Genderless Luxury (Photoshoot)

GENDERLESS

LUXURY

PHOTOGRAPHED BY SONJU KANG

Stylists - Su Wen Liu, Angelica Ngai Models - Urte Gumuliauskaite, Zey Bautista, Zayna Mansuri

The photoshoot is centred around genderless fashion, a trend that has been increasingly apparent in the global luxury industry in recent years. It was inspired by a range of Chinese luxury brands with the likes of Robert Wun, DANSHAN, Pronounce and Samuel Gui Yang, all of which have removed gendered marketing and produced garments which increasingly blur the lines of gender. In particular, I was interested in how newer Chinese luxury brands, often launched by millennial or Gen-Z graduates, have reflected trends and the paradigms within contemporary youth culture.

Gen-Z Chinese youth are increasingly rejecting gender binaries, as reflected in the report released by Little Red Book, a popular social media app in China, on 2021 Lifestyle Trend Key words: genderless fashion was ranked as one of the top ten themes on the platform. Su Wen and I also styled the models in mostly second hand clothing. This was done to reflect the increasing importance of sustainability in the manufacturing practices of up and coming luxury brands- a result of younger generations’ awareness of how important corporate social responsibility is in addressing and tackling the climate crisis.