ITALIA INDEPENDENT
VISUAL MERCHANDISING GUIDELINES
FW 2026 www.italiaindependent.com
INDEX
Brand Manifesto
01
Pop Materials
04
Graphic Chart
02
Instore Customizations
05
Imagery
03
Windows
06
01
Brand Manifesto
CLAIM
01| BRAND MANIFESTO
STAY INDEPENDENT. STAY YOUNG. We choose independence as authenticity in a world addicted to noise. We come from Italy — not the cliché, but Always Original. Italy as pleasure, beauty, instinct. We choose passion over calculation. Fire over formulas. Foolish over safe. In a word: being Bold. Because passion keeps us young.
02
Graphic Chart
BRAND PILLARS
A LOVE BRAND
02| GRAPHIC CHART
LIFESTYLE APPROACH
TRADITION
MADE IN ITALY 2.0
STORYTELLING
INNOVATION
LOGOS
02| GRAPHIC CHART
TRADEMARK
SYMBOL
Mark with which the Company represents and legally defendsits Brand. It usually consists of the union of the logotype and the symbol and is mainly used for institutional purposes.
Easily distinguishable and memorable graphic sign or elementcharacterising the identity of the Company, carryng its values, qualities, concepts and relations. Usually applied to products and business communication, identifying it and differentiating from the competition.
COLOR CODES & LOGO USAGES
COLOR CODES
BLACK PANTONE Process Black C
WHITE Pantone
02| GRAPHIC CHART
POSITIVE/NEGATIVE
UNPERMITTED USES
03 Imagery
ADV CAMPAIGN FW 2026
FESTA White / Havana
03| IMAGERY
FURBO Smoke Khaki
FLORA Smoke / Barbie pink
FICO Navy
ADV CAMPAIGN FW 2026
ESTASI Violet
03| IMAGERY
EDEN Black
ELEGIA Petrol Green
ESTETICA Havana
DIN VERTICAL & HORIZONTAL FORMAT
03| IMAGERY
DIN VERTICAL & HORIZONTAL FORMAT
03| IMAGERY
DIN VERTICAL & HORIZONTAL FORMAT
03| IMAGERY
DIN VERTICAL & HORIZONTAL FORMAT
03| IMAGERY
DIN VERTICAL & HORIZONTAL FORMAT
03| IMAGERY
DIN VERTICAL & HORIZONTAL FORMAT
03| IMAGERY
DIN VERTICAL & HORIZONTAL FORMAT
03| IMAGERY
DIN VERTICAL & HORIZONTAL FORMAT
03| IMAGERY
SOCIAL FORMAT
03| IMAGERY
SOCIAL FORMAT
03| IMAGERY
04
Pop Materials
LOGO PLAQUE
04| POP MATERIALS
ITEM
LOGO PLAQUE
CODE
ITLOGOPLAQS24
DIMENSIONS
180X90X18mm
MATERIALS • Black matte wood structure • Mirrored element • Matte black high-relief symbol • Screen printed Italia Independent lettering
MIRROR
04| POP MATERIALS
ITEM
MIRROR
CODE
ITMIRROR0SS24
DIMENSIONS
175X120X19mm
MATERIALS • Black forex structure • Mirrored lenses • Screen printed logo
DESK DISPLAY
04| POP MATERIALS
ITEM
DESK DISPLAY
CODE
ITDDISPLAYS24
DIMENSIONS
340X325X131mm
MATERIALS • Black matte wood structure • Mirrored back & shelves • Matte black high-relief symbol • Screen printed Italia Independent lettering
COUNTER CARDS | 01
ITEM
2026 COUNTER CARD
CODE
ITCOUCRDKTS26
DIMENSIONS
200x240mm
04| POP MATERIALS
COUNTER CARDS | 01
ITEM
2026 COUNTER CARD
CODE
ITCOUCRDKTS26
DIMENSIONS
200x240mm
04| POP MATERIALS
POSTER
04| POP MATERIALS
ITEM
2026 POSTER
CODE
ITCOUCRDKTS26
DIMENSIONS
700x1000mm
05
Instore Customizations
INSTITUTIONAL SHELF TALKERS
05| INSTORE CUSTOMIZATIONS
Expositive elements customizable with logo. Possible customization for whatever space or dimension.
INSTITUTIONAL WALL & RACK AREA
05| INSTORE CUSTOMIZATIONS
Decorative elements realised iwith graphic institutional Key Concept 2026. Possible customization for whatever space or dimension.
INSTITUTIONAL WALL & RACK AREA
05| INSTORE CUSTOMIZATIONS
Decorative elements realised iwith graphic institutional Key Concept 2026. Possible customization for whatever space or dimension. OPTION A
OPTION B
SEASONAL WALL & RACK AREA
05| INSTORE CUSTOMIZATIONS
Decorative elements with the 2026 images. Possible customization for whatever space or dimension.
SEASONAL RACK
05| INSTORE CUSTOMIZATIONS
OPTION A
OPTION B
Decorative elements with the 2026 images. Possible customization for whatever space or dimension.
06 Windows
SHOP WINDOW
06| WINDOWS
M: europe@modo.com
T: +39 02 4399 8986