_MODO_AM_ItaliaIndependent_VisualMerchandisignGuidelines_SS2025

Page 1


Claim

graphic chart

LIFESTYLE APPROACH

STORYTELLING

TRADITION

Colorcodes&logousages

COLOR CODES

POSITIVE/NEGATIVE

UNPERMITTED USES

BLACK PANTONE
WHITE
Process Black C
Pantone

Imagery

SS2025

AZZURRO VelvetBlue
CIELO GreenCamo
BABY VelvetDarkRed
CUBO BlackGradient
AZZURRO VelvetBlue
CIELO GreenCamo

Dinvertical &horizontalformat

Dinvertical &horizontalformat

Dinvertical &horizontalformat

Dinvertical &horizontalformat

Squareformat

LogoPlaque

LOGO PLAQUE

180X90X18mm

MATERIALS

•Blackmattewoodstructure

•Mirroredelement

•Matteblackhigh-reliefsymbol

•ScreenprintedItaliaIndependentlettering

175X120X19mm

DeskDisplay

•Blackmattewoodstructure

•Mirroredback&shelves

•Matteblackhigh-reliefsymbol

•ScreenprintedItaliaIndependentlettering

Institutional shelftalkers

Expositive elements customizable with logo. Possible customization for whatever space or dimension.

Institutional wall&rackarea

Decorative elements realised iwith graphic institutional Key Concept 2025. Possible customization for whatever space or dimension.

Institutionalrack

Decorative elements realised iwith graphic institutional Key Concept 2025.

Possible customization for whatever space or dimension.

Seasonalwall &rackarea

Decorative elements with the SS2025 images. Possible customization for whatever space or dimension.

Seasonalrack

Decorative elements with the SS2025 images.

Possible customization for whatever space or dimension.

Version _ a

Version _ b

Version _ c

Version _ d

Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.
_MODO_AM_ItaliaIndependent_VisualMerchandisignGuidelines_SS2025 by Modo Eyewear - Issuu