ITALIA INDEPENDENT
BRAND PRESENTATION
FW 2026 www.italiaindependent.com
ITALIA INDEPENDENT
BRAND PRESENTATION
FW 2026 www.italiaindependent.com
01 The Brand
BRAND HERITAGE
MADE IN ITALY 3.0
01| THE BRAND
LAPO ELKANN
COLLABORATION
MATERIALS
CLAIM
01| THE BRAND
STAY INDEPENDENT. STAY YOUNG. We choose independence as authenticity in a world addicted to noise. We come from Italy — not the cliché, but Always Original. Italy as pleasure, beauty, instinct. We choose passion over calculation. Fire over formulas. Foolish over safe. In a word: being Bold. Because passion keeps us young.
INTRODUCTION
01| THE BRAND Italia Independent is a creative and stylish brand for independent people that blends fashion and design, tradition and innovation. Italia Independent updates Made in Italy by revisiting the classic icons, operating in the eyewear field and creating lifestyle products belonging to different sectors, exporting the Italian style into a global world. The philosophy of Italia Independent is, in large part, included in its name. Italy is not only the place where the company is based, but it’s also the place that, day after day, inspires the project started in 2007. Then there is the independence, the freedom of thinking and acting that allows to look beyond the present, becoming the driving force of the most innovative ideas. Italia Independent is a free company, that doesn’t follow fashion but influences it, creating new trends, inspiring others, with its creations, day by day.
THE ROOTS Established by Lapo Elkann, Andrea Tessitore e Giovanni Accongiagioco, Italia Independent was launched in Florence on January 9th, 2007 during Pitti. Taking inspiration from Stealth, the famous sailboat, owned by Avv. Agnelli, I-I presented on this occasion the first glasses entirely realized in carbon fiber. Since then, the aim of the brand was to draw on tradition in the full respect of the universally recognized concept of “Fatto in Italia”, and to update it giving birth to a “Made in Italy 2.0” creating products inspired by the classical style but introducing unconventional and new elements. Both in the eyewear and in the apparel or accessories, its strengths are the research and the use of innovative materials with different origins that are grafted on products with timeless lines, creating a fascinating mix of tradition and innovation.
01| THE BRAND
02 Lapo Style
BEST COVERAGE
02| LAPO STYLE
BEST COVERAGE
02| LAPO STYLE
03 Products
VELVET
03| PRODUCTS
Italia Independent was the first company in the eyewear industry to introduce the velvet effect, using a special surface treatment already utilized in the automotive industry, known as UV Lux ®. This particular finish has enabled the Brand to consolidate its notoriety along with a continuous experimentation with innovative, unconventional technologies, that are later mass-produced. The process for obtaining the velvet effect is achieved by orienting and projecting particular natural fibers against surfaces coated with an adhesive material. The energy required to orient, accelerate and make the fiber penetrate into the adhesive layer is provided by an electrostatic field. Awarded as technology of the year by the MIT Review Italy, in May 2014.
DENIM
03| PRODUCTS
A fresh perspective on a timeless fabric every product is one-of-a-kind due to these abrasions proof of Italia Independent's commitment to cutting-edge techniques and creative practice iconic Italia Independent’s treatment.
TEDDY
03| PRODUCTS
As enveloping as a hug, as bold as a style statement. Italia Independent’s Teddy turns softness into strength, blending plush nostalgia with sartorial elegance. Oversized, theatrical, irresistible—these are the frames that don’t follow trends—they create them.
TEXALIUM
03| PRODUCTS
Brave is a unique piece, an enveloping super fashion sunglass in texalium treated with a carbon effect, developed in color black and blue garage Italia. This sunglass embodies all brand’s core values like innovation, design and material research.
04
Collaboration
ADIDAS ORIGINALS
04| COLLABORATION
ADIDAS ORIGINALS
04| COLLABORATION
COLMAR
04| COLLABORATION
Italia Independent and Colmar, the core brand of the Monza-based fashion house, Manifattura Mario Colombo and symbol of elegance, style and technology since 1923, are going to continue the successful collaboration launched last September 2013 with a new capsule collection that debuted during Milan Women’s Fashion Week in February 2014. Building on the success of the first edition, the collection has been extended to include 2 new jackets and a Unique Edition of eyewear, featuring four different variants.
CHIARA FERRAGNI
Chiara Ferragni chooses Italia Independent to design a capsule collection of sunglasses. A collaboration of style, elegance, research and technology was born, perfectly representing the synthesis of the common values of these two protagonists. The collection consists of two shapes of sunglasses: a unisex version and a women’s version.
04| COLLABORATION
KARL LAGERFELD
04| COLLABORATION
Conceived around the eclectic style of both the famous designer and Italia Independent, the capsule collection, sophisticated yet innovative, is comprised of 3 sun frames and 3 optical frames. A dedicated logo is featured on each frame, representing the perfect combination of both Companies’ creativity. The collaboration has been presented in Paris on September 2013.
SMEG
04| COLLABORATION
FIAT 500 & SMEG
A new, extraordinary object of the line “Fiat 500 Design Collection”. Smeg and Fiat, with Italia Independent stylistic collaboration, blend forms and functions, because a fridge is not jut an appliance and a hood. Presented as a preview on May 30th,2013 in Paris during an exclusive event at the famous concept store Colette in Rue Saint-Honoré and at Motorvillage, exceptional location already home to several events by Italia Independent.
04| COLLABORATION
MERITALIA
04| COLLABORATION
INVICTA, VANS & KWAY
04| COLLABORATION
05
Special Events
B2 MONACO RACING
Italia Independent Technical Sponsor of b2 Monaco Racing Fleet, during the 2014 Palermo - Montecarlo regatta. The crew of the Principaute maxi yacht has had an another partner to front the upcoming hard days of contest: a sunglasses from the I-Sport collection, expressively conceived for outdoor activities, realized with a special polymeric material which makes the temples able to a 180 degrees torsion.
05| SPECIAL EVENTS
PHILIPP PLEIN MEN ́S FASHION SHOW SS2015
05| SPECIAL EVENTS
06
Marketing Communication
CAMPAIGN FW2026
06| MARKETING COMMUNICATION
WEBSITE Italia lndependent strengthens its online presence by launching a new portal and e-commerce platform, even more cutting-edge and in line with the Brand’s requirement to have a global presence. The new ltalia lndependent website stands out due to its browsing simplicity and the completeness of the offer. The e-shop is definitely the crowning glory of the new portal.
06| MARKETING COMMUNICATION
PR & PRESS
Thanks to our stunning quantity of contents, we get organic coverage. But the best is yet to come… We are investing every year in trade magazines, to guarantee a consistent communication impact our customers.
06| MARKETING COMMUNICATION
CELEBRITIES
06| MARKETING COMMUNICATION
M: clientrelations@modo.com
T: +1 800 223 7610