Lowercase 2026 Brand Presentation

2026 BRAND PRESENTATION

BUILT IN BROOKLYN. SHAPED BY NEW YORK. CRAFTED IN NEW YORK

Lowercase has been crafting eyewear in Brooklyn since 2016, and we’ve kept everything close to home ever since. Every frame is made in our own factory using premium imported materials chosen for their strength, comfort, and durability.

Our inspiration is undeniable. Every shape, every color, every cut is pulled from the streets, buildings, neighborhoods, and landmarks that define New York City. The architecture. The skyline. The corners you only notice if you live here. And yes, even the names come straight from the city. This is New York built into every frame.

2026 BRAND PRESENTATION

HANDMADE IN OUR BROOKLYN FACTORY. Lowercase is an independent eyewear brand, and every frame is handmade in our Brooklyn factory. That independence lets us obsess over the details, stay true to our vision, and keep every design unmistakably New York.

Keeping everything close means we remain hands-on at every step. Each optical frame and sunglass is shaped, assembled, and finished with care. No long supply chains. Just real craftsmanship.

We craft all of o u r frames right her e!

2026 BRAND PRESENTATION

THE ANATOMY OF A LOWERCASE FRAME OBE German engineered hinges Our five-barrel rivet hinges are engineered in Germany by OBE, known for durability and smooth movement. They open cleanly, close securely, and hold up over time. Exactly how they should.

Hand polished Italian acetate Hand-polished, hypoallergenic, and designed to adjust naturally over time, it settles in comfortably and keeps its shape.

The more you wear it, the better it feels.

Carl Zeiss sun lenses When it comes to lenses, we don’t experiment. Our Carl Zeiss sun lenses are tested for clarity, performance, and full UV protection. Sharp optics. Reliable protection.

No compromises between style and function.

2026 BRAND PRESENTATION

IN SHORT, THIS IS US New York in every detail We didn’t just design our frames in New York.We designed them from it.

Every shape, color, cut, and detail is inspired by the streets, buildings, neighborhoods and landmarks that define our city.

And yes, that also include the names.

Like our frame “Roseland”, named after the Roseland Ballrom on West 52nd Street!

Quality, obviously You can tell right away. Materials that hold their shape, keep their finish, and keep up with you.

Built for every day. We don’t put our name on anything less.

Handmade in Brooklyn Every frame is shaped and finished here, in our own factory in the heart of Brooklyn’s Industry City, where artistry meets precision.

No shortcuts. Just real hands doing the work.

2026 BRAND PRESENTATION

OPTICAL BESTSELLERS

PARISH | GOLDFLAKE

CASSIE | BLACK

GOTHAM | HONEY

Smooth curves and the kind of vibe that works whether you are sketching in a Bushwick studio or pretending to sketch while actually peoplewatching. Low effort, high style – that’s Parish.

Experience the vibrant beats of the East Village with these frames that pay homage to the birthplace of punk rock. Cassie will add an effortlessly cool touch to your look.

A classic shape that knows exactly what it’s doing.

Easy to wear, hard to overlook. Gotham is the kind of frame that works from morning coffee in Fort Greene to late nights downtown without missing a beat.

2026 BRAND PRESENTATION

SUN BESTSELLERS

DIX | GREEN GRADIENT

CATLIN | BROWN GRADIENT

STEEPLECHASE | BLACK

Dix are sunglasses that make everything look a little better and make you feel a little more yourself.

Strong shape, playful energy, and a cool confidence that fits right into a sunny day in the city.

Catlin gives classic cool with a Brooklyn twist. Soft curves, relaxed energy, and the kind of look that transitions smoothly from a long lazy brunch to a last minute gallery stop. A quiet star of sunny days.

Take on the world with Steeplechase, inspired by the iconic Steeplechase Park in New York. The bold and daring design is a perfect reflection of the adventurous spirit of the famed amusement park.

2026 BRAND PRESENTATION

PRINTED ASSETS

COUNTER CARD Size: 200 x 240 mm, double-sided

LEAFLET Size: 440 x 195 mm, 8 pages, Z fold Material: 100% FSC certified paper 2026 BRAND PRESENTATION

ONLINE ASSETS ! e t i s b e Nice w , m o c . z i B o Mod r o f l a t r o p B 2 B r ou k c o t s d n orders a

m a r g a t s n I n o s u Follow 2026 BRAND PRESENTATION

lowercasenyc.com hello@lowercasenyc.com | +1 800 223 7610