IndependentFashioninEyewear: ADistinctMarketOpportunity
Beyond Mass Luxury and Standardization
Thedominanceofmajorcorporationsinfashioneyewear vs.thedemandfortrueindependentalternatives.
Positioning forSuccess
STRATEGIES FOR STANDING OUT:
INNOVATIVEPRODUCTS
UNCONVENTIONAL MATERIALS
Strengthening a distinct fashion identity within the independent eyewear market.
INSTOREVISIBILITY
EVENTS
The B 01
A LOVE BRAND LIFESTYLE APPROACH MADE IN ITALY 2.0 STORYTELLING INNOVATION TRADITION
ProductPillars
New collection SS26 02
CoreAcetate
Teddy
“As enveloping as a hug, as bold as a style statement. Italia Independent’s Teddy turns softness into strength, blending plush nostalgia with sartorial elegance.
Oversized, theatrical, irresistible—these are the frames that don’t follow trends—they create them.
STYLE SIZE MATERIALS COLORS
BLACK, HAVANA
PINK HAVANA GRADIENT RED
BLACK, SMOKE
ELECTRIC BLUE
BROWN HAVANA GRADIENT
BLACK, HAVANA
ELECTRIC BLUE
PETROL GREEN
BLACK, RED NAVY HAVANA
BLACK, ELECTRIC BLUE
PETROL GREEN
HAVANA
BLACK, PETROL GREEN
MILKY VIOLET, RED
Marke Comm 04
InstoreVisibility
DESK DISPLAY MIRRORS COUNTER CARDS LOGO PLAQUE
WINDOW Window
Speci Proje 04.A
DargenD'Amico|Sanremo
FestivaldelCinema|Roma
VALERIA BRUNI TEDESCHI MAURIZIO LOMBARDI
BEPPE FIORELLO MATILDE GIOLI
MusicVideos
FourSeasonNetflixSeries
VISUALMERCHANDISINGGUIDELINES
AVAILABLESHOWINGALL THEBRANDINGPOSSIBILITIES
TAILOR MADE PROJECTS FOR BEST ACCOUNTS
SPECIAL VISIBILITY IN KEY CITIES
PR & 04.B
EditorialsLifestylePress
Thanks to our stunning quantity of contents, we get organic coverage. But the best is yet to come…
Trademagazine
We are investing every year in trade magazines, to guarantee a consistent communication impact our customers.
Digita Marke 04.C
DIGITAL MARKETING Website
5.6mln
Alessia Marcuzzi
22.4mln
Gianluca Vacchi
Stylist a porter
Mango
De Martino
Roberto Mancini
+209K FOLLOWERS
LOCATION
TikTok
TOTAL VIEWERS 71K
TOP LOCATION
GENDER
Italy Croazia
Grecia Romania
Exper Marke 04.D
Fairs&E
The Independents on the road 2026 05.
THE INDEPENDENTS ON THE ROAD
THE INDEPENDENTS ON THE ROAD
