Claim
graphic chart
LIFESTYLE APPROACH
STORYTELLING
TRADITION
Colorcodes&logousages
COLOR CODES
POSITIVE/NEGATIVE
UNPERMITTED USES
BLACK PANTONE
WHITE
Process Black C
Pantone
Imagery
SS2025
AZZURRO VelvetBlue
CIELO GreenCamo
BABY VelvetDarkRed
CUBO BlackGradient
AZZURRO VelvetBlue
CIELO GreenCamo
Dinvertical &horizontalformat
Dinvertical &horizontalformat
Dinvertical &horizontalformat
Dinvertical &horizontalformat
Squareformat
LogoPlaque
LOGO PLAQUE
180X90X18mm
MATERIALS
•Blackmattewoodstructure
•Mirroredelement
•Matteblackhigh-reliefsymbol
•ScreenprintedItaliaIndependentlettering
175X120X19mm
DeskDisplay
•Blackmattewoodstructure
•Mirroredback&shelves
•Matteblackhigh-reliefsymbol
•ScreenprintedItaliaIndependentlettering
Institutional shelftalkers
Expositive elements customizable with logo. Possible customization for whatever space or dimension.
Institutional wall&rackarea
Decorative elements realised iwith graphic institutional Key Concept 2025. Possible customization for whatever space or dimension.
Institutionalrack
Decorative elements realised iwith graphic institutional Key Concept 2025.
Possible customization for whatever space or dimension.
Seasonalwall &rackarea
Decorative elements with the SS2025 images. Possible customization for whatever space or dimension.
Seasonalrack
Decorative elements with the SS2025 images.
Possible customization for whatever space or dimension.
Version _ a
Version _ b
Version _ c
Version _ d
