

BRAND MANIFESTO

ITALIA INDEPENDENT CATALOGUE 2024

THERE IS NO FUTURE WITHOUT A PAST

A LOVE BRAND
REVAMP THE FEELING | A BRAND PEOPLE WANT TO WEAR AND KEEP ON ITALIA

CONCEPT-DRIVEN | LEVERAGE ON BRAND HERITAGE
CO-BRANDING

ITALIA INDEPENDENT CATALOGUE 2024
CONSISTENT PARTNERSHIPS | CONTAMINATION | EQUITY & AWARENESS BUILDERS
LAST BUT NOT LEAST

LAPO ELKANN | FOUNDER & CREATIVE DIRECTOR
ITALIA INDEPENDENT CATALOGUE 2024
LAPO ELKANN






Lapo Elkann is an italian businessman, philanthropist, and socialite. He is member of the board of directors of Ferrari. He is the brother of John Elkann, the Chairman of Stellantis N.V. and the Chairman and Ceo of Exor, an investment company controlled by the Agnelli family, which also owns Juventus F.C.
In 2007, Vogue America declared him best-dressed man in 2007, and Vanity Fair US inserted him in the 2009 hall of fame for best dressed men.
Around the world, prestigious newspapers, such as The New York Times, Newsweek, and Le Monde, have celebrated his style.

Sunglasses

thin

51-21-145 | Material Acetate




Size
BLACK HAVANA
LIGHT GREY GREEN

bold
Accelerazione

Size
51-19-145





ITALIA INDEPENDENT CATALOGUE 2024
| Material Acetate

BLACK HAVANA TITANIUM METALLIC BURGUNDY
ITACCSBLU0051 BLU GARAGE ITALIA
Adrenalina

47-23-145




Size
| Material Acetate
BLACK HAVANA
CRYSTAL BLU GARAGE ITALIA
ALCHIMIA

Size 53-20-145 | Material Acetate




BLACK HAVANA
CAPPUCCINO

Size 49-23-145
Material Acetate






ITALFSEBLU049 ELECTRIC BLUE
BROWN
Audacia

Size 51-21-145 | Material Acetate




ITAUDSAQUA051
BLACK HAVANA
AQUA

Size 51-21-145 | Material Acetate




ITAZZSGREY051
BLACK HAVANA
METALLIC GREEN GREY





BRILLO

Size 53-17-145 | Material Acetate





49-23-145 | Material Acetate




Size
BLUE GARAGE

outline
NEW outline

49-22-145 | Material Acetate




Size
BRAVO

53-19-145




Size
| Material Acetate
BLUE CAMO
HAVANA PETROL

BEAT

55-14-145




Size
| Material Metal
GOLD GREEN CAMO GUN
METALLIC BLUE

50-18-140




BUBBLE

51-18-140





velvet
Azzurro

51-21-145






Size
| Material Velvet + Acetate
BLACK BLUE GREEN BLUE GARAGE ITALIA
ITAZVSDPUR052
PINK
BABY

53-16-145




Size
| Material Acetate



Size
BLUE


Size
51-21-145
| Material Fabric + Acetate


ITAZJSITLA052
ITALIA CAMO
ITAZJSDNM0052 DENIM
BLAM



ITBLASDNM0048 ITBLASBDNM048
Size 48-23-145 | Material Acetate
BLACK DENIM DENIM
BOOM

53-25-145


Size
| Material Acetate
BRIGHT PINK GREY WHITE

texalium
BRAVE

58-19-145


Size
| Material Texalium
BLACK BLUE GARAGE ITALIA

Eyeglasses


ITALIA INDEPENDENT CATALOGUE 2024
Size 49-19-145 | Material Acetate












ITALTFCMPG049 ITALTFGGRN049
ITALTFOLV0049
ITALTFLBLU049
ITALTFTBC0049
ITASSFGREY050
ITALTFGRN0049
ITALTFCRML049
ITALTFSWHT049
ITALTFBLK0049

Size 51-21-145 | Material Acetate




BLACK
LIGHT GREY GREEN HAVANA
AspiraziOne

52-15-145




Size
| Material Acetate
Assoluto

ITALIA INDEPENDENT CATALOGUE 2024
Size 50-19-145 | Material Acetate












ITASSFTBC0050
ITASSFHVNA050
ITASSFFBLU050
ITASSFBLU0050
ITASSFOLVN050
ITASSFGREY050
ITASSFFPUR050
ITASSFFGRN050
ITASSFCRY0050
ITASSFBLK0050
FLUO PURPLE GREY
HAVANA BLUE GARAGE ITALIA FLUO BLU FLUO GREEN FLUO PINK OLIVINE CRYSTAL TOBACCO

55-17-145




ITBLOFGREY055
Size
| Material Acetate
AZZURRO LAPO BLUE BLACK GREY
BREEZE

47-19-145




Size
| Material Acetate
BLACK GREEN CAMO
METALLIC BLUE RED FERRARI

bold
AMBIZIoNE

Size
51-19-145




ITALIA INDEPENDENT CATALOGUE 2024
| Material Acetate


ITAMBFTTNM051
BLACK TITANIUM METALLIC BURGUNDY BLUE GARAGE ITALIA CHAMPAGNE HAVANA
AUTENTICO

Size 49-23-145 | Material Acetate






ITAUTFTTNM049
ITAUTFEBLU049 ITAUTFGRN0049
ITAUTFHVNA049
ITAUTFLBWN049
ITAUTFBLK0049
AVANGUARDia

Size 51-21-145 | Material Acetate




ITAVAFAQUA051
BLACK HAVANA NUDE TRANSPARENT AQUA

Size 47-23-145 | Material Acetate




ITAZIFHVNA047
ITAZIFBLU0047
ITAZIFCRY0047
ITAZIFBLK0047
BLACK HAVANA
CRYSTAL BLU GARAGE ITALIA
AZZURRO

Size 51-21-145 | Material Acetate




BLACK
METALLIC GREEN GREY HAVANA

Size 54-19-145 | Material Acetate




ITBACFREDF054
BLACK NUDE
PURPLE CAMO RED FERRARI
BANDIERA

Size 54-18-145 | Material Acetate





48-20-145




Size

53-17-145




ITBINFPRCM053

Size 51-19-145 | Material Acetate




AZZURRO LAPO BLUE GARAGE ITALIA
FOREST CAMO GREEN
METALLIC BLACK
ITALIA INDEPENDENT CATALOGUE 2024

outline

Size 49-20-145 | Material Acetate




NEW outline

Size 54-16-145 | Material Acetate





Size 53-20-145 | Material Acetate




AZZURRO LAPO BLACK HAVANA
CARAMEL BLUE
GREY/PETROL
BOOGIE

48-21-145 | Material Acetate




ITBOOFPUR0048
Size
AZZURRO LAPO BLUE CAMO
HAVANA BLACK PURPLE

BALANCE
NEW metal

Size 53-16-140 | Material Metal




BRIGHT PINK PURPLE CAMO
ROSE GOLD SALVIA
BALLOON

Size 49-19-140 | Material Metal




AZZURRO LAPO GOLD GREEN CAMO METALLIC DARK BLUE

55-15-145




GREEN CAMO GOLD
METALLIC DARK BLUE SKY BLUE

Size 51-18-140 | Material Metal




AZZURRO LAPO GREEN CAMO GOLD
METALLIC DARK BLUE
BLOSSOM

Size 50-18-140 | Material Metal




GREEN CAMO GOLD
METALLIC DARK BLUE OCRA
