Feeling Blue? Pantone’s Color of the Year is

Feeling Blue?

PANTONE’s Color of the Year is.

Prepare to see this modern color everywhere.

By: Tyler Tassi

It has officially been announced: Pantone’s Color of Year for 2022 is PANTONE 17-3938 “Very Peri”. This periwinkle color, a cross between a blue/ purple color and gray, with slight red undertones, is a light, modern take on the color blue. In fact, PANTONE created this shade specifically for 2022’s Color of the Year, something that has never been done before in history.

In PANTONE’s official description of the color and why they choose it as the color of the year, PANTONE states “ As we emerge from an intense period of isolation, our notions and standards are changing, and our physical and digital lives have merged in new ways. Digital design helps us to stretch the limits of reality, opening the door to a dynamic virtual world where we can explore and create new color possibilities. With trends in gaming, the expanding popularity of the metaverse and rising artistic community in the digital space PANTONE 17-3938 Very Peri illustrates the fusion of modern life and how color trends in the digital world are being manifested in the physical world and vice versa.” In fact, simply looking at Very Peri, one cannot help but feel like the color is a breath of fresh air. A new, modern take on traditional colors like blue and purple.

Very Peri continues the trend of modern colors and shades being seen in pop culture and fashion. Vibrant hues of classic colors like orange, red, yellow, pinks and purples have been seen all over social media, marketing and branding. These colors all differ in shades and tones from the traditional colors of the rainbow. The rise in vibrant color choices for clothing and Y2K fashion have all caused a rise in unconvention al shade choices from traditional colors for clothing. Colors like pistachio green, chocolate brown and now periwinkle have all been seen on various runways around the world. In fact, Very Peri has already been seen on Fendi, Saint Laurant and Christian Dior have all had periwinkle clothing in their Spring/Summer 2022 shows.

Photograper: Hannah Floyd Stylist & Model: Abby Harraway