On the Miss Universe website, the student had said she wanted "to advocate for dental and oral hygiene" if she won. "Miss Universe was a dream, every girl wants to be Miss Universe...the stage is amazing, everything is amazing," Iris said. She added: "I want to help people, I want to understand people, I want to meet people, that's why this is a dream for me." Raquel Pelissier of Haiti is the first runner-up, while Andrea Tovar of Colombia placed second runner-up.

International Cosmetics News | February 2017



Harvey Nichols Unveils Ground Floor Beauty & Accessories at the Flagship Store THE NEW HARVEY NICHOLS GROUND FLOOR BEAUTY AND ACCESSORIES DEPARTMENT HAS BEEN UNVEILED; THE LATEST STAGE OF AN AMBITIOUS REDEVELOPMENT PLAN FOR THE KNIGHTS BRIDGE FLAGSHIP. Following a 10 month refurbishment, the 13,000 sq ft space features the brand’s new design concept which moves away from the traditional branded shop fits and instead offers a more sophisticated and elegant interior akin to a luxury boutique. The pioneering new concept features ground breaking design to create unique and imaginative translation of the Harvey Nichols brand that integrates an expert edit of beauty and fragrance and must haves accessories. New to the space is Beauty Lounge, a dedicated area that is open early morning till late, offering express services from blow dries to manicures. Customers can relax with friends in a luxurious


The new Beauty Concierge transforms the service offer through impartial advice across all brands, elevating the customer experience to create a destination for beauty education in London. and discreet environment and enjoy being pampered and preened. The new Beauty Concierge transforms the service offer through impartial advice across all brands, elevating the customer experience to create a destination for beauty education in London.

Stacey Cartwright, Group Chief Executive Officer, Harvey Nichols comments; ” The ground floor at our flagship store is the portal to our brand, so we’ve set out to create an impactful and luxurious environment to welcome customers. We believe we have created an unrivaled destination for beauty in London, offering the best edit of beauty and fragrance brands, both global and niche, driven by the highest level of customer service from our beauty advisors and concierge team. With the launch of the new Beauty Lounge, our customers can now enjoy express services from early until late in a beautifully designed and thoughtfully curated environment.”

International Cosmetics News | February 2017

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International Cosmetics News | February 2017



Men spend 65% more than women in Valentine’s Men spend around 65% more than women when it comes to Valentine’s Day gifts, according to Poder.IO, an artificial intelligence company focused on marketing and customer behavior prediction. The company said that the preferred gift purchase of jewelry exceeds dollars spent on flowers or romantic dinners. Men spend about $210 dollars per gift on average while women spend about $127 dollars, Poder. IO stated. Men spend around 65% more than women when it comes to show their love on Valentine’s day and jewels are their favorite gift to give, according to the analysis of consumer behavior patterns performed by Poder.IO, the artificial intelligence company for marketing and customer behavior prediction. According to Poder.IO, jewels are the preferred gift by men during Valentine’s around the globe, even over flowers or romantic dinners. They spend over 210 dollars per gift, and women, a little bit more money savvy, spend around 127 dollars to surprise their significant other. Next to the jewels, clothing is the other favorite item of men with an average spend of 112.71 dollars. Those who don’t want to splurge too much, but still want to make a gift go for gift cards, spending around 106 dollars.


“With the help of Artificial Intelligence, the analysis of important spots in the customer journey is easier and more effective. This aids retailers and marketers to know the key moments of their users, allowing them to be in the right place and time to sell,” said Diego Paramo Co-founder and VP of Global Sales & Partnerships of Poder.IO. Women’s, spend the most in jewelry (127.34 dollars), and on nights out or dinners (71.16 dollars), however, the spend difference between both genders is important: men spend 65% more than women. Another insight of the study was that millennials are the ones who celebrate this special day more: 64.3% of people between 25 and 34 celebrate it and spend around 213 dollars. Paramo said that the ideal moment for brands to seize these consumer moments, starts from on the last week of January, “from the moment

people finish buying Christmas gifts, they start thinking about Valentine’s, that’s why, starti ng a l l v a l e n tine’s marketing actions by the 3rd week of January is key,” he explained.

International Cosmetics News | February 2017

Nudestix Launches Kiss-Proof Matte Lipsticks Just in Time For Valentine's Day Having made an impact on the beauty scene from the very start, NUDESTIX continues its meteoric rise in the beauty world with the introduction of their Intense Matte Lip + Cheek Pencils and Blur Pencil (CAN $28.00 each). Matte lips are still trending strongly. That’s where these Intense Matte Lip + Cheek Pencils (available in 8 shades, four ‘nudes’ and four ‘reds’) come into their own; glidingly smooth and super-pigmented, each pencil deposits enough colour in one swipe for excellent coverage without any tugging along the skin, in a waterproof, long-wearing, and non-feathering formula that lasts 6+ hours, staying true throughout the wearing. The Blur Pencil is an unscented clear pencil that has been designed to be worn several ways; applied to clean lips before adding colour, it serves to act as a smoothing base and may also help minimize the look of lip lines. Applied to areas of the skin where pores are visible, it works as a ‘filler’, helping to give the appearance of smoother skin. Lastly, it can also be used as a liner around the lips to ‘clean up’ any unevenness and create a sharper line, especially effective when wearing any of the brighter/darker Intense Matte pencils. Each NUDESTIX product comes housed in its own matte black rectangular metal case that has the brand name in raised lettering on top plus a large mirror on the inner lid for convenient on-the-go touchups.

International Cosmetics News | February 2017



Toronto Women’s Fashion Week Partners with Maybelline TORONTO WOMEN’S FASHION WEEK (TW) OFFICIALLY ANNOUNCES L’ORÉAL CANADA’S LEADING BEAUTY BRANDS MAYBELLINE NEW YORK, REDKEN 5TH AVENUE NYC AND ESSIE AS THE OFFICIAL BEAUTY PARTNERS OF TW. Th e t o p - t i e r c o s m e t ics companies will come together under one roof from March 9th to the 14th for the newly launched fashion week and assist Canada’s most esteemed designers in creating their runway looks. Overseeing the backstage glam will be lead make-up artist, Grace Lee, international Redken performing Artist, Jorge Joao and lead nail artist, Rita Remark, all of which have extensive portfolios in the beauty and fashion industries. “As a brand that empowers women to make a statement and explore new looks, Maybelline New York is proud to keep growing its roots in fashion through this partnership with Toronto Women’s


Fashion Week alongside sister brands Redken 5th Avenue NYC and essie. Always at the forefront of trends, we are thrilled to be the Official Beauty Partners of this new initiative, celebrating Canadian fashion,” says Cammie Guest, Brand Director, Maybelline New York & essie. “We are very excited to partner with the global brands of Maybelline New York, Redken 5th Avenue NYC and essie, known for their beauty expertise and unparalleled creativity. No doubt, they are a perfect fit with Canada’s newest, most prominent women’s fashion week devoted to showcasing the country’s most iconic designers and the next generation of emerging talent,” says Jeff Rustia, Executive Director and Founder of Toronto Women’s Fashion Week.

GRACE LEE: LEAD MAKE-UP ARTIST Just as any visionary artist has a trademark style, Grace has a recognizable aesthetic which is consistently ahead of the curve. It is this creativity that sets her apart, along with the confidence that comes with 20 years in the business that has made her a household name and a favorite among clients and celebrities alike. She has supported a team of global artists backstage at New York, Milan, London and Paris shows, skillfully bringing art to life for international labels. In 2012, Grace was announced as the Official Makeup Artist for Maybelline New York in Canada, a very coveted position. JORGE JOAO: INTERNATIONAL REDKEN PERFORMING ARTIST Jorge is an acclaimed stylist who spends his time co-managing his award-winning salon KOI Hair Studio to involvement in fashion weeks, editorial work, educational programs and touring as a Redken Artist.

International Cosmetics News | February 2017

He is the in-house educator at the Redken Exchange in both Toronto and New York and is a winner of both a Contessa and a Mirror Award — two of the highest honors paid to hair stylists in Canada. Additionally, Jorge routinely works with celebrities and super models, most recently with Chiara Ferragni, Sky Ferrira, Charlotte Free, Erin Wasson and Winnie Harlow. RITA REMARK: LEAD NAIL ARTIST Unusual. Alluring. Crazy Chic. Stylemaker and risk-taker, Rita Remark has built an impressive body of work that encompasses everything from natural manicures to wildly graphic works of nail art. As essie Canada’s Lead Nail Artist, Rita has excelled in creating one-of-akind creations that have been featured on Toronto and New York Fashion Week runways for shows such as Wes Gordon, Jill Stuart, Alexander Wang, 3.1 Phillip Lim, The Row, Pink Tartan, Rudsak, Line KnitWear, David Dixon and DKNY. She has also polished the nails of notables such as Cara Delevigne, Karlie Kloss and Emily Haines. Remark has been nominated essie’s Global Education Expert and works around the world spreading the #essielove. ABOUT L’ORÉAL CANADA Maybelline New York, Redken 5th Avenue NYC and essie are divisions of L’Oréal Canada, a wholly-owned subsidiary of L’Oréal Group, the largest cosmetics company in the world. Headquartered in Montreal, L’Oréal Canada had sales of $1,054 billion in 2015 and employs more than 1,300 people. The company’s prestigious portfolio of 36 brands encompasses all aspects of beauty. ABOUT TORONTO WOMEN’S FASHION WEEK Toronto Women’s Fashion Week (TW) truly celebrates Canadian fashion and is proud to be the home to Canada’s most iconic designers and the Next Generation of Emerging Talent.

Multimedia Makeup Academy Launches Online Makeup Artistry Courses Multimedia Makeup Academy today launched a new interactive, online learning program to help aspiring makeup artists jumpstart their professional training. The first courses released, Makeup Essentials 1 and 2, provide students with the fundamental techniques they will need to prepare them for a career in makeup. Each self-guided course starts at $500-$700 and can be bundled together for additional savings. Students that register for Makeup Essentials 1 also receive a set of brushes designed specifically for the course. More details are available at “Whether you are a recent high school student looking to start your own business, a stay-at-home-mom interested in starting new hobby, or a makeup artist wanting to refresh your skills, our first two online courses provide the foundation and confidence you will need to move forward,” said Devawn Testagrossa, founder and CEO of MMA. “Now, there really is no excuse not to get started. We have taken essential coursework taught in our academy classrooms and made it accessible online through an engaging and interactive learning experience. We are confident that these courses, along with the courses that we add in the future, will inspire a number of people across the country to pursue a career in beauty, commercial or special effects makeup.” In Makeup Essentials 1, students will focus on the skills needed to properly apply makeup, from sanitation and color theory to facial anatomy, color correction and beauty application. Makeup Essentials 2 builds upon the first course, providing further instruction on application techniques, including facial zones, brow correction, shadow placement for eyes and color harmony. An Advanced Artistry course that builds on the first two courses and focuses on inspiring students is planned for the second quarter 2017. Testagrossa added, “We developed our online courses because we know there are thousands of people out there that simply don’t have the training resources around them or the ability to travel for our on-campus programs. We know there are some who are uncertain about how and where to begin. There is so much to learn, but we have created a program that truly is accessible to anyone, allowing them to learn the art of makeup without setting foot in a classroom.”

International Cosmetics News | February 2017



Soothe Announces Availability Throughout London Soothe, the world’s largest and fastest-growing on-demand massage provider, announces that its services are now available throughout London, just in time for Valentine’s Day. The company brings certified, vetted, and insured massage therapists to homes, offices, or hotels, in as little as an hour. Soothe is now available in 51 cities across the United States, Canada, and the U.K. Customers can download the app or book online to experience on-demand relaxation. “We’re pleased to serve the residents of London and city visitors,” says Soothe’s Founder and CEO Merlin Kauffman. “Everyone deserves to have a massage after a long day at the office or while on vacation, either as a gift to oneself or another.”Soothe offers deep tissue, Swedish, sports, and prenatal massage daily between 8 am and midnight, for both singles and couples. Massages are fixed-price per person, and Soothe takes care of gratuity. The prices are: £65 (60 minutes), £80 (90 minutes), and £95 (120 minutes). Soothe clients can even book the same therapist on future occasions. Clients can book a Soothe massage by downloading the app (, choosing the type of massage, treatment length, and therapist’s gender. They can also book via, or free call (+44) 808 178 0086 from within the U.K. All booking options are available 24/7.


Aqua Bio Technology enters new technology partnership Aqua Bio Technology ASA has entered into a development agreement with Banco Español de Algas (BEA), a center associated with the University of Las Palmas, Gran Canaria – Spain. The center is among Europe’s leading in terms of cultivation and development of micro algae and cyanobacteria for commercial applications. BEA is ABT’s third technology partner since the Company turned its business mainly towards the commercialization of third party technology. Previous agreements include British and French partners. The first products developed on the basis of these partnerships are expected to be launched during early 2017. Banco Español de Algas will together with ABT investigate various algae strains in order to develop beta-glucan based ingredients with a potential within skin care and nutritional supplement products. When the developments are completed, ABT will hold exclusivity and also the rights to IP protection. ABT will also control the manufacturing of the ingredients. The agreement between the parties represents only marginal costs for ABT at this stage, while BEA will receive royalty payments when ingredients based on the cooperation are being sold in the market. “We strongly believe that marine beta-glucans are well suited as ingredients, in skin care products as well as in nutritional

International Cosmetics News | February 2017

Elementis Specialties’ Bentone Gels Receive RSPO Certification Elementis Specialties is pleased to announce that our BENTONE® GEL products that contain palm oil derivatives, have been certified in accordance with the standard of the Roundtable on Sustainable Palm Oil (RSPO) and are produced according to European Federation for Cosmetic Ingredients GMP standards.

supplements. These are natural substances with several positive effects, including helping the body maintain a healthy skin and strengthening of the immune system,” said Aqua Bio Technology’s CEO Arvid Lindberg. Aqua Bio Technology ASA has recently expanded its business model. While continuing its development into a center for the commercialization of third party technology – such as BEA’s technology – as ingredients to the cosmetics industry, ABT has expanded business to also include marketing and sales of third party skincare products to consumers and professional users. For further information, please call Arvid Lindberg, CEO, telephone +47 9824 5410 Aqua Bio Technology (ABT) has launched several cosmetic ingredients used in skin care products globally. Skin care is the fastest growing segment in the cosmetics industry, where ABT’s ingredients have established a foothold. In addition to ingredients from its own technology, ABT also commercializes novel technologies/ingredients for partners, for use in skin care products. Aqua Bio Technology is listed on the Axess market of the Oslo Stock Exchange.

“In achieving the RSPO certification for our BENTONE GEL product line, we are further customizing the range of specifications to meet the needs of our personal care customers,” said Luc van Ravenstein, Vice President of the Personal Care business. Elementis Specialties is a leading supplier of raw material ingredients for the cosmetics industry. As a member company of RSPO, Elementis Specialties is working to fulfill the vision of making the use of sustainable palm oil and palm oil derivatives the norm. Elementis Specialties seeks to protect and conserve the rich biodiversity found in tropical palm forests by using palm oil sourced from sustainable palm plantations that are responsible and responsive to the issues of soil degradation, biodiversity, local peoples and land rights.

New RX Flawless Eyes Commercial Launched RX Cosmetics are proud to announce Super Hollywood Star Ray Winstones wife Elaine & daughter Lois the latest celebrity fans of RX Flawless Eyes…Here’s what they had to say! “I became a fan of the product after using it with my daughter Lois, the lines under my eyes just disappeared. Now my mother uses it! That’s now three generations of The Winstone Women that all love RX Flawless Eyes.” Elaine Winstone. RX Flawless Eyes is a secret formula with multiple products in one, it leaves you looking years younger, just watch the lines disappear before your eyes… With one sold every minute of every day around the world the beauty secret of the stars, was launched in Rio De Janeiro at the world famous show “Fashion Rocks Brazil”. Introduced on the catwalk to supermodels and movie stars by creative director of Fashion Rocks who has worked with Kate Moss, Uma Thurman, Gwenth Paltrow & Beyonce to name but a few. “We were amazed by the incredible results, the models love using it. The word quickly spread throughout the industry about this new sensational product RX Flawless Eyes and I can testify that it works and know a lot of stars using it on the red carpet” Jason John.

International Cosmetics News | February 2017



L’Oréal Celebrates 20 Years Adventure in China L’Oréal, the world’s largest beauty group, celebrated its 20 years anniversary in China at the beginning of the new year. Mr. Stephane Rinderknech, CEO of L’Oréal China, together with the L’Oréal China executive committee and all the guests, reviewed L’Oreal’s 20 years beauty adventure which has been tied with China and toasted to championship of China beauty market. Looking ahead, L’Oréal China demonstrated not only the full confidence in Chinese market but also strong commitment to a more beautiful China. A “new L’Oréal China” is more Chinese consumer-centric, more aspirational, more digital and more sustainable. – To be more Chinese consumer-centric, Ultra DOUX, the European second largest hair care brand, entered China in 2016 and brought natural formula tailormade for China; La Roche-Posay officially entered the mom & baby market in


China, fulfilling consumers’ new needs; L’Oréal China also leads new trends in make-up fashion and redefining modern Chinese beauty. – To be more aspirational, L’Oréal China works with consumer-loved spokespersons and celebrities, offering star products of the highest quality. The shopping experience is upgrading continuously as well. – In the era of Internet+, L’Oréal China is at the cutting edge of digitalization and consolidates the leadership in channels through both offline and online.

– Along with its business success, L’Oréal China further fulfills the Group’s sustainability commitment “Sharing Beauty with All”. From a 2005 baseline, CO2 emission in absolute value has been reduced by 42.3% and the water consumption per finished product has been reduced by 53.8%, which makes beauty more sustainable. Over the past twenty years, L’Oréal has strived to be a responsible corporate citizen. Growing and sharing the same root with Chinese society, L’Oréal spares no effort in sustainable development and community public welfare, deepening the bonds with the Chinese society. To celebrate its 20 years anniversary in China, L’Oréal, in partnership with the China Women’s Development Foundation, announced the launch of “L’Oréal China Women Empowerment Fund”, to select and finance 20 projects nationwide dedicated to empowering women mainly in

International Cosmetics News | February 2017

education, environmental protection, sustainability domains and etc., to help build Chinese women’s self-esteem and self-confidence, therefore contributing to a “Beautiful China”. L’Oréal China CEO Mr. Stephane Rinderknech and the representative of China Women’s Development Foundation jointly signed the agreement at the ceremony. Mr. Stephane Rinderknech, CEO of L’Oréal China, said, “Taking this opportunity, I would like to thank everyone of L’Oréal China for their contributions, our partners for your tremendous supports and our consumers who trust us. L’Oréal has accompanied three generations of Chinese consumers. We believe that beauty can not only make us look stunning but also change our lives by bringing us confidence, happiness and fulfillment. 20 years success is just another starting point, and for next 20, 40 years, even a century, I’ll be honored to continue this adventure together with our great China team to achieve new heights!”

L’ORÉAL 20 YEARS BEAUTIFUL ADVENTURE IN CHINA: • Twenty years ago, in the context of China’s Reform and Opening-up, L’Oréal came to China with a dream of “putting a lipstick in the hands of every Chinese woman”, which inspired Chinese people’s desires for beauty. • Afterwards, embracing the vision that “China will become the No.1 in terms of economy and for L’Oréal Group”, L’Oréal continued investing in China and growing with China’s transformation and economic boom since 2000. Up until 2007, L’Oréal China established a true beauty empire with one headquarter, one R&I Center, two plants, four business divisions with 15 well-known brands and became the No.10 largest market of the Group. • As China became the world’s second largest economy, and the potential and power of the Chinese beauty market became more apparent, L’Oréal China successfully made the beauty empire more flourishing with healthy, strong and sustainable growth, making it as the No.3 largest market of the Group in 2010, achieving sales of RMB 10 billion in 2011 and becoming No.1 in six categories of China beauty market. • Nowadays, the China Dream has become the main theme of this era, and China’s economy enjoys strategic opportunities. L’Oréal China confronts the ever-changing and challenging market environment, chasing for continuous superior innovation under the “New Normal”, pursuing for solid and high quality growth, in order to build a “New L’Oréal China” under the vision of “Beauty for All”.

Estée Lauder Named China Top Employer 2017 For the second consecutive year, The Estée Lauder Companies China was presented with the “China Top Employer 2017” certification by the Top Employers Institute. The recognition was earned for the Company’s “Home for Talent” initiative and its sustainable investment in people development. As part of the Home for Talent initiative, The Estée Lauder Companies China has actively worked to attract and retain talented young people through its “Elite Hiring” and “Reverse Mentor” programs. The “Elite Program” aims to hire the most outstanding young talent as Marketing Associates. The “Reverse Mentor” program has millennial staff act as mentors for members of the management team — sharing insights into areas such as new trends, the China retail landscape, evolution of the digital world and disruptive innovation.

In addition, The Estée Lauder Companies China launched an Inclusion & Diversity week and flexible work hours to enhance the employee experience. “We are thrilled to receive this recognition for the programs we have initiated primarily to attract and retain millennial talent in China. Given the intensely competitive market for talent, standing out as an employer of choice is vital to securing the sustainability of our business for the long term,” said Fabrice Weber, President, Asia Pacific, The Estée Lauder Companies. The Top Employers Institute has recognized top employers around the world since 1991 with research assessing all critical areas of the Human Resources environment, certifying organizations that can demonstrate they are continuously optimizing employee conditions and leading the way in the development of their people.

International Cosmetics News | February 2017



Quick & Easy Winter Hairstyles When you roll out of bed, tap your weather app and see that the current temperature is a single digit, it’s hard to get pumped up about a cute winter hairstyle. Agreed—on a freezing cold winter day it’s probably more important to stave off frostbite than worry about executing a perfect ‘do. But neglecting your winter hairstyle entirely could be a mistake. This is the time of year when dry air, static-inducing hats and punishing weather can lead to locks that appear flat and frizzy Happily, it’s easier than you think to endure the frigid months and transform your winter hairstyle from blah to bam! First, here are three important winter hairstyle tips from the pros at Matrix.

Quench! Outdoors at this time of year, humidity is nonexistent. Inside, your heated air is as arid as the Sahara. The result? Bone-dry hair that becomes limp and lifeless. The solution? Be sure you’re moisturizing like mad—drenching your hair in rich, hydrating shampoos, conditioners, leave-ins and styling creams and oils. Another winter must? Weekly deep conditioning masques that infuse thirsty strands with big boosts of essential moisture. Polish! If you can keep your hair looking lustrous through the cold, shine-sucking, cold weather months, you’re way ahead of the winter hairstyle hair game. To keep your strands polished and perky, head to the salon for regular trims to


International Cosmetics News | February 2017

avoid frayed ends and for glossing treatments that will add moisture and seal in shine. At home, incorporate shine-enhancing serums, glosses and treatment oils into your styling routine to do away with the winter dulls. Brighten! If you live in an area where winter hits hard, it’s likely you will go many days each week without seeing much sunlight. And when the sun does shine, it’s a much weaker version of its robust summer self. Without light, your hair has nothing to reflect, which means it may appear darker and duller than normal. Hair color to the rescue! Talk to your stylist about lightening up your hue a shade or two or adding some highlights. Another way to fool the darkness is to incorporate some warmer tones in your color—golden and copper shades are more reflective and therefore appear lighter than cool or ash shades.

MATRIX, the leading professional haircare and haircolor company in the United States, is part of L’Oreal USA’s Professional Products Division. Founded in 1980, MATRIX is committed to the development of the salon professional and offers a wide range of products including: Biolage, Biolage Advanced, Biolage Cleansing Conditioner, Biolage ExquisiteOil, Biolage R.A.W., Biolage Styling, COLORGRAPHICS, COLORINSIDER, ColorSync, Logics, Oil Wonders, SOBOOST, SOCOLOR, Style Link, and Total Results (MATRIX professional products are available only in salons and can be guaranteed authentic when purchased from authorized retailers). Visit for hairstyle and haircolor inspiration as well as MATRIX trends and tips!

International Cosmetics News | February 2017




Knotted Ponytail Ponytails are easy, but it’s worth putting in the extra effort to upgrade your pony from plain to something special. Keep it low and you can pop your hat on and off with minimal disruption to your style. Leave a few soft tendrils to frame your face and add some bouncy texture if your hair is naturally straight—this will elevate your ponytail from the version you sport at the gym. Do this: Separate your hair in half and tie both sides into a simple knot. Repeat. Then use bobby pins to secure the knots to your head at the nape. Loosen the top with your fingers and tease the tail for more fullness. Don’t fuss too much—the more disheveled the better!


Fairytale Hair Soft winter textures—cashmere, angora, fleece—call for softly textured winter hairstyles. Sweep your hair into a loosely waved, “half-and-half ” incorporating a waterfall braid to contain the top section. Do this: Mist dry, textured hair with a flexible styling hairspray. Create a side part. On the heavy side of the part, create a section just behind the front section that frames your face. Divide the section in three and do one rotation of a standard, three-strand braid. Then pick up some new hair to add to the top section, drop out the bottom section and replace it with the new hair. Continue braiding this way until you reach the center of your head and secure the braid. Shift to the “light” side of the part, create a new section at the hairline and repeat the waterfall braid technique. Braid until you reach the center, and secure it into the previous braid. Carefully stretch out the sides of both braids to create a loose, slightly disheveled effect.


Slicked Back After many seasons of waves and curls, cleanly slicked back hairstyles are making a comeback. And nothing could be simpler for winter weather. Keep it edgy and sleek, and be sure to incorporate plenty of volume! Do this: Apply styling mousse throughout the top section of damp hair. Wait until your hair is about 80 percent dry, then blow dry with a vent brush, lifting it straight up at the roots to create volume and smoothing the ends. Direct everything straight back. Once your hair is completely dry, smooth it back with a paddle brush and push up the crown for more volume. Then mist the brush with some firm-hold hairspray and gently brush through to keep the sides in place and the entire style directed back.

International Cosmetics News | February 2017

Undone Bun Granted there’s an “I woke up like this” vibe to this look, but it actually requires a little bit of effort to make it pretty. This style works best with “day old” hair, but if your strands are freshly shampooed or super silky, you can get the same effect by hitting the roots with dry shampoo and spraying the lengths with more dry shampoo or a texturizing hairspray. Do this: Create a u-shaped section that extends from each temple in front, lift it up and tease the roots so you have body and lift around your face. Pull all your hair up into a high ponytail and secure it with a clear elastic. Lift the ponytail straight up and backcomb it like crazy! You can use a teasing brush or a comb or a paddle or oval styling brush, depending on the type of hair you have. Then twist the pony in one direction—clockwise or counterclockwise—around the base of the ponytail, forming a bun. Hide the ends by pinning them under the bun into the base of the tail. Use a few more pins to secure the bun if needed. Then use your fingers to loosen the bun, as well as the front and sides under the bun. Or just put on a hat, go outside, come back in, remove your hat and voila! Messy winter hairstyle bun!


4 5 Disheveled Pixie Your winter hairstyle #pixiegoals should be all about creating a tousled, casual style that seems effortless with enough volume and movement to be flattering and feminine. Do this: When your hair is three-quarters of the way dry, apply a lightweight mousse, then blow it dry completely. Use a fine-tooth comb to comb the back and temple sections into place. Divide the longest sections on the top and sides into subsections and smooth each subsection with a flat iron. Apply about a quarter size of a flexible molding paste or wax, work it into your hands and squeeze it into the top sections, pushing up at the roots with your fingers. Grab a firm hold, lightweight hairspray. Lift the lengths section by section and hit the roots with the hairspray. Work it in with your fingertips by massaging your scalp as the spray is drying. Do the final arranging with your fingers, then mist all over with hairspray once more.

International Cosmetics News | February 2017



Top skincare products from House of Fraser This month sees a plethora of innovative new products launching that will banish skin concerns, replenish after the holiday’s festivities and leave you looking revitalised and ready for the year ahead.

LA PRAIRIE LINE INTERCEPTION POWER DUO Emulating expert skin procedures, Line Interception Power Duo targets wrinkles at their inception and helps to smooth them where they have already appeared. Two distinct creams, one for day and one for night, in two breakthrough formulas. In two weeks, a marked difference. During the day Line Interception Power Duo-Day aims to inhibit the creasing that causes persistent expression lines over time. The light pink formula also protects skin from UVA, UVB and harmful infra-red rays. During the night Line Interception Power Duo-Night targets the most pronounced lines, especially the hard-to- smooth vertical lines that come with age and gravity.


Fight lines where they begin with this duo of breakthrough, silky formulations. Three types of wrinkles, one lineless future. Line Interception Duo 50ml: £244 RRP. On counter 29th January AVEDA TULASARA WEDDING MASQUES A woman’s skin is at its best on her wedding day—radiant, luminous, and glowing and now Aveda have a masque that can help you experience wedding day skin every day. Inspired by an ancient Indian wedding ritual, the Tulasāra™ Wedding Masques use turmeric extract to create glowing and even skin tone so you can wake up to luminous, wedding perfect skin every day.

With a powerful 97% naturally- derived these masques for face and eyes are formulated to work at night while skin is at rest for brighter skin overnight and firmer looking skin over time. Plant stem cells and extracts synchronise with the skin’s natural overnight repair cycle to increase energy in the cells and stimulate the skin’s restorative ability to repair, firm and lift. Overnight Wedding Masque Face 50ml: £48 RRP Overnight Wedding Masque Eye 15ml: £38 RRP. On counter 26th January BOBBI BROWN REMEDIES When skin feels unhealthy, tired or damaged, these six supercharged remedies can be used alone or blended together with foundation or skincare to tackle a multitude of skin concerns including irritation, pollution and dehydration. Skin Fortitierer Strength & Recovery Tonic strengthens the skins barrier of defence against moisture loss and delivers stronger, more resilient skin that’s better

International Cosmetics News | February 2017

equipped to fend off future damage and external aggressors; Pore & Oil Control contains potent blend of purifying and nutrient-rich oils helps balance sebum levels and increase cell turnover to clarify and unclog pores; Skin Relief with Calming Algae Complex visibly reduces redness and the impact of stress and helps to prevent skin issues like dark spots, wrinkles and sagging; Skin Reviver with power greens ferment delivers a brighter, plumper and more refreshed complexion and Skin Moisture Solution intense rehydration compound deeply moisturizes skin leaving it supple and never taut. The Skin Salve Restoring Treatment balm is a super-rich formula to work like a ‘skin bandage’ and give TLC to cracked, severely dry or damaged skin. Remedies include; Skin Reviver, Skin Moisture Solution, Skin Fortifier, Skin Relief, Skin Clarifier and Skin Salve 14ml: £29.50 RRP each. On counter January 2017 NARS COSMETICS RADIANCE PRIMERS These three breakthrough perfecting Face Primers from Nars prep skin in every situation creating the perfect canvas to prolong and enhance the look of make up. Radiance Primer SPF35 with Radiance Boosing Complex works to revive dull, fatigued skin instantly and over time with encapsulated sunscreen beads that release on contact for luxurious fresh broad spectrum protection.

Smooth & Protect SPF50 uses invisible defense technology to leave no residue on the skin while Skin Smoothing Complex powerfully blurs imperfections and Pore & Shine Control uses Pore Minimizing Complex to control shine and refine the appearance of skin. Radiance primer SPF35/PA+++, Smooth & Protect SPF50/PA ++++ and Pore & Shine Control Primer all £27 RRP. On counter 1st January 2017 CHARLOTTE TILBURY NATURALLY GLOWING KIT Calling all busy women in the world who need instant 5 minute makeup. Charlotte Tilbury have introduced four looks for every day, every mood, and every moment. They’re colour curated and expertly thought-out, so you don’t have to. Made with business women and super mums in mind, it’s finger-smudging, mirror-less, multi-tasking makeup in a flash that makes juggling life that little bit easier. So you can be busy and beautiful in 5 minutes… Looks include: ‘Natural Glowing Look’, ‘Chic Look’, ‘Carpet Ready Look’ and ‘Eye Evening Look’ all £55 RRP. On counter 28th December 2016. ELIZABETH ARDEN ADVANCED CERAMIDE CAPSULES, DAILY YOUTH RESTORING SERUM In 1990 Elizabeth Arden started a skincare revolution with the development of Ceramide Capsules – a bio-engineered, skin-identical ceramide formula available

“The festive season tends to take a toll on our skin, when the egg nog is finished and the mince pies are all gone we need the tools to remedy and repair our skin, and what better time to do it than for the New Year. Whether it’s an oil to rehydrate your skin or a new blusher to aid that glow, our brands have hundreds of innovating formulas to help you.” -Ruth Newman, Beauty Director at House of Fraser

in a first-of–its-kind single-dose capsule format. As a market leader in ceramide technology, Elizabeth Arden is now introducing the next generation of capsules: Advanced Ceramide Capsules Daily Youth Restoring Serum. This clinically and dermatologically tested formula delivers triple the anti-ageing power to enhance skin’s barrier repair function, increase moisturisation within the surface of the skin, and minimise the appearance of fine lines and wrinkles. A combination of new ingredients and higher levels of existing ingredients work to not only replenish essential, naturally-occurring lipids, but also support skin’s natural renewal process. The result is a serum that is clinically proven to take up to 10 years off the look of skin – for a visibly firmer, smoother, healthy appearance. Advanced Ceramide Capsules Daily Youth Restoring Serum Capsules: (90pc), £84 (60pc), £66 (30pc), £39 RRP. On counter January 2017 LA MER REVITALISING HYDRATING SERUM This deeply replenishing and refreshing serum awakens a look of vitality one drop at a time, flooding skin with sea-sourced actives and legendary Miracle BrothTM. Tiny micro-droplets of the deep hydration ferment—with an interactive blend of green, brown and red algae—are designed to penetrate rapidly, revitalising with marine nutrients to create a haven of hydration. Lime Tea Concentrate— and a halo of antioxidants— create a lush environment for your most radiant, healthy looking complexion to thrive. Skin looks plumped and lines appear softened . Skin looks renewed, the complexion appears radiant, youthful and full of vibrant life. Crème de la Mer Revitalising Hydrating Serum 30ml: £145 RRP. On counter 11th January 2017

International Cosmetics News | February 2017



Linda Eisner & Quality Pencils


Quality Pencils Inc.: I am the founder and CEO of Quality Pencils Inc. We manufacture private label cosmetic pencils for eyes, lips, brows & hair in both wood and plastic. Our private label clients include new & established cosmetic companies. We create the cosmetic pencils under your brand name and then you sell them as your own product.

specifications and requirements. We use high quality ingredients and offer premium products at a reasonable cost. Our lead times and minimums are competitive and the clients are able to build their own pencil. Nothing is stock or standard; everything is made to order. The client chooses the formula, core colors, cap, design, packaging, logo, etc. We take the guess work out of creating a pencil & make it easy to add cosmetic pencils to your brand.

As a cosmetic pencil expert with over 35 years’ experience in the cosmetic industry, my specialty is to create cosmetic pencils to meet our customers’

For years, I private labeled for my clients to their specifications but I always envisioned creating my own pencils. My brands are "pencil me in", Graff*Etch

& MrEyeliner. “pencil me in” eyeliner pencils offer a natural simple, silky smooth long lasting, waterproof formula. They come in 30 fun colors. Each pencil has its’ own built-in sharpener. Graff*Etch Hair Pencils add color and detail to the hair art created by barbers and stylists. MrEyeliner are pencils created for men. Whether you work on Wall Street, play in a band or enjoy Gothic style. Eyeliner for men is now available. “pencil me in” is the perfect eyeliner pencil. It is heavily pigmented, has a silky-smooth application with a long-lasting stay put formula. The colors we chose are not the ordinary eyeliner shades

International Cosmetics News | February 2017

The artists that design hair art are incredibly talented. Some barbers and stylists use their imagination or have a vision in their mind, some duplicate from pictures and advertising materials.

Linda Eisner is the founder of Pencil Me In Cosmetics. Linda has over 35 years’ experience designing, developing & creating cosmetics to meet the specifications and requirements of her private label customers. She has secured her place as an industry expert, not only in cosmetic pencils but also in how to private label manufacture cosmetics. In November of 2007, Linda decided to create, Pencil Me In. Eisner said “For me the perfect pencil was not yet available”. She wanted to develop a simple eyeliner pencil formula in a variety of great colors. She wanted a pencil that would apply smoothly, last all day and not cost a fortune. Linda wanted her pencils to have the perfect consistency, payoff, and long lasting wear-ability and contain non-irritating ingredients. She is very passionate about pencils and took her time to develop the formula. Linda’s philosophy is very specific on how to apply her eyeliner pencils too.

currently in the marketplace. Our shades range from vivid purple to frosted shades of blue and green to metallic bronze to subtle glitter. There are sensational choices for people of all races, genders and skin tones. The pencils are highly concentrated with color so pressing hard and repeating the line is not necessary. The eyeliners do not contain potentially harmful petroleum, parabens or gluten. The pencils are non-irritating, eco-friendly & tamperproof. Twelve-year olds’ to grandmas alike are wearing and loving these pencils. We are seeking to build wholesale relationships with upscale salons, spas,

specialty boutiques and health conscious consumers of all ages. We offer a custom designed countertop display making selling pencils in your stores practically effortless. Graff*Etch was created to combine graffiti art and barber etchings. Hair Art was once considered a fad but has now become as main stream as tattoos. When barbers and stylists create hair art, they are creating a design in the hair with their trimmers & razors. These designs can be geometric, sports and company logos, cartoon characters and even famous faces.

Graff*Etch color pencils are used to color in the designs to make them stand out. Graff*Etch pencils were created for newly shaved sensitive skin. They are not ordinary eyeliner pencils. They were specially formulated to apply on a tender scalp, the face, body and on short hair. The colors are blend able so any color you need can be created from the 16 total colors. Each box contains 8 pencils, a poster and a sharpener is built into each cap. There are 5 styles to choose from. Use these pencils to pre-draw your design before etching them out. You can fill in hair lines, beards and create sharp angles. Graff*Etch has the proper combination of texture, long lasting wear and ease of application. They apply creamy smooth, won’t drip down if you sweat and will stay-put until washed out with shampoo or a cleanser. Graff*Etch pencils were created because barbers and stylists needed proper tools to be more creative. It's a fun and temporary way to express yourself. was developed because frankly speaking, men wear eyeliner. It is the same simple natural formula as “pencil me in” made into 3 - 6 pc sets. Classic colors, Sophisticated colors and Accent colors. My expertise is in creating brands and bringing them to market. I welcome opportunities to assist entrepreneurs in selling products and maximizing their bottom line. If you are looking to sell pencils in your shop or creating your own brand do not hesitate to contact me. I offer FREE advice. I can be contacted via,, www.GraffEtch. com & Linda@ & 516-524-1358

International Cosmetics News | February 2017



The Makeup Show Orlando New Product Launches and Limited Edition Products

Get excited, makeup lovers! The Makeup Show Orlando, which will be held at the Hyatt Regency Orlando on March 18th & 19th, has so many new things in store. From all of the new brands, to a new keynote called The Makeup Show Town Hall with James Vincent, to a new feature called The Play Area. So, cancel your plans, mark it down in your calendars and call up your friends because you do not want to miss out on all of the education, inspiration and opportunities that our show has to offer this year! their clients. We especially love the new MustaeV Skinny Tint Foundations for the warm Orlando weather because they are lightweight in texture but build-able in coverage, giving off a natural finish that is perfect for those hot and sunnyFlorida days. Visit MustaeV at booth C11 at The Makeup Show Orlando.

We’re excited to share with you the many new exhibitors added to our list this year in Orlando such as INGLOT, Pure Pro Airbrush Cosmetics and Blot Beauty Cosmetics. We also can’t forget to mention the returning brands that you know and love such as MustaeV and Bdellium Tools. Both returning brands as well as new brands have exciting new releases and show exclusives that you won’t want to miss! Here at The Makeup Show, having brands that showcase range for our artists that love to show off the diversity in their work is important to us, and INGLOT is a prime example of this. Founded over 30 years ago in Poland, INGLOT can be found in nearly 80 countries with more than 600 boutique stores worldwide. With its high-quality ingredients, vibrant pigments and fair prices, it’s no wonder INGLOT has remained a favorite among makeup artists. One of our favorite features about INGLOT has to be their Freedom System Palettes, which allow artists to mix and match products and colors to create their own custom palette of almost any shape and size. You can


shop INGLOT at The Makeup Show Orlando, located at booth B1. This year MustaeV, who is one of our supporting sponsors for The Makeup Show Orlando, will launch new shade extensions for their widely popular Skinny Tint Foundations and we are obsessed! Here at The Makeup Show we believe in showcasing brands that offer a wide range of diversity in shade and texture that suits every finish, coverage, and tone. With exhibiting brands such as Makeup For Ever, Kat Von D and Smashbox, all who are pioneers in the makeup industry, we help are artists stock up their kits with variety and quality products for

The Makeup Show is all about motivating artists to reach their fullest potential in their careers and to build a sense of community among artists. This message could not have been better exemplified than by Bdellium Tools with their first ever #IAMFIRST campaign, which is “intended to generate and utilize positive thoughts to drive self-worth and to love yourself, FIRST and foremost”. These tools were created for artists in hopes of inspiring action and encouraging empowerment by displaying words of positive affirmation such as ” I AM ENOUGH” “I AM LOVED” AND “I AM CONFIDENT”. Truly a beautiful message to send out in this time of uncertainty and political turmoil. Stop by and be empowered by Bdellium Tools at booth C6!

International Cosmetics News | February 2017

Once you’ve discovered the power of false lashes, there’s no going back. Sure, it may take some time to get the hang of the application process, but once you do, there’s nothing like having the perfect eye-framing fringe at your fingertips whenever you need it. We’re especially fond of Velour Lashes’ line of mink fur falsies, which are handmade from super-soft, cruelty-free hair that feels nearly weightless on our lids. Authentic mink fur lashes, however, require some special TLC. Read on to learn how to keep your Velour Lashes in like-new condition for up to 25 wears. BE GENTLE Velour Lashes should be handled gently. Grasp them by the band when picking them up, avoiding the mink fur as much as possible. Don’t pull or tug when applying or removing. If you find it difficult to remove the lashes from your eyelid, dampen a cotton swab with water and rub it gently over the band to loosen the glue.

How to Care for

Mink Lashes CLEAN OCCASIONALLY If dried glue builds up on the band of your lashes, gently peel it off with your fingertips. Remember, don’t pull or tug on the band. We recommend cleaning your lashes like this every two to three wears. SAY NO TO SOAKING Soaking your lashes in water, makeup remover, alcohol, or any other liquid can cause damage. Clean Velour Lashes by gently removing dried glue from the band with your fingertips, like in the last step.

APPLY MASCARA WITH CARE Mascara may damage mink fur, so don’t apply it directly to the lashes. Instead, apply mascara to your lashes first, let it dry, and then apply your Velour Lashes. PROPER STORAGE IS KEY Store your lashes in the original packaging to keep them safe, clean, and protected from dust, dirt, and bacteria. This will also help maintain their shape wear after wear.


hether you’re looking to enhance what you’ve already got or you’re after full-on, attention-grabbing glamour, wearing a set of false lashes can instantly amp up your look. From classic, delicate styles to dramatic, volu-

minous sets there’s a lash for every look but finding the best pair for you can be difficult. It’s important to understand how to apply lashes properly because no matter how much experience you might have, they can be a tricky art to master. Using tweezers, carefully remove your chosen lashes from the tray and check that they fit by placing them lightly over the top of your lashes. If they are too long, carefully cut to the right length. Now, gently apply a thin layer of glue along the lash band and wait

at least 30 seconds before you apply. This gives the glue time to become tacky, making them easier to fix to your lash line. Next, while looking down or directly into a mirror, place the lash band as close to your natural lash line as possible and apply pressure gently along the lash, ensuring it’s firmly in place. When it comes to mascara it’s all down to personal choice and while there isn’t a rule that says you can’t apply it after applying lashes it’s generally done beforehand.

International Cosmetics News | February 2017



Make-up is a Science THERE IS ONLY ONE REAL PROFESSIONAL MAKE-UP MAKER. THERE IS ONLY ONE KRYOLAN. • Every one of our color-true products stands up on stage and on camera, even under HD lighting and filming conditions • All our products are very long-lasting, yet still comfortable to wear • Every formula we develop is highly pigmented and color-intense • We use ingredients of highest purity for unbeatable skin compatibility • We guarantee color continuity, which means you can recreate similar looks again and again • Our brand offers the highest degree of product safety and reliability – perfect for the professional environment • A large number of our products are also suitable for everyday wear.

Kryolan have been supplying the film, theater and television industries for over 70 years, which makes us one of the world’s first professional make-up brands. We’re still the number one choice for make-up artists today, thanks to our extensive range of over 16,000 high-quality make-up products and accessories. Kryolan’s chemists have been developing our professional range from our headquarters in Berlin for over six decades. During this time, we’ve created and perfected 750 color-intense shades in over 16,000 products, which are currently used in more than 80 countries in


every continent worldwide. Our qualified chemists are continuously developing new products and looking for raw materials with exceptional qualities – which led to the development of our Dermacolor range, attracting the attention of clinical dermatologists all over the world. THE PROFESSIONAL DIFFERENCE What sets Kryolan apart from other make-up brands, professional or otherwise, is our dedication to meeting professional make-up artists’ needs and demands. Every sector has its own expectations, for example theatrical make-up must be extremely hard-wearing, so we only produce formulas that can perform under industry pressures:

OUR CLINICAL CREDENTIALS We’ve always made our products to the state-of-the-art. In fact, the raw materials we use are of highest purity exceeding the requirements and expectations for cosmetics. To meet outstanding quality standards is our goal. That is why we cooperate with leading dermatologists and accomplish ongoing clinical tests to ensure excellent skin compatibility. We’re also pleased to report that, we always refused to test our products on animals. No Kryolan product has ever been tested on an animal. And when it comes to ensuring color consistency, we’re also at the forefront of technology. In our laboratories today, most skin shades are controlled with the aid of a photo spectrometer: a device used more commonly in scientific laboratories, which measures and monitors colors with pinpoint accuracy.

International Cosmetics News | February 2017

Nature’s Brands Organic Skin & Body Care Products Available Online Nature’s Brands, known for its organic, natural skin & body care and beauty products, announced their line is now available on a variety of online retail sites, including its own website, and more. Since its founding in 1995, the company has worked on perfecting its organic whole-food nutritional supplements, personal care, skin care and natural beauty products. These products do not contain any harmful chemicals or synthetics commonly found in other personal care and beauty products on the market. By making its organic skin care products more widely available online, the company is taking steps to increase its brand presence on a global scale. “We are excited to be taking these steps to make our certified USDA organic skin and body care products more available to customers across the United States and beyond,” said Mark Gonsalves, CEO of Nature’s Brands. “Today’s consumers are more conscious of what is being put into the products they’re buying than ever before. We have made great efforts to ensure the pure, organic nature of these products, and look forward to helping more customers get the skin care results they’ve been looking for without having to use chemicals.” Toxins do not only enter the body through the food people eat; they can also enter the body through the skin. Therefore, it’s important for skincare products to avoid using these toxins if they are to achieve the utmost health standards. Nature’s Brands provides certified organic products that are free of chemicals, synthetic preservatives, pesticides, dyes and other additives. All Nature’s Brands products are non-GMO and gluten-free. One example of such a product is Nature’s Brands Herbal Choice Mari Organic Day Cream, a certified USDA organic facial moisturizer that comes in a variety of scents. Its nourishing ingredients are non-clogging and 100 percent pure and natural, with no retinyl palmitate or retinol, no petroleum-based ingredients, phthalates free, paraben free and preservative free. It is specially formulated to nourish all skin types, including hyper-sensitive skin in both men and women. “Yes, you can achieve better overall skin care without the harmful use of chemicals,” said Gonsalves. For more information about Nature’s Brands, visit

Live Clean Launches in the United States L i v e C l e a n C a n a d a's t o p eco-friendly beauty and baby care line is making its United States debut in January 2017. Live Clean brand is bringing its clear and simple vision to the United States with a new line of high-performing, eco-friendly products that deliver exceptional results using plant-based ingredients for all skin and hair types. Offering a wide-range of efficacious products, Live Clean brand uses 97% plant-based formulations from renewable sources, cruelty-free and made without the use of harsh chemicals such as parabens, sodium lauryl sulfate, phthalates, phosphates and dyes. Live Clean brand heralds the next wave of eco-friendly, clean personal care products, exclusively launching its haircare, bath and baby collections in select retailers in January 2017 followed by a nationwide rollout. Live Clean haircare, body care, bath care and baby care lines are customer-friendly and line-priced for $5.99 in select Target, Whole Foods Market, Walgreens, H-E-B, Rite Aid, Kroger and Harmon's Drug locations beginning January 2017.

International Cosmetics News | February 2017



La Prairie said that it is partnering with Art Basel for the contemporary art fair’s session slated to run in Basel, Switzerland, from June 15 to 18. The Swiss skin-care brand plans to have a presence in the VIP Art Collectors Lounge, where people will be able to experience La Prairie’s products and customized treatments.

La Prairie Announces Partnership with Art Basel Using rare, precious ingredients, La Prairie continues to break the codes of luxury skincare. Founded on the belief that the scientist’s creative process is akin to that of the artist, every La Prairie formulation begins with an audacious vision. “We are very excited about the partnership between La Prairie and Art Basel, which we feel perfectly represents our quest for timeless beauty and our passion for audacity,” said Patrick Rasquinet, President and CEO of La Prairie Group. “Indeed, from the painstaking research behind our scientific breakthroughs to the opulent formulations that envelop the senses, from the jewel-like packaging to the high-touch service, art is not just what La Prairie is, it is what we do,” he added. That innovative spirit is mirrored in the world of contemporary art. “We


are delighted to be partnering with La Prairie, a company that, like Art Basel, has Swiss roots and has built a global reputation for unparalleled excellence,” says Marc Spiegler, Art Basel’s Global Director.

the La Prairie name evokes innovation, performance, high-touch service and Swissness – the purity, precision, innovation and craftsmanship inherent to the extraordinary land that saw the brand’s inception in 1978.

In addition to establishing the partnership with the art fair, La Prairie will also mark the 30th anniversary of its iconic Skin Caviar. To celebrate the occasion, La Prairie plans to collaborate on a scientific and artistic innovation with a select group of contemporary artists, to be announced at a later date.

Founded in 1970 by gallerists from Basel, Art Basel today stages the world’s premier art shows for Modern and contemporary works, sited in Basel, Miami Beach, and Hong Kong.

La Prairie is the leader in luxury skincare, present in 90 countries around the world. Synonymous not only with luxury,

Defined by its host city and region, each show is unique, which is reflected in its participating galleries, artworks presented, and the content of parallel programming produced in collaboration with local institutions for each edition.

International Cosmetics News | February 2017

Tyme Introduces New Clutch and Wallet System

convenience. Along with the clutches, TYME is also introducing a new wallet system in the same colorways. The wallet system includes an Essentials Wallet– with five vertical card slots to house frequently used credit cards and drivers’ license, and a Non-Essentials Wallet for less frequently used items–insurance and grocery cards, loose change or receipts.

TYME is announcing the launch of a new clutch and wallet system that will change the way you organize your essentials and save you time. The clutch and wallet system is the next set of products to join TYME’s current product lineup, which includes the revolutionary TYME Iron–a hair tool that creates waves, curls and straightens; brushes; and a hair care line released earlier this month.

“We are so excited to introduce our clutches and wallets to consumers,” said Kierre Reeg, Co-CEO of TYME. “These bags are really pretty and I think consumers are going to be very happy about not having to pack a different handbag for the night or figure out where their credit cards or ID are! All of our products are meant to save consumers time and these clutches and wallets will do just that.” TYME’s clutches and wallets are sold separately. The clutches retail for $140.00, the Essentials and Non-Essentials Wallets retail for $80.00.

TYME’s new clutches will elevate your look from day to evening. These clutches feature a roomy interior–perfect for a phone, wallets and lipgloss and a little inside pocket that will help you keep it all organized. They also include a wristlet and two optional straps for hands-free convenience! Expertly crafted from genuine leather and rose gold hardware. Measuring 9" x 5" x 1 1/2" thick (22.86 cm x 12.7 cm x 3.81 cm), the clutches have roomy interiors that will fit a phone, wallets and lipgloss and an inside pocket that will help keep contents organized. Each clutch includes a wristlet and two attachable straps measuring 46" (116.84 cm) and 52" (132.08 cm) for hands-free

Makari de Suisse launches four new products for skin care Luxury skin care manufacturer, Makari de Suisse, globally launched its latest skin care innovation, Or Rose 24K Gold specially developed to renew epidermal cells, diminish the appearance of scars, hyperpigmentation and stretch marks and gradually even tone and brighten complexion for a more luminous appearance. Formulated with 24K Gold, Omega Complex, Probiotics and Vegeclairine, our proprietary and effective blend of botanical lightening agents, this luxurious Swiss-formulated product collection helps: • slow down collagen depletion • increase skin’s elasticity • lighten the skin’s complexion • stimulate the cells making the skin firm • improve blood circulation • prevent premature aging and wrinkles

The collection is elegantly designed in rose gold accented packaging and features four (4) products for a comprehensive skin care regimen retailing between $32.50 – $114.50. The Makari Or Rose 24k Gold collection was specially developed to work synergistically and the complete product line should be used for optimal results. 1. Cleanser: Or Rose 24k Gold Soap................................................................. $32.50 2. Treatment Serum: Or Rose 24k Gold Serum............................................... $99.50 3. Face Moisturizer: Or Rose 24k Gold Night Crème..................................... $69.50 4. Body Care: Or Rose 24K Gold Body Lotion.............................................. $114.50 The Or Rose 24K Gold skin care collection is also hydroquinone-free, cruelty-free and safe to use for all skin types. This prestigious line is sold online at www.makari. com, and distributed in specialty beauty outlets and pharmacies globally in more than 50 countries.

International Cosmetics News | February 2017



Super Bowl features first-ever ad from Indie Hair Care Brand It’s A 10 Haircare, go-to brand for salon professionals and clients across the globe, has made advertising history as the first independently owned professional hair care brand to secure a coveted spot during Super Bowl LI. During Sunday night’s third quarter, It’s A 10 Haircare debuted their first-ever primetime ad titled “Four More Years,” with the goal of making America’s hair great again. This groundbreaking commercial is a tribute to celebrating our nation’s diversity by bringing America together one hairstyle at a time. Owned by renowned hair stylist and entrepreneur Carolyn Aronson, It’s A 10 Haircare’s core philosophy is to deliver the highest quality products to answer the needs of every individual with every hair type, including their recent expansion into the male hair care category. The airing of the commercial coincides


with the launch of their new “He’s a 10” Collection, a high-performance grooming line of multi-tasking products offering immediate results. “Now is the time for us to come together. This ad captures the true diversity within American culture – we are all perfectly imperfect in our own way,” shared

Carolyn Aronson, Founder and CEO of It’s A 10 Haircare. “I’ve always gone where they don’t go, and there is no better time to push the envelope.” Proudly featuring individuals from all walks of life, the brand is excited to make the next four years “It’s A 10” years for all.

International Cosmetics News | February 2017

Pure Romance Launches FirstEver Luxury Brand with Euforia Pure Romance, the world’s leading and fastest growing woman-to-woman direct seller of relationship enhancement products, launched its first-ever luxury brand called Euforia, a romance collection. “Euforia is the result of years of development on a sophisticated addition to our already-popular Pure Romance lines,” said Chris Cicchinelli, President & CEO of Pure Romance.

The Euforia line includes a carefully curated collection of intimacy accessories, lotions, jewelry and sleepwear. Accessories are constructed with soft silicone and 18-karat rose gold details including Caleo™ warming technology of the toys. The jewelry line features the Ascent Bangle and Pendant, both plated in 18-karat rose gold, accented with the Euforia insignia. Each jewelry piece is a limited-edition creation.

body temperature while naturally wicking away moisture. The Euforia line is available now at Pure Romance is the world’s largest and fastest-growing woman-to-woman direct seller of relationship-enhancement products.

“Euforia features a high-end assortment of romance products and lingerie, exquisitely packaged and constructed with the highest quality materials and is a luxurious addition to your own collection, or a perfect Valentine’s Day gift for you and your partner.”

The Euforia lotions collection includes a firming cream blend of caffeine and botanical extracts with an ultra-nourishing formula for the skin. The luxe Euforia sleepwear collection features a camisole, t-shirt and shorts, all spun with bamboo fibers designed to adapt to

Pure Romance markets its premier line of products, ranging from bedroom accessories to beauty products to lingerie, through a network of more than 30,000 specially trained or certified sales Consultants at in-home parties throughout the United States, Canada, Puerto Rico, South Africa, and Australia. For more information, visit

Carolyn’s husband, Jeff Aronson, founder and former CEO of Cash4Gold is very familiar with the tremendous impact that Super Bowl ads can have on brands, as he aired an infamous Super Bowl commercial for the brand featuring MC Hammer and Ed McMahon in 2009. The spot was one of the Top 10 Most Recalled Super Bowl ads according to Nielsen IAG data, and was described by AdAge as an ad that “will generate, by far, the biggest ROI of the Super Bowl.”

a dream team responsible for some of the most memorable Super Bowl ads from companies like GoDaddy, AnheuserBusch and Cash4Gold. The spot was directed by Oscar-nominated Bryan

Buckley, dubbed the “King of the Super Bowl” by The New York Times. For media opportunities and interviews requests for Carolyn Aronson, please contact

Carolyn and Jeff Aronson, are the first and only couple to launch two Super Bowl ads independently of one another, for their own respective companies. It’s A 10 Haircare enlisted the expertise of Havas Edge and Hungry Man Productions to produce the commercial,

International Cosmetics News | February 2017



More than 30 million Americans suffer from eczema, according to the National Eczema Association. To Deanna Renda, founder of Naples Soap Company, the inspiration for the new product is personal, a result of many years of battling eczema and psoriasis. Naples Soap Company and nationally recognized entrepreneur Kevin Harrington, original Shark Tank investor and founder of As Seen on TV, is introducing The Eczema Kit, a line of specially formulated and soothing fragrance-free products, designed to provide a head-to-foot natural solution for eczema, psoriasis and dry, itchy skin. “Having personally dealt with eczema and psoriasis in my own life, I really understand how life-changing these products can be,” Renda said. “The beauty of The Eczema Kit is that the benefits of the products are not limited to only those with eczema. With fragrance-free products designed to soothe the skin, our new kit benefits people of any age with a variety of skin conditions.” The Eczema Kit is available for $99.95 in all Naples Soap Company locations, online at and by phone at 1-800-577-9706. The kit features eight of Naples Soap Company’s eczema-soothing products designed specifically for chronic skin conditions: the eczema soap, sea salt soap, sea salt scrub, body butter, face cream, moisturizer stick and shampoo and conditioner bars. Naples Soap Company, founded in 2009 by Deanna Renda, offers natural skin care products for the body, face and hair. With retail locations throughout Florida in Naples, Fort Myers, Sanibel Island, Punta Gorda, Lakewood Ranch, Sarasota, Key West, Destin and Estero, products are also available online and for wholesale purchase. Offerings include soaps, sea salt soaps, bath bombs, conditioner bars, sea salt scrubs, moisturizer


Naples Soap Company unveils The Eczema Kit Naples Soap Company and nationally recognized entrepreneur Kevin Harrington, original Shark Tank investor and founder of As Seen on TV, is introducing The Eczema Kit, a line of specially formulated and soothing fragrance-free products, designed to provide a head-to-foot natural solution for eczema, psoriasis and dry, itchy skin. sticks, shampoo bars, body butters and accessories. Named 2015 Outstanding Retail Leader in the state of Florida by Florida Retail Federation (FRF) for its commitment to the retail industry and the community, Naples Soap Company’s products

are handmade in the U.S. using only the finest quality ingredients, which are eco-friendly, made from sustainable resources and never tested on animals. For more information about Naples Soap Company, to find a location near you or to purchase products online, visit www.

International Cosmetics News | February 2017

L’Oréal announces 5 beauty tech startups for accelerator Programme

monetise their content.

L’Oréal and Founders Factory announced the selection of the first 5 beauty tech startups into their Beauty accelerator. L’Oréal announced in May a strategic investment in Founders Factory, a London-based leading global digital accelerator and incubator, co-founded by Brent Hoberman and Henry Lane Fox. As part of their partnership, L’Oréal and Founders Factory will each year support the growth of five high potential early stage startups and co-create two new businesses as part of a yearly incubator programme.

Cosmose: Founded by Polish entrepreneur Miron Mironiuk, Cosmose uses sophisticated location technology that allows retailers to target offline customers via online channels. Already a success in Asia, Cosmose is based in Shanghai and Hong Kong.

L’ O r é a l a n d F o u n d e r s Factory received 180 applications from talented and motivated beauty entrepreneurs around the world (Germany, Lithuania, Slovenia, United Kingdom, United States, among others). After an exciting pitching session held at L’Oréal headquarters, 5 startups were selected for a six month accelerator programme: InsitU: Personalised, natural skincare available online, developed by scientific experts and available through an online store. Founded by Dr Maria Salichou, a scientist of Greek origin,

who holds a nuclear medicine PhD from the University of Oxford and has over 10 years of scientific experience in BioTech and healthcare. Preemadonna:Created by Pree Walia from the United States, Preemadonna’s Nailbot device and app enable users to design and print art onto their nails, using their phone, in a matter of seconds. 30,000 people have already signed up to try the Nailbot. Tailify:London based Tailify founded by Fredrik Segerby from Sweden and Didrik Svendsen from Norway, connects big brands to social media influencers to create campaigns, whilst enabling those influencers to track, distribute and

Veleza: Founded by Lithuanian entrepreneur Martynas Nikolajevas, Veleza is an app-based, supportive community of beauty lovers that helps users discover products that best match their needs providing inspiration, advice and product reviews in real time.

L’Oréal and Founders Factory will support the growth of these startups in many ways: the in-house team of 60 digital experts at Founders Factory, many of whom being successful entrepreneurs themselves, will provide hands-on and operational support and mentoring. L’Oréal will bring its century-old beauty passion and expertise, access to marketing teams, R&I and ecosystem. Lubomira Rochet, Chief Digital Officer L’Oréal, said: “We believe that open innovation will be key to identify new disruptive ideas and co-develop new services to meet the aspirations of our consumers. We are excited to champion the next generation of beauty entrepreneurs through our partnership with Founders Factory and accelerate their development by bringing them our expertise of the beauty industry.” Henry Lane Fox, Co-Founder and CEO, Founders Factory, said: “We are only accepting five startups to join our programme per year and so competition is fierce. We understand how incredibly hard it is to build a successful business and know that every founder feels the strain in terms of capital, time and resource. By coupling the expertise of our operating team with the knowledge and scale of L’Oréal, we provide an unrivalled platform for startups looking to make global impact.”

International Cosmetics News | February 2017



Native Fashion Now Exhibition Arrives in New York for Fashion Week The Smithsonian’s National Museum of the American Indian, George Gustav Heye Center in New York will host the final showing of the first large-scale traveling exhibition of contemporary Native American fashion, celebrating indigenous designers from across the United States and Canada, from the 1950s to today. “Native Fashion Now,” originally organized by the Peabody Essex Museum in Salem, Mass., explores the exciting and complex realms where fashion meets art, cultural identity, politics and commerce. The exhibition opens Friday, Feb. 17, during New York Fashion Week in the museum’s East Gallery and runs through


Sept. 4. A press preview is scheduled for Tuesday, Feb. 14, from 10 a.m. to noon. Through nearly 70 works, “Native Fashion Now” explores the vitality of Native fashion designers and artists—from pioneering Native style-makers of the mid-20th century like Charles Loloma (Hopi Pueblo) to maverick designers of today such as Patricia Michaels (Taos Pueblo). The exhibition immerses visitors in all aspects of contemporary Native fashion—its concerns, modes of expression and efforts to create meaning through fashion. “Native Fashion Now” is the first show to emphasize the long-standing, evolving and increasingly prominent relationship between fashion and creativity in Native

culture. The exhibition’s four themes— Pathbreakers, Revisitors, Activators and Provocateurs—reflect how designers respond to ideas and trends in the world of Native fashion. All of the designers express their artistic agency, cultural identity and their unique personal perspective. “Native Fashion Now” is a contemporary fashion scene that showcases both roots and cutting-edge, new paths. Runway footage, artist interviews and fashion photography communicate its immediacy throughout the exhibition. The Coby Foundation Ltd. provided support for “Native Fashion Now.” Funding for the New York presentation of this exhibition and associated programming is made possible through the support of Ameriprise Financial.

International Cosmetics News | February 2017

Care chemicals market expects massive boom

Rolex to sponsor the 89th Oscars

Research and Markets has announced the addition of the “Top 10 Care Chemicals Market – Global Forecast to 2021” report to their offering. Care chemicals are used in various homecare, personal care, cosmetics and industrial cleaning chemicals. The care chemicals market has been segmented into various markets such as personal care ingredients, active ingredients for cosmetics, cosmetic pigments, and much more.

Rolex will be a Proud Sponsor of the 89th Academy Awards broadcast live on Oscars Sunday, 26 February 2017 on the ABC Television Network. The Oscars ceremony has honored excellence in cinema since 1929. For the second consecutive year, Rolex will also be Exclusive Sponsor of the Oscars Greenroom. For decades, Rolex has been linked to the magical and wondrous world of cinema: from its presence in legendary films to its support for young film-makers through its philanthropic program, the Rolex Mentor and Protégé Arts Initiative.

Personal care ingredients are used in personal care products, which are broadly classified into hair care, skin care, oral care, toiletries, and cosmetics. The skin care segment is the largest application for personal care chemicals. The increasing demand for sun care products, anti-aging products, fairness products, and moisturizing creams is one of the major reasons for the growth in the skin care products industry. Hair care is the second-largest market for personal care chemicals and is used in shampoos, conditioners, and hair gels. Active ingredients for cosmetics are those components in the cosmetic product formulation that imparts pharmacological properties or other direct effects in the cure, diagnosis treatment, mitigation, or prevention of disease. They are used in the cosmetics to provide functional properties when applied to the skin. The rising concerns regarding the aging skin and need for an even skin-tone are contributing towards the use of cosmetic active ingredients. For more information about this report visit research/87f2vt/top_10_care

Rolex watches have the power to inspire and Rolex has become a part of cinema’s culture as an iconic symbol in storytelling. The history of Rolex is intertwined with that of cinema. Rolex watches have spontaneously featured in many iconic films and have become part of storytelling as an essential element of a film’s plot. Each Rolex watch symbolizes a personality and carries its own story, bringing to life a character and their journey on screen. “Rolex supports inspiring individuals and organizations who achieve great heights in both the sporting world and the arts, and the Academy exemplifies this pursuit of defying the odds to reach unimaginable goals. The Academy Awards and Rolex recognize and uphold excellence,” says Arnaud Boetsch, Rolex Director of Communication & Image. Rolex Testimonee James Cameron represents the pinnacle of film-making, with a boldness of vision and focus on technical innovation dominant throughout his many movies. Titanic, which won 11 Oscars, is tied for the most awards ever, and Avatar holds the record as the highest-grossing film in history. Cameron exemplifies the power of details in making stories come alive on screen. Says Cameron: “Great movies are made in details, and not just a few details – every detail. Every character, every prop, and every sequence. A Rolex is not only a beautiful watch and a masterpiece of engineering, it’s very tough. It’s a watch that you can take into any environment and which can stand up to the pressure. So, what you’re saying subliminally to the audience is: that character can take the pressure, too; he or she has what it takes.” The Academy, organizers of the Academy Awards, which promote excellence and great talent, offered Rolex the opportunity to host the Greenroom during the ceremony in February 2016 – literally “behind the scenes”. This space was designed by the Rolex Interior Design teams in Geneva, who brought to the Greenroom a combination of classic style and superlative quality that is the hallmark of both the Oscars and Rolex. The 2017 Greenroom will feature a new design and concept.

International Cosmetics News | February 2017



China to become the world’s largest Beauty market by 2020 Digital benchmarking firm L2 Inc. releases its 4th annual Digital IQ Index: Beauty China 2017. The L2 report benchmarks the digital performance of 98 Beauty brands operating in China across the Fragrance, Skincare, and Color Cosmetics categories. The report features data-driven insights and analyses of key search, social, and e-commerce platforms including Tmall,, Jumei,, Weibo, WeChat, Baidu, and Miaopai. Index brands are ranked using L2’s proprietary Digital IQ Index methodology classifying each of the 98 brands as either Genius, Gifted, Average, Challenged, or Feeble. “China is expected to become the world’s largest Beauty market by 2020,” according to Danielle Bailey, head of APAC research at L2. “In the last five years, online Beauty sales channels have rapidly expanded, cross border e-commerce and makeup are increasingly popular categories, and consumer preference is shifting to higher-end goods.” The report analyses various key segments within the sectors including skin care, colour cosmetics and fragrance companies. A large selection of some of the country’s most notable e-commerce and social media brands including Tmall,, Jumei,, Weibo, WeChat,


research at L2. “In the last five years, online beauty sales channels have rapidly expanded, cross-border e-commerce and makeup are increasingly popular categories, and consumer preference is shifting to higher-end goods.”

Increasingly, companies are looking to propel their brand awareness potential and strengthen their identities through connecting their offline marketing activities with online efforts.

Consumers are willing to increase their spend on premium brands — those deemed high-quality and with a strong reputation — as these rose in popularity in 2016 compared to mass brands. The former achieved five times more search volume and 16.5 times higher the number of brand term searches. While the average Digital IQ percentile rank fell more than 15% for mass brands, prestige brands were up by 9%.

Labelling brands by their level of digital expertise provides a standardised measure for both consumers and companies, alike. This enables them to measure their proficiency against their competitors and revise their marketing and advertising initiatives accordingly. China is a leading global nation when it comes to beauty manufacturing, retail and sales, and “is expected to become the world's largest beauty market by 2020”, according to Danielle Bailey, head of APAC

While it’s true that consumers demand luxurious products that are based on success, wealth and influence, their need for convenience is still important as more shoppers turn to their digital devices to complete purchases. The number of users exploring e-commerce beauty platform, Jumei, has increased by 87% since 2014, with the brand adoption of Tmall up by 57% and by 240%. In recent years, the messaging and calling app, WeChat, has positioned itself as

Baidu, and Miaopai are awarded the status of either genius, gifted, average, challenged or feeble.

International Cosmetics News | February 2017




a powerful platform for beauty brands to promote their products, with 100% actively established on the app. Despite these optimum adoption rates, only 5% of users have been viewed by over 75,000 WeChat communicators, while a whopping 84% received less than 25,000 views. As a result, brands’ posts dropped to only 2.78 during Q4 of 2015 and even further to 1.73 posts a week in Q3 2016. Now, beauty brands in China are having to update and transform their digital marketing strategies to ensure they match consumer needs. One method consumers are adopting in the hope to achieve these is livestreaming. Last year, 80% of brands livestreamed; which quickly grew throughout the year as a chosen digital method of communication. In June 2016, only 10% of beauty brands jumped on the trend via Tmall, but by October, this had risen to 35%. As a result, the number of interactions from livestreams increased from 61,974 to 5,259,462. KEY FINDINGS FROM L2’S REPORT INCLUDE: Chinese Consumers Are Trading Up: Premium Beauty brands received five times the search volume and 16.5 times the growth in brand term searches as mass brands in 2016. The average Digital IQ percentile rank is up nine percent for prestige brands year-over-year, while mass brands are falling behind, dropping more than 15 percent. Increased Adoption of E-tailers: Since 2014, Tmall Store adoption rates have grown 57 percent, with 86 percent of Index brands now on the platform. In the same period, brand adoption of has grown 240 percent across Index brands, and adoption for beauty-specific e-commerce platform Jumei has increased by 87 percent. WeChat Lacks Scale: Even with 100


Chinese cosmetics industry maintains an average annual growth rate of 8.2 percent In spite of the ups and downs of the economy, it seems people's pursuit of beauty remains unchanged. Even though the country has been undergoing ups and downs in recent years, the Chinese cosmetics industry has managed to maintain a compound average annual growth rate of 8.2 percent between 2011 and 2015, according to global market consultancy Euromonitor International. With demographic changes, increased consumer spending as a result of higher incomes, a better understanding of cosmetics consumption and multiple sales channels, the momentum is expected to gather, according to Euromonitor, with the compound average annual growth rate expected to reach 6.7 percent between 2016 and 2020. The value of the Chinese cosmetics market can reach 435.2 billion yuan ($62.6 billion) by 2020. To pave the way for the faster development of the Chinese cosmetics industry, a new policy was introduced by the finance ministry in September 2016 which abolished the consumption tax for ordinary cosmetic products. The tax for high-end cosmetics was reduced from 30 percent to 15 percent. While the central government is calling for a supply-side reform, people's consumption habits have been changed accordingly. With the rise of the middle class in China and with more disposable incomes, consumers are now showing a preference for luxury products with higher prices. According to the 2016 third-quarter fiscal report of South Korean brand LG Care, the high-end brands such as Whoo registered a phenomenal 44 percent increase in sales. Sales of YSL and Giorgio Armani under the umbrella of L'Oreal China increased by a significant 40 percent and 50 percent respectively in the third quarter.

percent of Beauty brands actively present on WeChat, post views have remained static. Only five percent of all Beauty posts were seen by more than 75,000 WeChat users, and 84 percent of all posts accumulated less than 25,000 views. In response, post frequency has declined from an average of 2.78 brand posts a week in Q4 2015 to just 1.73 posts a week in Q3 2016. Livestreaming Rises in Popularity: Eighty percent of Index brands engaged in livestreaming in 2016. In June 2016,

only 10 percent of Beauty brands hosted Tmall livestreaming, but by October 2016, that number more than tripled to 35 percent. The average interactions per livestream jumped from 61,974 in June 2016 to 5,259,462 in October 2016. The report features case studies on brands including but not limited to: Maybelline, Olay, Nivea, Guerlain, Chanel, Estée Lauder, and SK-II. To access a complete media-only copy of L2’s Digital IQ Index ®: Beauty China 2017, contact johanna.

International Cosmetics News | February 2017

New Colour Crush Lipstick by The Body Shop Introducing New Colour Crush Lipstick Fall in love with lip smacking color with new Colour Crush Lipstick, our new, super nourishing lipstick collection made from the finest quality crushed pigments. From red-carpet reds, to flirty pinks, to au natural nudes, each cutting-edge lip color is 100% cruelty free, 100% vegetarian and 100% high impact.

shimmer finishes. Whatever your style, whatever your skins tone, it’s time to reveal your true colours. rush On YouOur Colour Crush Lipstick collection marries our most intense, full-on colours with luscious moisture. Our secret? We’ve traveled the world to source high-quality pigments, which we’ve finely crushed then blended with a drop of nurturing cherry seed oil and coated with our finest, silkiest Community Fair Trade marula oil.

Lust-Have Lip ColourOur new Colour Crush Lipstick collection is an on-trend palette of 24 brilliantly vibrant shades of lipstick, each delivering maximum color impact.

The result is vivid, wow-worthy color that glides onto lips and feels mega-comfortable to wear. What’s more, each lipstick has a sophisticated delicate floral rose fragrance. Divine! Three Colour FamiliesWith so many hot hues to choose from, you can re-invent your lip-look every day. We love the flamered drama of Red Siren 101, a bold and beautiful crimson that adds a touch of

The fashion-forward line-up is available in three color families; the brightest reds, the sweetest pinks and the finest nudes, in a mix of pure color and subtle

Hollywood glamour.We think our pink and violet shades are to-die-for; try Red Hot Raspberry 201 for a fierce fuchsia that packs a punchAnd for easy-towear elegance, slick on beautiful beige; one of our favorites is Coral Kiss 315, a shimmering peachy nude.Priced at a purse-friendly Rs. 895, you’ll want to get your hands on them! The Heart InsideOur Colour Crush Lipstick collection benefit from Community Fair Trade marula oil made from the ripe fruit of the sacred marula tree. We source it from the Eudafano Women’s Co-Operative, which is helping 1750 women to earn a fair income. The women involved in the project report that the benefits to them go beyond money, it also helps give them a sense of independence, business management and confidence.

International Cosmetics News | February 2017



luxury retailers prioritizing clean beauty, it shows the market is shifting from ‘beauty at any cost’ to ‘beauty without sacrifice’,” said Lauren Bilon, Founder, Plume Science.

Innovative Cosmetics Newcomer Helps Lead Nordstrom’s Bold 2017 Move Into Natural Beauty CANADIAN-BASED, PREMIUM NATURAL COSMETICS STARTUP, PLUME SCIENCE, IS LAUNCHING THEIR AWARD WINNING 100% NATURAL LASH AND BROW ENHANCING SERUM NORDSTROM ACROSS NORTH AMERICA TODAY. In the span of one year, Plume has become a green beauty cult favorite. The only product of its kind on the market — a serum that promotes growth and fullness of lashes and brows using a 100 percent natural, preservative-free formula. Plume will be available in-store and on as of January 12th, 2017, launching in 43 locations across the U.S and all 5 locations in Canada. Plume joins the exclusive roster of select, natural, eco-luxury brands such as Tata Harper and RMS Beauty being sold in the 2017 Natural Beauty Outpost at the luxury retail giant. The Outposts are being introduced as natural beauty gains momentum with consumers, especially


Millennials, who are taking a hard look at what they put on and in their bodies. “Even though we have carried some natural beauty brands in the past in our stores, online and in the spas, we felt this was the best time to pull it all together in a more meaningful way and create a true destination,” said Debbi HartleyTriesch, Vice President and Divisional Merchandise Manager for Beauty at Nordstrom in an interview with WWD. “We wanted to give our customers more choices and a bigger assortment with a curated selection to make it easier for them to shop online and in store.” “We are very excited about this partnership with Nordstrom as it marks an important milestone in the green beauty revolution — with recognized,

ABOUT PLUME LASH & BROW ENHANCING SERUM Developed as a safe and very effective alternative to pharmaceutical lash and brow growth products on the market, Plume has responded to the growing need for all-natural beauty products — specifically non-toxic products for the premium market that can perform head-to-head against industry leaders. Plume Founder, Lauren Bilon developed the new concept following her own traumatic experience with hair and eyelash loss after the birth of her first child. With the use of a pharmaceutical product, her lashes regrew; however, she experienced serious side effects including burning skin, blurred vision, and discolored eyelids. Wanting to provide a safe and effective option for lash and brow growth, Lauren created Plume’s all-natural Lash & Brow Enhancing Serum. “As women, we want to feel good about the beauty products we’re using on our bodies. The desire to have full lashes and brows shouldn’t come at the cost of sacrificing one’s health or enduring harmful long-term side effects,” says Lauren Bilon, Founder, Plume. “Women can feel confident adding Plume to their beauty regimen knowing it delivers industry-leading results using only natural ingredients.” Plume’s Lash & Brow Enhancing Serum is easy to apply and can be used by individuals with contact lenses, sensitive eyes, and women who are pregnant or nursing. With regular application, a substantial increase in lash length, volume, and density occurs within six to eight weeks. Some users experience results after only three to four weeks.

International Cosmetics News | February 2017

Beauty Inspired by Nature New Chapter Unveils Hair, Skin & Nails Supplement

mission, which is why we took a holistic approach to beauty when creating Perfect Hair, Skin & Nails,” said Paul Schulick, Master Herbalist and Founder of New Chapter. “Along with powerful Astaxanthin, we added a researched blend of superfood botanicals like organic Aloe, Maca, and Chamomile for stress, energy, and digestive support — key areas that can affect skin health.” Whole-food Astaxanthin harnesses antioxidant action over 50X more powerful than common antioxidants like Vitamin C and Beta Carotene. Astaxanthin activates energy at the cellular level and stimulates critical factors that revitalize skin from within and protect cells from damage.* New Chapter’s Astaxanthin is sourced from organic algae grown in waters originating in the Himalaya mountains. The new supplement features 100 percent Daily Value of probiotic-fermented Biotin to deeply nourish hair and nails by supporting the natural production of keratin. Perfect Hair, Skin & Nails is also formulated with organic Reishi mushrooms to support healthy aging and vitality.

New Chapter, a pioneer in the natural vitamin and supplement category, announced today the launch of its groundbreaking Perfect Hair, Skin & Nails supplement. Perfect Hair, Skin & Nails takes a new approach to beauty by combining the power of pure Astaxanthin with fermented Biotin and a researched blend of herbs. This synergistic formula is truly a new chapter in supporting hair, skin and nail health. Astaxanthin is a first-of-its-kind plant-nutrient from organic algae that is clinically proven to smooth the appearance of fine lines and wrinkles and improve skin elastic-

ity. Probiotic-fermented Biotin is included for growing healthy hair and strong nails, and this expertly formulated supplement features superfood botanical blends made with fermented herbs. “Holistic health is a vital part of our

“I believe we have created the perfect formulation to address the multifaceted requirements for healthier hair, skin, and nails,” adds Schulick. “We cannot wait to bring our newest chapter to holistic health-seekers!” Perfect Hair, Skin & Nails is Non-GMO Project Verified, sustainably sourced, Gluten Free, made with organic algae and aloe, 100 percent vegetarian, and Kosher. Taking a sustainable, whole-food approach to supplements, New Chapter believes the best way to deliver nature’s healing wisdom is through high-quality products made with pure ingredients in their truest form. New Chapter’s wholefood philosophy applies to everything they do — from whole-food fermented vitamins, whole fish oil, and whole-food calcium, to whole life-cycle mushrooms and full-spectrum herbal extracts.

International Cosmetics News | February 2017



Global Perfumes Market Poised for Steady Growth Future Market Insights delivers key insights on the global perfumes market in a new report titled “Perfumes Market: Global Industry Analysis and Opportunity Assessment, 2016-2026”. In terms of revenue, the global perfumes market is estimated to witness a CAGR of 5.9% over the forecast period. In cr e a s i n g d e m an d f o r perfumes from the millennial population is likely to boost the growth of the global perfumes market during the forecast period. Other factors fuelling demand for perfumes are increasing online retail penetration, product push strategy by key global players, and increasing consumer spending on luxury grooming. SEGMENTATION HIGHLIGHTS The global perfumes market is segmented based on product type, demographics, distribution channel, ingredient type, and region. Based on product type, the market is sub-segmented into Eau de Parfum, Eau de Toilette, Eau de Cologne, and Eau Fraiche. Among all the product type segments, the Eau Fraiche segment is expected to account for the highest market share followed by the Eau de Toilette segment.

market is segmented on the basis of demographics into Men’s Perfume, Women’s Perfume, and Unisex Perfume. The Unisex Perfume segment is projected to grow at a significant value CAGR over the forecast period. The Women’s Perfume segment is expected to witness Y-o-Y growth rates ranging from 4.0% to 5.2% over 2015-2026. The market has also been segmented by distribution channel into Online Retail and Physical Retail. The Online Retail segment is anticipated to be the most attractive segment in terms of CAGR over the forecast period. The Physical Retail segment is anticipated to account for a significant market share of 80.5% by the end of 2016.

On the basis of ingredients used, the global perfumes market is segmented into Natural and Synthetic. The Natural segment is expected to witness Y-o-Y growth rates ranging from 5.5% to 6.5% over 2015-2026. The growing concern among consumers regarding use of chemicals in perfumes has forced manufacturers to shift from synthetic to natural ingredients, which will boost the growth of the Natural segment. REGIONAL PROJECTIONS The global perfumes market is segmented into the seven key regions of North America, Latin America, Western Europe, Eastern Europe, Asia Pacific Excluding Japan (APEJ), Japan, and Middle East & Africa.

The Eau Fraiche segment is expected to register a significant CAGR of 7.9% during the forecast period in terms of value. The Eau de Cologne segment is projected to register the second highest CAGR of 7.0% over the forecast period. To provide in-depth insights on the pattern of demand for perfumes, the


International Cosmetics News | February 2017

The Western Europe market is estimated to dominate the global perfumes market, accounting for a maximum revenue share of the market by 2016 end. Collectively, Europe and North America markets are expected to account for over 50.8% revenue share of the global perfumes market by 2016 end. Among emerging markets, Asia Pacific excluding Japan is estimated to exhibit a significant CAGR of 10.2% over the forecast period, followed by the Middle East & Africa and Latin America markets, due to recent expansion by key players in these regions. VENDOR INSIGHTS The report profiles some of the leading companies operating in the global perfumes market. Top market players featured in the report are Estee Lauder Companies Inc., LVMH, Coty Inc., L’Oreal International, Elizabeth Arden Inc., Shiseido Co. Ltd., Puig,

Perfumania Holdings Inc., Avon Products Inc., and Hermes. A key trend defining the global perfumes market is that larger players are focussing on enhancing their geographical presence and expanding their customer base by entering into strategic brand acquisitions. Product innovation such as travel sprays and rollerballs,

celebrity and youth oriented perfumes, and increasing demand for premium perfumes are the other key trends driving the perfumes market. Furthermore, perfume manufacturers are also increasingly investing in digital platforms and e-commerce sites to keep pace with the ever-changing consumer behaviour.


Dermatologists Share Skin Care Tips for Men When it comes to skin care, men have traditionally kept it simple. However, experts say more men are now pursuing healthier, younger-looking skin. Since November is National Healthy Skin Month, dermatologists from the American Academy of Dermatology say now is a great time for men to evaluate their skin care routine and learn more about how to take care of their body’s largest organ. “Men’s skin care isn’t as taboo anymore as more men embrace ways to take care of their skin at home,” said board-certified dermatologist Anthony Rossi, MD, FAAD, assistant professor of dermatology, Memorial Sloan Kettering Cancer Center, Weill Cornell Medical College, New York. “Although there are key differences between men and women’s skin — for example, men’s skin is thicker than women’s — the basic elements of an effective skin care plan remain the same.” Before developing a skin care routine, Dr. Rossi says it’s important that everyone identify and understand their skin type: • Sensitive skin may sting or burn after product use • Normal skin is clear and not sensitive • Dry skin is flaky, itchy or rough • Oily skin is shiny and greasy • Combination skin is dry in some areas and oily in others To help men develop healthy skin care routines, Dr. Rossi recommends the following tips: Consider product labels and ingredients: The skin care products you choose


“Men’s skin care isn’t as taboo anymore as more men embrace ways to take care of their skin at home,” said board-certified dermatologist Anthony Rossi, MD, FAAD, assistant professor of dermatology, Memorial Sloan Kettering Cancer Center, Weill Cornell Medical College, New York. will depend on your skin type. If you have acne-prone skin, look for cleansers and moisturizers that say “oil free” or “noncomedogenic,” as these won’t clog your pores. If you have sensitive skin, use mild, “fragrance-free” products, as products containing fragrances can leave skin feeling irritated and dry. Wash your face daily and after exercise: Since regular bar soap often contains harsh ingredients that can be drying to the skin, wash your face with a mild facial cleanser and lukewarm — not hot — water. Watch your shaving technique: For some men, multi-blade razors can work too well or shave too closely to the skin. If you often experience razor bumps, razor burns or ingrown hairs, use a single- or double-blade razor instead and do not stretch your skin taut while shaving. Before you shave, wet your skin and hair to soften it. Moisturize daily: Moisturizer works by trapping water in your skin, which can help reduce the appearance of fine lines and make your skin look brighter and younger. Check your skin regularly: New spots or moles that itch, bleed or change color are often early warning signs of skin cancer. If you notice any suspicious spots, make an appointment to see a dermatologist.

Men over age 50 have a higher risk of developing melanoma, the deadliest form of skin cancer, than the general population. However, when caught early, skin cancer is highly treatable. Wear sunscreen whenever outdoors: To help prevent sun damage that can lead to wrinkles, age spots and even skin cancer, before going outdoors, apply sunscreen to all exposed areas of skin, including your scalp, ears, neck and lips. For best protection, use a broad-spectrum, water-resistant sunscreen with an SPF of 30 or higher and reapply every two hours or immediately after swimming or sweating. You can also protect your skin by seeking shade and wearing protective clothing, including sunglasses that have UV protection and wide-brimmed hats. “Every man’s skin is different, and there is no ‘one size fits all’ approach to skin care,” said Dr. Rossi. “If you aren’t sure what skin type you have, or if have questions about how to take care of your skin, see a board-certified dermatologist.” These tips are demonstrated in “Skin Care Tips for Men,” a video posted to the AAD website and YouTube channel. Headquartered in Schaumburg, Ill., the American Academy of Dermatology, founded in 1938, is the largest, most influential, and most representative of all dermatologic associations.

International Cosmetics News | February 2017


Kao USA Warns Consumers Against Counterfeit Lotion


Lime Crime Launches DREAMGIRL Lip Trio Lime Crime, the Instagram darling beauty brand with a #cultstatus following of 2.7 million, released their DREAMGIRL Lip Trio (MSRP $44). The beautifully boxed set is a tantalizing collection of three (3) lip colors designed to bring out the Dreamgirl in everyone! Makeup lovers can mix and match matte, metallic, & glitter textures to create endless looks — from playful to sexy. “This collection was inspired by the ultimate Instagram dreamgirl,” said Lime Crime CEO Doe Deere. “She lives on the Internet. She’s fluent in Instagram, selfies, and provoking your imagination. Her lips are perpetually folded into a perfect pout, and her lingerie is better than yours. She is the goddess of the Internet and everyone you know follows her! This set will bring out the Dreamgirl in YOU!” The DREAMGIRL Lip Trio includes the Dreamgirl Velvetine, juicy cranberry; the Red Hot Metallic Velvetine, metallic cherry red; and the Cheap Thrill Diamond Crusher, sunset/rose shift sparkling lip topper. The limited edition set comes in custom packaging inspired by vintage chocolate boxes, making it the perfect Valentine’s Day gift. Visit to shop the DREAMGIRL Lip Trio and other totally giftable lipsticks & makeup sets in their Valentine’s Day shop.


ao USA Inc. is warning consumers about counterfeit lotion that has been sold in some retail locations. To date, the counterfeit product has been located only in the Northeastern United States. This counterfeit product is falsely labeled as Jergens Ultra Healing 10 oz. and Jergens Original Scent 21 oz.

First and foremost, Kao USA cares about our consumers’ safety. Because counterfeit items labeled as “Jergens” are not Kao USA products and are not subjected to our rigorous quality control, we cannot guarantee the performance or safety of these counterfeit products. Without proper quality control to ensure the right formulation in each product, the counterfeit item may seriously put the safety and health of consumers at risk. While only a small number of counterfeit products have been identified by Kao USA’s Consumer Care Center and Quality teams and while Kao has not received any report to date of adverse health effects or injury, consumers, particularly those with impaired immune systems, should be careful not to use the counterfeit lotion. If you suspect your product is counterfeit, please do not use it and contact Kao USA Consumer Care Center at 1-800-742-8798 or The counterfeit manufacturer has replicated the UPC code and Lot Codes on the back of the package. Falsely labeled Jergens 10 oz. Ultra Healing (UPC 19100-10998 with Lot Code X0G30055) Falsely labeled Jergens 21 oz. Original Scent (UPC 19100-10994 with Lot Code X0G13154). Most noticeably, the discovered counterfeit product has a thin, watery consistency and an unexpected or unpleasant texture, color or odor.

International Cosmetics News | February 2017

Connecting Buyers to Suppliers International Cosmetics News is the key to Cosmetic Buyers within the relevant sectors Superstores, Supermarkets, Department Stores, Wholesalers, Distributors, Cash and Carry, Cosmetics Producers, Private Label Hunters, Private Independent Stores, Chain Store Head Offices Buying Departments like Boots, Harvey Nichols, Debenhams, House of Fraser, Lulu Hypermarket, La Maison Guerlain Aritaum, CVS Caremark Corp, Walgreen Co etc. ICN Magazine is affecting buying decision makers throughout the world. Europe, Asia, North America, Australia worldwide in Haircare, Skincare, Personal Care, Oral Care, Perfumery, Sunscreen, Make-up Products, Raw-Material, Packaging and the magazines puts your product forefront buyers.


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